Sharpening Steel

Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -23.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £171K a year.

Searches, last 12 months

136K

Growth, 90 days vs prior 90

-23.9%

Conversion, latest week

7.8%

Market size, estimated

£171Ka year

Peak month

December2.0× the quietest month

Top search term

sharpening steel22K searches a year

Listings sell for £16.06 on average, from £4.10 to £53.44. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £16.06 that is £2K to £4K a year per listing.

Average price

£16.06inside the $15 to $100 sweet spot

Price range

£4.10–£53.44

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

£2K–£4K

Returns

0.8%of orders · Amazon United Kingdom median 0.6%

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #362 within Kitchen Knives. It carries 897 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

100%

Out of stock, average day

3.4%

Average rank

#362in Kitchen Knives

Average rating

4.48 starsAmazon United Kingdom average 4.36 stars

Average reviews

897per listing

Listings tracked

38

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months

7

Successful launches

0Amazon's first-year sales bar

Average brand age

62 months