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Shisha Coal

brand-locked demand (top 5 brands take 100% of clicks) — Shisha Coal doesn't clear our bar today.

Flapen Score

42
Skip it
Market size 15Growth 33Conversion 95Competition 17Returns 97Price range 55Avg price 36Brand share 0Review moat 49Quality gap 57
This niche Category average

Is Shisha Coal profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Shisha Coal is a £62K/yr Amazon United Kingdom market (48K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 42/100.

Shisha Coal: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +6.2% over the last 90 days and 12.6% of searches end in a purchase.

£62K

revenue / yr

Units sold / yr6K
Search volume / yr+6.2%48K
Conversion rate12.6%
Avg price£10.26

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 12
Top-5 product click share79%
Open market0%
Avg brand age55 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 10 products

Sponsored placement10%
New entrants (1y)0· 0 succeeded
Avg rating4.4★
Avg reviews1,562

Top Shisha Coal products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

£0£9K£19K£28K£37K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

12

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • 320º58%
  • Q4U23%
  • Kull London10%
  • UK-UNIQUE6%
  • M. ROSENFELD3%
  • Open — no brand owns it (0%)

Shisha Coal demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume48KCVR12.6%Products10Brands5Top 5 Brands100%OOS Rate4.9%Rating4.4★Reviews1,562Avg BSR#118
1K750Holiday '24Spike '25Prime Day '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Shisha Coal search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • shisha coal37K/yr
  • shisha charcoal7K/yr
  • hookah coal4K/yr

What reviews say buyers love and hate about Shisha Coal

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews
Quality-Overall29%

Overall, this is a great quality charcoal and I will definitely be purchasing it again

Value For Money21%

Good value for money

Grilling10%

Great coals

Durability10%

Last a while

Smell6%

What I really loved is that it didnt have that unpleasant burning smell that some charcoals give off

What buyers complain about

94% of reviews
Quality-Overall40%

Terrible quality coals

Value For Money19%

the price is ridiculously expensive

Natural Resource Wastage11%

So quiet a bit of wastage

Flammable8%

Hard to burn

Durability8%

Doesn't last long

Shisha Coal return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

23%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
19%
2Size-Overall
19%
3Flammable
14%
4Quality-Overall
14%
5Smell
8%

Common Shisha Coal questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Shisha Coal 42/100 on Amazon United Kingdom — Skip it. The niche generates £62K/yr across 10 tracked products. Search demand moved +6.2% over the last 90 days.
Search demand for Shisha Coal on Amazon United Kingdom is steady year-round — the busiest month runs 1.3× the quietest.