Serrated Kitchen Knife

Shoppers searched for this 129K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £21K a year.

Searches, last 12 months

129K

Growth, 90 days vs prior 90

-6.5%

Conversion, latest week

2.2%

Market size, estimated

£21Ka year

Peak month

September1.4× the quietest month

Top search term

serrated kitchen knife58K searches a year

Listings sell for £7.24 on average, from £3.23 to £18.52. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £7.24 that is £724 to £2K a year per listing.

Average price

£7.24under the $15 to $100 sweet spot

Price range

£3.23–£18.52

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

£724–£2K

Returns

1.0%of orders · Amazon United Kingdom median 0.6%

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.3% of listings are out of stock. The average listing ranks #25 within Kitchen Knives. It carries 2,778 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

70%

Prime listings

100%

Out of stock, average day

16.3%

Average rank

#25in Kitchen Knives

Average rating

4.54 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,778per listing

Listings tracked

33

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

62 months