Serving Bowls
MaybeThe top 5 brands take only 49% of clicks. But shoppers spend an estimated $73K a year here, so Serving Bowls is a Maybe.
- Flapen Score
- 54 / 100Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 5154
- Market size
- £73K/yr235K searches / yr
- 90-day growth
- -7.6%search demand this quarter
- Competition
- 34%top-5 click share · 38 brands · 48 sellers
Flapen Score
Serving Bowls against its category
The dotted line is the Home & Garden average. Past it, Serving Bowls is stronger. Inside it, weaker.
Market
The Serving Bowls market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Serving Bowls 235K times last year and spent an estimated £73K. The top 5 brands take 49% of clicks. Demand peaks in Nov–Dec. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 1.7% of those searches ended in a purchase.
Shoppers searched for this 235K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £73K a year.
- Searches, last 12 months
- 235K
- Growth, 90 days vs prior 90
- -7.6%
- Conversion, latest week
- 1.7%
- Market size, estimated
- £73Ka year
- Peak month
- December3.5× the quietest month
- Top search term
- serving bowls121K searches a year
02 · Price
A sale here is worth £18.86.
Listings sell for £18.86 on average, from £6.64 to £34.58. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £18.86 that is £0 to £2K a year per listing.
- Average price
- £18.86inside the $15 to $100 sweet spot
- Price range
- £6.64–£34.58
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 1.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
92% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #3,092 within Dishware & Serving Pieces. It carries 539 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 89%
- Out of stock, average day
- 10.9%
- Average rank
- #3,092in Dishware & Serving Pieces
- Average rating
- 4.40 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 539per listing
- Listings tracked
- 53
04 · Newcomers
3 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 9
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Serving Bowls products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Frcctre 4 Pack Clear Salad Serving Bowls 70 Ounce Crystal Mixing Bowl 9 Inch Round Bowls Reusable Catering Bowls for Party Salad Fruit Snack Chip Popcorn
- Price
- £13.74
- Rating
- 4.4/5
- Reviews
- 94
- Age
- 1y ago

MATANA 5 Clear Hard Plastic Serving Bowls 1500ml - Sturdy & Reusable - Ideal for Salad Snacks & Crisps - Parties Picnic Birthdays BBQ & More
- Price
- £11.81
- Rating
- 4.4/5
- Reviews
- 2,043
- Age
- 8y ago

Kyraton Pasta Bowls Set of 4 White 1.1L Large Pasta Serving Bowl Plastic Unbreakable Serving Dishes (White)
- Price
- £11.75
- Rating
- 4.1/5
- Reviews
- 466
- Age
- 1y ago

vancasso SIMI 2340 ml Salad Bowls Set of 2 Large Porcelain Serving Bowls Microwave & Dishwasher Safe Mixing Bowl Pasta Bowls Soup Bowls for Kitchen and Dinner Red and Orange
- Price
- £27.36
- Rating
- 4.9/5
- Reviews
- 495
- Age
- 2y ago

Amazon Basics Glazed Stoneware Serving Bowls 3-Piece Set Dishwasher-Safe Ivory
- Price
- £19.24
- Rating
- 4.6/5
- Reviews
- 194
- Age
- 9mo ago
Trending
estimated 90-day click momentum
Amazon Basics Glazed Stoneware Serving Bowls 3-Piece Set Dishwasher-Safe Olive
- Price
- £13.66
- Rating
- 4.6/5
- Reviews
- 194
- Age
- 9mo ago

Kaizen Casa Wooden Round Shaped Serving Bowl for Fruit Dessert Platter Tray Dish Kitchen Dining Fruit Dessert Snack
- Price
- £13.44
- Rating
- 4.6/5
- Reviews
- 1,080
- Age
- 6y ago

MATANA 5 Large Clear Hard Plastic Serving Bowls XL 3500ml - Reusable Salad Bowls for Snacks & Crisps - Parties Picnic Birthdays BBQ & More
- Price
- £15.16
- Rating
- 4.4/5
- Reviews
- 2,043
- Age
- 8y ago

2 Pack Glass Casserole Dish with Lid Deep Casserole Dish for Oven Clear Serving Dishes with Lids for Cooking Microwave Safe (Set of 2: 1.5L + 2.8L)
- Price
- £23.96
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 8mo ago

NiHome Glass Salad Bowl 4.5L Ribbed Dessert Fruit Bowl Acacia Wood Base
- Price
- £24.85
- Rating
- 4.2/5
- Reviews
- 64
- Age
- 1y ago
Newest
by launch date
2 Pack Glass Casserole Dish with Lid Deep Casserole Dish for Oven Clear Serving Dishes with Lids for Cooking Microwave Safe (Set of 2: 1.5L + 2.8L)
- Price
- £23.96
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 8mo ago

Amazon Basics Glazed Stoneware Serving Bowls 3-Piece Set Dishwasher-Safe Ivory
- Price
- £19.24
- Rating
- 4.6/5
- Reviews
- 194
- Age
- 9mo ago

Amazon Basics Glazed Stoneware Serving Bowls 3-Piece Set Dishwasher-Safe Olive
- Price
- £13.66
- Rating
- 4.6/5
- Reviews
- 194
- Age
- 9mo ago

HOMQUEN Pasta Bowls Set of 6 37oz Salad Bowls White Soup Bowls Large Pasta Serving Bowls Unbreakable Plastic Dinner Bowls Dinnerware Sets Valentines Day Gift Dishwasher Safe (White)
- Price
- £12.76
- Rating
- 4.1/5
- Reviews
- 368
- Age
- 11mo ago

Kyraton Pasta Bowls Set of 4 White 1.1L Large Pasta Serving Bowl Plastic Unbreakable Serving Dishes (White)
- Price
- £11.75
- Rating
- 4.1/5
- Reviews
- 466
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 34% of clicks, no more. An open shelf where new products get seen.
Brands
38 falling
Sellers
48
Est. top-5 brand share
49%
Top 20: 87%
Est. top-5 click share
34%
Top 20: 69%
Open market
45%
- Frcctre12%
- vancasso11%
- MATANA10%
- Kyraton9%
- Amazon Basics7%
- CSYY7%
Demand
Serving Bowls search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.5×
Search terms
Top Serving Bowls search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- serving bowls121K/yr
- serving bowl33K/yr
- serving dishes with lids38K/yr
- white serving dishes11K/yr
- serving dishes for hot food13K/yr
- dishes serving set6K/yr
- ceramic serving dishes5K/yr
- vegetable serving dishes7K/yr
Reviews and returns
What reviews say buyers love and hate about Serving Bowls
We read the reviews and the return reasons for every product selling here.
“the size was wrong”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Serving Bowls questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









