Sewing Machine Needles
FailPrices span $3.38–$6.48, mostly outside the sweet spot, so Sewing Machine Needles is a Fail.
- Flapen Score
- 42 / 100Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 5142
- Market size
- £81K/yr136K searches / yr
- 90-day growth
- -2.6%search demand this quarter
- Competition
- 68%top-5 click share · 13 brands · 64 sellers
Flapen Score
Sewing Machine Needles against its category
The dotted line is the Home & Garden average. Past it, Sewing Machine Needles is stronger. Inside it, weaker.
Market
The Sewing Machine Needles market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sewing Machine Needles 136K times last year and spent an estimated £81K. The top 5 brands take 76% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
13.8% of searches ended in a purchase last week.
Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.8% of those searches ended in a purchase. Searches in the last 90 days moved -2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £81K a year.
- Searches, last 12 months
- 136K
- Growth, 90 days vs prior 90
- -2.6%
- Conversion, latest week
- 13.8%
- Market size, estimated
- £81Ka year
- Peak month
- May1.2× the quietest month
- Top search term
- sewing machine needles101K searches a year
02 · Price
A sale here is worth £4.31.
Listings sell for £4.31 on average, from £3.38 to £6.48. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £4.31 that is £3K to £4K a year per listing.
- Average price
- £4.31under the $15 to $100 sweet spot
- Price range
- £3.38–£6.48
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £3K–£4K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #210 within Sewing. It carries 1,669 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 100%
- Out of stock, average day
- 1.9%
- Average rank
- #210in Sewing
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,669per listing
- Listings tracked
- 17
04 · Newcomers
Amazon counts 0 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Sewing Machine Needles products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Hemline Sewing Machine Needles Size: Assorted Sizes
- Price
- £4.19
- Rating
- 4.7/5
- Reviews
- 694
- Age
- 8y ago

60PCS Sewing Machine Needles 3 Sizes Sewing Machine Accessories
- Price
- £5.18
- Rating
- 4.5/5
- Reviews
- 164
- Age
- 2y ago

SCHMETZ Sewing Machine Needles - Universal (Regular) Assorted Sizes 70/10 80/12 90/14 & 100/16 Packet of 10
- Price
- £3.84
- Rating
- 4.7/5
- Reviews
- 8,647
- Age
- 6y ago

20 Pcs Sewing Machine Needles 90/14 Universal Machine Needles with Instruction Sharp Sewing Needles for Home Sewing Machine
- Price
- £3.38
- Rating
- 4.6/5
- Reviews
- 1,339
- Age
- 5y ago

30 Pcs Universal Sewing Machine Needles Regular Point 5 Color-Coded Sizes (65/9 75/11 90/14 100/16 110/18) Ideal for All Fabrics & Home Sewing Projects
- Price
- £4.57
- Rating
- 3.8/5
- Reviews
- 16
- Age
- 7mo ago
Trending
90-day click momentum
60-Piece Sewing Machine Needle Set - 6 Sizes (65/9 to 110/18) Compatible with Singer Brother Janome & More
- Price
- £3.53
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 11mo ago

Singer 10-Pack Universal 2020 Sewing Machine Needles Size 90/14
- Price
- £5.63
- Rating
- 4.6/5
- Reviews
- 3,856
- Age
- 4y ago

20 Pcs Sewing Machine Needles 90/14 Universal Machine Needles with Instruction Sharp Sewing Needles for Home Sewing Machine
- Price
- £3.38
- Rating
- 4.6/5
- Reviews
- 1,339
- Age
- 5y ago

30 Pcs Sewing Machine Needles Universal Regular Point 5 Sizes Color-Coded (65/9110/18) Compatible with Singer Brother & Most Machines Essential for All Fabrics & Home Sewing Projects
- Price
- £4.43
- Rating
- 4.0/5
- Reviews
- 22
- Age
- 11mo ago

40 Pcs Sewing Machine Needles 90/14 Universal Machine Needles Sharp Sewing Needles with Sewing Accessories Instruction for Home Sewing Machine
- Price
- £3.48
- Rating
- 4.6/5
- Reviews
- 1,339
- Age
- 5y ago
Newest
by launch date
30 Pcs Universal Sewing Machine Needles Regular Point 5 Color-Coded Sizes (65/9 75/11 90/14 100/16 110/18) Ideal for All Fabrics & Home Sewing Projects
- Price
- £4.57
- Rating
- 3.8/5
- Reviews
- 16
- Age
- 7mo ago

30 Pcs Universal Sewing Machine Needles Colorful Coded Needles Compatible with Singer Brother & Most Old Machines 5 Sizes for Home Sewing Quilting & DIY Fabrics
- Price
- £4.50
- Rating
- 4.0/5
- Reviews
- 21
- Age
- 10mo ago

60-Piece Sewing Machine Needle Set - 6 Sizes (65/9 to 110/18) Compatible with Singer Brother Janome & More
- Price
- £3.53
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 11mo ago

30 Pcs Sewing Machine Needles Universal Regular Point 5 Sizes Color-Coded (65/9110/18) Compatible with Singer Brother & Most Machines Essential for All Fabrics & Home Sewing Projects
- Price
- £4.43
- Rating
- 4.0/5
- Reviews
- 22
- Age
- 11mo ago

ASIRYVA 80 Pcs Universal Heavy Duty Sewing Machine Needles 6 Sizes (65/9 75/11 80/12 90/14 100/16 110/18) Compatible with Singer Brother Varmax Home Sewing Machines
- Price
- £4.00
- Rating
- 4.6/5
- Reviews
- 51
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 flat
Sellers
64
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
19%
- Hemline23%
- Axmru16%
- SYOZPXY16%
- SCHMETZ15%
- Maltvie6%
- ASIRYVA5%
Demand
Sewing Machine Needles search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Sewing Machine Needles search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sewing machine needles101K/yr
- brother sewing machine needles15K/yr
- sewing machine needles universal4K/yr
- universal sewing machine needles6K/yr
- machine needles6K/yr
- sewing machine needle5K/yr
Reviews and returns
What reviews say buyers love and hate about Sewing Machine Needles
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bad quality
Poor quality needles
Its a very cheap quality
seem to break easily
These needles are no good broke two with-in half hour of using I feel I should have a refund on these needles as they are no good for me I will be doing a negative review
Many needles, seem to break more frequently than expected
seem to break easily
Extremely fragile, will be chucking the lot as they broke about every 15 stitches
Not fit for sewing
After fitting a new needle and attempting to sew; the stitches were all uneven and the thread kept snapping
Universal sewing machine needle they dont fit in my sewing machine disappointed
Love
Good value
Reasonable price
Excellent value
Good sturdy quality sewing machine needles
needles seem good quality
Excellent quality
They fit my machine and work perfectly
Fit my machine
fit my machine perfectly every time
As described
Exactly what I needed
They are as stated
Stronge
Just what I needed and very strong
Return
0.2% Return rate 34% Fixable by listing
Universal sewing machine needle they dont fit in my sewing machine disappointed
Bad quality
Poor quality needles
Its a very cheap quality
seem to break easily
These needles are no good broke two with-in half hour of using I feel I should have a refund on these needles as they are no good for me I will be doing a negative review
Many needles, seem to break more frequently than expected
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sewing Machine Needles questions
Answered from the same tracked data.









