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Shark Air Purifier

Fail

The top 5 brands take 100% of clicks, so Shark Air Purifier is a Fail.

Flapen Score
27
27 / 100
Ranks 5,644 of 5,777 Home & Garden niches · −24 vs the category median of 51
Market size
£141K/yr150K searches / yr
90-day growth
-23.8%search demand this quarter
Competition
98%top-5 click share · 2 brands · 59 sellers

Flapen Score

Shark Air Purifier against its category

The dotted line is the Home & Garden average. Past it, Shark Air Purifier is stronger. Inside it, weaker.

27Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shark Air Purifier market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Shark Air Purifier 150K times last year and spent an estimated £141K. All 2 brands take every click. Demand peaks in Nov. Flapen scores it 27 out of 100, a Fail.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 150K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -23.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £141K a year.

Searches, last 12 months
150K
Growth, 90 days vs prior 90
-23.8%
Conversion, latest week
0.9%
Market size, estimated
£141Ka year
Peak month
November2.4× the quietest month
Top search term
shark air purifier115K searches a year

02 · Price

A sale here is worth £102.18.

Listings sell for £102.18 on average, from £68.63 to £151.47. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At £102.18 that is £26K to £51K a year per listing.

Average price
£102.18above the $15 to $100 sweet spot
Price range
£68.63–£151.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
250–500
Revenue per listing a year
£26K–£51K
Returns
3.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #7 within Heating, Cooling & Air Quality. It carries 4,071 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
1.1%
Average rank
#7in Heating, Cooling & Air Quality
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,071per listing
Listings tracked
6

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
24 months

Products

Top Shark Air Purifier products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 98% of clicks. A locked shelf that new listings rarely crack.

£0£21K£42K£63K£84K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

59

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

98%

Top 20: 100%

Open market

0%

  • Shark98%
  • Levoit2%

Demand

Shark Air Purifier search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 2.4×

Search terms

Top Shark Air Purifier search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shark air purifier115K/yr
  • shark neverchange5 air purifier17K/yr
  • air purifier shark9K/yr
  • shark never change 5 air purifier3K/yr
  • shark dehumidifier5K/yr

Reviews and returns

What reviews say buyers love and hate about Shark Air Purifier

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Filtration22%−0.11

Malfunction after filter change

Can't really tell with the tube filter

no air passes through the filter

Value For Money22%−0.04

Absolutely wouldnt recommend this to anyone - especially at full price

Not worth the cost

Really not worth the money imo

Durability7%−0.04

Fails in a couple of weeks

Stopped working after a few months

Stopped after 2 weeks

Ease Of Cleaning6%

is not clean the air from the dust

we were getting a visibly thick build up of dust on our surfaces after just a week of cleaning

The filter requiring cleaning also continuously pops up despite the unit barely being used

Advertised Vs Actual Product4%−0.01

Misleading listing

Love

Air Purification19%+2.23

Brilliant Air Purifier

Cleans the air

Noticeable improvement in air quality

Quality-Overall16%+0.47

Shark has always been consistent with their build quality

Build quality is great

Very well made product

Ease Of Use12%+0.67

Easy to use

really easy to operate

Ok for highly specific uses

Value For Money7%−0.04

Well worth the money

Great value for the money

well worth the investment

Smell7%+0.21

of fragrance

It helps with the smell

No weird smell or anything like that

Return

3.0% Return rate 28% Fixable by listing

Functionality-Overall31%█▅██▄▇
Size-Overall19%▇▅█▅█▄
Filtration11%█▇▅▄▆▆

Malfunction after filter change

Can't really tell with the tube filter

no air passes through the filter

Value For Money6%▄▃▅▁▂█

Absolutely wouldnt recommend this to anyone - especially at full price

Not worth the cost

Really not worth the money imo

Product Condition5%▇▇▇█▇▇

Not new

FAQ

Common Shark Air Purifier questions

Answered from the same tracked data.