Sewing Kit
FailThe top 5 products take 77% of clicks, so Sewing Kit is a Fail.
- Flapen Score
- 47 / 100Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 5147
- Market size
- £1.1M/yr1.1M searches / yr
- 90-day growth
- -3.5%search demand this quarter
- Competition
- 77%top-5 click share · 9 brands · 24 sellers
Flapen Score
Sewing Kit against its category
The dotted line is the Home & Garden average. Past it, Sewing Kit is stronger. Inside it, weaker.
Market
The Sewing Kit market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sewing Kit 1.1M times last year and spent an estimated £1.1M. The top 5 brands take 90% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
13.7% of searches ended in a purchase last week.
Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.7% of those searches ended in a purchase. Searches in the last 90 days moved -3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.
- Searches, last 12 months
- 1.1M
- Growth, 90 days vs prior 90
- -3.5%
- Conversion, latest week
- 13.7%
- Market size, estimated
- £1.1Ma year
- Peak month
- November1.5× the quietest month
- Top search term
- sewing kit657K searches a year
02 · Price
A sale here is worth £7.33.
Listings sell for £7.33 on average, from £3.44 to £18.23. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 10,000 to 12,500 of them. At £7.33 that is £73K to £92K a year per listing.
- Average price
- £7.33under the $15 to $100 sweet spot
- Price range
- £3.44–£18.23
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 10,000–12,500
- Revenue per listing a year
- £73K–£92K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #7 within Sewing. It carries 6,536 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 7.1%
- Average rank
- #7in Sewing
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,536per listing
- Listings tracked
- 12
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Sewing Kit products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
JUNING Travel Sewing Kit Portable Sewing Supplies Accessories for Adults Beginner Home Emergency Including Needle and Thread kit Scissors Tape Measure Seam Ripper (B-Nomal)
- Price
- £3.86
- Rating
- 4.5/5
- Reviews
- 18,426
- Age
- 4y ago

JUNING Travel Sewing Kit Portable Sewing Supplies Accessories for Adults Beginner Home Emergency Including Needle and Thread kit Scissors Tape Measure Seam Ripper(XL-42 Threads-Black)
- Price
- £7.53
- Rating
- 4.5/5
- Reviews
- 1,029
- Age
- 1y ago

Amazon Basics Portable Travel Sewing Kits Large Black
- Price
- £3.80
- Rating
- 4.6/5
- Reviews
- 718
- Age
- 10mo ago

AUERVO Travel Mini Sewing Kit Over 70 Premium Supplies Filled with Needles Scissors Thimble Thread Tape Measure
- Price
- £3.44
- Rating
- 4.4/5
- Reviews
- 20,632
- Age
- 5y ago

AUERVO Sewing Kit Mini Sewing Kits 87PCS Thread and Needles Set for Adults DIY Home Travel & Emergency with Compact Small Black Zipper Case
- Price
- £4.29
- Rating
- 4.4/5
- Reviews
- 20,632
- Age
- 7y ago
Trending
90-day click momentum
Amazon Basics Portable Travel Sewing Kits Large Black
- Price
- £3.80
- Rating
- 4.6/5
- Reviews
- 718
- Age
- 10mo ago

JUNING Travel Sewing Kit Portable Sewing Supplies Accessories for Adults Beginner Home Emergency Including Needle and Thread kit Scissors Tape Measure Seam Ripper(XL-42 Threads-Black)
- Price
- £7.53
- Rating
- 4.5/5
- Reviews
- 1,029
- Age
- 1y ago

Trimits Travel Sewing Kit - Travel Case Sewing Supplies for Adults Beginners DIY Home Emergency Button Repair & Clothing Fixes w/Thread Needles Scissors Tape Buttons & More - 12.5 x 12 x 3cm
- Price
- £4.31
- Rating
- 4.4/5
- Reviews
- 1,539
- Age
- 2y ago

