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Shot Glasses

Maybe

Returns run at only 0.8% of orders. But demand is soft, at -11.5% this quarter, so Shot Glasses is a Maybe.

Flapen Score
60
60 / 100
Top 18% of 5,777 Home & Garden niches · +9 vs the category median of 51
Market size
£418K/yr666K searches / yr
90-day growth
-11.5%search demand this quarter
Competition
38%top-5 click share · 35 brands · 56 sellers

Flapen Score

Shot Glasses against its category

The dotted line is the Home & Garden average. Past it, Shot Glasses is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shot Glasses market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Shot Glasses 666K times last year and spent an estimated £418K. The top 5 brands take 46% of clicks. Demand peaks in Nov–Dec. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

6.7% of searches ended in a purchase last week.

Shoppers searched for this 666K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £418K a year.

Searches, last 12 months
666K
Growth, 90 days vs prior 90
-11.5%
Conversion, latest week
6.7%
Market size, estimated
£418Ka year
Peak month
December4.4× the quietest month
Top search term
shot glasses482K searches a year

02 · Price

A sale here is worth £9.40.

Listings sell for £9.40 on average, from £2.89 to £22.68. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 500 to 750 of them. At £9.40 that is £5K to £7K a year per listing.

Average price
£9.40under the $15 to $100 sweet spot
Price range
£2.89–£22.68
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
500–750
Revenue per listing a year
£5K–£7K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #81 within Glassware. It carries 493 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
92%
Out of stock, average day
4.9%
Average rank
#81in Glassware
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
493per listing
Listings tracked
50

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Shot Glasses products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£13K£25K£38K£50K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

35 falling

Sellers

56

Top-5 brand share

46%

Top 20: 87%

Top-5 click share

38%

Top 20: 77%

Open market

49%

  • Premier11%
  • TIJAR10%
  • NUWIQ9%
  • ASelected9%
  • Chef Aid7%
  • GBACHOOSE5%

Demand

Shot Glasses search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.4×

Search terms

Top Shot Glasses search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shot glasses482K/yr
  • shot glass54K/yr
  • glass shot glasses18K/yr
  • shot glasses 25ml15K/yr
  • shot glasses 50ml21K/yr
  • tequila glasses9K/yr
  • 25ml shot glasses8K/yr
  • shots glasses8K/yr
  • shot glasses glass6K/yr
  • tequila shot glasses7K/yr

Reviews and returns

What reviews say buyers love and hate about Shot Glasses

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall23%−0.05

Tiny shot glasses

Short glasses

Sadly Too Small

Quality-Overall9%+1.23

Cheap looking

Poor quality

Really poor quality

Durability8%−0.05

Broken

Only issue is the crack easy

Leak-Proof6%

spillages occur easly

Thin6%−0.04

Bit thin for a shot glass

the body is too thin

For shot glasses these are very thin

Love

Quality-Overall26%+1.23

Decent quality for the money

Excellent product

Decent quality glasses Good size exactly what I was looking for

Advertised Vs Actual Product19%+1.20

Ideal for what I wanted

do the job

As described

Value For Money19%+1.34

Inexpensive

Good value

Good value for money

Size-Overall9%−0.05

Are the perfect size and great quality

Ideal size for parties

decent size shot glasses

Strength6%+0.07

Sturdy

Useful and a good strong glass

bamboo shot rack is very sturdy

Return

0.8% Return rate 88% Fixable by listing

Size-Overall80%▇█▇▇▇█

Tiny shot glasses

Short glasses

Sadly Too Small

Quality-Overall5%█▁▆▇▂▄

Cheap looking

Poor quality

Really poor quality

Advertised Vs Actual Product3%█▃▁▇▆▁
Value For Money2%▁▆█▁▁▄
Gifting Purpose1%▁█▁▁▅▁

FAQ

Common Shot Glasses questions

Answered from the same tracked data.