Is sewing machine needles profitable to sell on Amazon United Kingdom?

The niche generates £81K/yr across 17 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -2.6%. Flapen's verdict: Skip it (42/100).

How competitive is the sewing machine needles niche?

13 brands and 64 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 76% of demand.

What do buyers complain about in sewing machine needles?

Top complaints mined from reviews: Quality-Overall, Durability, Strength. The return rate is 0.2%.

When does demand for sewing machine needles peak?

Demand is steady year-round — the busiest month runs 1.2× the quietest.

What does it cost to enter the sewing machine needles niche?

Listings span £3.38–£6.48; the average listing price is £4.31 (sweet spot $15–$100). The average incumbent carries 1,669 reviews — the moat a new listing must climb.

sewing machine needles

Skip it

Prices mostly outside the sweet spot ($3.38–$6.48) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Incredible13.8%

search→purchase rate — share of searches ending in a sale

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Review moat

Okay1,669.12

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-2.6%

90-day search growth — must beat 0% to launch

Market size

Bad£81K

£81K/yr · 136K searches

Avg price

Bad£4.31

avg listing price — sweet spot $15–$100

Price range

Bad£3.38–£6.48

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, sewing machine needles is a £81K/yr Amazon United Kingdom market (136K searches/yr). The top 5 brands hold 76% of demand. Verdict: Skip it — 42/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

sewing machine needles market data

Units sold / yr: 15K–20K; avg 750–1,000/product
Revenue / yr: £65K–£86K; units × avg price
Conversion rate: 13.8%
Avg BSR: #210
Page quality: 0%
Prime: 100%
Sponsored: 71%
Out of stock: 1.9%
Avg brand age: 33 months
Avg seller age: 186 days

Competition & brand share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 flat

Sellers

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

19%

Hemline23%
Axmru16%
SYOZPXY16%
SCHMETZ15%
Maltvie6%
ASIRYVA5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.6% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.2×

Open Trend

Top sewing machine needles search terms

sewing machine needles101K/yr -1.9%7.3% conv.
brother sewing machine needles15K/yr -8.1%6.4% conv.
sewing machine needles universal4K/yr -10.7%9.4% conv.
universal sewing machine needles6K/yr +5.8%8.6% conv.
machine needles6K/yr -1.8%4.1% conv.
sewing machine needle5K/yr +1.3%6.1% conv.

All search terms

Top sewing machine needles products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hemline Sewing Machine Needles Size: Assorted Sizes

Hemline£4.194.7★694 rev

60PCS Sewing Machine Needles 3 Sizes Sewing Machine Accessories

SYOZPXY£5.184.5★164 rev

SCHMETZ Sewing Machine Needles - Universal (Regular) Assorted Sizes 70/10 80/12 90/14 & 100/16 Packet of 10

SCHMETZ£3.844.7★8,647 rev

20 Pcs Sewing Machine Needles 90/14 Universal Machine Needles with Instruction Sharp Sewing Needles for Home Sewing Machine

Axmru£3.384.6★1,339 rev

30 Pcs Universal Sewing Machine Needles Regular Point 5 Color-Coded Sizes (65/9 75/11 90/14 100/16 110/18) Ideal for All Fabrics & Home Sewing Projects

Maltvie£4.573.8★16 rev

Newest

by launch date

30 Pcs Universal Sewing Machine Needles Regular Point 5 Color-Coded Sizes (65/9 75/11 90/14 100/16 110/18) Ideal for All Fabrics & Home Sewing Projects

Maltvie£4.5716 rev

7mo ago

30 Pcs Universal Sewing Machine Needles Colorful Coded Needles Compatible with Singer Brother & Most Old Machines 5 Sizes for Home Sewing Quilting & DIY Fabrics

QGH£4.5021 rev

10mo ago

60-Piece Sewing Machine Needle Set - 6 Sizes (65/9 to 110/18) Compatible with Singer Brother Janome & More

Clyndora£3.534 rev

11mo ago

30 Pcs Sewing Machine Needles Universal Regular Point 5 Sizes Color-Coded (65/9110/18) Compatible with Singer Brother & Most Machines Essential for All Fabrics & Home Sewing Projects

KRENIE£4.4322 rev

11mo ago

ASIRYVA 80 Pcs Universal Heavy Duty Sewing Machine Needles 6 Sizes (65/9 75/11 80/12 90/14 100/16 110/18) Compatible with Singer Brother Varmax Home Sewing Machines

ASIRYVA£4.0051 rev

1y ago

What buyers say about sewing machine needles

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money26%

“Good value”

Quality-Overall24%

“Good sturdy quality sewing machine needles”

Size-Overall14%

“They fit my machine and work perfectly”

Advertised Vs Actual Product12%

“As described”

Strength5%

“Stronge”

Ease Of Use4%

“Handy”

Stitch/Finish/Polish3%

“sew good”

Thickness3%

“Great for thick material”

Assembly/Installation1%

“Easy to remove and install and always give a great result”

Compatibility-Overall1%

“Compatible with my Toyota”

What buyers complain about

Quality-Overall36%

“Bad quality”

Durability13%

“seem to break easily”

Strength13%

“seem to break easily”

Stitch/Finish/Polish8%

“Not fit for sewing”

Size-Overall8%

“Universal sewing machine needle they dont fit in my sewing machine disappointed”

Advertised Vs Actual Product8%

“Misleading”

Sharpness4%

“Snap incredibly easily poor quality”

Defective Material/Parts4%

“Some of the needles are bent”

Weight Heavy3%

“Not heavy duty”

Top return reasons

Size-Overall34%

Compatibility-Overall19%

Quality-Overall18%

Functionality-Overall6%

Durability6%

Ease Of Use3%

Storage Capacity3%