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Serving Bowls

Maybe

The top 5 brands take only 49% of clicks. But shoppers spend only $73K a year here, so Serving Bowls is a Maybe.

Flapen Score
54
54 / 100
Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 51
Market size
£73K/yr235K searches / yr
90-day growth
-7.6%search demand this quarter
Competition
34%top-5 click share · 38 brands · 48 sellers

Flapen Score

Serving Bowls against its category

The dotted line is the Home & Garden average. Past it, Serving Bowls is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Serving Bowls market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Serving Bowls 235K times last year and spent an estimated £73K. The top 5 brands take 49% of clicks. Demand peaks in Nov–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

1.7% of searches ended in a purchase last week.

Shoppers searched for this 235K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £73K a year.

Searches, last 12 months
235K
Growth, 90 days vs prior 90
-7.6%
Conversion, latest week
1.7%
Market size, estimated
£73Ka year
Peak month
December3.5× the quietest month
Top search term
serving bowls121K searches a year

02 · Price

A sale here is worth £18.86.

Listings sell for £18.86 on average, from £6.64 to £34.58. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £18.86 that is £0 to £2K a year per listing.

Average price
£18.86inside the $15 to $100 sweet spot
Price range
£6.64–£34.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #3,092 within Dishware & Serving Pieces. It carries 539 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
89%
Out of stock, average day
10.9%
Average rank
#3,092in Dishware & Serving Pieces
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
539per listing
Listings tracked
53

04 · Newcomers

Amazon counts 3 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
3Amazon's first-year sales bar
Average brand age
35 months

Products

Top Serving Bowls products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

£0£2K£4K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

38 falling

Sellers

48

Top-5 brand share

49%

Top 20: 87%

Top-5 click share

34%

Top 20: 69%

Open market

45%

  • Frcctre12%
  • vancasso11%
  • MATANA10%
  • Kyraton9%
  • Amazon Basics7%
  • CSYY7%

Demand

Serving Bowls search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KPrime Day '25Spike '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 3.5×

Search terms

Top Serving Bowls search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • serving bowls121K/yr
  • serving bowl33K/yr
  • serving dishes with lids38K/yr
  • white serving dishes11K/yr
  • serving dishes for hot food13K/yr
  • dishes serving set6K/yr
  • ceramic serving dishes5K/yr
  • vegetable serving dishes7K/yr

Reviews and returns

What reviews say buyers love and hate about Serving Bowls

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall18%−0.03

the size was wrong

Honestly so big

Size very small

Weight Heavy10%−0.02

heavy to handle

quite heavy

a bit heavy

Advertised Vs Actual Product9%−0.06

pictures are deceiving

Smaller than pic abit misleading

Initial info is misleading as you need to know those faces first

Value For Money7%+0.69

Not worth the money

Overpriced

a bit pricey

Quality-Overall7%+0.59

Cheap tat

Poor quality

Disappointing quality and had to return instead of of getting a replacement

Love

Quality-Overall19%+0.59

Excellent product

they look well made

Lovely looking bowls good quality

Size-Overall15%−0.03

lids fit perfectly

Good size

look nice out the box and good size

Color11%+1.21

Bright colours

Love the colours

Great colours

Value For Money11%+0.69

Good price

Good value for money

Money well spent

Advertised Vs Actual Product6%−0.06

As pictured love them

As described

Exactly like the picture

Return

1.8% Return rate 59% Fixable by listing

Size-Overall49%▇▆▇▆▆█

the size was wrong

Honestly so big

Size very small

Material Quality23%██▇▇▆▄

These are cheap plastic items only really of use for picnic / outdoor use

plastic

Wish I'd look properly didn't realise they where plastic

Quality-Overall9%▄▅▅█▄▄

Cheap tat

Poor quality

Disappointing quality and had to return instead of of getting a replacement

Advertised Vs Actual Product3%▆▂▃▄█▄

pictures are deceiving

Smaller than pic abit misleading

Initial info is misleading as you need to know those faces first

Weight Heavy2%█▁▄▅▁▇

heavy to handle

quite heavy

a bit heavy

FAQ

Common Serving Bowls questions

Answered from the same tracked data.