Sewing Machine
MaybeShoppers spend an estimated $2.1M a year here. But buyers convert on only 1.3% of searches, so Sewing Machine is a Maybe.
- Flapen Score
- 54 / 100Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 5154
- Market size
- £2.1M/yr2.0M searches / yr
- 90-day growth
- -1.3%search demand this quarter
- Competition
- 52%top-5 click share · 13 brands · 46 sellers
Flapen Score
Sewing Machine against its category
The dotted line is the Home & Garden average. Past it, Sewing Machine is stronger. Inside it, weaker.
Market
The Sewing Machine market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sewing Machine 2.0M times last year and spent an estimated £2.1M. The top 5 brands take 74% of clicks. Demand peaks in Nov–Dec. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 1.3% of those searches ended in a purchase.
Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.1M a year.
- Searches, last 12 months
- 2.0M
- Growth, 90 days vs prior 90
- -1.3%
- Conversion, latest week
- 1.3%
- Market size, estimated
- £2.1Ma year
- Peak month
- November1.6× the quietest month
- Top search term
- sewing machine1.4M searches a year
02 · Price
A sale here is worth £82.29.
Listings sell for £82.29 on average, from £21.45 to £259.49. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At £82.29 that is £82K to £103K a year per listing.
- Average price
- £82.29inside the $15 to $100 sweet spot
- Price range
- £21.45–£259.49
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £82K–£103K
- Returns
- 3.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
63% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 10.6% of listings are out of stock. The average listing ranks #20 within Sewing. It carries 953 reviews at 4.17 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 96%
- Out of stock, average day
- 10.6%
- Average rank
- #20in Sewing
- Average rating
- 4.17 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 953per listing
- Listings tracked
- 24
04 · Newcomers
4 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 9
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Sewing Machine products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Brother LS14S Metal Chassis Sewing Machine 43.9 x 18.9 x 36 cm White
- Price
- £74.32
- Rating
- 4.7/5
- Reviews
- 7,264
- Age
- 8y ago

Mini Sewing Machine for Beginners Electric Sewing Machines with 42PCS Sewing Tools and Extension Table Gift for Kids
- Price
- £30.15
- Rating
- 3.9/5
- Reviews
- 6,456
- Age
- 7y ago

Brother AE1700 17-Stitch Sewing Machine
- Price
- £93.06
- Rating
- 4.7/5
- Reviews
- 1,977
- Age
- 13y ago

Sewing Machine 505 for Beginners with Expansion Table Large Heavy Duty Sewing Machines for Adult and Kids Ages 8-12 Easy Sewing with Foot Pedel 12 Builit-in Stitches (White and Blue)
- Price
- £44.08
- Rating
- 4.4/5
- Reviews
- 41
- Age
- 3mo ago

Sewing Machine with Foot Pedal for Beginners and kids Quick Start Guide Manual in 5 Languages 12 Stitches Small and UK Plug MEGLE FHSM-505
- Price
- £32.04
- Rating
- 4.2/5
- Reviews
- 54
- Age
- 1y ago
Trending
estimated 90-day click momentum
Portable Sewing Machine Ideal for Beginners Adults and Kids - 12 Built - in Stitches Basic Sewing Kit Included 2 - Speed Foot Pedal Perfect for Home Use - Blue And White-HKS2
- Price
- £56.24
- Rating
- 4.9/5
- Reviews
- 37
- Age
- 4mo ago

Sewing Machine 505 for Beginners with 50Pcs Cloth Piece 12 Stitches Double Thread Electric Heavy Duty Sewing Machine Easy Sewing with 42Pcs Sewing Kit (White and Blue)
- Price
- £33.66
- Rating
- 3.8/5
- Reviews
- 25
- Age
- 4mo ago

Sewing Machine 505 for Beginners with 50Pcs Cloth Piece 12 Stitches Double Thread Electric Heavy Duty Sewing Machine Easy Sewing with 42Pcs Sewing Kit (White and Purple)
- Price
- £33.63
- Rating
- 3.8/5
- Reviews
- 25
- Age
- 4mo ago

FONCOOD Sewing Machine for Beginners Adults and Kids 36 Threads& 12 Built-in Stitches 2-Speed Foot Pedal Portable Lightweight Sewing Machine with Basic Kit Ideal for Home Use DIY and Travel
- Price
- £32.89
- Rating
- 4.5/5
- Reviews
- 23
- Age
- 1mo ago

Sewing Machine 505 for Beginners with Expansion Table Large Heavy Duty Sewing Machines for Adult and Kids Ages 8-12 Easy Sewing with Foot Pedel 12 Builit-in Stitches (White and Blue)
- Price
- £44.08
- Rating
- 4.4/5
- Reviews
- 41
- Age
- 3mo ago
Newest
by launch date
FONCOOD Sewing Machine for Beginners Adults and Kids 36 Threads& 12 Built-in Stitches 2-Speed Foot Pedal Portable Lightweight Sewing Machine with Basic Kit Ideal for Home Use DIY and Travel
- Price
- £32.89
- Rating
- 4.5/5
- Reviews
- 23
- Age
- 1mo ago

Sewing Machine 505 for Beginners with Expansion Table Large Heavy Duty Sewing Machines for Adult and Kids Ages 8-12 Easy Sewing with Foot Pedel 12 Builit-in Stitches (White and Blue)
- Price
- £44.08
- Rating
- 4.4/5
- Reviews
- 41
- Age
- 3mo ago

Sewing Machine 505 for Beginners with 50Pcs Cloth Piece 12 Stitches Double Thread Electric Heavy Duty Sewing Machine Easy Sewing with 42Pcs Sewing Kit (White and Purple)
- Price
- £33.63
- Rating
- 3.8/5
- Reviews
- 25
- Age
- 4mo ago

Sewing Machine 505 for Beginners with 50Pcs Cloth Piece 12 Stitches Double Thread Electric Heavy Duty Sewing Machine Easy Sewing with 42Pcs Sewing Kit (White and Blue)
- Price
- £33.66
- Rating
- 3.8/5
- Reviews
- 25
- Age
- 4mo ago

Portable Sewing Machine Ideal for Beginners Adults and Kids - 12 Built - in Stitches Basic Sewing Kit Included 2 - Speed Foot Pedal Perfect for Home Use - Blue And White-HKS1
- Price
- £55.61
- Rating
- 4.2/5
- Reviews
- 34
- Age
- 4mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 rising
Sellers
46
Est. top-5 brand share
74%
Top 20: 100%
Est. top-5 click share
52%
Top 20: 94%
Open market
21%
- Brother41%
- KPCB Tech11%
- Singer10%
- FONCOOD6%
- Nexgenz6%
- eisewboa5%
Demand
Sewing Machine search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 1.6×
Search terms
Top Sewing Machine search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- sewing machine1.4M/yr
- brother sewing machine84K/yr
- sewing machines120K/yr
- singer sewing machines84K/yr
- singer sewing machine39K/yr
- swing machine21K/yr
- heavy duty sewing machine25K/yr
- sewing machine singer18K/yr
- sewing machine brother18K/yr
- sewing machine beginner9K/yr
Reviews and returns
What reviews say buyers love and hate about Sewing Machine
We read the reviews and the return reasons for every product selling here.
“Broke on first use”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sewing Machine questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









