Skip to content

Shot Glasses

Shot Glasses shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

60
Worth a look
Market size 56Growth 19Conversion 72Competition 77Returns 96Price range 39Avg price 28Brand share 89Review moat 75Quality gap 38
This niche Category average

Is Shot Glasses profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Shot Glasses is a £418K/yr Amazon United Kingdom market (666K searches/yr). The top 5 brands hold 46% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 60/100.

Shot Glasses: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -11.5% over the last 90 days and 6.7% of searches end in a purchase.

£418K

revenue / yr

Units sold / yr50K
Search volume / yr-11.5%666K
Conversion rate6.7%
Avg price£9.40

Who owns the niche?

The top 5 brands hold 46% of demand, so 54% of the market is open.

54%

open market share

Brands · sellers35 · 56
Top-5 product click share38%
Open market54%
Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 50 products

Sponsored placement82%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews493

Top Shot Glasses products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

£0£13K£25K£38K£50K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

35 falling

Sellers

56

Top-5 brand share

46%

Top 20: 87%

Top-5 click share

38%

Top 20: 77%

Open market

49%

  • Premier11%
  • TIJAR10%
  • NUWIQ9%
  • ASelected9%
  • Chef Aid7%
  • GBACHOOSE5%

Shot Glasses demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume666KCVR6.7%Products50Brands35Top 5 Brands46%OOS Rate4.9%Rating4.5★Reviews493Avg BSR#81
50K30KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.4×

Top Shot Glasses search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • shot glasses482K/yr
  • shot glass54K/yr
  • glass shot glasses18K/yr
  • shot glasses 25ml15K/yr
  • shot glasses 50ml21K/yr
  • tequila glasses9K/yr
  • 25ml shot glasses8K/yr
  • shots glasses8K/yr
  • shot glasses glass6K/yr
  • tequila shot glasses7K/yr

What reviews say buyers love and hate about Shot Glasses

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
Quality-Overall26%

Decent quality for the money

Advertised Vs Actual Product19%

Ideal for what I wanted

Value For Money19%

Inexpensive

Size-Overall9%

Are the perfect size and great quality

Strength6%

Sturdy

What buyers complain about

75% of reviews
Size-Overall23%

Tiny shot glasses

Quality-Overall9%

Cheap looking

Durability8%

Broken

Leak-Proof6%

spillages occur easly

Thin6%

Bit thin for a shot glass

Shot Glasses return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

88%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
80%
2Quality-Overall
5%
3Advertised Vs Actual Product
3%
4Value For Money
2%
5Gifting Purpose
1%

Common Shot Glasses questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Shot Glasses 60/100 on Amazon United Kingdom — Worth a look. The niche generates £418K/yr across 50 tracked products. Search demand moved -11.5% over the last 90 days.
Search demand for Shot Glasses on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 4.4× the quietest.