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Serving Spoon

Maybe

An estimated 1.0% of orders come back. But prices span $2.90–$14.15, mostly outside the sweet spot, so Serving Spoon is a Maybe.

Flapen Score
56
56 / 100
Top 29% of 5,777 Home & Garden niches · +5 vs the category median of 51
Market size
£162K/yr315K searches / yr
90-day growth
-15.1%search demand this quarter
Competition
44%top-5 click share · 31 brands · 49 sellers

Flapen Score

Serving Spoon against its category

The dotted line is the Home & Garden average. Past it, Serving Spoon is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Serving Spoon market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Serving Spoon 315K times last year and spent an estimated £162K. The top 5 brands take 53% of clicks. Demand peaks in Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 7.6% of those searches ended in a purchase.

Shoppers searched for this 315K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -15.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £162K a year.

Searches, last 12 months
315K
Growth, 90 days vs prior 90
-15.1%
Conversion, latest week
7.6%
Market size, estimated
£162Ka year
Peak month
December3.3× the quietest month
Top search term
serving spoon127K searches a year

02 · Price

A sale here is worth £6.78.

Listings sell for £6.78 on average, from £2.90 to £14.15. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £6.78 that is £3K to £5K a year per listing.

Average price
£6.78under the $15 to $100 sweet spot
Price range
£2.90–£14.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
£3K–£5K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #1,864 within Spatulas & Turners. It carries 261 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
6.3%
Average rank
#1,864in Spatulas & Turners
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
261per listing
Listings tracked
37

04 · Newcomers

0 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Serving Spoon products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 44% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£19K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

31 falling

Sellers

49

Est. top-5 brand share

53%

Top 20: 91%

Est. top-5 click share

44%

Top 20: 86%

Open market

42%

  • Kyraton21%
  • MasterClass10%
  • TPTGIAR10%
  • CanQuanSWZX7%
  • CAMRI5%
  • Zenfony5%

Demand

Serving Spoon search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KHoliday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 3.3×

Search terms

Top Serving Spoon search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • serving spoon127K/yr
  • serving spoons76K/yr
  • serving spoons large29K/yr
  • large serving spoons16K/yr
  • serving spoons for buffet11K/yr
  • stainless steel serving spoon9K/yr
  • disposable serving spoons7K/yr
  • large serving spoon7K/yr
  • serving utensils7K/yr
  • large spoon5K/yr

Reviews and returns

What reviews say buyers love and hate about Serving Spoon

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Size-Overall”
1.0%of orders come back
“Much smaller than expected”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Serving Spoon questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data