Skip to content

Sewing Kit

Fail

The top 5 products take 77% of clicks, so Sewing Kit is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£1.1M/yr1.1M searches / yr
90-day growth
-3.5%search demand this quarter
Competition
77%top-5 click share · 9 brands · 24 sellers

Flapen Score

Sewing Kit against its category

The dotted line is the Home & Garden average. Past it, Sewing Kit is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sewing Kit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sewing Kit 1.1M times last year and spent an estimated £1.1M. The top 5 brands take 90% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

13.7% of searches ended in a purchase last week.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.7% of those searches ended in a purchase. Searches in the last 90 days moved -3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
-3.5%
Conversion, latest week
13.7%
Market size, estimated
£1.1Ma year
Peak month
November1.5× the quietest month
Top search term
sewing kit657K searches a year

02 · Price

A sale here is worth £7.33.

Listings sell for £7.33 on average, from £3.44 to £18.23. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 10,000 to 12,500 of them. At £7.33 that is £73K to £92K a year per listing.

Average price
£7.33under the $15 to $100 sweet spot
Price range
£3.44–£18.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
125K–150K
Units per listing a year
10,000–12,500
Revenue per listing a year
£73K–£92K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #7 within Sewing. It carries 6,536 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
7.1%
Average rank
#7in Sewing
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,536per listing
Listings tracked
12

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
28 months

Products

Top Sewing Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

£0£107K£214K£321K£429K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

24

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

7%

  • JUNING47%
  • AUERVO21%
  • Amazon Basics12%
  • Coquimbo6%
  • Acptall4%
  • Elite Range3%
  • Open — no brand owns it (3 brands, 7%)

Demand

Sewing Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Sewing Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sewing kit657K/yr
  • sewing kits for adults uk78K/yr
  • needle and thread kit55K/yr
  • mini sewing kit44K/yr
  • travel sewing kit39K/yr
  • small sewing kit21K/yr
  • needle and thread20K/yr
  • sewing kits22K/yr
  • sewing kit for adults14K/yr
  • sewing machine kit15K/yr

Reviews and returns

What reviews say buyers love and hate about Sewing Kit

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall34%−0.21

Bad quality

Quite poor quality bag

Cheap low quality

Size-Overall18%−0.07

The case is not fit for purpose

Larger than I expected

Very small

Material Quality5%−0.04

Cotton is rubbish

Cottons unusable

The cotton is cheap rubbish hard to thread falls apart

Durability4%−0.02

as things break very easily

I dont expect them to last

Not durable whatsoever

Stitch/Finish/Polish4%+1.15

the stitching is loose in areas

Do not buy this sewing product

This sewing kit is horrendous you cant get the threads to loosen nightmare

Love

Value For Money23%+1.77

Good value for money

Excellent value

Good price

Stitch/Finish/Polish19%+1.15

Great sewing kit

Suits all my sewing needs

Very handy little sewing kit

Quality-Overall13%−0.21

Good quality

Amazing quality of full sized proper tools

Great quality and perfect for gifting

Ease Of Use7%+0.36

Easy to use

Has come in very handy

Easy to store

Portability6%+0.58

Great portable kit

Nice and Portable

Great portable product

Return

0.3% Return rate 28% Fixable by listing

Quality-Overall36%▅▆▅▆▆█

Bad quality

Quite poor quality bag

Cheap low quality

Size-Overall22%▅▂█▅▅▄

The case is not fit for purpose

Larger than I expected

Very small

Defective Material/Parts9%█▆▂▄▃▁
Material Quality4%█▆▄▁▁▅

Cotton is rubbish

Cottons unusable

The cotton is cheap rubbish hard to thread falls apart

Functionality-Overall4%▁▆▄▁█▁

Even the pencil marker doesn't work

Pencil doesn't work

FAQ

Common Sewing Kit questions

Answered from the same tracked data.