Sewing Machine
MaybeShoppers spend $2.1M a year here. But buyers convert on only 1.3% of searches, so Sewing Machine is a Maybe.
- Flapen Score
- 54 / 100Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 5154
- Market size
- £2.1M/yr2.0M searches / yr
- 90-day growth
- -1.3%search demand this quarter
- Competition
- 52%top-5 click share · 13 brands · 46 sellers
Flapen Score
Sewing Machine against its category
The dotted line is the Home & Garden average. Past it, Sewing Machine is stronger. Inside it, weaker.
Market
The Sewing Machine market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sewing Machine 2.0M times last year and spent an estimated £2.1M. The top 5 brands take 74% of clicks. Demand peaks in Nov–Dec. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
1.3% of searches ended in a purchase last week.
Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.1M a year.
- Searches, last 12 months
- 2.0M
- Growth, 90 days vs prior 90
- -1.3%
- Conversion, latest week
- 1.3%
- Market size, estimated
- £2.1Ma year
- Peak month
- November1.6× the quietest month
- Top search term
- sewing machine1.4M searches a year
02 · Price
A sale here is worth £82.29.
Listings sell for £82.29 on average, from £21.45 to £259.49. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At £82.29 that is £82K to £103K a year per listing.
- Average price
- £82.29inside the $15 to $100 sweet spot
- Price range
- £21.45–£259.49
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £82K–£103K
- Returns
- 3.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
63% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 10.6% of listings are out of stock. The average listing ranks #20 within Sewing. It carries 953 reviews at 4.17 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 96%
- Out of stock, average day
- 10.6%
- Average rank
- #20in Sewing
- Average rating
- 4.17 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 953per listing
- Listings tracked
- 24
04 · Newcomers
Amazon counts 4 of last year's 9 launches as successful.
9 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 9
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Sewing Machine products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Brother LS14S Metal Chassis Sewing Machine 43.9 x 18.9 x 36 cm White
- Price
- £74.32
- Rating
- 4.7/5
- Reviews
- 7,264
- Age
- 8y ago

Mini Sewing Machine for Beginners Electric Sewing Machines with 42PCS Sewing Tools and Extension Table Gift for Kids
- Price
- £30.15
- Rating
- 3.9/5
- Reviews
- 6,456
- Age
- 7y ago

Brother AE1700 17-Stitch Sewing Machine
- Price
- £93.06
- Rating
- 4.7/5
- Reviews
- 1,977
- Age
- 13y ago

Sewing Machine 505 for Beginners with Expansion Table Large Heavy Duty Sewing Machines for Adult and Kids Ages 8-12 Easy Sewing with Foot Pedel 12 Builit-in Stitches (White and Blue)
- Price
- £44.08
- Rating
- 4.4/5
- Reviews
- 41
- Age
- 3mo ago

Sewing Machine with Foot Pedal for Beginners and kids Quick Start Guide Manual in 5 Languages 12 Stitches Small and UK Plug MEGLE FHSM-505
- Price
- £32.04
- Rating
- 4.2/5
- Reviews
- 54
- Age
- 1y ago
Trending
90-day click momentum
Portable Sewing Machine Ideal for Beginners Adults and Kids - 12 Built - in Stitches Basic Sewing Kit Included 2 - Speed Foot Pedal Perfect for Home Use - Blue And White-HKS2
- Price
- £56.24
- Rating
- 4.9/5
- Reviews
- 37
- Age
- 4mo ago

Sewing Machine 505 for Beginners with 50Pcs Cloth Piece 12 Stitches Double Thread Electric Heavy Duty Sewing Machine Easy Sewing with 42Pcs Sewing Kit (White and Blue)
- Price
- £33.66
- Rating
- 3.8/5
- Reviews
- 25
- Age
- 4mo ago

Sewing Machine 505 for Beginners with 50Pcs Cloth Piece 12 Stitches Double Thread Electric Heavy Duty Sewing Machine Easy Sewing with 42Pcs Sewing Kit (White and Purple)
- Price
- £33.63
- Rating
- 3.8/5
- Reviews
- 25
- Age
- 4mo ago

