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Shorty Mattress 175 X 75

Fail

The top 5 brands take 99% of clicks, so Shorty Mattress 175 X 75 is a Fail.

Flapen Score
41
41 / 100
Ranks 4,712 of 5,777 Home & Garden niches · −10 vs the category median of 51
Market size
£38K/yr42K searches / yr
90-day growth
-25.2%search demand this quarter
Competition
62%top-5 click share · 6 brands · 10 sellers

Flapen Score

Shorty Mattress 175 X 75 against its category

The dotted line is the Home & Garden average. Past it, Shorty Mattress 175 X 75 is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shorty Mattress 175 X 75 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Shorty Mattress 175 X 75 42K times last year and spent an estimated £38K. The top 5 brands take 99% of clicks. Demand peaks in Jan–Feb. Flapen scores it 41 out of 100, a Fail.

01 · Demand

2.0% of searches ended in a purchase last week.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -25.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
-25.2%
Conversion, latest week
2.0%
Market size, estimated
£38Ka year
Peak month
January1.8× the quietest month
Top search term
shorty mattress19K searches a year

02 · Price

A sale here is worth £44.95.

Listings sell for £44.95 on average, from £28.60 to £74.87. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £44.95 that is £0 to £4K a year per listing.

Average price
£44.95inside the $15 to $100 sweet spot
Price range
£28.60–£74.87
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #138 within Furniture. It carries 2,091 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
67%
Out of stock, average day
2.6%
Average rank
#138in Furniture
Average rating
4.22 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,091per listing
Listings tracked
21

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Shorty Mattress 175 X 75 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

10

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

62%

Top 20: 99%

Open market

0%

  • Starlight Beds47%
  • eXtreme comfort ltd41%
  • Generic8%
  • Twirest2%
  • EHEYCIGA1%
  • iSTYLE MODE BETTER HOME CHOICE1%
  • Open — no brand owns it (0%)

Demand

Shorty Mattress 175 X 75 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 1.8×

Search terms

Top Shorty Mattress 175 X 75 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shorty mattress19K/yr
  • shorty mattress 175 x 7519K/yr
  • 180 x 80 mattress4K/yr

Reviews and returns

What reviews say buyers love and hate about Shorty Mattress 175 X 75

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness24%−0.23

Not very thick

IV found after a couple of washes the sheet then thins

Not so thick as advertised

Comfort-Overall15%+2.09

its very uncomfortable

No comfort

A lot small than I thought not comfortable at all

Size-Overall13%−0.08

To small

Mattress came in a very small box

Smaller than described so doesnt fit cot without gaps

Quality-Overall13%

bad quality for this price

the quality is really cheap feeling

Absolutely garbage

Smell4%−0.06

Smell is absolutely disgusting

There was a slight initial smell when unpacked

Love

Comfort-Overall31%+2.09

Very comfortable

Offers right amount of comfort

The mattress is comfortable

Quality-Overall21%

Decent quality

Good quality great for bunk beds

Good quality mattress

Value For Money14%+1.45

Budget friendly

Excellent for the money

Good value for price

Size-Overall8%−0.08

Fits beautifully on the toddler bed is very comfortable

perfect fit

Mattress fit perfectly on my kids bed

Foam7%+0.46

Nice quality mattress

Good mattress

Lovely mattress topper

Return

1.2% Return rate 72% Fixable by listing

Size-Overall61%▆█▇▅▇█

To small

Mattress came in a very small box

Smaller than described so doesnt fit cot without gaps

Comfort-Overall8%▂▃▆▆█▃

its very uncomfortable

No comfort

A lot small than I thought not comfortable at all

Quality-Overall6%█▄▄▃▂▁

bad quality for this price

the quality is really cheap feeling

Absolutely garbage

Advertised Vs Actual Product4%▁▄▃█▅▅
Thin3%▅▁▇▄▄█

thin

FAQ

Common Shorty Mattress 175 X 75 questions

Answered from the same tracked data.