Sewing Machine
Sewing Machine shows a $2.1M/yr market, but weak search conversion (1.3%) keeps it on the watch list.
Flapen Score
Is Sewing Machine profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Sewing Machine is a £2.1M/yr Amazon United Kingdom market (2.0M searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.
Sewing Machine: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -1.3% over the last 90 days and 1.3% of searches end in a purchase.
£2.1M
revenue / yr
Who owns the niche?
The top 5 brands hold 74% of demand, so 26% of the market is open.
26%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 24 products
Top Sewing Machine products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Brother LS14S Metal Chassis Sewing Machine 43.9 x 18.9 x 36 cm White
- Price
- £74.32
- Rating
- 4.7/5
- Reviews
- 7,264
- Age
- 8y ago
Mini Sewing Machine for Beginners Electric Sewing Machines with 42PCS Sewing Tools and Extension Table Gift for Kids
- Price
- £30.15
- Rating
- 3.9/5
- Reviews
- 6,456
- Age
- 7y ago
Brother AE1700 17-Stitch Sewing Machine
- Price
- £93.06
- Rating
- 4.7/5
- Reviews
- 1,977
- Age
- 13y ago
Sewing Machine 505 for Beginners with Expansion Table Large Heavy Duty Sewing Machines for Adult and Kids Ages 8-12 Easy Sewing with Foot Pedel 12 Builit-in Stitches (White and Blue)
- Price
- £44.08
- Rating
- 4.4/5
- Reviews
- 41
- Age
- 3mo ago
Sewing Machine with Foot Pedal for Beginners and kids Quick Start Guide Manual in 5 Languages 12 Stitches Small and UK Plug MEGLE FHSM-505
- Price
- £32.04
- Rating
- 4.2/5
- Reviews
- 54
- Age
- 1y ago
Trending
90-day click momentum
Portable Sewing Machine Ideal for Beginners Adults and Kids - 12 Built - in Stitches Basic Sewing Kit Included 2 - Speed Foot Pedal Perfect for Home Use - Blue And White-HKS2
- Price
- £56.24
- Rating
- 4.9/5
- Reviews
- 37
- Age
- 4mo ago
Sewing Machine 505 for Beginners with 50Pcs Cloth Piece 12 Stitches Double Thread Electric Heavy Duty Sewing Machine Easy Sewing with 42Pcs Sewing Kit (White and Blue)
- Price
- £33.66
- Rating
- 3.8/5
- Reviews
- 25
- Age
- 4mo ago
Sewing Machine 505 for Beginners with 50Pcs Cloth Piece 12 Stitches Double Thread Electric Heavy Duty Sewing Machine Easy Sewing with 42Pcs Sewing Kit (White and Purple)
- Price
- £33.63
- Rating
- 3.8/5
- Reviews
- 25
- Age
- 4mo ago
FONCOOD Sewing Machine for Beginners Adults and Kids 36 Threads& 12 Built-in Stitches 2-Speed Foot Pedal Portable Lightweight Sewing Machine with Basic Kit Ideal for Home Use DIY and Travel
- Price
- £32.89
- Rating
- 4.5/5
- Reviews
- 23
- Age
- 1mo ago
Sewing Machine 505 for Beginners with Expansion Table Large Heavy Duty Sewing Machines for Adult and Kids Ages 8-12 Easy Sewing with Foot Pedel 12 Builit-in Stitches (White and Blue)
- Price
- £44.08
- Rating
- 4.4/5
- Reviews
- 41
- Age
- 3mo ago
Newest
by launch dateFONCOOD Sewing Machine for Beginners Adults and Kids 36 Threads& 12 Built-in Stitches 2-Speed Foot Pedal Portable Lightweight Sewing Machine with Basic Kit Ideal for Home Use DIY and Travel
- Price
- £32.89
- Rating
- 4.5/5
- Reviews
- 23
- Age
- 1mo ago
Sewing Machine 505 for Beginners with Expansion Table Large Heavy Duty Sewing Machines for Adult and Kids Ages 8-12 Easy Sewing with Foot Pedel 12 Builit-in Stitches (White and Blue)
- Price
- £44.08
- Rating
- 4.4/5
- Reviews
- 41
- Age
- 3mo ago
Sewing Machine 505 for Beginners with 50Pcs Cloth Piece 12 Stitches Double Thread Electric Heavy Duty Sewing Machine Easy Sewing with 42Pcs Sewing Kit (White and Purple)
- Price
- £33.63
- Rating
- 3.8/5
- Reviews
- 25
- Age
- 4mo ago
Sewing Machine 505 for Beginners with 50Pcs Cloth Piece 12 Stitches Double Thread Electric Heavy Duty Sewing Machine Easy Sewing with 42Pcs Sewing Kit (White and Blue)
- Price
- £33.66
- Rating
- 3.8/5
- Reviews
- 25
- Age
- 4mo ago
Portable Sewing Machine Ideal for Beginners Adults and Kids - 12 Built - in Stitches Basic Sewing Kit Included 2 - Speed Foot Pedal Perfect for Home Use - Blue And White-HKS1
- Price
- £55.61
- Rating
- 4.2/5
- Reviews
- 34
- Age
- 4mo ago
Competition: brands, sellers & click share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
Brands
13 rising
Sellers
46
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
52%
Top 20: 94%
Open market
21%
- Brother41%
- KPCB Tech11%
- Singer10%
- FONCOOD6%
- Nexgenz6%
- eisewboa5%
Sewing Machine demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 1.6×
Top Sewing Machine search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- sewing machine1.4M/yr
- brother sewing machine84K/yr
- sewing machines120K/yr
- singer sewing machines84K/yr
- singer sewing machine39K/yr
- swing machine21K/yr
- heavy duty sewing machine25K/yr
- sewing machine singer18K/yr
- sewing machine brother18K/yr
- sewing machine beginner9K/yr
What reviews say buyers love and hate about Sewing Machine
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“Easy to usr”
“Happy sewing”
“Good price”
“Reliable and as described”
“Easy instructions”
What buyers complain about
71% of reviews“Broke on first use”
“Doesnt work”
“This is a low-quality sewing machine”
“It is a very small machine”
“Flimsy”
Sewing Machine return rate & reasons
Why buyers send it back, as a share of all return requests.
3.5%
Return rate
14%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Sewing Machine questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
