Is shark filter replacement profitable to sell on Amazon United Kingdom?

The niche generates £278K/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -22.2%. Flapen's verdict: Skip it (45/100).

How competitive is the shark filter replacement niche?

11 brands and 12 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in shark filter replacement?

Top complaints mined from reviews: Quality-Overall, Filtration, Size-Overall. The return rate is 0.7%.

When does demand for shark filter replacement peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the shark filter replacement niche?

Listings span £5.50–£11.71; the average listing price is £7.45 (sweet spot $15–$100). The average incumbent carries 1,161 reviews — the moat a new listing must climb.

shark filter replacement

Skip it

Prices mostly outside the sweet spot ($5.50–$11.71) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Conversion

Great11.4%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,160.75

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Good£278K

£278K/yr · 327K searches

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Competition

Bad71%

top-5 click share — a locked-up shelf

Avg price

Bad£7.45

avg listing price — sweet spot $15–$100

Growth

Bad-22.2%

90-day search growth — must beat 0% to launch

Price range

Bad£5.50–£11.71

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, shark filter replacement is a £278K/yr Amazon United Kingdom market (327K searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 45/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

shark filter replacement market data

Units sold / yr: 30K–40K; avg 2,000–2,500/product
Revenue / yr: £224K–£298K; units × avg price
Conversion rate: 11.4%
Avg BSR: #18
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 25 months
Avg seller age: 218 days

Competition & brand share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 falling

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

13%

Mellbree33%
Leadaybetter20%
iVanzoll17%
Isincer7%
evecase6%
BeuInovia Technology5%
Open — no brand owns it (5 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -22.2% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top shark filter replacement search terms

shark hoover filters75K/yr -19.0%12.6% conv.
shark filter replacement60K/yr -18.0%8.1% conv.
shark vacuum filters55K/yr -21.2%7.5% conv.
shark filters29K/yr -20.3%7.3% conv.
shark vacuum filter replacement15K/yr -21.6%5.9% conv.
shark filter16K/yr -43.5%6.6% conv.
shark replacement filters13K/yr -33.3%6.5% conv.
shark filters replacement10K/yr -22.2%8.8% conv.
shark hoover filter replacement5K/yr +14.4%8.6% conv.
shark hoover filter8K/yr -14.9%12.1% conv.

All search terms

Top shark filter replacement products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Lift Away Filters Compatible with Shark NV602UK 2Pack Mellbree Vacuum Cleaner Filters Compatible with Shark NV602UK NV602UKT NV702UK NV702UKT NV612UK NV612UKT NZ690UK NZ690UKT NZ710UK NZ710UKT

Mellbree£5.704.5★1,593 rev

Leadaybetter 2 Pack NV601UK Filter Set for Shark Upright Vacuum NV601UK NV600UK NV700UK

Leadaybetter£5.934.6★6,367 rev

iVanzoll 3 Pack NV602UK Filter Replacement for NV602UKT NV702UKT NV612UKT

iVanzoll£5.504.6★431 rev

NV601UK Upright Vacuum Replacement Filter for Shark Upright Vacuum Cleaner Lift-Away NV600UK NV601UKT NV600 NV601 NV700UK NV700UKT

Isincer£5.924.5★1,293 rev

evecase Foam and Hepa Filter for shark NZ801UK(T) filters Replacement for NV680 NV681 NV682 NV683 NV620 NV800 NV801 NZ801 UV810 AX910 AZ910 Series for Shark-Vacuum-Hoover-Lift Away Filters

evecase£8.644.5★3,215 rev

Newest

by launch date

4 Pack Filters Compatible with Shark Lift Away Vacuum Cleaner Filters Compatible with Shark NV602UK NV602UKT NV702UK NV702UKT NV612UK NV612UKT NZ690UK NZ690UKT NZ710UK NZ710UKT

BeuInovia Technology£6.3356 rev

10mo ago

Spofan Filter Replacement for Shark NV801UKT NZ801UKT NV801UK NV620 NV680

Spofan£11.7179 rev

1y ago

4 Pack Filter Replacement for Shark IZ201UK benlidoner Cordless Vacuum Filters Compatible with Shark IZ251UK IZ251UKT IZ201UK IZ201UKT IZ201UKTSB IZ202SM IZ201ME IZ201EUT Foam & Felt Filters Set

benlidoner£6.9785 rev

1y ago

Replacement Shark Filter set for Duo Clean HZ500 HZ500UKT HZ500UK Vacuum

OHIFAN£11.15102 rev

2y ago

Mellbree Replacement Filter Compatible with Shark IZ201UK IZ251UK 2Pack Cordless Vacuum Replacement Filter Compatible with Shark IZ300UKT IZ251UKT IZ201UK IZ201UKT IZ201UKTSB IZ202SM IZ201ME IZ201EUT

Mellbree£5.86524 rev

2y ago

What buyers say about shark filter replacement

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall32%

“Brilliant fit”

Quality-Overall19%

“Great quality filters”

Value For Money17%

“Great value”

Filtration7%

“Easy to replace all the filters”

Advertised Vs Actual Product5%

“They do the job”

Ease Of Cleaning3%

“Works really well gets the shark cleaner operating like new”

Product Condition3%

“As good as new”

Ease Of Use3%

“Easy to use”

Maintenance And Repair2%

“Great replacement”

Durability2%

“Good fit and durable”

What buyers complain about

Quality-Overall19%

“Rubbish”

Filtration18%

“I cannot recommend these filters for that reason”

Size-Overall18%

“didnt fit very well”

Thickness16%

“Not as thick”

Compatibility-Overall5%

“Incorrect Product Description NOT compatible with IZ300UKT”

Ease Of Cleaning4%

“turns out it just needed a good clean”

Smell3%

“The filters smell of chemical fragrance”

Flatness3%

“Arrives flat, puffs up”

Material Quality2%

“and are made from from some cheap nasty material”

Ease Of Use1%

“Didn't think I could get it so easily”

Top return reasons

Size-Overall57%

Compatibility-Overall18%

Filtration8%

Advertised Vs Actual Product5%

Quality-Overall4%

Thickness2%

Functionality-Overall2%

Flatness1%

Thin1%

Value For Money0%

Common questions

Is shark filter replacement profitable to sell on Amazon United Kingdom?: The niche generates £278K/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -22.2%. Flapen's verdict: Skip it (45/100).
How competitive is the shark filter replacement niche?: 11 brands and 12 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in shark filter replacement?: Top complaints mined from reviews: Quality-Overall, Filtration, Size-Overall. The return rate is 0.7%.
When does demand for shark filter replacement peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the shark filter replacement niche?: Listings span £5.50–£11.71; the average listing price is £7.45 (sweet spot $15–$100). The average incumbent carries 1,161 reviews — the moat a new listing must climb.