Shopping Trolley
MaybeReturns run at only 1.0% of orders. But buyers convert on only 1.5% of searches, so Shopping Trolley is a Maybe.
- Flapen Score
- 63 / 100Top 12% of 5,777 Home & Garden niches · +12 vs the category median of 5163
- Market size
- £662K/yr2.0M searches / yr
- 90-day growth
- -9.7%search demand this quarter
- Competition
- 38%top-5 click share · 32 brands · 59 sellers
Flapen Score
Shopping Trolley against its category
The dotted line is the Home & Garden average. Past it, Shopping Trolley is stronger. Inside it, weaker.
Market
The Shopping Trolley market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Shopping Trolley 2.0M times last year and spent an estimated £662K. The top 5 brands take 54% of clicks. Flapen scores it 63 out of 100, a Maybe.
01 · Demand
1.5% of searches ended in a purchase last week.
Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £662K a year.
- Searches, last 12 months
- 2.0M
- Growth, 90 days vs prior 90
- -9.7%
- Conversion, latest week
- 1.5%
- Market size, estimated
- £662Ka year
- Peak month
- September1.4× the quietest month
- Top search term
- shopping trolley on wheels771K searches a year
02 · Price
A sale here is worth £22.16.
Listings sell for £22.16 on average, from £6.76 to £68.31. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At £22.16 that is £6K to £11K a year per listing.
- Average price
- £22.16inside the $15 to $100 sweet spot
- Price range
- £6.76–£68.31
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £6K–£11K
- Returns
- 1.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 59% ship with Prime. On an average day, 14.0% of listings are out of stock. The average listing ranks #61 within Shopping Bags & Baskets. It carries 1,788 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 59%
- Out of stock, average day
- 14.0%
- Average rank
- #61in Shopping Bags & Baskets
- Average rating
- 4.29 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,788per listing
- Listings tracked
- 54
04 · Newcomers
Amazon counts 3 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Shopping Trolley products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
BREEZENEST Blue Shopping Trolley Bag - 33x20x57cm Oxford Fabric Reusable Cart Bag with Drawstring & Side Pockets
- Price
- £6.76
- Rating
- 4.0/5
- Reviews
- 21
- Age
- 11mo ago
ARIANA 61Ltr Lightweight 2 Wheel Large Shopping Trolley Shopping Cart Grocery Bag Shopper - ST54 (Plain Black)
- Price
- £15.52
- Rating
- 4.4/5
- Reviews
- 2,472
- Age
- 6y ago
Hoppa Shopping Trolley on Wheels 57L Foldable Large Capacity 2 Wheel Grocery Granny Cart with Secure Lid & Side Pockets Shopping Bags for the Elderly Laundry 30kg Limit Truck Trolley & Festivals
- Price
- £16.09
- Rating
- 4.6/5
- Reviews
- 4,431
- Age
- 9y ago
VOUNOT Folding Shopping Trolley on 6 Wheels Stair Climbing Shopping Cart Grocery Trolley Oxford Black
- Price
- £17.97
- Rating
- 4.3/5
- Reviews
- 12,203
- Age
- 5y ago
59L Folding Lightweight Shopping Trolley Hard Wearing & Foldaway for Easy Storage Large Shopping Trolley on 2 Wheels Shopping Cart Black
- Price
- £15.25
- Rating
- 4.2/5
- Reviews
- 791
- Age
- 2y ago
Trending
90-day click momentum
Luxtrous 59L Shopping Trolley on Wheels Foldable Rolling Push Trolly Grocery Cart with Lightweight Waterproof Bag Aluminium Alloy Frame Trolley 2 Wheel Utility Shopping Cart (Black)
- Price
- £13.66
- Rating
- 3.6/5
- Reviews
- 50
- Age
- 2y ago
Amazon Basics Rolling Travel Duffel Bag 105L Lightweight and Durable Trolley in Ripstop Fabric Large Capacity with Telescopic Handle Ideal for Travel Work and Leisure Black
- Price
- £64.21
- Rating
- 4.2/5
- Reviews
- 5,400
- Age
- 8y ago
Amazon Basics Rolling Wheeled Backpack Duffel Bag Telescopic Handle Lightweight and Durable Trolley in Ripstop Fabric 137 L 40.6 x 40.6 x 88.9 cm Black
