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Serving Spoon

Maybe

Returns run at only 1.0% of orders. But prices span $2.90–$14.15, mostly outside the sweet spot, so Serving Spoon is a Maybe.

Flapen Score
56
56 / 100
Top 29% of 5,777 Home & Garden niches · +5 vs the category median of 51
Market size
£162K/yr315K searches / yr
90-day growth
-15.1%search demand this quarter
Competition
44%top-5 click share · 31 brands · 49 sellers

Flapen Score

Serving Spoon against its category

The dotted line is the Home & Garden average. Past it, Serving Spoon is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Serving Spoon market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Serving Spoon 315K times last year and spent an estimated £162K. The top 5 brands take 53% of clicks. Demand peaks in Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

7.6% of searches ended in a purchase last week.

Shoppers searched for this 315K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -15.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £162K a year.

Searches, last 12 months
315K
Growth, 90 days vs prior 90
-15.1%
Conversion, latest week
7.6%
Market size, estimated
£162Ka year
Peak month
December3.3× the quietest month
Top search term
serving spoon127K searches a year

02 · Price

A sale here is worth £6.78.

Listings sell for £6.78 on average, from £2.90 to £14.15. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £6.78 that is £3K to £5K a year per listing.

Average price
£6.78under the $15 to $100 sweet spot
Price range
£2.90–£14.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
£3K–£5K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #1,864 within Spatulas & Turners. It carries 261 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
6.3%
Average rank
#1,864in Spatulas & Turners
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
261per listing
Listings tracked
37

04 · Newcomers

Amazon counts 0 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Serving Spoon products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£19K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

31 falling

Sellers

49

Top-5 brand share

53%

Top 20: 91%

Top-5 click share

44%

Top 20: 86%

Open market

42%

  • Kyraton21%
  • MasterClass10%
  • TPTGIAR10%
  • CanQuanSWZX7%
  • CAMRI5%
  • Zenfony5%

Demand

Serving Spoon search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KHoliday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 3.3×

Search terms

Top Serving Spoon search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • serving spoon127K/yr
  • serving spoons76K/yr
  • serving spoons large29K/yr
  • large serving spoons16K/yr
  • serving spoons for buffet11K/yr
  • stainless steel serving spoon9K/yr
  • disposable serving spoons7K/yr
  • large serving spoon7K/yr
  • serving utensils7K/yr
  • large spoon5K/yr

Reviews and returns

What reviews say buyers love and hate about Serving Spoon

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall21%+0.30

Much smaller than expected

not a full table spoon just a little short would not buy again

are very big

Strength13%−0.13

A little flimsy

Flimsy

not very robust

Quality-Overall11%+1.47

Maybe there are quality control issues

I expected a much higher level of quality

Poor Quality

Durability6%−0.05

Broke after months of use

Not durable

Fell apart after 7 months of use

Value For Money5%+0.35

they do seem expensive for what they are

This is probably a little on the expensive side for me

Not worth the price it is not good at all

Love

Quality-Overall29%+1.47

Good quality

Good quality spoons

Good quality large serving sppon

Size-Overall21%+0.30

Excellent size

The size is generous for portioning out food

Good sized spoons

Value For Money13%+0.35

good price

Excellent value

Good value for money

Advertised Vs Actual Product4%+0.45

Just right

Just what i needed

Just the job

Ease Of Cleaning3%+0.41

easy to clean

good quality wash up easy

Easy to wash, solid, unbreakable and smart

Return

1.0% Return rate 74% Fixable by listing

Size-Overall63%█▇▇▆█▇

Much smaller than expected

not a full table spoon just a little short would not buy again

are very big

Quality-Overall10%▁▃▅█▄▄

Maybe there are quality control issues

I expected a much higher level of quality

Poor Quality

Advertised Vs Actual Product5%▄▄▃▁█▄

Don't be confused these are not table spoons, they are serving spoons. I should have read the description!

Thin3%▁█▄█▄▃
Material Quality2%▁▁█▆▁▆

FAQ

Common Serving Spoon questions

Answered from the same tracked data.