JUNING Travel Sewing Kit Portable Sewing Supplies Accessories for Adults Beginner Home Emergency Including Needle and Thread kit Scissors Tape Measure Seam Ripper (B-Nomal)
- Price
- £3.86
- Rating
- 4.5/5
- Reviews
- 18,426
- Age
- 4y ago

AUERVO Travel Mini Sewing Kit Over 70 Premium Supplies Filled with Needles Scissors Thimble Thread Tape Measure
- Price
- £3.44
- Rating
- 4.4/5
- Reviews
- 20,632
- Age
- 5y ago
Newest
by launch date
Amazon Basics Portable Travel Sewing Kits Large Black
- Price
- £3.80
- Rating
- 4.6/5
- Reviews
- 718
- Age
- 10mo ago

JUNING Travel Sewing Kit Portable Sewing Supplies Accessories for Adults Beginner Home Emergency Including Needle and Thread kit Scissors Tape Measure Seam Ripper(XL-42 Threads-Black)
- Price
- £7.53
- Rating
- 4.5/5
- Reviews
- 1,029
- Age
- 1y ago

Coquimbo Sewing Kit Gifts for Mum Grandma Women Teen Girls Boys Mini Sewing Kits Travel with Needle and Thread Sewing Accessories for Adults Beginner Emergency
- Price
- £3.59
- Rating
- 4.6/5
- Reviews
- 1,070
- Age
- 2y ago

Trimits Travel Sewing Kit - Travel Case Sewing Supplies for Adults Beginners DIY Home Emergency Button Repair & Clothing Fixes w/Thread Needles Scissors Tape Buttons & More - 12.5 x 12 x 3cm
- Price
- £4.31
- Rating
- 4.4/5
- Reviews
- 1,539
- Age
- 2y ago

HOUSEEIGHT Professional Sewing Kit - Over 200 Pcs Premium Needle and Thread Kit Includes 43 Strong Threads 30 XL Needles Sewing Kits for Adults UK for Emergency & Home Mini Sewing Kit for Beginners
- Price
- £14.54
- Rating
- 4.5/5
- Reviews
- 731
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
24
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
7%
- JUNING47%
- AUERVO21%
- Amazon Basics12%
- Coquimbo6%
- Acptall4%
- Elite Range3%
- Open — no brand owns it (3 brands, 7%)
Demand
Sewing Kit search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Sewing Kit search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sewing kit657K/yr
- sewing kits for adults uk78K/yr
- needle and thread kit55K/yr
- mini sewing kit44K/yr
- travel sewing kit39K/yr
- small sewing kit21K/yr
- needle and thread20K/yr
- sewing kits22K/yr
- sewing kit for adults14K/yr
- sewing machine kit15K/yr
Reviews and returns
What reviews say buyers love and hate about Sewing Kit
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bad quality
Quite poor quality bag
Cheap low quality
The case is not fit for purpose
Larger than I expected
Very small
Cotton is rubbish
Cottons unusable
The cotton is cheap rubbish hard to thread falls apart
as things break very easily
I dont expect them to last
Not durable whatsoever
the stitching is loose in areas
Do not buy this sewing product
This sewing kit is horrendous you cant get the threads to loosen nightmare
Love
Good value for money
Excellent value
Good price
Great sewing kit
Suits all my sewing needs
Very handy little sewing kit
Good quality
Amazing quality of full sized proper tools
Great quality and perfect for gifting
Easy to use
Has come in very handy
Easy to store
Great portable kit
Nice and Portable
Great portable product
Return
0.3% Return rate 28% Fixable by listing
Bad quality
Quite poor quality bag
Cheap low quality
The case is not fit for purpose
Larger than I expected
Very small
Cotton is rubbish
Cottons unusable
The cotton is cheap rubbish hard to thread falls apart
Even the pencil marker doesn't work
Pencil doesn't work
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sewing Kit questions
Answered from the same tracked data.









