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Shisha Coal

Fail

The top 5 brands take 100% of clicks, so Shisha Coal is a Fail.

Flapen Score
42
42 / 100
Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 51
Market size
£62K/yr48K searches / yr
90-day growth
+6.2%search demand this quarter
Competition
79%top-5 click share · 5 brands · 12 sellers

Flapen Score

Shisha Coal against its category

The dotted line is the Home & Garden average. Past it, Shisha Coal is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shisha Coal market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Shisha Coal 48K times last year and spent an estimated £62K. All 5 brands take every click. Flapen scores it 42 out of 100, a Fail.

01 · Demand

12.6% of searches ended in a purchase last week.

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.6% of those searches ended in a purchase. Searches in the last 90 days moved +6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.

Searches, last 12 months
48K
Growth, 90 days vs prior 90
+6.2%
Conversion, latest week
12.6%
Market size, estimated
£62Ka year
Peak month
May1.3× the quietest month
Top search term
shisha coal37K searches a year

02 · Price

A sale here is worth £10.26.

Listings sell for £10.26 on average, from £3.85 to £28.50. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At £10.26 that is £5K to £8K a year per listing.

Average price
£10.26under the $15 to $100 sweet spot
Price range
£3.85–£28.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
500–750
Revenue per listing a year
£5K–£8K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

10% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #118 within Barbecue & Outdoor Dining. It carries 1,562 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
10%
Prime listings
100%
Out of stock, average day
4.9%
Average rank
#118in Barbecue & Outdoor Dining
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,562per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Shisha Coal products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

£0£9K£19K£28K£37K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

12

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • 320º58%
  • Q4U23%
  • Kull London10%
  • UK-UNIQUE6%
  • M. ROSENFELD3%
  • Open — no brand owns it (0%)

Demand

Shisha Coal search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Holiday '24Spike '25Prime Day '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Shisha Coal search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shisha coal37K/yr
  • shisha charcoal7K/yr
  • hookah coal4K/yr

Reviews and returns

What reviews say buyers love and hate about Shisha Coal

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall40%−0.23

Terrible quality coals

Not good quality

Disappointing Quality & Bad Burn

Value For Money19%+0.52

the price is ridiculously expensive

Not worth a penny

Not great & too expensive

Natural Resource Wastage11%−0.12

So quiet a bit of wastage

Utter waste

Flammable8%−0.09

Hard to burn

They were really hard to burn

Durability8%+0.29

Doesn't last long

Love

Quality-Overall29%−0.23

Overall, this is a great quality charcoal and I will definitely be purchasing it again

Excellent product

Great Great quality

Value For Money21%+0.52

Good value for money

Good for the price

excellent price

Grilling10%+1.28

Great coals

This is amazing - I actually use it to smoke meats - amazing

Durability10%+0.29

Last a while

Great longevity

Smell6%+0.46

What I really loved is that it didnt have that unpleasant burning smell that some charcoals give off

Very nice smell, clean and slow burning, lasts ages,

Burns clean with a pleasant smell, lasts ages

Return

0.7% Return rate 23% Fixable by listing

Functionality-Overall19%▁▁█▇▄▄

Doesn't work

Size-Overall19%▁▇▃▁█▇
Flammable14%▁▁█▁▁█

Hard to burn

They were really hard to burn

Quality-Overall14%▁▇▁█▅▁

Terrible quality coals

Not good quality

Disappointing Quality & Bad Burn

Smell8%█▁▁▁▂▁

Has a foul smell too

FAQ

Common Shisha Coal questions

Answered from the same tracked data.