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Serving Board

Fail

Shoppers spend an estimated $50K a year here, so Serving Board is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£50K/yr148K searches / yr
90-day growth
+10.5%search demand this quarter
Competition
61%top-5 click share · 23 brands · 36 sellers

Flapen Score

Serving Board against its category

The dotted line is the Home & Garden average. Past it, Serving Board is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Serving Board market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Serving Board 148K times last year and spent an estimated £50K. The top 5 brands take 67% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.

Searches, last 12 months
148K
Growth, 90 days vs prior 90
+10.5%
Conversion, latest week
1.6%
Market size, estimated
£50Ka year
Peak month
December7.7× the quietest month
Top search term
charcuterie boards with lid71K searches a year

02 · Price

A sale here is worth £21.41.

Listings sell for £21.41 on average, from £7.69 to £38.38. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £21.41 that is £0 to £2K a year per listing.

Average price
£21.41inside the $15 to $100 sweet spot
Price range
£7.69–£38.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 13.7% of listings are out of stock. The average listing ranks #1,411 within Food Storage. It carries 226 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
93%
Out of stock, average day
13.7%
Average rank
#1,411in Food Storage
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
226per listing
Listings tracked
29

04 · Newcomers

1 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
1Amazon's first-year sales bar
Average brand age
25 months

Products

Top Serving Board products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

36

Est. top-5 brand share

67%

Top 20: 97%

Est. top-5 click share

61%

Top 20: 92%

Open market

28%

  • SpaceAid18%
  • Erlsig16%
  • Lirbsflux14%
  • FuBegi11%
  • Farberware9%
  • YES4QUALITY5%

Demand

Serving Board search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Prime Day '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 7.7×

Search terms

Top Serving Board search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • charcuterie boards with lid71K/yr
  • cheese board with lid33K/yr
  • charcuterie board with lid15K/yr
  • snack board8K/yr
  • large charcuterie board6K/yr
  • food boards for serving platter4K/yr
  • cheese board with cover10K/yr

Reviews and returns

What reviews say buyers love and hate about Serving Board

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Size-Overall”
1.8%of orders come back
“small surface area”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Serving Board questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data