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Shark Costume

Fail

Demand is soft, at -29.5% this quarter, so Shark Costume is a Fail.

Flapen Score
42
42 / 100
Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 51
Market size
£77K/yr190K searches / yr
90-day growth
-29.5%search demand this quarter
Competition
52%top-5 click share · 18 brands · 23 sellers

Flapen Score

Shark Costume against its category

The dotted line is the Home & Garden average. Past it, Shark Costume is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shark Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Shark Costume 190K times last year and spent an estimated £77K. The top 5 brands take 69% of clicks. Demand peaks in Mar–Oct–Nov. Flapen scores it 42 out of 100, a Fail.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 190K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -29.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.

Searches, last 12 months
190K
Growth, 90 days vs prior 90
-29.5%
Conversion, latest week
2.1%
Market size, estimated
£77Ka year
Peak month
October10.3× the quietest month
Top search term
shark costume72K searches a year

02 · Price

A sale here is worth £18.82.

Listings sell for £18.82 on average, from £9.04 to £27.89. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £18.82 that is £0 to £2K a year per listing.

Average price
£18.82inside the $15 to $100 sweet spot
Price range
£9.04–£27.89
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
4.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.7% of listings are out of stock. The average listing ranks #614 within Home Textiles. It carries 221 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
14.7%
Average rank
#614in Home Textiles
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
221per listing
Listings tracked
26

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Shark Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£15K£23K£31K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 rising

Sellers

23

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

52%

Top 20: 91%

Open market

27%

  • TBGENIUS35%
  • FXICH13%
  • COOKY.D11%
  • FUNFOCUS6%
  • Poptrend5%
  • Generic4%

Demand

Shark Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Oct, Nov · busiest ÷ quietest = 10.3×

Search terms

Top Shark Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shark costume72K/yr
  • shark costume kids30K/yr
  • inflatable shark costume23K/yr
  • kids shark costume13K/yr
  • shark costume adult13K/yr
  • shark outfit7K/yr
  • shark inflatable costume7K/yr
  • blow up shark costume4K/yr
  • inflatable shark costume kids9K/yr
  • kids inflatable shark costume4K/yr

Reviews and returns

What reviews say buyers love and hate about Shark Costume

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall33%−0.23

Terrible fit

Should be big, even

Sizing came up abit short

Material Quality11%−0.08

Very light material take care when putting on

Inflation/Deflation11%−0.08

wont inflate fully

Didnt stay inflated

Quality-Overall6%+0.44

Poorly made and poorly fitting

Heating6%+0.27

Does get quite hot inside

Love

Size-Overall27%−0.23

Overall i would recommend as long as the sizing is correct for you as it came up abit small on my partner

fits well

Pretty easy to get in and out of and would fit most regular and plus size people

Value For Money18%+1.72

Good value for money

Good value

Good fun good value

Warmth11%+0.45

Cosy and warm

warm it is

Says it's nice and warm, feels cozy and of good material

Quality-Overall9%+0.44

No complaints here

Great quality

The quality seems really good

Fun/Entertainment Experience9%+0.99

Fun costume, easy to wear, fan works

Really funny

This has brought no end of entertainment within the family, it does a range of sizes and heights, easy to inflate and move around in

Return

4.5% Return rate 84% Fixable by listing

Size-Overall75%█▆▆█▇█

Terrible fit

Should be big, even

Sizing came up abit short

Quality-Overall5%▁▄▅▁█▅

Poorly made and poorly fitting

Inflation/Deflation2%▁█▆▁▁▁

wont inflate fully

Didnt stay inflated

Advertised Vs Actual Product2%█▁▃▄▂▁
Stitch/Finish/Polish2%▁█▇▄▁▁

Reason for the 3 stars is that the product came damaged with a small hole on the sole of the right foot along the seam

FAQ

Common Shark Costume questions

Answered from the same tracked data.