shisha coal
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Incredible12.6%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£3.85–£28.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,562avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£10.26avg listing price — sweet spot $15–$100
Growth
Okay+6.2%90-day search growth — must beat 0% to launch
Competition
Bad79%top-5 click share — a locked-up shelf
Market size
Bad£62K£62K/yr · 48K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, shisha coal is a £62K/yr Amazon United Kingdom market (48K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 42/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
shisha coal market data
- Units sold / yr
- 5K–6K
- avg 500–750/product
- Revenue / yr
- £51K–£62K
- units × avg price
- Conversion rate
- 12.6%
- Avg BSR
- #118
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 10%
- Out of stock
- 4.9%
- Avg brand age
- 55 months
- Avg seller age
- 198 days
Competition & brand share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
12
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
0%
- 320º58%
- Q4U23%
- Kull London10%
- UK-UNIQUE6%
- M. ROSENFELD3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 84 weeks — +6.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top shisha coal search terms
- shisha coal37K/yr
- shisha charcoal7K/yr
- hookah coal4K/yr
Top shisha coal products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
320 Premium Coconut Shisha Charcoal Coal (25mm Cubes) for Hookah BBQ 1 kg - 72 Pieces - Nicotine Free
320º£8.894.4★3,088 rev
Charcoal Quick Lighting Coal Charcoal 3 Rolls 30 Discs
Q4U£3.854.4★4,846 rev
KULL Shisha Coal 1Kg 25mm Cubes Coconut Charcoal 72 Pieces Charcoal BBQ Hookah Accessories with 100min Burning Time Low Ash Content
Kull London£7.834.3★122 rev
320 Premium Shisha Coconut Charcoal Coal (26mm Cube) for Hookah BBQ - 1 kg - 64 Pieces Nicotine Free
320º£8.874.4★922 rev
Charcoal Quick Lighting Coal Charcoal 5 Rolls 50 Discs
Q4U£5.034.4★2,957 rev
Newest
by launch date
M. ROSENFELD Premium Coconut Charcoal Cubes - Coconut Coals XL Pack of 84 Count & 1.25 KG Premium Quality 26mm 100% Natural Coco Charcoal Cubes NOT Quick Light
M. ROSENFELD£9.333,166 rev
Q4U Quick light Charcoal Coal Premium Quick light Charcoal Coal 50 cubes 10 roll (25mm Cubes)
Q4U£5.57146 rev
Zen Shell Coal Cubes Coconut Charcoal Cubes for Shisha | (Zen Coconut)
UK-UNIQUE£7.6721 rev
4kg - 320 Premium Coconut Shisha coal charcoal (25mm Cube) for hookah & BBQ 4 kg - 288 pieces - Nicotine Free
320º£28.50258 rev
320 Premium Shisha Coconut Charcoal Coal (26mm Cube) for Hookah BBQ - 1 kg - 64 Pieces Nicotine Free
320º£8.87922 rev
Trending
90-day click momentumCharcoal Quick Lighting Coal Charcoal 5 Rolls 50 Discs
Q4U£5.034.4★
320 2 kg Premium Shisha Hookah Coconut Charcoal Coal (27mm Cubes) for BBQ - 104 Cubes - NICOTINE FREE!
320º£17.114.4★
Zen Shell Coal Cubes Coconut Charcoal Cubes for Shisha | (Zen Coconut)
UK-UNIQUE£7.674.7★
4kg - 320 Premium Coconut Shisha coal charcoal (25mm Cube) for hookah & BBQ 4 kg - 288 pieces - Nicotine Free
320º£28.504.6★
M. ROSENFELD Premium Coconut Charcoal Cubes - Coconut Coals XL Pack of 84 Count & 1.25 KG Premium Quality 26mm 100% Natural Coco Charcoal Cubes NOT Quick Light
M. ROSENFELD£9.334.3★
What buyers say about shisha coal
What buyers praise and complain about, mined from review topics.What buyers love
“Overall, this is a great quality charcoal and I will definitely be purchasing it again”
“Good value for money”
“Great coals”
“Last a while”
“What I really loved is that it didnt have that unpleasant burning smell that some charcoals give off”
“Really nice easy light”
“Excellent for resin and powder incense”
“theyre easy to find”
“Easy to light with ordinary lighting means”
“Burns great and lasts a decent amount of time”
What buyers complain about
“Terrible quality coals”
“the price is ridiculously expensive”
“So quiet a bit of wastage”
“Hard to burn”
“Doesn't last long”
“Doesn't work”
“Has a foul smell too”
Top return reasons
Common questions
- Is shisha coal profitable to sell on Amazon United Kingdom?
- The niche generates £62K/yr across 10 tracked products. 90-day search growth is +6.2%. Flapen's verdict: Skip it (42/100).
- How competitive is the shisha coal niche?
- 5 brands and 12 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in shisha coal?
- Top complaints mined from reviews: Quality-Overall, Value For Money, Natural Resource Wastage. The return rate is 0.7%.
- When does demand for shisha coal peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the shisha coal niche?
- Listings span £3.85–£28.50; the average listing price is £10.26 (sweet spot $15–$100). The average incumbent carries 1,562 reviews — the moat a new listing must climb.