sewing pins
Worth a lookShows searches that convert (18.6% search→purchase), but prices mostly outside the sweet spot ($1.66–$5.32) keeps it on the watch list.
Conversion
Incredible18.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Brand share
Great57%top-5 brand share — no brand owns this niche
Review moat
Good521avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Market size
Okay£134K£134K/yr · 223K searches
Growth
Bad-7.5%90-day search growth — must beat 0% to launch
Avg price
Bad£3.24avg listing price — sweet spot $15–$100
Price range
Bad£1.66–£5.32cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, sewing pins is a £134K/yr Amazon United Kingdom market (223K searches/yr). The top 5 brands hold 57% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
sewing pins market data
- Units sold / yr
- 30K–40K
- avg 1,500–2,000/product
- Revenue / yr
- £97K–£130K
- units × avg price
- Conversion rate
- 18.6%
- Avg BSR
- #47
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 57%
- Out of stock
- 4.0%
- Avg brand age
- 29 months
- Avg seller age
- 196 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
19 falling
Sellers
32
Top-5 brand share
57%
Top 20: 100%
Top-5 click share
53%
Top 20: 98%
Open market
38%
- MINTHE33%
- HXC9%
- KORBOND5%
- QGH5%
- fiXte5%
- The Bead Shop5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top sewing pins search terms
- sewing pins89K/yr
- pins sewing52K/yr
- dressmaking pins23K/yr
- sewing pins dressmaking14K/yr
- dressmakers pins7K/yr
- dress making pins6K/yr
- sewing pins coloured heads7K/yr
- fabric pins5K/yr
- dress making pins with heads5K/yr
- pins for sewing5K/yr
Top sewing pins products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MINTHE Sewing Pins - 100 Pack Coloured Heads Dressmaking & Quilting Pins
MINTHE£2.734.5★3,145 rev
Korbond 40 Berry Pins-110170 Nickel Asst Red
KORBOND£1.664.4★40 rev
Dressmaking Pins for Sewing & Quilting: 500 Pcs Sharp Glass Head Sewing Pins for Fabric Crafts & Jewelry Making - Ideal for DIY Projects Tailoring & Alterations - Great for Beginners & Professionals
QGH£5.324.5★30 rev
40 x fiXte Berry Straightn Pins for Dress Making Sewing Jewllery Components Quilting Crafts Flower Decoration 38mm
fiXte£2.514.0★85 rev
38mm Plastic Headed Dress Making Straight Pins for Sewing Quilting Crafting Tailoring - Pack of 100
The Bead Shop£4.244.6★62 rev
Newest
by launch date
300 Pcs Glass Head Sewing Pins with 2 Soft Tape Measures for Quilting
Oavie£3.692 rev
300-Piece Multi-Purpose Sewing Pins with Colorful Heads & Storage Box for Dressmaking Crafts and Home Projects
Lumivra£3.216 rev
Dressmakers Sewing Pins - 500 Count Straight Pins with Colored Glass Heads (1-1/2 Inch) Ideal for Quilting & Fabric
OZXTYO£2.62274 rev
200 Pcs 1.5 Inch Sewing Pins Dressmaking Pins Plastic Ball Head Straight Pin Sewing Accessories for Dressmaker Art Craft and Sewing Projects Multicolor
HXC£2.8922 rev
DEEINN Multicolor Basic Sewing Pin 350 Pack Stainless Steel Plastic Head 3mm Width 38mm Length Suitable for Sewing Tailoring Quilting
DEEINN£2.53227 rev
Trending
90-day click momentum300 Pcs Glass Head Sewing Pins with 2 Soft Tape Measures for Quilting
Oavie£3.695.0★
Dressmakers Sewing Pins - 500 Count Straight Pins with Colored Glass Heads (1-1/2 Inch) Ideal for Quilting & Fabric
OZXTYO£2.624.4★
Korbond 40 Berry Pins-110170 Nickel Asst Red
KORBOND£1.664.4★
38mm Plastic Headed Dress Making Straight Pins for Sewing Quilting Crafting Tailoring - Pack of 100
The Bead Shop£4.244.6★
500-Piece Sewing Pins Set - 1 Inch Steel Ideal for Quilting Sewing and Crafting Projects
Uskerb£2.934.6★
What buyers say about sewing pins
What buyers praise and complain about, mined from review topics.What buyers love
“Overall, this is a reliable product”
“do the job”
“worth the money”
“Easy to use”
“Great for sewing”
“Just about fit for purpose”
“Nice and strong”
“These are good as they can pick up more material the ones I'm using just now are tiny they belonged to my mother I also like the tops on them much easier to hold”
“Useful and colourful”
“Very easy to use with large heads to grip”
What buyers complain about
“These pins are poor quality”
“are not very strong and bend easily”
“Fit for nothing”
“fabric feels like it's catching”
“some starting to rust”
“half of the balls on the end fell off immediately”
“I donot think they are strong enough to deal with thick fabric”
“Not good for use”
“Too thin”
“Very easy to bend out of shape”
Top return reasons
Common questions
- Is sewing pins profitable to sell on Amazon United Kingdom?
- The niche generates £134K/yr across 21 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -7.5%. Flapen's verdict: Worth a look (53/100).
- How competitive is the sewing pins niche?
- 19 brands and 32 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 57% of demand.
- What do buyers complain about in sewing pins?
- Top complaints mined from reviews: Quality-Overall, Strength, Size-Overall. The return rate is 0.2%.
- When does demand for sewing pins peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the sewing pins niche?
- Listings span £1.66–£5.32; the average listing price is £3.24 (sweet spot $15–$100). The average incumbent carries 521 reviews — the moat a new listing must climb.