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Shisha Coal

Fail

The top 5 brands take 100% of clicks, so Shisha Coal is a Fail.

Flapen Score
42
42 / 100
Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 51
Market size
£62K/yr48K searches / yr
90-day growth
+6.2%search demand this quarter
Competition
79%top-5 click share · 5 brands · 12 sellers

Flapen Score

Shisha Coal against its category

The dotted line is the Home & Garden average. Past it, Shisha Coal is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shisha Coal market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Shisha Coal 48K times last year and spent an estimated £62K. All 5 brands take every click. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 12.6% of those searches ended in a purchase.

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.6% of those searches ended in a purchase. Searches in the last 90 days moved +6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.

Searches, last 12 months
48K
Growth, 90 days vs prior 90
+6.2%
Conversion, latest week
12.6%
Market size, estimated
£62Ka year
Peak month
May1.3× the quietest month
Top search term
shisha coal37K searches a year

02 · Price

A sale here is worth £10.26.

Listings sell for £10.26 on average, from £3.85 to £28.50. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At £10.26 that is £5K to £8K a year per listing.

Average price
£10.26under the $15 to $100 sweet spot
Price range
£3.85–£28.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
500–750
Revenue per listing a year
£5K–£8K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

10% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #118 within Barbecue & Outdoor Dining. It carries 1,562 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
10%
Prime listings
100%
Out of stock, average day
4.9%
Average rank
#118in Barbecue & Outdoor Dining
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,562per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Shisha Coal products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 79% of clicks. A locked shelf that new listings rarely crack.

£0£9K£19K£28K£37K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

12

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

79%

Top 20: 100%

Open market

0%

  • 320º58%
  • Q4U23%
  • Kull London10%
  • UK-UNIQUE6%
  • M. ROSENFELD3%
  • Open — no brand owns it (0%)

Demand

Shisha Coal search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Holiday '24Spike '25Prime Day '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Shisha Coal search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • shisha coal37K/yr
  • shisha charcoal7K/yr
  • hookah coal4K/yr

Reviews and returns

What reviews say buyers love and hate about Shisha Coal

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Quality-Overall”
40%of negative reviews mention “Quality-Overall”
0.7%of orders come back
“Terrible quality coals”
A buyer, on “Quality-Overall”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Shisha Coal questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data