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Sewing Machine Needles

prices mostly outside the sweet spot ($3.38–$6.48) — Sewing Machine Needles doesn't clear our bar today.

Flapen Score

42
Skip it
Market size 20Growth 24Conversion 96Competition 29Returns 99Price range 0Avg price 12Brand share 48Review moat 48Quality gap 40
This niche Category average

Is Sewing Machine Needles profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Sewing Machine Needles is a £81K/yr Amazon United Kingdom market (136K searches/yr). The top 5 brands hold 76% of demand. Verdict: Skip it — 42/100.

Sewing Machine Needles: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -2.6% over the last 90 days and 13.8% of searches end in a purchase.

£81K

revenue / yr

Units sold / yr20K
Search volume / yr-2.6%136K
Conversion rate13.8%
Avg price£4.31

Who owns the niche?

The top 5 brands hold 76% of demand, so 24% of the market is open.

24%

open market share

Brands · sellers13 · 64
Top-5 product click share68%
Open market24%
Avg brand age33 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 17 products

Sponsored placement71%
New entrants (1y)4· 0 succeeded
Avg rating4.5★
Avg reviews1,669

Top Sewing Machine Needles products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

£0£4K£8K£12K£16K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 flat

Sellers

64

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

19%

  • Hemline23%
  • Axmru16%
  • SYOZPXY16%
  • SCHMETZ15%
  • Maltvie6%
  • ASIRYVA5%

Sewing Machine Needles demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume136KCVR13.8%Products17Brands13Top 5 Brands76%OOS Rate1.9%Rating4.5★Reviews1,669Avg BSR#210
3K2KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Top Sewing Machine Needles search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • sewing machine needles101K/yr
  • brother sewing machine needles15K/yr
  • sewing machine needles universal4K/yr
  • universal sewing machine needles6K/yr
  • machine needles6K/yr
  • sewing machine needle5K/yr

What reviews say buyers love and hate about Sewing Machine Needles

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews
Value For Money26%

Good value

Quality-Overall24%

Good sturdy quality sewing machine needles

Size-Overall14%

They fit my machine and work perfectly

Advertised Vs Actual Product12%

As described

Strength5%

Stronge

What buyers complain about

97% of reviews
Quality-Overall36%

Bad quality

Durability13%

seem to break easily

Strength13%

seem to break easily

Stitch/Finish/Polish8%

Not fit for sewing

Size-Overall8%

Universal sewing machine needle they dont fit in my sewing machine disappointed

Sewing Machine Needles return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

34%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
34%
2Compatibility-Overall
19%
3Quality-Overall
18%
4Functionality-Overall
6%
5Durability
6%

Common Sewing Machine Needles questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sewing Machine Needles 42/100 on Amazon United Kingdom — Skip it. The niche generates £81K/yr across 17 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved -2.6% over the last 90 days.
Search demand for Sewing Machine Needles on Amazon United Kingdom is steady year-round — the busiest month runs 1.2× the quietest.