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Sewing Machine Bag

Fail

Shoppers spend only $25K a year here, so Sewing Machine Bag is a Fail.

Flapen Score
41
41 / 100
Ranks 4,712 of 5,777 Home & Garden niches · −10 vs the category median of 51
Market size
£25K/yr92K searches / yr
90-day growth
-29.8%search demand this quarter
Competition
57%top-5 click share · 14 brands · 27 sellers

Flapen Score

Sewing Machine Bag against its category

The dotted line is the Home & Garden average. Past it, Sewing Machine Bag is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sewing Machine Bag market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sewing Machine Bag 92K times last year and spent an estimated £25K. The top 5 brands take 69% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -29.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £25K a year.

Searches, last 12 months
92K
Growth, 90 days vs prior 90
-29.8%
Conversion, latest week
1.5%
Market size, estimated
£25Ka year
Peak month
December2.1× the quietest month
Top search term
sewing machine bag84K searches a year

02 · Price

A sale here is worth £17.73.

Listings sell for £17.73 on average, from £5.61 to £33.75. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £17.73 that is £0 to £2K a year per listing.

Average price
£17.73inside the $15 to $100 sweet spot
Price range
£5.61–£33.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #235 within Art & Craft Supplies. It carries 588 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
85%
Out of stock, average day
0.6%
Average rank
#235in Art & Craft Supplies
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
588per listing
Listings tracked
26

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Sewing Machine Bag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

27

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

57%

Top 20: 93%

Open market

26%

  • WENLISELL21%
  • Hobby Gift20%
  • Sesaver11%
  • OUUTMEE9%
  • Axincardarm8%
  • JANTEELGO5%

Demand

Sewing Machine Bag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.1×

Reviews and returns

What reviews say buyers love and hate about Sewing Machine Bag

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Cushion25%−0.02

No real padding

padded bags are a lot more expensive

Not padded

Strength13%−0.01

Very flimsy

Strap/String Quality13%−0.02

be aware shoulder strap fixing are not strong

Would not recommend using the shoulder strap at all as the stitching holding the loops to the bag is very poor quality

Stitch/Finish/Polish13%+0.24

the stitching came away dropping my sewing machine onto concrete

Size-Overall6%+1.07

Won't fit my long arm though

Love

Quality-Overall20%+1.66

It feels very well made

Excellent quality

Well made good quality bag

Size-Overall15%+1.07

Good fit

Fits machine brilliantly

it fits well in the bag

Value For Money13%+0.28

worth every penny I paid for it

Good value for money

Good value

Stitch/Finish/Polish13%+0.24

Great for my sewing machine storage

Super sewing

Good quality sewing machine bag - lots of handy divider pockets - extra shoulder strap - zippers all good quality - rubber feet on base with extra Velcro straps that you could attach to a trolley - theres also a long zipper pocket on the inside lid which is handy

Storage Capacity8%+0.45

there's ample room for it

Lovely see storage bag

Perfect for storing

Return

1.3% Return rate 61% Fixable by listing

Size-Overall52%▅▆▆▆▆█

Won't fit my long arm though

Strength9%▁█▁▃▃▁

Very flimsy

Color7%█▁▁▇▁▁
Hard Feel7%▁▁█▁▁▁
Cushion5%█▁▁▁▅▁

No real padding

padded bags are a lot more expensive

Not padded

FAQ

Common Sewing Machine Bag questions

Answered from the same tracked data.