- Price
- £54.79
- Rating
- 4.2/5
- Reviews
- 5,400
- Age
- 8y ago
BREEZENEST Blue Shopping Trolley Bag - 33x20x57cm Oxford Fabric Reusable Cart Bag with Drawstring & Side Pockets
- Price
- £6.76
- Rating
- 4.0/5
- Reviews
- 21
- Age
- 11mo ago
MoverX 70L Festival Trolley on Wheels Folding Wagon Portable Camping Cart Collapsible Foldable Trolly for Beach Outdoor Garden Picnic Shopping Fishing Adjustable Handle Black
- Price
- £28.00
- Rating
- 4.7/5
- Reviews
- 750
- Age
- 1y ago
Newest
by launch date
Large Lightweight Shopping Trolley with Wheels 64L Grocery Cart with Handle Heavy-Duty & Collapsible for Easy Storage Ideal for Shopping Laundry & Travel (Green)
- Price
- £28.19
- Rating
- 4.3/5
- Reviews
- 78
- Age
- 10mo ago
BREEZENEST Blue Shopping Trolley Bag - 33x20x57cm Oxford Fabric Reusable Cart Bag with Drawstring & Side Pockets
- Price
- £6.76
- Rating
- 4.0/5
- Reviews
- 21
- Age
- 11mo ago
4 Wheel Shopping Cart Trolley Folding Mobility Large Travel Premium 70L Bag Case Height Adjustable Handle
- Price
- £24.63
- Rating
- 4.4/5
- Reviews
- 50
- Age
- 11mo ago
MoverX 70L Festival Trolley on Wheels Folding Wagon Portable Camping Cart Collapsible Foldable Trolly for Beach Outdoor Garden Picnic Shopping Fishing Adjustable Handle Black
- Price
- £28.00
- Rating
- 4.7/5
- Reviews
- 750
- Age
- 1y ago
Foldable Shopping Trolley on Wheels 25kg Heavy-Duty Waterproof Oxford Fabric Collapsible Bag with Silent Wheels Convertible Hand Carry (Black)
- Price
- £7.00
- Rating
- 3.6/5
- Reviews
- 45
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 38% of clicks. An open shelf where new products get seen.
Brands
32 falling
Sellers
59
Top-5 brand share
54%
Top 20: 92%
Top-5 click share
38%
Top 20: 70%
Open market
41%
- Hoppa17%
- BREEZENEST12%
- ARIANA11%
- VOUNOT9%
- Vivo Technologies6%
- ATX Luggage Est. 19915%
Demand
Shopping Trolley search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Shopping Trolley search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- shopping trolley on wheels771K/yr
- shopping trolley538K/yr
- shopping trolleys121K/yr
- trolley bags77K/yr
- 4 wheel shopping trolley67K/yr
- shopping trolley bag43K/yr
- foldable shopping trolley42K/yr
- shopping cart43K/yr
- folding shopping trolley41K/yr
- shopping trolly37K/yr
Reviews and returns
What reviews say buyers love and hate about Shopping Trolley
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Its not durable
Completely fell apart
Fell apart on first use
Build quality however is poor as some of the parts have broken at the first use
Cheap rubbish
Awful quality
Bit small
is short on both
Quite big
was a little bit cheaper
but disappointed that price now a bit higher than competitors
should be cheaper
The bag isn't very sturdy
Plastic feels a bit flimsy
A bit too flimsy
Love
strong material
Strong and sturdy
It's well built
Excellent product
Good quality bag and useful
Good quality cart
Great deal
Competitive price
Money well spent
Fits it all in
Really handy size
Great size for all my needs
Very handy
Easy to use
easy to fold
Return
1.0% Return rate 67% Fixable by listing
Bit small
is short on both
Quite big
The bag isn't very sturdy
Plastic feels a bit flimsy
A bit too flimsy
The bag is quite heavy whilst empty so you have to be careful if flying
It's a bit heavy
deep it can make them extremely heavy
Build quality however is poor as some of the parts have broken at the first use
Cheap rubbish
Awful quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Mole Repellent
£163K/yr+91.4%
Cat Repellent
£1.4M/yr+53.2%
Parasol Base
£1.1M/yr+904.4%
Fly Repellent Fan
£302K/yr>1,000%
Industrial Fan
£1.0M/yr>1,000%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Shopping Trolley questions
Answered from the same tracked data.