FONCOOD Sewing Machine for Beginners Adults and Kids 36 Threads& 12 Built-in Stitches 2-Speed Foot Pedal Portable Lightweight Sewing Machine with Basic Kit Ideal for Home Use DIY and Travel
- Price
- £32.89
- Rating
- 4.5/5
- Reviews
- 23
- Age
- 1mo ago

Sewing Machine 505 for Beginners with Expansion Table Large Heavy Duty Sewing Machines for Adult and Kids Ages 8-12 Easy Sewing with Foot Pedel 12 Builit-in Stitches (White and Blue)
- Price
- £44.08
- Rating
- 4.4/5
- Reviews
- 41
- Age
- 3mo ago
Newest
by launch date
FONCOOD Sewing Machine for Beginners Adults and Kids 36 Threads& 12 Built-in Stitches 2-Speed Foot Pedal Portable Lightweight Sewing Machine with Basic Kit Ideal for Home Use DIY and Travel
- Price
- £32.89
- Rating
- 4.5/5
- Reviews
- 23
- Age
- 1mo ago

Sewing Machine 505 for Beginners with Expansion Table Large Heavy Duty Sewing Machines for Adult and Kids Ages 8-12 Easy Sewing with Foot Pedel 12 Builit-in Stitches (White and Blue)
- Price
- £44.08
- Rating
- 4.4/5
- Reviews
- 41
- Age
- 3mo ago

Sewing Machine 505 for Beginners with 50Pcs Cloth Piece 12 Stitches Double Thread Electric Heavy Duty Sewing Machine Easy Sewing with 42Pcs Sewing Kit (White and Purple)
- Price
- £33.63
- Rating
- 3.8/5
- Reviews
- 25
- Age
- 4mo ago

Sewing Machine 505 for Beginners with 50Pcs Cloth Piece 12 Stitches Double Thread Electric Heavy Duty Sewing Machine Easy Sewing with 42Pcs Sewing Kit (White and Blue)
- Price
- £33.66
- Rating
- 3.8/5
- Reviews
- 25
- Age
- 4mo ago

Portable Sewing Machine Ideal for Beginners Adults and Kids - 12 Built - in Stitches Basic Sewing Kit Included 2 - Speed Foot Pedal Perfect for Home Use - Blue And White-HKS1
- Price
- £55.61
- Rating
- 4.2/5
- Reviews
- 34
- Age
- 4mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 rising
Sellers
46
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
52%
Top 20: 94%
Open market
21%
- Brother41%
- KPCB Tech11%
- Singer10%
- FONCOOD6%
- Nexgenz6%
- eisewboa5%
Demand
Sewing Machine search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 1.6×
Search terms
Top Sewing Machine search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sewing machine1.4M/yr
- brother sewing machine84K/yr
- sewing machines120K/yr
- singer sewing machines84K/yr
- singer sewing machine39K/yr
- swing machine21K/yr
- heavy duty sewing machine25K/yr
- sewing machine singer18K/yr
- sewing machine brother18K/yr
- sewing machine beginner9K/yr
Reviews and returns
What reviews say buyers love and hate about Sewing Machine
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Broke on first use
Broken
Broke within 2 months
Doesnt work
did not work properly
is either on or off there is no speed control through pressure levels
This is a low-quality sewing machine
After much troubleshooting the issue cannot be resolved and after closer inspection and evaluation I have found this product is very poor quality and cheaply made
Not good quality
It is a very small machine
Very small
The foot pedal is small
Flimsy
Very flimsy and plasticky
must say not as robust
Love
Easy to usr
Ease of use
Came handy
Happy sewing
Good sewing machine
the stitch quality on the basic stitches is fantastic
Good price
not expensive
Good value for money
Reliable and as described
feels well-made
Good quality
Easy instructions
clear instructions
Instructions were easy to follow
Return
3.5% Return rate 14% Fixable by listing
Doesnt work
did not work properly
is either on or off there is no speed control through pressure levels
you can't form a stitch
it suddenly started sewing backwards
To get the stitches to work is complicated
It is a very small machine
Very small
The foot pedal is small
This is a low-quality sewing machine
After much troubleshooting the issue cannot be resolved and after closer inspection and evaluation I have found this product is very poor quality and cheaply made
Not good quality
Doesnt work, all it does it jam up inside
Constantly jams, constantly breaks threads
the needle kept jamming
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sewing Machine questions
Answered from the same tracked data.









