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Shaving Mirror

Maybe

Returns run at only 1.9% of orders. But demand is soft, at -12.7% this quarter, so Shaving Mirror is a Maybe.

Flapen Score
53
53 / 100
Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 51
Market size
£133K/yr171K searches / yr
90-day growth
-12.7%search demand this quarter
Competition
40%top-5 click share · 22 brands · 39 sellers

Flapen Score

Shaving Mirror against its category

The dotted line is the Home & Garden average. Past it, Shaving Mirror is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shaving Mirror market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Shaving Mirror 171K times last year and spent an estimated £133K. The top 5 brands take 62% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

6.5% of searches ended in a purchase last week.

Shoppers searched for this 171K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.5% of those searches ended in a purchase. Searches in the last 90 days moved -12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £133K a year.

Searches, last 12 months
171K
Growth, 90 days vs prior 90
-12.7%
Conversion, latest week
6.5%
Market size, estimated
£133Ka year
Peak month
November2.5× the quietest month
Top search term
shaving mirror141K searches a year

02 · Price

A sale here is worth £11.87.

Listings sell for £11.87 on average, from £4.55 to £24.05. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £11.87 that is £1K to £3K a year per listing.

Average price
£11.87under the $15 to $100 sweet spot
Price range
£4.55–£24.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #57 within Bathroom. It carries 3,612 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
8.2%
Average rank
#57in Bathroom
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,612per listing
Listings tracked
32

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Shaving Mirror products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

£0£5K£11K£16K£21K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

39

Top-5 brand share

62%

Top 20: 99%

Top-5 click share

40%

Top 20: 87%

Open market

31%

  • CLSEVXY14%
  • MIYADIVA13%
  • Amazon Basics13%
  • zetmet12%
  • MIRRORVANA10%
  • Auxmir6%

Demand

Shaving Mirror search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 2.5×

Search terms

Top Shaving Mirror search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shaving mirror141K/yr
  • shaving mirrors13K/yr
  • bathroom shaving mirror12K/yr
  • mens shaving mirror5K/yr

Reviews and returns

What reviews say buyers love and hate about Shaving Mirror

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall18%+0.47

Not fit for purpose

Bit too big

Very small

Quality-Overall10%+1.18

is a terrible quality mirror

Lacks quality

quite cheap quality

Durability9%−0.15

Cheap - broke after use

fell off 2 days later

broke within week

Adhesion/Stickiness7%−0.09

it will not stick to the tile

It doesnt stick properly, terrible product

has stuck like glue

Assembly/Installation5%

had to assemble therefore not value for money

I had to get assistance to assemble the mirror

Needs Assembly

Love

Quality-Overall23%+1.18

Good quality glass

Beautiful quality

Build quality feels solid

Value For Money14%+0.66

Good value

Good value for money

Excellent value

Size-Overall12%+0.47

Item is right size

fit for purpose

Excellent fitted perfectly in my bathroom

Advertised Vs Actual Product10%+0.60

As advertised

Better than expected

As described

Ease Of Use7%+0.68

Ease of use

Very handy

Easy to handle

Return

1.9% Return rate 56% Fixable by listing

Size-Overall41%▆█▇██▇

Not fit for purpose

Bit too big

Very small

Quality-Overall8%█▇▇▆▇▆

is a terrible quality mirror

Lacks quality

quite cheap quality

Defective Material/Parts6%▆▅▇▆▅█
Functionality-Overall6%▇█▆▅▃█

doesn't job

To mechanical and ugly too

It is not for purpose

Strength5%▅▅▆█▇█

feeling more than a little flimsy

Flimsy

Not really sturdy

FAQ

Common Shaving Mirror questions

Answered from the same tracked data.