Serving Dishes
MaybeThe top 5 brands take only 38% of clicks. But demand is soft, at -16.1% this quarter, so Serving Dishes is a Maybe.
- Flapen Score
- 63 / 100Top 12% of 5,777 Home & Garden niches · +12 vs the category median of 5163
- Market size
- £262K/yr790K searches / yr
- 90-day growth
- -16.1%search demand this quarter
- Competition
- 22%top-5 click share · 55 brands · 81 sellers
Flapen Score
Serving Dishes against its category
The dotted line is the Home & Garden average. Past it, Serving Dishes is stronger. Inside it, weaker.
Market
The Serving Dishes market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Serving Dishes 790K times last year and spent an estimated £262K. The top 5 brands take 38% of clicks. Demand peaks in Nov–Dec. Flapen scores it 63 out of 100, a Maybe.
01 · Demand
1.8% of searches ended in a purchase last week.
Shoppers searched for this 790K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -16.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £262K a year.
- Searches, last 12 months
- 790K
- Growth, 90 days vs prior 90
- -16.1%
- Conversion, latest week
- 1.8%
- Market size, estimated
- £262Ka year
- Peak month
- December3.7× the quietest month
- Top search term
- serving platter166K searches a year
02 · Price
A sale here is worth £18.52.
Listings sell for £18.52 on average, from £6.07 to £99.83. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At £18.52 that is £0 to £2K a year per listing.
- Average price
- £18.52inside the $15 to $100 sweet spot
- Price range
- £6.07–£99.83
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 1.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
90% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 9.4% of listings are out of stock. The average listing ranks #1,796 within Dishware & Serving Pieces. It carries 618 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 86%
- Out of stock, average day
- 9.4%
- Average rank
- #1,796in Dishware & Serving Pieces
- Average rating
- 4.39 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 618per listing
- Listings tracked
- 90
04 · Newcomers
Amazon counts 5 of last year's 17 launches as successful.
17 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 17
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Serving Dishes products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Lifewit Divided Serving Tray Platter Plastic 4PCS White Reusable Trays for Food Eating Buffet/Sandwich/Tea/Drink/Snack/Dinner Serving Platters for Kichen Bar Restaurant 38.1 x 25.4 cm
- Price
- £12.13
- Rating
- 4.6/5
- Reviews
- 1,142
- Age
- 3y ago
Lifewit Plastic Serving Tray White Serving Platters for Party Food BPA Free Trays for Charcuterie Dishes Reusable Platter for Snacks Fruit Cookies Sandwich Set of 4 34 x 24 cm
- Price
- £12.32
- Rating
- 4.6/5
- Reviews
- 2,513
- Age
- 7mo ago
MATANA 6 Large Rectangular Serving Platters 32x24cm - Clear Plastic Trays for Food Serving Catering Parties Weddings Birthdays - Sturdy & Reusable Snack Sandwich & Buffet Trays
- Price
- £8.68
- Rating
- 4.4/5
- Reviews
- 1,797
- Age
- 8y ago
Frcctre 4 Pack Clear Salad Serving Bowls 70 Ounce Crystal Mixing Bowl 9 Inch Round Bowls Reusable Catering Bowls for Party Salad Fruit Snack Chip Popcorn
- Price
- £13.74
- Rating
- 4.4/5
- Reviews
- 94
- Age
- 1y ago
Zumart Pack of 6 Sandwich Platter Trays With lids - Reusable Plastic Catering Trays With Lids for Meal Prep Cakes Treats and Sandwiches (33.5cm x 24cm x 6cm)
- Price
- £7.98
- Rating
- 4.6/5
- Reviews
- 1,428
- Age
- 2y ago
Trending
90-day click momentum
Amazon Basics Glazed Stoneware Serving Bowls 3-Piece Set Dishwasher-Safe Olive
- Price
- £13.66
- Rating
- 4.6/5
- Reviews
- 194
- Age
- 9mo ago
Zuvo Reusable Plastic Serving Trays for Party Food & Buffet Tables | Pack of 6 (32x24 cm) | Clear Food Serving Platters for BBQ Picnics Catering Snacks Cakes Sandwich & Buffet Tray
- Price
- £8.68
- Rating
