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Sewing Machine

Maybe

Shoppers spend $2.1M a year here. But buyers convert on only 1.3% of searches, so Sewing Machine is a Maybe.

Flapen Score
54
54 / 100
Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 51
Market size
£2.1M/yr2.0M searches / yr
90-day growth
-1.3%search demand this quarter
Competition
52%top-5 click share · 13 brands · 46 sellers

Flapen Score

Sewing Machine against its category

The dotted line is the Home & Garden average. Past it, Sewing Machine is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sewing Machine market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sewing Machine 2.0M times last year and spent an estimated £2.1M. The top 5 brands take 74% of clicks. Demand peaks in Nov–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.1M a year.

Searches, last 12 months
2.0M
Growth, 90 days vs prior 90
-1.3%
Conversion, latest week
1.3%
Market size, estimated
£2.1Ma year
Peak month
November1.6× the quietest month
Top search term
sewing machine1.4M searches a year

02 · Price

A sale here is worth £82.29.

Listings sell for £82.29 on average, from £21.45 to £259.49. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At £82.29 that is £82K to £103K a year per listing.

Average price
£82.29inside the $15 to $100 sweet spot
Price range
£21.45–£259.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,000–1,250
Revenue per listing a year
£82K–£103K
Returns
3.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 10.6% of listings are out of stock. The average listing ranks #20 within Sewing. It carries 953 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
96%
Out of stock, average day
10.6%
Average rank
#20in Sewing
Average rating
4.17 starsAmazon United Kingdom average 4.36 stars
Average reviews
953per listing
Listings tracked
24

04 · Newcomers

Amazon counts 4 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
4Amazon's first-year sales bar
Average brand age
33 months

Products

Top Sewing Machine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£207K£414K£621K£828K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

46

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

52%

Top 20: 94%

Open market

21%

  • Brother41%
  • KPCB Tech11%
  • Singer10%
  • FONCOOD6%
  • Nexgenz6%
  • eisewboa5%

Demand

Sewing Machine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.6×

Search terms

Top Sewing Machine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sewing machine1.4M/yr
  • brother sewing machine84K/yr
  • sewing machines120K/yr
  • singer sewing machines84K/yr
  • singer sewing machine39K/yr
  • swing machine21K/yr
  • heavy duty sewing machine25K/yr
  • sewing machine singer18K/yr
  • sewing machine brother18K/yr
  • sewing machine beginner9K/yr

Reviews and returns

What reviews say buyers love and hate about Sewing Machine

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability15%−0.24

Broke on first use

Broken

Broke within 2 months

Functionality-Overall13%−0.21

Doesnt work

did not work properly

is either on or off there is no speed control through pressure levels

Quality-Overall9%−0.02

This is a low-quality sewing machine

After much troubleshooting the issue cannot be resolved and after closer inspection and evaluation I have found this product is very poor quality and cheaply made

Not good quality

Size-Overall7%

It is a very small machine

Very small

The foot pedal is small

Strength7%−0.05

Flimsy

Very flimsy and plasticky

must say not as robust

Love

Ease Of Use20%+1.58

Easy to usr

Ease of use

Came handy

Stitch/Finish/Polish16%+0.69

Happy sewing

Good sewing machine

the stitch quality on the basic stitches is fantastic

Value For Money15%+1.04

Good price

not expensive

Good value for money

Quality-Overall11%−0.02

Reliable and as described

feels well-made

Good quality

Instructions/User Manual/Troubleshooting5%+0.31

Easy instructions

clear instructions

Instructions were easy to follow

Return

3.5% Return rate 14% Fixable by listing

Functionality-Overall25%▇▇███▆

Doesnt work

did not work properly

is either on or off there is no speed control through pressure levels

Stitch/Finish/Polish14%▆▇▆▇▇█

you can't form a stitch

it suddenly started sewing backwards

To get the stitches to work is complicated

Size-Overall12%▄█▅▆▆▆

It is a very small machine

Very small

The foot pedal is small

Quality-Overall8%▆▅█▃▄█

This is a low-quality sewing machine

After much troubleshooting the issue cannot be resolved and after closer inspection and evaluation I have found this product is very poor quality and cheaply made

Not good quality

Jamming/Clogging5%▆▄▅▆█▄

Doesnt work, all it does it jam up inside

Constantly jams, constantly breaks threads

the needle kept jamming

FAQ

Common Sewing Machine questions

Answered from the same tracked data.