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Serving Board

Fail

Shoppers spend only $50K a year here, so Serving Board is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£50K/yr148K searches / yr
90-day growth
+10.5%search demand this quarter
Competition
61%top-5 click share · 23 brands · 36 sellers

Flapen Score

Serving Board against its category

The dotted line is the Home & Garden average. Past it, Serving Board is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Serving Board market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Serving Board 148K times last year and spent an estimated £50K. The top 5 brands take 67% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

1.6% of searches ended in a purchase last week.

Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.

Searches, last 12 months
148K
Growth, 90 days vs prior 90
+10.5%
Conversion, latest week
1.6%
Market size, estimated
£50Ka year
Peak month
December7.7× the quietest month
Top search term
charcuterie boards with lid71K searches a year

02 · Price

A sale here is worth £21.41.

Listings sell for £21.41 on average, from £7.69 to £38.38. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £21.41 that is £0 to £2K a year per listing.

Average price
£21.41inside the $15 to $100 sweet spot
Price range
£7.69–£38.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 13.7% of listings are out of stock. The average listing ranks #1,411 within Food Storage. It carries 226 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
93%
Out of stock, average day
13.7%
Average rank
#1,411in Food Storage
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
226per listing
Listings tracked
29

04 · Newcomers

Amazon counts 1 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
1Amazon's first-year sales bar
Average brand age
25 months

Products

Top Serving Board products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

36

Top-5 brand share

67%

Top 20: 97%

Top-5 click share

61%

Top 20: 92%

Open market

28%

  • SpaceAid18%
  • Erlsig16%
  • Lirbsflux14%
  • FuBegi11%
  • Farberware9%
  • YES4QUALITY5%

Demand

Serving Board search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Prime Day '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 7.7×

Search terms

Top Serving Board search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • charcuterie boards with lid71K/yr
  • cheese board with lid33K/yr
  • charcuterie board with lid15K/yr
  • snack board8K/yr
  • large charcuterie board6K/yr
  • food boards for serving platter4K/yr
  • cheese board with cover10K/yr

Reviews and returns

What reviews say buyers love and hate about Serving Board

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall21%−0.01

small surface area

The dip bowls are quite small

Very small

Durability12%−0.11

broken like the first

now broken in less than a month again

Lid not durable

Value For Money8%+0.56

Too expensive

it looks much more expensive than it is

Not worth the money

Smell7%−0.07

unless the smell goes

however I personally could not detect any smells pre-cleaning to suggest it'd be unsafe to use out of box

The issue is the smell, there is a coating over the wood, likely waterproofing from a spray or a wax or something that has a chemical scent and after washing it, I could still smell it

Advertised Vs Actual Product6%−0.01

Please make it clear this not included misleading

Misleading advert

Love

Quality-Overall21%+1.43

The build quality is good, with a sturdy feel and a smooth surface that works well for preparing and serving food

Excellent product

good quality set

Value For Money12%+0.56

Good value

Excellent value for money

Excellent value for money

Gifting Purpose11%+0.34

Perfect Christmas gift

perfect as a gift set

Great gift

Size-Overall8%−0.01

The lid fits snugly

are the perfect little size for dipping sauces/chutneys/nuts etc

Everything fits perfectly, making it both practical and visually pleasing

Ease Of Use6%+0.42

easy to use

the handles make it easy to transport to picnics or parties

Easy to keep containers in or remove

Return

1.8% Return rate 76% Fixable by listing

Size-Overall64%█▆▆▆▇▇

small surface area

The dip bowls are quite small

Very small

Quality-Overall6%▁█▅▁▄▆
Functionality-Overall4%▁▄▂▁▁█
Ease Of Use3%█▄▂▅▁▁
Maintenance And Repair3%▁▄▆█▃▆

FAQ

Common Serving Board questions

Answered from the same tracked data.