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Sewing Accessories

Maybe

Returns run at only 0.4% of orders. But demand is soft, at -19.5% this quarter, so Sewing Accessories is a Maybe.

Flapen Score
57
57 / 100
Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 51
Market size
£298K/yr946K searches / yr
90-day growth
-19.5%search demand this quarter
Competition
37%top-5 click share · 38 brands · 54 sellers

Flapen Score

Sewing Accessories against its category

The dotted line is the Home & Garden average. Past it, Sewing Accessories is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sewing Accessories market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sewing Accessories 946K times last year and spent an estimated £298K. The top 5 brands take 46% of clicks. Demand peaks in Nov–Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

3.4% of searches ended in a purchase last week.

Shoppers searched for this 946K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -19.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £298K a year.

Searches, last 12 months
946K
Growth, 90 days vs prior 90
-19.5%
Conversion, latest week
3.4%
Market size, estimated
£298Ka year
Peak month
December2.3× the quietest month
Top search term
sewing accessories375K searches a year

02 · Price

A sale here is worth £9.21.

Listings sell for £9.21 on average, from £2.56 to £74.32. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At £9.21 that is £2K to £5K a year per listing.

Average price
£9.21under the $15 to $100 sweet spot
Price range
£2.56–£74.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #121 within Art & Craft Supplies. It carries 2,804 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
98%
Out of stock, average day
2.9%
Average rank
#121in Art & Craft Supplies
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,804per listing
Listings tracked
43

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
31 months

Products

Top Sewing Accessories products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

£0£12K£24K£36K£48K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

38 falling

Sellers

54

Top-5 brand share

46%

Top 20: 82%

Top-5 click share

37%

Top 20: 77%

Open market

49%

  • Ailiver17%
  • JUNING13%
  • MINTHE6%
  • Headley Tools5%
  • MARQUEEN5%
  • MUSUBI5%

Demand

Sewing Accessories search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Sewing Accessories search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sewing accessories375K/yr
  • sewing217K/yr
  • sewing machine accessories79K/yr
  • sewing supplies76K/yr
  • quilting accessories60K/yr
  • haberdashery25K/yr
  • haberdashery supplies13K/yr
  • brother sewing machine accessories14K/yr
  • sewing tools15K/yr
  • sewing accessories dressmaking16K/yr

Reviews and returns

What reviews say buyers love and hate about Sewing Accessories

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall20%−0.06

Not quite the quality I was expecting few of the items look cheap

Quite poor quality bag

Low Quality

Size-Overall11%−0.04

Very small

Large too

Dont fit properly

Strength8%−0.07

not very strong

Quite flimsy

Not the most sturdy

Durability5%−0.03

seem to break easily

A couple broke first use

I dont expect them to last

Thickness4%−0.03

Not as thick as previous one i brought

not ideal for thick materials

expected them to be a bit thicker

Love

Value For Money19%+1.44

Excellent value

Good for price

Excellent value

Quality-Overall17%−0.06

Brilliant quality

Amazing quality of full sized proper tools

Quality and a fair price

Advertised Vs Actual Product11%+0.90

Exactly what I needed

As described

True to description

Stitch/Finish/Polish10%+0.76

Great sewing kit

I especially like the seam rippers

Great for sewing

Ease Of Use9%+0.54

Easy to use

Easy to read

Easy to cut

Return

0.4% Return rate 41% Fixable by listing

Size-Overall27%▆▇█▇▆▃

Very small

Large too

Dont fit properly

Quality-Overall11%█▇▅▅▅▆

Not quite the quality I was expecting few of the items look cheap

Quite poor quality bag

Low Quality

Functionality-Overall9%▆▆▆▆█▆

Even the pencil marker doesn't work

Pencil doesn't work

Doesn't work

Defective Material/Parts5%█▆▃▆▃▄
Stitch/Finish/Polish5%▅▄▅▄▄█

FAQ

Common Sewing Accessories questions

Answered from the same tracked data.