Skip to content

Serving Dishes

Maybe

The top 5 brands take only 38% of clicks. But demand is soft, at -16.1% this quarter, so Serving Dishes is a Maybe.

Flapen Score
63
63 / 100
Top 12% of 5,777 Home & Garden niches · +12 vs the category median of 51
Market size
£262K/yr790K searches / yr
90-day growth
-16.1%search demand this quarter
Competition
22%top-5 click share · 55 brands · 81 sellers

Flapen Score

Serving Dishes against its category

The dotted line is the Home & Garden average. Past it, Serving Dishes is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Serving Dishes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Serving Dishes 790K times last year and spent an estimated £262K. The top 5 brands take 38% of clicks. Demand peaks in Nov–Dec. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 790K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -16.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £262K a year.

Searches, last 12 months
790K
Growth, 90 days vs prior 90
-16.1%
Conversion, latest week
1.8%
Market size, estimated
£262Ka year
Peak month
December3.7× the quietest month
Top search term
serving platter166K searches a year

02 · Price

A sale here is worth £18.52.

Listings sell for £18.52 on average, from £6.07 to £99.83. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At £18.52 that is £0 to £2K a year per listing.

Average price
£18.52inside the $15 to $100 sweet spot
Price range
£6.07–£99.83
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 9.4% of listings are out of stock. The average listing ranks #1,796 within Dishware & Serving Pieces. It carries 618 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
86%
Out of stock, average day
9.4%
Average rank
#1,796in Dishware & Serving Pieces
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
618per listing
Listings tracked
90

04 · Newcomers

5 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
17
Successful launches
5Amazon's first-year sales bar
Average brand age
35 months

Products

Top Serving Dishes products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 22% of clicks, no more. An open shelf where new products get seen.

£0£5K£10K£16K£21K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

55 falling

Sellers

81

Est. top-5 brand share

38%

Top 20: 76%

Est. top-5 click share

22%

Top 20: 53%

Open market

58%

  • Lifewit13%
  • MATANA9%
  • vancasso7%
  • Zuvo5%
  • MALACASA4%
  • Frcctre4%

Demand

Serving Dishes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.7×

Search terms

Top Serving Dishes search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • serving platter166K/yr
  • serving dishes209K/yr
  • serving bowls121K/yr
  • serving platters37K/yr
  • serving bowl33K/yr
  • serving plates36K/yr
  • serving dishes with lids38K/yr
  • serving dish26K/yr
  • serving plate19K/yr
  • serving trays dishes & platters19K/yr

Reviews and returns

What reviews say buyers love and hate about Serving Dishes

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Size-Overall”
1.3%of orders come back
“Larger than I thought”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Serving Dishes questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data