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Shepherds Crook

Pass

Shepherds Crook scores 69 out of 100, a Pass. Shoppers spend $81K a year here, search demand grew +106.6% this quarter, and returns run at 0.6% of orders.

Flapen Score
69
69 / 100
Top 4% of 5,777 Home & Garden niches · +18 vs the category median of 51
Market size
£81K/yr102K searches / yr
90-day growth
+106.6%search demand this quarter
Competition
41%top-5 click share · 24 brands · 31 sellers

Flapen Score

Shepherds Crook against its category

The dotted line is the Home & Garden average. Past it, Shepherds Crook is stronger. Inside it, weaker.

69Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shepherds Crook market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Shepherds Crook 102K times last year and spent an estimated £81K. The top 5 brands take 63% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 69 out of 100, a Pass.

01 · Demand

6.8% of searches ended in a purchase last week.

Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.8% of those searches ended in a purchase. Searches in the last 90 days moved +106.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £81K a year.

Searches, last 12 months
102K
Growth, 90 days vs prior 90
+106.6%
Conversion, latest week
6.8%
Market size, estimated
£81Ka year
Peak month
May5.9× the quietest month
Top search term
shepherds crook garden hooks37K searches a year

02 · Price

A sale here is worth £11.70.

Listings sell for £11.70 on average, from £6.04 to £24.62. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £11.70 that is £1K to £3K a year per listing.

Average price
£11.70under the $15 to $100 sweet spot
Price range
£6.04–£24.62
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 17.1% of listings are out of stock. The average listing ranks #27 within Garden Décor. It carries 437 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
81%
Out of stock, average day
17.1%
Average rank
#27in Garden Décor
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
437per listing
Listings tracked
36

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Shepherds Crook products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£13K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 falling

Sellers

31

Top-5 brand share

63%

Top 20: 97%

Top-5 click share

41%

Top 20: 89%

Open market

32%

  • SEGNAYEN18%
  • ADTSADDTO15%
  • QIZENME13%
  • Alytimes10%
  • Jermily7%
  • COSANSYS5%

Demand

Shepherds Crook search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 5.9×

Search terms

Top Shepherds Crook search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shepherds crook garden hooks37K/yr
  • shepherds hooks for garden lights13K/yr
  • shepherds hook garden11K/yr
  • shepherd hooks for garden7K/yr
  • shepherds hook8K/yr
  • garden hooks for lanterns7K/yr
  • shepherds hooks8K/yr
  • garden lantern hooks5K/yr
  • lantern hooks for garden3K/yr
  • shepherd hook2K/yr

Reviews and returns

What reviews say buyers love and hate about Shepherds Crook

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength26%−0.06

Extremely flimsy

Not very strong

Not sturdy enough

Size-Overall20%−0.16

Large shepherd hook

a bit short

They are tiny

Quality-Overall7%+2.33

Not the best

Poor quality

Rubbish

Thin5%−0.05

Thin

How thin they are

They are thin

Value For Money4%+0.97

Not worth A £1

Quite expensive I went to the range and brought to after this for £4.49 each and much sturdier

Waste of money

Love

Strength26%−0.06

Very strong

Very sturdy pole

Stable

Quality-Overall23%+2.33

Excellent product

Great product, good quality, easy to put together

have a good build quality for what they are plus were very easy to put together

Value For Money15%+0.97

Good value for money

Good for the money

worth the money

Assembly/Installation9%+0.83

VERY easy to assemble

Easy to put together

Easy to use and install

Advertised Vs Actual Product9%+0.17

As described

As advertised

Just what I wanted

Return

0.6% Return rate 38% Fixable by listing

Size-Overall29%▃█▆▄▄▂

Large shepherd hook

a bit short

They are tiny

Strength23%█▁▁▄▅▇

Extremely flimsy

Not very strong

Not sturdy enough

Quality-Overall8%▁▁▆▄▄█

Not the best

Poor quality

Rubbish

Height6%▁▁▅█▁▅

unfortunately not as tall as expected

Shorter than described

Not as tall as I thought

Defective Material/Parts6%▁▁▁█▄▃

FAQ

Common Shepherds Crook questions

Answered from the same tracked data.