serrated kitchen knife
Skip itA small market ($21K/yr) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Brand share
Good68%top-5 brand share — brands hold most of the demand
Review moat
Okay2,778.09avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Price range
Bad£3.23–£18.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-6.5%90-day search growth — must beat 0% to launch
Avg price
Bad£7.24avg listing price — sweet spot $15–$100
Market size
Bad£21K£21K/yr · 129K searches
According to Flapen's Amazon United Kingdom niche tracking, serrated kitchen knife is a £21K/yr Amazon United Kingdom market (129K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Sep. Verdict: Skip it — 41/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
serrated kitchen knife market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £22K–£29K
- units × avg price
- Conversion rate
- 2.2%
- Avg BSR
- #25
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 70%
- Out of stock
- 16.3%
- Avg brand age
- 62 months
- Avg seller age
- 188 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
17 rising
Sellers
32
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
43%
Top 20: 85%
Open market
25%
- GGS16%
- Victorinox15%
- targzier15%
- Taylors Eye Witness13%
- Chef Aid10%
- OPOLIA7%
Demand & seasonality
Weekly Amazon search volume, last 86 weeks — -6.5% search growth over the last 90 days.Peak months: Sep · busiest ÷ quietest = 1.4×
Top serrated kitchen knife search terms
- serrated kitchen knife58K/yr
- serrated knife23K/yr
- serrated knife small13K/yr
- small bread knife8K/yr
- small serrated kitchen knife9K/yr
- serrated knives7K/yr
- small serrated knife6K/yr
- serrated paring knife4K/yr
Top serrated kitchen knife products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
GGS Solingen Knife Vegetable Fruit Tomato Steak Serrated Dishwasher Safe German Stainless Steel Chef Kitchen Set (Black 1 Knife)
GGS£5.684.4★1,646 rev
Chef Aid 4.5 Inch Stainless Steel Serrated Knife 12 cm Soft Grip Handle Ideal for Slicing Breads Cakes and More
Chef Aid£4.063.8★126 rev
OPOLIA Tomato Knives Black Table Knife Set of 2 Serrated Kitchen Knive Stainless Steel Sharp Dinner Knife Utility Knifes Ergonomic Handle Paring Knives for Vegetable and Fruits Dishwasher Safe
OPOLIA£5.554.0★38 rev
Taylors Eye Witness Syracuse Serrated Utility Kitchen Knife - Professional 13cm/5 Cutting Edge Multi Use. Ultra Fine Toothed Razor Sharp Blade. Soft Textured Grip Matte Black Handle.
Taylors Eye Witness£7.614.4★186 rev
targzier Tomato Knife Colour Set of 6 Sharp Blade Serrated Kitchen Knives Stainless Steel Utility Knife Wavy Edge Table/Dinner Knifes Multicolor Tomato Knives Set Ergonomic Handle&Dishwasher Safe
targzier£8.394.4★334 rev
Newest
by launch date
Barpre Serrated Tomato Knife Set of 2 11cm Ultra-Sharp High-Carbon Steel Utility Knives with Protective Sheath Lightweight Ergonomic PP Handle for Fruit Bread & Steak Dishwasher Safe Black
Barpre£3.2414 rev
OPOLIA Tomato Knives Black Table Knife Set of 2 Serrated Kitchen Knive Stainless Steel Sharp Dinner Knife Utility Knifes Ergonomic Handle Paring Knives for Vegetable and Fruits Dishwasher Safe
OPOLIA£5.5538 rev
Victorinox Swiss Classic Breakfast Knife Bread Roll Knife Sharp Blade Serrated Edge 11 cm Plastic Handle Stainless Steel Set of 2 Black
Victorinox£9.74546 rev
Victorinox Swiss Classic paring and Vegetable Knife for Fruit and Vegetables Extra Sharp Straight and Serrated Edge Stainless Steel Blue
Victorinox£8.30349 rev
targizer Tomato Knife Black Kitchen Knives Set of 2 Stainless Steel Sharp Serrated Edge Dinner Knives Small Utility Knife of Cutting Tamatoes Vegetables Fruit Dishwasher-Safe Rustproof
targzier£4.9825 rev
Trending
90-day click momentum
targzier Tomato Knife Set Kitchen Knives Set of 4 Stainless Steel Serrated & Utility Knives Extra Sharp Blades Dishwasher-Safe Red&Rosy&Orange&Green
targzier£6.794.6★
Victorinox Swiss Classic Breakfast Knife Bread roll Knife Sharp Blade Serrated Edge 11 cm Plastic Handle Stainless Steel Set of 2 Yellow
Victorinox£9.314.8★
OPOLIA Tomato Knives Black Table Knife Set of 2 Serrated Kitchen Knive Stainless Steel Sharp Dinner Knife Utility Knifes Ergonomic Handle Paring Knives for Vegetable and Fruits Dishwasher Safe
OPOLIA£5.554.0★
Victorinox Swiss Classic Breakfast Knife Bread Roll Knife Sharp Blade Serrated Edge 11 cm Plastic Handle Stainless Steel Set of 2 Black
Victorinox£9.744.8★
Victorinox Swiss Classic paring and Vegetable Knife for Fruit and Vegetables Extra Sharp Straight and Serrated Edge Stainless Steel Blue
Victorinox£8.304.8★
What buyers say about serrated kitchen knife
What buyers praise and complain about, mined from review topics.What buyers love
“Super sharp”
“Decent knives”
“Worth the money”
“They are comfortable in the hand”
“does the job”
“very easy to hold”
“Comfortable to use and they last”
“its holding up well”
“They are durable”
“Wash fine in the dishwasher too”
What buyers complain about
“There knives are very cheap”
“not sharp”
“Its just too chunky”
“Started to rust after 1st wash”
“Has doubled in price since I last purchased one”
“flimsy”
“I broke my last one through my own fault”
“not very good with other foodstuffs as the serrated edge does tens to grab and hold”
“unfortunately these are not in the same league”
“It's not safe trying to clean off the stubborn sticky glue off this knife”
Top return reasons
Common questions
- Is serrated kitchen knife profitable to sell on Amazon United Kingdom?
- The niche generates £21K/yr across 33 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -6.5%. Flapen's verdict: Skip it (41/100).
- How competitive is the serrated kitchen knife niche?
- 17 brands and 32 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in serrated kitchen knife?
- Top complaints mined from reviews: Quality-Overall, Sharpness, Thickness. The return rate is 1.0%.
- When does demand for serrated kitchen knife peak?
- Demand peaks in Sep; the busiest month runs 1.4× the quietest.
- What does it cost to enter the serrated kitchen knife niche?
- Listings span £3.23–£18.52; the average listing price is £7.24 (sweet spot $15–$100). The average incumbent carries 2,778 reviews — the moat a new listing must climb.