Is shopping bags & baskets profitable to sell on Amazon United Kingdom?

The niche generates £115K/yr across 74 tracked products. 0 of 14 products launched in the last 360 days are still selling. 90-day search growth is -8.7%. Flapen's verdict: Worth a look (52/100).

How competitive is the shopping bags & baskets niche?

51 brands and 126 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 51% of demand.

What do buyers complain about in shopping bags & baskets?

Top complaints mined from reviews: Quality-Overall, Size-Overall, Strength. The return rate is 0.9%.

What does it cost to enter the shopping bags & baskets niche?

Listings span £2.86–£21.24; the average listing price is £8.57 (sweet spot $15–$100). The average incumbent carries 1,204 reviews — the moat a new listing must climb.

shopping bags & baskets

Worth a look

Shows low returns (0.9%), but soft demand (-8.7% this quarter) keeps it on the watch list.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Brand share

Great51%

top-5 brand share — no brand owns this niche

Competition

Great32%

top-5 click share — an open shelf

Review moat

Good1,203.97

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Okay£2.86–£21.24

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.6%

search→purchase rate — share of searches ending in a sale

Market size

Okay£115K

£115K/yr · 519K searches

Avg price

Bad£8.57

avg listing price — sweet spot $15–$100

Growth

Bad-8.7%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, shopping bags & baskets is a £115K/yr Amazon United Kingdom market (519K searches/yr). The top 5 brands hold 51% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

shopping bags & baskets market data

Units sold / yr: 10K–13K; avg 100–250/product
Revenue / yr: £86K–£107K; units × avg price
Conversion rate: 2.6%
Avg BSR: #202
Page quality: 0%
Prime: 96%
Sponsored: 84%
Out of stock: 3.6%
Avg brand age: 33 months
Avg seller age: 179 days

Competition & brand share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Brands

51 falling

Sellers

126

Top-5 brand share

51%

Top 20: 81%

Top-5 click share

32%

Top 20: 66%

Open market

45%

ECO CHIC18%
VENO17%
YINKIGI6%
QINREN5%
Kaxich5%
NANOPLUS4%

Demand

Weekly Amazon search volume, last 11 weeks — -8.7% search growth over the last 90 days.

Open Trend

Top shopping bags & baskets search terms

foldable shopping bag74K/yr -14.4%1.6% conv.
reusable shopping bags61K/yr -12.5%0.9% conv.
bag for life37K/yr -2.1%1.4% conv.
shopping bags & baskets36K/yr +8.0%0.2% conv.
shopping bags foldable37K/yr -23.2%1.8% conv.
folding shopping bags36K/yr -15.3%1.7% conv.
foldable bag26K/yr +12.0%0.4% conv.
large shopping bag26K/yr -7.6%2.0% conv.
foldable tote bag20K/yr +8.9%0.6% conv.
grocery bag20K/yr -9.6%0.5% conv.

All search terms

Top shopping bags & baskets products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ECO CHIC Lightweight Foldable Reusable Shopping Bag Water Resistant Tote Bag (Highland Cow Teal)

ECO CHIC£5.844.5★1,937 rev

VENO 4 Pack Reusable Grocery Shopping Bag w/Hard Bottom Front Pocket Multi-Purpose Heavy Duty Tote Utility Shopper Bag Beach Bag Stands Upright Water-Resistant Sustainable (Gray 4 Pack)

VENO£15.844.6★7,968 rev

VENO 4 Pack Reusable Grocery Shopping Bag w/Hard Bottom for Trolley Cart Heavy Duty Tote Bag for Life w/Front Pocket Beach Bag Multi-Purpose Water-Resistant(Windowpane 4 Pack)

VENO£15.294.6★7,968 rev

YINKIGI Large Reusable Shopping Bags 2 Pack Foldable Shopping Bag & Waterproof Tote that Folds into Compact Pouch Lightweight for Groceries and Daily Use (Black)

YINKIGI£5.324.6★11 rev

Kaxich 4 Pack Foldable Shopping Bags Reusable Eco-friendly Grocery Tote Bags Shopper Bag Folding into Attached Pouch (Random Color)

Kaxich£7.484.3★1,225 rev

Newest

by launch date

Uhawi Tote Bag for women unisex Foldable & Water Resistant Lightweight Reusable Shopper Bag for Daily Use Shopping Travel & Beach (yellow)

Uhawi£13.6410 rev

3mo ago

NANOPLUS Ultimate Foldable Travel Tote Bag - Reusable Shopping Bag - Compact & Portable & Lightweight (Black 19L)

NANOPLUS£15.62322 rev

4mo ago

YINKIGI Large Reusable Shopping Bags 2 Pack Foldable Shopping Bag & Waterproof Tote that Folds into Compact Pouch Lightweight for Groceries and Daily Use (Black)

YINKIGI£5.3211 rev

7mo ago

Roellgs 5 Pcs Foldable Shopping Bags with Hook Washable Reusable Grocery Tote Bags Foldable In a Pouch for Daily Shopping Groceries Travel & Storage (Light Series)

Roellgs£6.690 rev

8mo ago

Shatore 2PCS Reusable Shopping Bags - Foldable Grocery Tote Bags with Large Capacity Eco-Friendly & Washable Fabric for Shopping Travel & Daily Use

Shatore£3.1323 rev

1y ago

What buyers say about shopping bags & baskets

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Decent quality”

Strength15%

“Strong bags”

Size-Overall15%

“Great size bags”

Value For Money11%

“Good value for money”

Ease Of Use5%

“so much easier for me”

Durability5%

“its very durable”

Advertised Vs Actual Product5%

“As described”

Portability4%

“Very handy for moving or storage”

Storage Capacity3%

“lots of room”

Color2%

“great colours”

What buyers complain about

Quality-Overall22%

“Cheap quality”

Size-Overall16%

“The bag is large”

Strength12%

“Not sturdy”

Durability7%

“They broke very easily”

Stitch/Finish/Polish5%

“it's coming apart at the seams”

Handle Quality4%

“handles very poor which isn't good for purpose”

Value For Money3%

“quite expensive”

Thickness3%

“Thought they may have been to shallow”

Smell2%

“There is an awful smell from the bags”

Advertised Vs Actual Product2%

“Picture is deceiving”

Top return reasons

Size-Overall44%

Quality-Overall14%

Material Quality7%

Strength5%

Thin5%