Is sequins profitable to sell on Amazon United Kingdom?

The niche generates £61K/yr across 27 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +2.3%. Flapen's verdict: Worth a look (53/100).

How competitive is the sequins niche?

23 brands and 31 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 59% of demand.

What do buyers complain about in sequins?

Top complaints mined from reviews: Size-Overall, Ease Of Use, Quality-Overall. The return rate is 0.9%.

When does demand for sequins peak?

Demand peaks in Nov–Dec; the busiest month runs 3.3× the quietest.

What does it cost to enter the sequins niche?

Listings span £2.85–£27.38; the average listing price is £7.21 (sweet spot $15–$100). The average incumbent carries 148 reviews — the moat a new listing must climb.

sequins

Worth a look

Shows low returns (0.9%), but a small market ($61K/yr) keeps it on the watch list.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Review moat

Great148.44

avg incumbent reviews — the moat a new listing must climb

Brand share

Great59%

top-5 brand share — no brand owns this niche

Conversion

Good5.3%

search→purchase rate — share of searches ending in a sale

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good£2.85–£27.38

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+2.3%

90-day search growth — must beat 0% to launch

Avg price

Bad£7.21

avg listing price — sweet spot $15–$100

Market size

Bad£61K

£61K/yr · 160K searches

According to Flapen's Amazon United Kingdom niche tracking, sequins is a £61K/yr Amazon United Kingdom market (160K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 53/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

sequins market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: £72K–£90K; units × avg price
Conversion rate: 5.3%
Avg BSR: #2,435
Page quality: 0%
Prime: 100%
Sponsored: 93%
Out of stock: 14.6%
Avg brand age: 26 months
Avg seller age: 187 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

23 rising

Sellers

Top-5 brand share

59%

Top 20: 97%

Top-5 click share

48%

Top 20: 92%

Open market

36%

VEYLIN26%
Kids B Crafty10%
Baker Ross9%
Angel Malone7%
SULOLI7%
Kids Create5%

Demand & seasonality

Weekly Amazon search volume, last 87 weeks — +2.3% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.3×

Open Trend

Top sequins search terms

sequins89K/yr -2.9%4.6% conv.
sequins for crafts29K/yr -15.4%5.2% conv.
sequin17K/yr +64.9%0.4% conv.
sequins for sewing12K/yr -0.2%1.9% conv.
large sequins7K/yr +57.0%1.9% conv.
sequins for crafts kids7K/yr -39.9%10.9% conv.

All search terms

Top sequins products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

VEYLIN 8800pcs 6mm Round Loose Sequin Beads - 22 Colors - for Craft Embroidery.

VEYLIN£4.794.6★665 rev

Sequins for Crafts Kids - Mixed Sequins for Sewing - Loose Craft Supplies

Kids B Crafty£4.144.5★597 rev

VEYLIN 14400 Pcs 5MM Bulk Loose Sequins 24 Colors Round Embroidery Sequins for Sewing with Holes for DIY Decorations

VEYLIN£5.264.6★665 rev

Angel Malone 10g/ +400pcs Quality Metallic Flower Disk Sequins Card Making Scrapbooking Sewing Trimmings Table Confetti Bridal Wedding Favours (Colourful)

Angel Malone£2.854.6★216 rev

SULOLI Loose Sequins 22500pcs 4MM Bulk Loose Sequins 24 Colors Round Embroidery Sequins for Crafts Sequins with Holes for DIY

SULOLI£4.954.6★33 rev

Newest

by launch date

Mizogleam Sequin Skirt Women Stretchy Bodycon Wrap Mini Skirt Sparkly Glitter Shiny for Club Date Night Out Party Outfit Silver

Mizogleam£12.9510 rev

2mo ago

Sequins Glitter 12 Bottles Colors Face Sequins Crafts Glitter Festival Decoration Beauty Set Craft Glitters for DIY Slime Bath Ball Nail Art Card Making Resin Cellphone Decorations

Aonuy£3.936 rev

3mo ago

30g Sequins for Crafts Round Sequins for Decor Laser Multicolor Table Confetti Glitter for Wedding Party Holiday Decoration

Yuomeaz£3.174 rev

6mo ago

400pcs 30mm Large Sequins for Crafts - Flat Sequin with Holes for Sewing & Gluing - Bulk Mixed Color Sequins for Crafts Kids DIY Art Jewelry Making

Tniytru£6.303 rev

8mo ago

Multicolor Foil Confetti Glitter Round Confetti Rainbow Circle Dots Birthday Table Scatter Sequin Sprinkles for Birthday Party Wedding Valentine Baby Shower Festival Supplies 30g

LAWALEISHE£5.475 rev

11mo ago

What buyers say about sequins

What buyers praise and complain about, mined from review topics.

What buyers love

Color29%

“the colours are really bright”

Value For Money13%

“Excellent value for money”

Brightness/Shine/Glow12%

“Sparkly Statement Piece That Shines”

Quality-Overall9%

“Good quality sequins”

Size-Overall8%

“it fits perfectly”

Precious Gemstone5%

“Quality gems with lots of sparkle”

Shape/Style4%

“Dazzling style for a show-stopping night out”

Stretchability/Expandability/Elasticity4%

“the stretchy waistband is good”

Advertised Vs Actual Product3%

“did the job”

Drawing Experience3%

“The kids loved these for an art project”

What buyers complain about

Size-Overall25%

“tiny pieces”

Ease Of Use14%

“difficult to open resulting all sequins falling out ended up with all colours mixed”

Quality-Overall14%

“cheap looking”

Adhesion/Stickiness5%

“found them difficult to stick to things would benefit from sticky backs”

Hip Fit4%

“It seemed to come out slightly at the hips”

Shape/Style4%

“the shape sat a bit oddly on me”

Top return reasons

Size-Overall68%

Quality-Overall8%

Length5%

Waist Fit5%

Color3%

Advertised Vs Actual Product2%

Adhesion/Stickiness2%

Arm Fit1%

Functionality-Overall1%

Transparency1%

Common questions

Is sequins profitable to sell on Amazon United Kingdom?: The niche generates £61K/yr across 27 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +2.3%. Flapen's verdict: Worth a look (53/100).
How competitive is the sequins niche?: 23 brands and 31 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 59% of demand.
What do buyers complain about in sequins?: Top complaints mined from reviews: Size-Overall, Ease Of Use, Quality-Overall. The return rate is 0.9%.
When does demand for sequins peak?: Demand peaks in Nov–Dec; the busiest month runs 3.3× the quietest.
What does it cost to enter the sequins niche?: Listings span £2.85–£27.38; the average listing price is £7.21 (sweet spot $15–$100). The average incumbent carries 148 reviews — the moat a new listing must climb.