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Short Stem Wine Glasses

Maybe

The top 5 brands take only 43% of clicks. But shoppers spend only $54K a year here, so Short Stem Wine Glasses is a Maybe.

Flapen Score
56
56 / 100
Top 29% of 5,777 Home & Garden niches · +5 vs the category median of 51
Market size
£54K/yr88K searches / yr
90-day growth
-10.5%search demand this quarter
Competition
35%top-5 click share · 37 brands · 59 sellers

Flapen Score

Short Stem Wine Glasses against its category

The dotted line is the Home & Garden average. Past it, Short Stem Wine Glasses is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Short Stem Wine Glasses market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Short Stem Wine Glasses 88K times last year and spent an estimated £54K. The top 5 brands take 43% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

3.4% of searches ended in a purchase last week.

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.

Searches, last 12 months
88K
Growth, 90 days vs prior 90
-10.5%
Conversion, latest week
3.4%
Market size, estimated
£54Ka year
Top search term
short stem wine glasses25K searches a year

02 · Price

A sale here is worth £18.01.

Listings sell for £18.01 on average, from £8.36 to £39.77. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £18.01 that is £0 to £2K a year per listing.

Average price
£18.01inside the $15 to $100 sweet spot
Price range
£8.36–£39.77
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #479 within Glassware. It carries 318 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
73%
Out of stock, average day
8.1%
Average rank
#479in Glassware
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
318per listing
Listings tracked
55

04 · Newcomers

Amazon counts 1 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
1Amazon's first-year sales bar
Average brand age
56 months

Products

Top Short Stem Wine Glasses products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

£0£2K£3K£5K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

37 rising

Sellers

59

Top-5 brand share

43%

Top 20: 88%

Top-5 click share

35%

Top 20: 76%

Open market

51%

  • DIAMANTE12%
  • Olympia10%
  • Jamie Oliver8%
  • LAV7%
  • Villeroy & Boch6%
  • Eden & Willow6%

Demand

Short Stem Wine Glasses search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KJanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 1.6× · 7 of 12 months tracked

Search terms

Top Short Stem Wine Glasses search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • short stem wine glasses25K/yr
  • wine goblets17K/yr
  • short stemmed wine glasses9K/yr
  • goblet glasses6K/yr
  • chunky wine glasses6K/yr
  • jamie oliver wine glasses6K/yr
  • glass goblets8K/yr
  • goblet wine glasses6K/yr
  • jamie oliver glasses4K/yr
  • french wine glasses3K/yr

Reviews and returns

What reviews say buyers love and hate about Short Stem Wine Glasses

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall46%−0.23

Small Glasses

very large

To small

Thickness6%−0.03

Thick heavy and clumsy

glass thinner than I'd of liked

Heavier and thicker than I would have liked

Storage Capacity5%−0.04

not the capacity it states

Capacity smaller than advertised

Quality-Overall5%+2.02

Overall, at £43.54 for a pack of 6, I think they're quite pricey given the overall quality

Bad quality

Poor quality

Strength4%−0.01

The glasses are bent

However, main glass is very thin and feels cheap, so easy to chip

Love

Quality-Overall28%+2.02

Good quality glasses

These are very high quality glasses

Decent quality

Value For Money18%+1.42

Good Value

Great Value

Excellent value

Size-Overall9%−0.23

Ideal size

it fits a full glass very neatly

Nice size for use as either a wine or port glass

Strength8%−0.01

I love these sturdy little glasses

they're stable so good value

Sturdy

Advertised Vs Actual Product7%−0.01

As described, delivered on time

Exactly what I needed

As described

Return

1.5% Return rate 77% Fixable by listing

Size-Overall62%▇█▇▇▇▅

Small Glasses

very large

To small

Defective Material/Parts6%▅█▃▅█▇
Weight Heavy4%▁▄▄▅▃█
Advertised Vs Actual Product4%▅▁▂▃█▅

I had spent ages searching the measurements on the Amazon options so Im frustrated at the incorrect description

Quality-Overall4%█▁▆▁▃▆

Overall, at £43.54 for a pack of 6, I think they're quite pricey given the overall quality

Bad quality

Poor quality

FAQ

Common Short Stem Wine Glasses questions

Answered from the same tracked data.