- 3.4/5
- Reviews
- 9
- Age
- 5mo ago
Peohud 12 Pack White Plastic Serving Platters Disposable Party Serving Food Tray with Lace Rim Rectangle Plastic Trays Serving Platter for Party Wedding Fast Food Restaurant 14.4 x 9.3
- Price
- £13.50
- Rating
- 4.6/5
- Reviews
- 194
- Age
- 4y ago
Coselena 5 Pack Sandwich Platter Trays with Lids - Washable Serving Platters for Everyday Use & Catering with Sticker Labels - Ideal Food Storage Containers for Sushi Party Food and Sandwiches
- Price
- £7.04
- Rating
- 4.6/5
- Reviews
- 324
- Age
- 2y ago
Amazon Basics Glazed Stoneware Serving Bowls 3-Piece Set Dishwasher-Safe Ivory
- Price
- £19.24
- Rating
- 4.6/5
- Reviews
- 194
- Age
- 9mo ago
Newest
by launch dateZuvo Reusable Plastic Serving Trays for Party Food & Buffet Tables | Pack of 6 (32x24 cm) | Clear Food Serving Platters for BBQ Picnics Catering Snacks Cakes Sandwich & Buffet Tray
- Price
- £8.68
- Rating
- 3.4/5
- Reviews
- 9
- Age
- 5mo ago
Lifewit Plastic Serving Tray White Serving Platters for Party Food BPA Free Trays for Charcuterie Dishes Reusable Platter for Snacks Fruit Cookies Sandwich Set of 4 34 x 24 cm
- Price
- £12.32
- Rating
- 4.6/5
- Reviews
- 2,513
- Age
- 7mo ago
Amazon Basics Glazed Stoneware Serving Bowls 3-Piece Set Dishwasher-Safe Ivory
- Price
- £19.24
- Rating
- 4.6/5
- Reviews
- 194
- Age
- 9mo ago
Amazon Basics Glazed Stoneware Serving Bowls 3-Piece Set Dishwasher-Safe Olive
- Price
- £13.66
- Rating
- 4.6/5
- Reviews
- 194
- Age
- 9mo ago
HOMQUEN Pasta Bowls Set of 6 37oz Salad Bowls White Soup Bowls Large Pasta Serving Bowls Unbreakable Plastic Dinner Bowls Dinnerware Sets Valentines Day Gift Dishwasher Safe (White)
- Price
- £12.76
- Rating
- 4.1/5
- Reviews
- 368
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 22% of clicks. An open shelf where new products get seen.
Brands
55 falling
Sellers
81
Top-5 brand share
38%
Top 20: 76%
Top-5 click share
22%
Top 20: 53%
Open market
58%
- Lifewit13%
- MATANA9%
- vancasso7%
- Zuvo5%
- MALACASA4%
- Frcctre4%
Demand
Serving Dishes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.7×
Search terms
Top Serving Dishes search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- serving platter166K/yr
- serving dishes209K/yr
- serving bowls121K/yr
- serving platters37K/yr
- serving bowl33K/yr
- serving plates36K/yr
- serving dishes with lids38K/yr
- serving dish26K/yr
- serving plate19K/yr
- serving trays dishes & platters19K/yr
Reviews and returns
What reviews say buyers love and hate about Serving Dishes
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Larger than I thought
bit small for pots / jars
Too small
First glance, it does not appear robust
very flimsy
Bit flimsy
It is rather heavy tho
quite heavy
heavy to handle
Poor quality
Disappointing quality and had to return instead of of getting a replacement
Very poor quality - several were already split - safely packaged
a bit pricey
Overpriced
Way overpriced
Love
Amazing quality
Good quality trays
Lovely looking bowls good quality
Decent size decent quality
look nice out the box and good size
Really good size
Excellent value for money
Excellent value for money
Good price
which is exactly what I needed
As described
As pictured love them
Bright colours
Love the colours
beautiful colours
Return
1.3% Return rate 66% Fixable by listing
Larger than I thought
bit small for pots / jars
Too small
Looks like glass
plastic
Wish I'd look properly didn't realise they where plastic
Poor quality
Disappointing quality and had to return instead of of getting a replacement
Very poor quality - several were already split - safely packaged
First glance, it does not appear robust
very flimsy
Bit flimsy
Deceiving pictures
Smaller than pic abit misleading
Initial info is misleading as you need to know those faces first
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Serving Dishes questions
Answered from the same tracked data.