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Sewing Machine Needles

Fail

Prices span $3.38–$6.48, mostly outside the sweet spot, so Sewing Machine Needles is a Fail.

Flapen Score
42
42 / 100
Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 51
Market size
£81K/yr136K searches / yr
90-day growth
-2.6%search demand this quarter
Competition
68%top-5 click share · 13 brands · 64 sellers

Flapen Score

Sewing Machine Needles against its category

The dotted line is the Home & Garden average. Past it, Sewing Machine Needles is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sewing Machine Needles market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sewing Machine Needles 136K times last year and spent an estimated £81K. The top 5 brands take 76% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

13.8% of searches ended in a purchase last week.

Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.8% of those searches ended in a purchase. Searches in the last 90 days moved -2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £81K a year.

Searches, last 12 months
136K
Growth, 90 days vs prior 90
-2.6%
Conversion, latest week
13.8%
Market size, estimated
£81Ka year
Peak month
May1.2× the quietest month
Top search term
sewing machine needles101K searches a year

02 · Price

A sale here is worth £4.31.

Listings sell for £4.31 on average, from £3.38 to £6.48. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £4.31 that is £3K to £4K a year per listing.

Average price
£4.31under the $15 to $100 sweet spot
Price range
£3.38–£6.48
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
£3K–£4K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #210 within Sewing. It carries 1,669 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
1.9%
Average rank
#210in Sewing
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,669per listing
Listings tracked
17

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Sewing Machine Needles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£16K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 flat

Sellers

64

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

19%

  • Hemline23%
  • Axmru16%
  • SYOZPXY16%
  • SCHMETZ15%
  • Maltvie6%
  • ASIRYVA5%

Demand

Sewing Machine Needles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Sewing Machine Needles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sewing machine needles101K/yr
  • brother sewing machine needles15K/yr
  • sewing machine needles universal4K/yr
  • universal sewing machine needles6K/yr
  • machine needles6K/yr
  • sewing machine needle5K/yr

Reviews and returns

What reviews say buyers love and hate about Sewing Machine Needles

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall36%−0.10

Bad quality

Poor quality needles

Its a very cheap quality

Durability13%−0.05

seem to break easily

These needles are no good broke two with-in half hour of using I feel I should have a refund on these needles as they are no good for me I will be doing a negative review

Many needles, seem to break more frequently than expected

Strength13%−0.03

seem to break easily

Extremely fragile, will be chucking the lot as they broke about every 15 stitches

Stitch/Finish/Polish8%−0.02

Not fit for sewing

After fitting a new needle and attempting to sew; the stitches were all uneven and the thread kept snapping

Size-Overall8%0.00

Universal sewing machine needle they dont fit in my sewing machine disappointed

Love

Value For Money26%+2.75

Good value

Reasonable price

Excellent value

Quality-Overall24%−0.10

Good sturdy quality sewing machine needles

needles seem good quality

Excellent quality

Size-Overall14%0.00

They fit my machine and work perfectly

Fit my machine

fit my machine perfectly every time

Advertised Vs Actual Product12%+0.88

As described

Exactly what I needed

They are as stated

Strength5%−0.03

Stronge

Just what I needed and very strong

Return

0.2% Return rate 34% Fixable by listing

Size-Overall34%▅██▇▆▁

Universal sewing machine needle they dont fit in my sewing machine disappointed

Compatibility-Overall19%▅▄▁▆▃█
Quality-Overall18%▁▄▇▃▂█

Bad quality

Poor quality needles

Its a very cheap quality

Functionality-Overall6%▁▁▁█▆▁
Durability6%█▁▁▁▅▁

seem to break easily

These needles are no good broke two with-in half hour of using I feel I should have a refund on these needles as they are no good for me I will be doing a negative review

Many needles, seem to break more frequently than expected

FAQ

Common Sewing Machine Needles questions

Answered from the same tracked data.