short stem wine glasses
Worth a lookShows no brand lock-in (top 5 brands take 43% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great43%top-5 brand share — no brand owns this niche
Returns
Great1.5%return rate — above 5% kills the launch gate
Review moat
Great317.95avg incumbent reviews — the moat a new listing must climb
Avg price
Great£18.01avg listing price — sweet spot $15–$100
Competition
Great35%top-5 click share — an open shelf
Price range
Great£8.36–£39.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-10.5%90-day search growth — must beat 0% to launch
Market size
Bad£54K£54K/yr · 88K searches
According to Flapen's Amazon United Kingdom niche tracking, short stem wine glasses is a £54K/yr Amazon United Kingdom market (88K searches/yr). The top 5 brands hold 43% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
short stem wine glasses market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £27K–£36K
- units × avg price
- Conversion rate
- 3.4%
- Avg BSR
- #479
- Page quality
- 0%
- Prime
- 73%
- Sponsored
- 69%
- Out of stock
- 8.1%
- Avg brand age
- 56 months
- Avg seller age
- 182 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
37 rising
Sellers
59
Top-5 brand share
43%
Top 20: 88%
Top-5 click share
35%
Top 20: 76%
Open market
51%
- DIAMANTE12%
- Olympia10%
- Jamie Oliver8%
- LAV7%
- Villeroy & Boch6%
- Eden & Willow6%
Demand
Weekly Amazon search volume, last 28 weeks — -10.5% search growth over the last 90 days.Top short stem wine glasses search terms
- short stem wine glasses25K/yr
- wine goblets17K/yr
- short stemmed wine glasses9K/yr
- goblet glasses6K/yr
- chunky wine glasses6K/yr
- jamie oliver wine glasses6K/yr
- glass goblets8K/yr
- goblet wine glasses6K/yr
- jamie oliver glasses4K/yr
- french wine glasses3K/yr
Top short stem wine glasses products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Olympia Cocktail Short Stemmed Wine Glasses 308ml (Pack of 6)
Olympia£15.214.3★369 rev
Jamie Oliver Big Love Winning Wine Glasses Elegant 270ml Wine Goblets Set of 4 Ideal Drinkware for Red Wine White Wine Perfect for Home Dinner Parties Dishwasher Safe Gift Boxed
Jamie Oliver£23.854.2★23 rev
DIAMANTE Short Stemmed Wine Glasses Water Glasses Crystal Glass Set of 6 375ml Capacity Dishwasher Safe
DIAMANTE£29.054.6★17 rev
Villeroy & Boch - Boston Red Wine Glass 200 ml Clear Dishwasher Safe Red Wine Glasses Glass Set Drinkware Crystal Glass
Villeroy & Boch£11.844.5★688 rev
Eden & Willow Embossed Stem Glass Cup (Set of 6) Elegant Wine Glasses | Food-Safe Durable Waters Glasses | Perfect for Wine Cocktails Hot and Cold Beverages
Eden & Willow£14.014.4★34 rev
Newest
by launch dateDIAMANTE Short Stemmed Wine Glasses Water Glasses Crystal Glass Set of 6 375ml Capacity Dishwasher Safe
DIAMANTE£29.0517 rev
Jamie Oliver Big Love Winning Wine Glasses Elegant 270ml Wine Goblets Set of 4 Ideal Drinkware for Red Wine White Wine Perfect for Home Dinner Parties Dishwasher Safe Gift Boxed
Jamie Oliver£23.8523 rev
6Pcs Ribbed Vintage Wine Glasses 210ML/7 oz Fluted Water Goblet Glasses Vintage Clear Cocktail Cups Ideal for Entertaining Parties Dishwasher Safe Perfect for Wine Whisky Champagne Juices and More
Ausune£13.2614 rev
binsakao Wine Glasses Set of 4 - Goblet Glasses 340 ml - Stemmed Glass Cups - Clear Beverage Goblets
binsakao£20.0738 rev
binsakao Wine Glasses - Goblet Glasses Set of 4 - Stemmed Glass Cups - Clear Beverage Goblets 340 ml
binsakao£20.8438 rev
Trending
90-day click momentum
ASelected 6 CPS Crystal Glass Red Wine Glasses Set of 6 Crystal Wine Glasses 280 ml Goblets Stemware Glass Set for Home Bar Kitchen Restaurants Cocktail Wedding Party Gift Box Included
ASelected£15.543.7★
Ravenhead Linea Set of 4 Wine Glasses 370ml | Contemporary Textured Wine Glasses for Red White & Rosé Elegant Linear Design
Ravenhead£11.694.3★
Dibor Set of 4 Embossed Dishwasher Safe Wine Glass Goblets - 270ml (DK28)
Dibor£14.054.7★
Dibor Wine Glasses Set of 4 Vintage Style Wine Goblet Glassware Set (Green)
Dibor£15.514.6★
YOUEON Set of 6 Colored Wine Goblets 300 ml Wine Glasses Set with Embossed Pattern Colored Wine Glasses Vintage Glassware for Party Wedding Bar Wine Juice Beverage 3 Colors
YOUEON£19.604.4★
What buyers say about short stem wine glasses
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality glasses”
“Good Value”
“Ideal size”
“I love these sturdy little glasses”
“As described, delivered on time”
“Beautifully crafted”
“They have a lovely classic shape that looks nice on the table without being too big or fussy”
“Keeps cool”
“Great chunky quality”
“A good heavy goblet”
What buyers complain about
“Small Glasses”
“Thick heavy and clumsy”
“not the capacity it states”
“Overall, at £43.54 for a pack of 6, I think they're quite pricey given the overall quality”
“The glasses are bent”
“Plastic stem”
“I had spent ages searching the measurements on the Amazon options so Im frustrated at the incorrect description”
“The gold colour has started to chip off”
“A little lightweight”
“Overpriced”
Top return reasons
Common questions
- Is short stem wine glasses profitable to sell on Amazon United Kingdom?
- The niche generates £54K/yr across 55 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is -10.5%. Flapen's verdict: Worth a look (56/100).
- How competitive is the short stem wine glasses niche?
- 37 brands and 59 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 43% of demand.
- What do buyers complain about in short stem wine glasses?
- Top complaints mined from reviews: Size-Overall, Thickness, Storage Capacity. The return rate is 1.5%.
- What does it cost to enter the short stem wine glasses niche?
- Listings span £8.36–£39.77; the average listing price is £18.01 (sweet spot $15–$100). The average incumbent carries 318 reviews — the moat a new listing must climb.