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Shorty Mattress 175 X 75

Fail

The top 5 brands take 99% of clicks, so Shorty Mattress 175 X 75 is a Fail.

Flapen Score
41
41 / 100
Ranks 4,712 of 5,777 Home & Garden niches · −10 vs the category median of 51
Market size
£38K/yr42K searches / yr
90-day growth
-25.2%search demand this quarter
Competition
62%top-5 click share · 6 brands · 10 sellers

Flapen Score

Shorty Mattress 175 X 75 against its category

The dotted line is the Home & Garden average. Past it, Shorty Mattress 175 X 75 is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shorty Mattress 175 X 75 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Shorty Mattress 175 X 75 42K times last year and spent an estimated £38K. The top 5 brands take 99% of clicks. Demand peaks in Jan–Feb. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -25.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
-25.2%
Conversion, latest week
2.0%
Market size, estimated
£38Ka year
Peak month
January1.8× the quietest month
Top search term
shorty mattress19K searches a year

02 · Price

A sale here is worth £44.95.

Listings sell for £44.95 on average, from £28.60 to £74.87. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £44.95 that is £0 to £4K a year per listing.

Average price
£44.95inside the $15 to $100 sweet spot
Price range
£28.60–£74.87
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #138 within Furniture. It carries 2,091 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
67%
Out of stock, average day
2.6%
Average rank
#138in Furniture
Average rating
4.22 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,091per listing
Listings tracked
21

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Shorty Mattress 175 X 75 products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

10

Est. top-5 brand share

99%

Top 20: 100%

Est. top-5 click share

62%

Top 20: 99%

Open market

0%

  • Starlight Beds47%
  • eXtreme comfort ltd41%
  • Generic8%
  • Twirest2%
  • EHEYCIGA1%
  • iSTYLE MODE BETTER HOME CHOICE1%
  • Open — no brand owns it (0%)

Demand

Shorty Mattress 175 X 75 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 1.8×

Search terms

Top Shorty Mattress 175 X 75 search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • shorty mattress19K/yr
  • shorty mattress 175 x 7519K/yr
  • 180 x 80 mattress4K/yr

Reviews and returns

What reviews say buyers love and hate about Shorty Mattress 175 X 75

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Comfort-Overall”
24%of negative reviews mention “Thickness”
1.2%of orders come back
“Not very thick”
A buyer, on “Thickness”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Shorty Mattress 175 X 75 questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data