Serrated Kitchen Knife

Shoppers searched for this 129K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £21K a year.

Searches, last 12 months

129K

Growth, 90 days vs prior 90

-6.5%

Conversion, latest week

2.2%

Market size, estimated

£21Ka year

Peak month

September1.4× the quietest month

Top search term

serrated kitchen knife58K searches a year

Listings sell for £7.24 on average, from £3.23 to £18.52. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £7.24 that is £724 to £2K a year per listing.

Average price

£7.24under the $15 to $100 sweet spot

Price range

£3.23–£18.52

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

£724–£2K

Returns

1.0%of orders · Amazon United Kingdom median 0.6%

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.3% of listings are out of stock. The average listing ranks #25 within Kitchen Knives. It carries 2,778 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

70%

Prime listings

100%

Out of stock, average day

16.3%

Average rank

#25in Kitchen Knives

Average rating

4.54 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,778per listing

Listings tracked

33

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

62 months