shepherds crook
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Growth
Great+106.6%90-day search growth — must beat 0% to launch
Review moat
Great437.33avg incumbent reviews — the moat a new listing must climb
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good63%top-5 brand share — brands hold most of the demand
Price range
Good£6.04–£24.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.70avg listing price — sweet spot $15–$100
Market size
Bad£81K£81K/yr · 102K searches
According to Flapen's Amazon United Kingdom niche tracking, shepherds crook is a £81K/yr Amazon United Kingdom market (102K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 69/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
shepherds crook market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- £59K–£70K
- units × avg price
- Conversion rate
- 6.8%
- Avg BSR
- #27
- Page quality
- 0%
- Prime
- 81%
- Sponsored
- 83%
- Out of stock
- 17.1%
- Avg brand age
- 30 months
- Avg seller age
- 194 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
24 falling
Sellers
31
Top-5 brand share
63%
Top 20: 97%
Top-5 click share
41%
Top 20: 89%
Open market
32%
- SEGNAYEN18%
- ADTSADDTO15%
- QIZENME13%
- Alytimes10%
- Jermily7%
- COSANSYS5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +106.6% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 5.9×
Top shepherds crook search terms
- shepherds crook garden hooks37K/yr
- shepherds hooks for garden lights13K/yr
- shepherds hook garden11K/yr
- shepherd hooks for garden7K/yr
- shepherds hook8K/yr
- garden hooks for lanterns7K/yr
- shepherds hooks8K/yr
- garden lantern hooks5K/yr
- lantern hooks for garden3K/yr
- shepherd hook2K/yr
Top shepherds crook products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SEGNAYEN Shepherds Hooks for Garden Lights 81cm Shepherds Crook Garden Hooks Adjustable for Hanging Lantern Plant Baskets Set of 2
SEGNAYEN£7.444.4★658 rev
ADTSADDTO Shepherds Crook Hooks 2PCS 120cm Adjustable Height Shepherds Hooks with 5 Prong Base Metal Border Hook for Garden Lights Lanterns Plant Baskets 3 Section Stitching
ADTSADDTO£12.024.4★797 rev
QIZENME Adjustable Height Shepherd Crook Hooks Set of 4 Festoon Pole with Base 3 Threaded Fittings Black Metal Garden Border Hook for String Lights Flower Ball Plant Baskets -76 cm/29.64 in
QIZENME£10.894.4★481 rev
ADTSADDTO Shepherds Crook Hooks 2PCS 152cm Adjustable Height Shepherds Hooks with 5 Prong Base Metal Border Hook for Garden Lights Lanterns Plant Baskets 3 Section Stitching
ADTSADDTO£14.564.4★797 rev
Alytimes Shepherds Crooks Height Adjustable Festoon Pole 80.5 CM/31.6 in Garden Lantern Shepherds Hook with Base for Hanging Basket Stand Patio 4 Sections Stitched (Black) (2)
Alytimes£6.044.2★275 rev
Newest
by launch date
Bird Feeder Pole 234cm Shepherds Hooks Heavy Duty 5 Prongs Base Garden Bird Feeders Hanging Station Metal Adjustable Hanger Crooks Stand for Lights Lantern Wedding Decoration Black
QIZENME£18.1284 rev
YOUNTHYE 8 Pack Shepherd Crook Hooks 90 cm/35 inch Height Adjustable Shepherds Hooks for Garden Lights Lanterns Plant Baskets Shepherds Crooks with Metal Base
YOUNTHYE£17.7227 rev
APACALI 8 Pack Shepherds Hooks 90cm / 35inch Adjustable Height Shepherds Crook with Base Shepherds Hooks for Garden Shepherds Crook for Lanterns Lights Plant Baskets 4 Sections Stitched (Black)
APACALI£17.5510 rev
Alytimes Shepherds Crooks Height Adjustable Festoon Pole 80.5 CM/31.6 in Garden Lantern Shepherds Hook with Base for Hanging Basket Stand Patio 4 Sections Stitched (Black) (4)
Alytimes£8.98275 rev
ASelected 80CM Adjustable Metal Shepherds Hooks for Garden Lights with Metal Stake Base Heavy Duty Hooks for Hanging Lanterns Plant Baskets Garden Lights Wedding Black 4Pcs
ASelected£9.7435 rev
Trending
90-day click momentumQIZENME Adjustable Height Shepherd Crook Hooks Set of 4 Festoon Pole with Base 3 Threaded Fittings Black Metal Garden Border Hook for String Lights Flower Ball Plant Baskets -76 cm/29.64 in
QIZENME£10.894.4★
Lights4fun 1.6m Outdoor Black Metal Shepherds Hook Festoon Pole for Garden String Lights Weatherproof Powder-Coated Steel Hanging Pole with Ground Spike Easy Assembly for Garden Parties & Events
Lights4fun£12.733.6★
ADTSADDTO Shepherds Crook Hooks 2PCS 120cm Adjustable Height Shepherds Hooks with 5 Prong Base Metal Border Hook for Garden Lights Lanterns Plant Baskets 3 Section Stitching
ADTSADDTO£12.024.4★
2PCS 120cm Shepherds Crook Hooks Adjustable Metal Stake Stand Hangers Metal Border Hook for Solar Lights Lanterns Mason Jars Weddings Plant Baskets Flower Ball
SDZHDMO£9.744.4★
ASelected 80CM Adjustable Metal Shepherds Hooks for Garden Lights with Metal Stake Base Heavy Duty Hooks for Hanging Lanterns Plant Baskets Garden Lights Wedding Black 4Pcs
ASelected£9.744.3★
What buyers say about shepherds crook
What buyers praise and complain about, mined from review topics.What buyers love
“Very strong”
“Excellent product”
“Good value for money”
“VERY easy to assemble”
“As described”
“Standard and convenient”
“My solar lights are quite lightweight”
“Fit for purpose”
“Good construction”
“should last well”
What buyers complain about
“Extremely flimsy”
“Large shepherd hook”
“Not the best”
“Thin”
“Not worth A £1”
“unfortunately not as tall as expected”
“3 broke when putting together”
“say they look rusty when they came”
“I would have these hold any more weight than that as they are thin”
“not heavy duty”
Top return reasons
Common questions
- Is shepherds crook profitable to sell on Amazon United Kingdom?
- The niche generates £81K/yr across 36 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +106.6%. Flapen's verdict: Worth a look (69/100).
- How competitive is the shepherds crook niche?
- 24 brands and 31 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 63% of demand.
- What do buyers complain about in shepherds crook?
- Top complaints mined from reviews: Strength, Size-Overall, Quality-Overall. The return rate is 0.6%.
- When does demand for shepherds crook peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 5.9× the quietest.
- What does it cost to enter the shepherds crook niche?
- Listings span £6.04–£24.62; the average listing price is £11.70 (sweet spot $15–$100). The average incumbent carries 437 reviews — the moat a new listing must climb.