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Shark Steam Cleaner

Fail

The top 5 brands take 100% of clicks, so Shark Steam Cleaner is a Fail.

Flapen Score
33
33 / 100
Ranks 5,433 of 5,777 Home & Garden niches · −18 vs the category median of 51
Market size
£200K/yr58K searches / yr
90-day growth
-32.9%search demand this quarter
Competition
77%top-5 click share · 4 brands · 257 sellers

Flapen Score

Shark Steam Cleaner against its category

The dotted line is the Home & Garden average. Past it, Shark Steam Cleaner is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shark Steam Cleaner market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Shark Steam Cleaner 58K times last year and spent an estimated £200K. All 4 brands take every click. Demand peaks in Oct–Nov. Flapen scores it 33 out of 100, a Fail.

01 · Demand

3.8% of searches ended in a purchase last week.

Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -32.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £200K a year.

Searches, last 12 months
58K
Growth, 90 days vs prior 90
-32.9%
Conversion, latest week
3.8%
Market size, estimated
£200Ka year
Peak month
November3.1× the quietest month
Top search term
shark steam cleaner36K searches a year

02 · Price

A sale here is worth £92.33.

Listings sell for £92.33 on average, from £52.18 to £136.79. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £92.33 that is £0 to £9K a year per listing.

Average price
£92.33inside the $15 to $100 sweet spot
Price range
£52.18–£136.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£9K
Returns
2.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #10 within Vacuums & Floor Care. It carries 2,359 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
8.3%
Average rank
#10in Vacuums & Floor Care
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,359per listing
Listings tracked
13

04 · Newcomers

Amazon counts 4 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 13 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
13 months

Products

Top Shark Steam Cleaner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

£0£20K£40K£60K£80K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

257

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

0%

  • Shark93%
  • Vax3%
  • Vileda2%
  • PureSwirlz2%
  • Open — no brand owns it (0%)

Demand

Shark Steam Cleaner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 3.1×

Search terms

Top Shark Steam Cleaner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shark steam cleaner36K/yr
  • shark steamer14K/yr
  • steam cleaner shark8K/yr

Reviews and returns

What reviews say buyers love and hate about Shark Steam Cleaner

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Ease Of Cleaning15%+1.64

Does not clean floor properly

its awful to clean

takes ages to clean anything

Value For Money12%−0.07

Not what I had hoped for price

I think a cheaper one would be just as good

Is it over priced

Durability8%−0.09

Breaks easily

has broken twice

Brokedown after once a week use

Quality-Overall4%+0.22

Performance not good

Disappointing quality

Rubbish

Functionality-Overall4%−0.04

it stopped working

It barely works for a few minutes before dying

Doesnt work

Love

Ease Of Cleaning28%+1.64

Great cleans really good

cleans well

It cleans as it should do

Ease Of Use18%+1.43

Its easy to carry around

Ease of use

Easy to handle

Quality-Overall9%+0.22

the build quality is high

The build quality feels typically solid

Excellent product

Value For Money6%−0.07

Good value for money

Good value

Good value for money

Advertised Vs Actual Product4%−0.02

It arrived as described

It does the job

Exceeded expectations

Return

2.9% Return rate 12% Fixable by listing

Functionality-Overall27%█▇▇██▇

it stopped working

It barely works for a few minutes before dying

Doesnt work

Leak-Proof8%██▅▄▅█

Leaks alot from the tanks

Later, tank started leaking

leaked in the box

Ease Of Cleaning8%▇▅██▇▆

Does not clean floor properly

its awful to clean

takes ages to clean anything

Size-Overall5%▅██▅▇▅

Small

Small water tank

the water tank looks small

Quality-Overall4%▁▆▇▆█▅

Performance not good

Disappointing quality

Rubbish

FAQ

Common Shark Steam Cleaner questions

Answered from the same tracked data.