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Sewing Pins

Maybe

Buyers convert on 18.6% of searches. But prices span $1.66–$5.32, mostly outside the sweet spot, so Sewing Pins is a Maybe.

Flapen Score
53
53 / 100
Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 51
Market size
£134K/yr223K searches / yr
90-day growth
-7.5%search demand this quarter
Competition
53%top-5 click share · 19 brands · 32 sellers

Flapen Score

Sewing Pins against its category

The dotted line is the Home & Garden average. Past it, Sewing Pins is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sewing Pins market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sewing Pins 223K times last year and spent an estimated £134K. The top 5 brands take 57% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

18.6% of searches ended in a purchase last week.

Shoppers searched for this 223K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.6% of those searches ended in a purchase. Searches in the last 90 days moved -7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £134K a year.

Searches, last 12 months
223K
Growth, 90 days vs prior 90
-7.5%
Conversion, latest week
18.6%
Market size, estimated
£134Ka year
Peak month
November1.2× the quietest month
Top search term
sewing pins89K searches a year

02 · Price

A sale here is worth £3.24.

Listings sell for £3.24 on average, from £1.66 to £5.32. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £3.24 that is £5K to £6K a year per listing.

Average price
£3.24under the $15 to $100 sweet spot
Price range
£1.66–£5.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
£5K–£6K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #47 within Art & Craft Supplies. It carries 521 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
100%
Out of stock, average day
4.0%
Average rank
#47in Art & Craft Supplies
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
521per listing
Listings tracked
21

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Sewing Pins products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£13K£27K£40K£54K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

32

Top-5 brand share

57%

Top 20: 100%

Top-5 click share

53%

Top 20: 98%

Open market

38%

  • MINTHE33%
  • HXC9%
  • KORBOND5%
  • QGH5%
  • fiXte5%
  • The Bead Shop5%

Demand

Sewing Pins search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Sewing Pins search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sewing pins89K/yr
  • pins sewing52K/yr
  • dressmaking pins23K/yr
  • sewing pins dressmaking14K/yr
  • dressmakers pins7K/yr
  • dress making pins6K/yr
  • sewing pins coloured heads7K/yr
  • fabric pins5K/yr
  • dress making pins with heads5K/yr
  • pins for sewing5K/yr

Reviews and returns

What reviews say buyers love and hate about Sewing Pins

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall29%−0.10

These pins are poor quality

Not good quality

The quality is so poor they bend very easily

Strength16%−0.06

are not very strong and bend easily

Not the strongest

Thin flimsy plastic

Size-Overall8%−0.06

Fit for nothing

short

Small heads

Material Quality7%−0.03

fabric feels like it's catching

Firstly, they don't even go thru material, they don't seem sharp enough, and when you try to force them in, they bend and the head falls off them

Not smooth entry to fabric

Rusts/Corrodes6%−0.04

some starting to rust

Almost feel as though they're rusty

Love

Quality-Overall21%−0.10

Overall, this is a reliable product

Good quality pins

Excellent product

Advertised Vs Actual Product20%+1.96

do the job

As described

Exactly what I needed

Value For Money19%+1.86

worth the money

Good value

Great value

Ease Of Use10%+0.38

Easy to use

easy to get hold of

easy to use kit

Stitch/Finish/Polish6%+0.22

Great for sewing

Good sewing pin had a sewing project eg hemming a curtain no problem

They are good for anyone liking sewing

Return

0.2% Return rate 48% Fixable by listing

Size-Overall34%█▂▃▃▆▁

Fit for nothing

short

Small heads

Quality-Overall10%▁▁▁▃▁█

These pins are poor quality

Not good quality

The quality is so poor they bend very easily

Thickness10%▁▁▅█▁▁

I donot think they are strong enough to deal with thick fabric

Thin and blunt

Thin10%▁▆█▁▁▁

Too thin

Advertised Vs Actual Product8%█▁█▁▄▁

FAQ

Common Sewing Pins questions

Answered from the same tracked data.