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Sequins

Maybe

Returns run at only 0.9% of orders. But shoppers spend only $61K a year here, so Sequins is a Maybe.

Flapen Score
53
53 / 100
Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 51
Market size
£61K/yr160K searches / yr
90-day growth
+2.3%search demand this quarter
Competition
48%top-5 click share · 23 brands · 31 sellers

Flapen Score

Sequins against its category

The dotted line is the Home & Garden average. Past it, Sequins is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sequins market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sequins 160K times last year and spent an estimated £61K. The top 5 brands take 59% of clicks. Demand peaks in Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

5.3% of searches ended in a purchase last week.

Shoppers searched for this 160K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved +2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.

Searches, last 12 months
160K
Growth, 90 days vs prior 90
+2.3%
Conversion, latest week
5.3%
Market size, estimated
£61Ka year
Peak month
November3.3× the quietest month
Top search term
sequins89K searches a year

02 · Price

A sale here is worth £7.21.

Listings sell for £7.21 on average, from £2.85 to £27.38. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £7.21 that is £2K to £4K a year per listing.

Average price
£7.21under the $15 to $100 sweet spot
Price range
£2.85–£27.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.6% of listings are out of stock. The average listing ranks #2,435 within Art & Craft Supplies. It carries 148 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
14.6%
Average rank
#2,435in Art & Craft Supplies
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
148per listing
Listings tracked
27

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top Sequins products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

23 rising

Sellers

31

Top-5 brand share

59%

Top 20: 97%

Top-5 click share

48%

Top 20: 92%

Open market

36%

  • VEYLIN26%
  • Kids B Crafty10%
  • Baker Ross9%
  • Angel Malone7%
  • SULOLI7%
  • Kids Create5%

Demand

Sequins search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 3.3×

Search terms

Top Sequins search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sequins89K/yr
  • sequins for crafts29K/yr
  • sequin17K/yr
  • sequins for sewing12K/yr
  • large sequins7K/yr
  • sequins for crafts kids7K/yr

Reviews and returns

What reviews say buyers love and hate about Sequins

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall25%+0.47

tiny pieces

However, the fit isnt perfectly consistent

Bigger than I thought they would be

Ease Of Use14%−0.17

difficult to open resulting all sequins falling out ended up with all colours mixed

Quality-Overall14%−0.13

cheap looking

Adhesion/Stickiness5%+0.10

found them difficult to stick to things would benefit from sticky backs

Hip Fit4%−0.04

It seemed to come out slightly at the hips

Love

Color29%+2.13

the colours are really bright

lovely colours

Great colours

Value For Money13%+0.80

Excellent value for money

Good price

Good value

Brightness/Shine/Glow12%+0.70

Sparkly Statement Piece That Shines

Lovely and sparkly

Great for little people to add sparkles to their craft work

Quality-Overall9%−0.13

Good quality sequins

Good quality

Quality

Size-Overall8%+0.47

it fits perfectly

really good, not too short either just perfect fit, got them for a rave so if your normally xs a small fits just fine

it did technically fit

Return

0.9% Return rate 83% Fixable by listing

Size-Overall68%▅▇▇▅██

tiny pieces

However, the fit isnt perfectly consistent

Bigger than I thought they would be

Quality-Overall8%▁▅▅▅▁█

cheap looking

Length5%▁█▄▁▂▄
Waist Fit5%█▁▁▁▁▆
Color3%▆▁▁█▃▁

FAQ

Common Sequins questions

Answered from the same tracked data.