How competitive is the Shorty Mattress 175 X 75 niche on Amazon United Kingdom?

6 brands and 10 sellers compete in Shorty Mattress 175 X 75 on Amazon United Kingdom. The top 5 Shorty Mattress 175 X 75 products take 62% of clicks and its top 5 brands hold 99% of demand.

What do buyers complain about in Shorty Mattress 175 X 75?

Shorty Mattress 175 X 75 buyers on Amazon United Kingdom complain most about Thickness, Comfort-Overall, Size-Overall, the themes mined from the niche's reviews. Its return rate is 1.2%.

What does it cost to enter the Shorty Mattress 175 X 75 niche?

Shorty Mattress 175 X 75 sells for £44.95 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £28.60–£74.87. The average incumbent carries 2,091 reviews — the moat a new listing must climb.

Shorty Mattress 175 X 75

brand-locked demand (top 5 brands take 99% of clicks) — Shorty Mattress 175 X 75 doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Shorty Mattress 175 X 75 profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Shorty Mattress 175 X 75 is a £38K/yr Amazon United Kingdom market (42K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 41/100.

Shorty Mattress 175 X 75: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -25.2% over the last 90 days and 2.0% of searches end in a purchase.

£38K

revenue / yr

Units sold / yr2K

Search volume / yr-25.2%42K

Conversion rate2.0%

Avg price£44.95

Who owns the niche?

The top 5 brands hold 99% of demand, so 1% of the market is open.

open market share

Brands · sellers6 · 10

Top-5 product click share62%

Open market1%

Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 21 products

Top Shorty Mattress 175 X 75 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

eXtreme comfort ltd Flame Essentials Shorty Mattress

Price: £38.50
Rating: 4.1/5
Reviews: 5,959
Age: 5y ago

eXtreme comfort ltd Cooltouch Colours Grey Shorty Mattress

Price: £40.92
Rating: 4.0/5
Reviews: 1,068
Age: 4y ago

Starlight Beds Metro Tile Sprung Shorty Mattress

Price: £43.46
Rating: 4.1/5
Reviews: 96
Age: 7y ago

Starlight Beds CoolTouch Sprung Shorty Mattress

Price: £44.98
Rating: 4.2/5
Reviews: 12,079
Age: 9y ago

Black Luxury Budget mattress. Cool Touch Quilted. Perfect for Bunk Beds Cabin Beds etc Single / 3ft Small Double / 4ft Double / 4ft6 King / 5ft /6ft (Single)

Price: £44.68
Rating: 4.1/5
Reviews: 132
Age: 2y ago

Newest

by launch date

Starlight Beds Arctic Grey Single Mattress 3ft x 6ft3

Price: £41.44
Rating: 4.2/5
Reviews: 88
Age: 1y ago

Starlight Beds Arctic Grey Shorty Mattress 2ft6 x 5ft9

Price: £44.71
Rating: 4.2/5
Reviews: 88
Age: 1y ago

Starlight Beds Arctic Grey Hybrid Shorty Mattress 2ft6 x 5ft9

Price: £43.87
Rating: 4.4/5
Reviews: 42
Age: 1y ago

Twirest Mattresses 15cm Single Mattresses with Memory Foam and Anti-mite Breathable Removable Carved Cover Mattress in a Box Edges Support for Sleep Supportive(90x190x15cm)

Price: £52.89
Rating: 4.4/5
Reviews: 1,120
Age: 1y ago

Black Luxury Budget mattress. Cool Touch Quilted. Perfect for Bunk Beds Cabin Beds etc Single / 3ft Small Double / 4ft Double / 4ft6 King / 5ft /6ft (Single)

Price: £44.68
Rating: 4.1/5
Reviews: 132
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

62%

Top 20: 99%

Open market

Starlight Beds47%
eXtreme comfort ltd41%
Generic8%
Twirest2%
EHEYCIGA1%
iSTYLE MODE BETTER HOME CHOICE1%
Open — no brand owns it (0%)

Shorty Mattress 175 X 75 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume42KCVR2.0%Products21Brands6Top 5 Brands99%OOS Rate2.6%Rating4.2★Reviews2,091Avg BSR#138

Peak months: Jan, Feb · busiest ÷ quietest = 1.8×

Top Shorty Mattress 175 X 75 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

shorty mattress19K/yr -13.4%1.5% conv.
shorty mattress 175 x 7519K/yr -42.1%3.1% conv.
180 x 80 mattress4K/yr +4.5%0.3% conv.

What reviews say buyers love and hate about Shorty Mattress 175 X 75

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews

Comfort-Overall31%

“Very comfortable”

Quality-Overall21%

“Decent quality”

Value For Money14%

“Budget friendly”

Size-Overall8%

“Fits beautifully on the toddler bed is very comfortable”

Foam7%

“Nice quality mattress”

What buyers complain about

82% of reviews

Thickness24%

“Not very thick”

Comfort-Overall15%

“its very uncomfortable”

Size-Overall13%

“To small”

Quality-Overall13%

“bad quality for this price”

Smell4%

“Smell is absolutely disgusting”

Shorty Mattress 175 X 75 return rate & reasons

Why buyers send it back, as a share of all return requests.

1.2%

Return rate

72%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

61%

2Comfort-Overall

3Quality-Overall

4Advertised Vs Actual Product

5Thin

Common Shorty Mattress 175 X 75 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Shorty Mattress 175 X 75 41/100 on Amazon United Kingdom — Skip it. The niche generates £38K/yr across 21 tracked products. Search demand moved -25.2% over the last 90 days.