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Shepherds Crook

Pass

Shepherds Crook scores 69 out of 100, a Pass. Shoppers spend an estimated $81K a year here, search demand grew +106.6% this quarter, and an estimated 0.6% of orders come back.

Flapen Score
69
69 / 100
Top 4% of 5,777 Home & Garden niches · +18 vs the category median of 51
Market size
£81K/yr102K searches / yr
90-day growth
+106.6%search demand this quarter
Competition
41%top-5 click share · 24 brands · 31 sellers

Flapen Score

Shepherds Crook against its category

The dotted line is the Home & Garden average. Past it, Shepherds Crook is stronger. Inside it, weaker.

69Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shepherds Crook market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Shepherds Crook 102K times last year and spent an estimated £81K. The top 5 brands take 63% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 69 out of 100, a Pass.

01 · Demand

An estimated 6.8% of those searches ended in a purchase.

Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved +106.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £81K a year.

Searches, last 12 months
102K
Growth, 90 days vs prior 90
+106.6%
Conversion, latest week
6.8%
Market size, estimated
£81Ka year
Peak month
May5.9× the quietest month
Top search term
shepherds crook garden hooks37K searches a year

02 · Price

A sale here is worth £11.70.

Listings sell for £11.70 on average, from £6.04 to £24.62. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £11.70 that is £1K to £3K a year per listing.

Average price
£11.70under the $15 to $100 sweet spot
Price range
£6.04–£24.62
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 17.1% of listings are out of stock. The average listing ranks #27 within Garden Décor. It carries 437 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
81%
Out of stock, average day
17.1%
Average rank
#27in Garden Décor
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
437per listing
Listings tracked
36

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Shepherds Crook products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£13K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 falling

Sellers

31

Est. top-5 brand share

63%

Top 20: 97%

Est. top-5 click share

41%

Top 20: 89%

Open market

32%

  • SEGNAYEN18%
  • ADTSADDTO15%
  • QIZENME13%
  • Alytimes10%
  • Jermily7%
  • COSANSYS5%

Demand

Shepherds Crook search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 5.9×

Search terms

Top Shepherds Crook search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • shepherds crook garden hooks37K/yr
  • shepherds hooks for garden lights13K/yr
  • shepherds hook garden11K/yr
  • shepherd hooks for garden7K/yr
  • shepherds hook8K/yr
  • garden hooks for lanterns7K/yr
  • shepherds hooks8K/yr
  • garden lantern hooks5K/yr
  • lantern hooks for garden3K/yr
  • shepherd hook2K/yr

Reviews and returns

What reviews say buyers love and hate about Shepherds Crook

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Strength”
26%of negative reviews mention “Strength”
0.6%of orders come back
“Extremely flimsy”
A buyer, on “Strength”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Shepherds Crook questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data