shot glasses
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Great46%top-5 brand share — no brand owns this niche
Competition
Great38%top-5 click share — an open shelf
Review moat
Great493.18avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Market size
Good£418K£418K/yr · 666K searches
Price range
Okay£2.89–£22.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.40avg listing price — sweet spot $15–$100
Growth
Bad-11.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, shot glasses is a £418K/yr Amazon United Kingdom market (666K searches/yr). The top 5 brands hold 46% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 60/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
shot glasses market data
- Units sold / yr
- 40K–50K
- avg 500–750/product
- Revenue / yr
- £376K–£470K
- units × avg price
- Conversion rate
- 6.7%
- Avg BSR
- #81
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 82%
- Out of stock
- 4.9%
- Avg brand age
- 47 months
- Avg seller age
- 186 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
35 falling
Sellers
56
Top-5 brand share
46%
Top 20: 87%
Top-5 click share
38%
Top 20: 77%
Open market
49%
- Premier11%
- TIJAR10%
- NUWIQ9%
- ASelected9%
- Chef Aid7%
- GBACHOOSE5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.5% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.4×
Top shot glasses search terms
- shot glasses482K/yr
- shot glass54K/yr
- glass shot glasses18K/yr
- shot glasses 25ml15K/yr
- shot glasses 50ml21K/yr
- tequila glasses9K/yr
- 25ml shot glasses8K/yr
- shots glasses8K/yr
- shot glasses glass6K/yr
- tequila shot glasses7K/yr
Top shot glasses products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Premier Housewares Sleek Set of 6 Clear Shot Glasses 35ml | Reusable Clear Shot Glasses for Vodka Shots Rum Brandy Jello Shots | Heavy Base Shot Glass Set for Home Bar Pub
Premier£6.134.4★314 rev
TIJAR Shot Glasses Pack of 50 Plastic Shot and Desert Glass Strong Durable Hard Plastic Quality Crystal Clear Shot Cups Sample Tasting Cups (50)
TIJAR£4.904.4★1,709 rev
NUWIQ Heavy Base Shot Glasses: 12-Pack 25ml Small Clear Thick Base Glasses Drinking Tequila Vodka Whisky Gin - Reusable for Bar Pub Party Game
NUWIQ£10.824.7★243 rev
Chef Aid Multi-Coloured Plastic Shot Glasses Pack of 20 Reusable 30ml Party Cups Bright Colourful Drinking Glasses for Shots Cocktails and Celebrations
Chef Aid£2.894.5★403 rev
Galvog Shot Glasses 25ml | Set of 6 Shot Glasses Durable Heavy Base Shot Glass for Parties - Reusable Clear Vodka Glasses for Spirits Alcohol Tequila
Galvog£7.814.6★1,717 rev
Newest
by launch date
SENENQU 36 Pack 35ml / 1.2oz Shot Glasses Mini Heavy Base Shot Glasses with 2pcs Liquor Pourer Clear Shot Glass for Vodka Tequila Whisky Shots
SENENQU£16.682 rev
Paysky 6 Pack Heavy Base Shot Glasses Set 60ml Clear Bulk Tequila Square Shot Glass Espresso Shot Glass for Vodka Whiskey Tequila Espressos Liquors
Paysky£7.99185 rev
LDHHYH 24 Pack Shot Glass Set 15ml/0.5oz Shot Glasses with Holder Tray Stand Mini Clear Crystal Shot Glasses with Thick Base Shot Glasses Set for Brandy Vodka Whisky Rum
LDHHYH£15.8619 rev
Miss Vetty 1.5oz Shot Glass Clear Shot Glasses Set with Heavy Base for Cocktail Vodka Tequila Whisky Liquor Espresso Desserts Soju(2-Pack)
Miss Vetty£5.5547 rev
ASelected 100Pcs Plastic Shot Glasses 30Ml Plastic Shot Glass Reusable for Party Wedding Festival Games Jelly Cup
ASelected£5.1548 rev
Trending
90-day click momentumASelected 100Pcs Plastic Shot Glasses 30Ml Plastic Shot Glass Reusable for Party Wedding Festival Games Jelly Cup
ASelected£5.154.4★
Premier Housewares Sleek Set of 6 Clear Shot Glasses 35ml | Reusable Clear Shot Glasses for Vodka Shots Rum Brandy Jello Shots | Heavy Base Shot Glass Set for Home Bar Pub
Premier£6.134.4★
80 Plastic Shot Glasses NEON 30ml - Shot Cups| Shots Vodka Jelly Sample Tasting Desserts Weddings Birthdays Parties Christmas Stag Hen Reusable (80)
Generic£5.794.6★
SENENQU 36 Pack 35ml / 1.2oz Shot Glasses Mini Heavy Base Shot Glasses with 2pcs Liquor Pourer Clear Shot Glass for Vodka Tequila Whisky Shots
SENENQU£16.685.0★
Chef Aid Multi-Coloured Plastic Shot Glasses Pack of 20 Reusable 30ml Party Cups Bright Colourful Drinking Glasses for Shots Cocktails and Celebrations
Chef Aid£2.894.5★
What buyers say about shot glasses
What buyers praise and complain about, mined from review topics.What buyers love
“Decent quality for the money”
“Ideal for what I wanted”
“Inexpensive”
“Are the perfect size and great quality”
“Sturdy”
“Great heavy based shot glasses”
“Great great colours”
“easy to carry”
“nice design”
“And the heavy thick base makes it nice and sturdy”
What buyers complain about
“Tiny shot glasses”
“Cheap looking”
“Broken”
“spillages occur easly”
“Bit thin for a shot glass”
“Smell of mould and stain”
“Paint is pealing off”
“Not pink”
“Brittle cheap plastic”
“Not sure if they can be recycled”
Top return reasons
Common questions
- Is shot glasses profitable to sell on Amazon United Kingdom?
- The niche generates £418K/yr across 50 tracked products. 90-day search growth is -11.5%. Flapen's verdict: Worth a look (60/100).
- How competitive is the shot glasses niche?
- 35 brands and 56 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 46% of demand.
- What do buyers complain about in shot glasses?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 0.8%.
- When does demand for shot glasses peak?
- Demand peaks in Nov–Dec; the busiest month runs 4.4× the quietest.
- What does it cost to enter the shot glasses niche?
- Listings span £2.89–£22.68; the average listing price is £9.40 (sweet spot $15–$100). The average incumbent carries 493 reviews — the moat a new listing must climb.