Sequins
MaybeReturns run at only 0.9% of orders. But shoppers spend only $61K a year here, so Sequins is a Maybe.
- Flapen Score
- 53 / 100Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 5153
- Market size
- £61K/yr160K searches / yr
- 90-day growth
- +2.3%search demand this quarter
- Competition
- 48%top-5 click share · 23 brands · 31 sellers
Flapen Score
Sequins against its category
The dotted line is the Home & Garden average. Past it, Sequins is stronger. Inside it, weaker.
Market
The Sequins market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sequins 160K times last year and spent an estimated £61K. The top 5 brands take 59% of clicks. Demand peaks in Nov–Dec. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
5.3% of searches ended in a purchase last week.
Shoppers searched for this 160K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved +2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.
- Searches, last 12 months
- 160K
- Growth, 90 days vs prior 90
- +2.3%
- Conversion, latest week
- 5.3%
- Market size, estimated
- £61Ka year
- Peak month
- November3.3× the quietest month
- Top search term
- sequins89K searches a year
02 · Price
A sale here is worth £7.21.
Listings sell for £7.21 on average, from £2.85 to £27.38. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £7.21 that is £2K to £4K a year per listing.
- Average price
- £7.21under the $15 to $100 sweet spot
- Price range
- £2.85–£27.38
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.6% of listings are out of stock. The average listing ranks #2,435 within Art & Craft Supplies. It carries 148 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 14.6%
- Average rank
- #2,435in Art & Craft Supplies
- Average rating
- 4.42 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 148per listing
- Listings tracked
- 27
04 · Newcomers
Amazon counts 0 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 26 months
Products
Top Sequins products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
VEYLIN 8800pcs 6mm Round Loose Sequin Beads - 22 Colors - for Craft Embroidery.
- Price
- £4.79
- Rating
- 4.6/5
- Reviews
- 665
- Age
- 5y ago

Sequins for Crafts Kids - Mixed Sequins for Sewing - Loose Craft Supplies
- Price
- £4.14
- Rating
- 4.5/5
- Reviews
- 597
- Age
- 11y ago

VEYLIN 14400 Pcs 5MM Bulk Loose Sequins 24 Colors Round Embroidery Sequins for Sewing with Holes for DIY Decorations
- Price
- £5.26
- Rating
- 4.6/5
- Reviews
- 665
- Age
- 2y ago

Angel Malone 10g/ +400pcs Quality Metallic Flower Disk Sequins Card Making Scrapbooking Sewing Trimmings Table Confetti Bridal Wedding Favours (Colourful)
- Price
- £2.85
- Rating
- 4.6/5
- Reviews
- 216
- Age
- 11y ago

SULOLI Loose Sequins 22500pcs 4MM Bulk Loose Sequins 24 Colors Round Embroidery Sequins for Crafts Sequins with Holes for DIY
- Price
- £4.95
- Rating
- 4.6/5
- Reviews
- 33
- Age
- 2y ago
Trending
90-day click momentum
Mizogleam Sequin Skirt Women Stretchy Bodycon Wrap Mini Skirt Sparkly Glitter Shiny for Club Date Night Out Party Outfit Silver
- Price
- £12.95
- Rating
- 4.2/5
- Reviews
- 10
- Age
- 2mo ago

Sequins Glitter 12 Bottles Colors Face Sequins Crafts Glitter Festival Decoration Beauty Set Craft Glitters for DIY Slime Bath Ball Nail Art Card Making Resin Cellphone Decorations
- Price
- £3.93
- Rating
- 4.3/5
- Reviews
- 6
- Age
- 3mo ago

BABWWNIX Womens Y2K Sequin Mini Shorts Sparkle Elastic Waist A Line Party Concert Short Going Out Bottoms Beaded Bling Pant (B-Black S)
- Price
- £10.03
- Rating
- 4.1/5
- Reviews
- 28
- Age
- 1y ago

WERFORU Sequin Skirt Women Stretchy Sparkly Glitter Shiny Mini Skirt for Party Rose Pink
- Price
- £15.44
- Rating
- 4.4/5
- Reviews
- 117
- Age
- 1y ago

JASGOOD Sequin Skirt for Women Stretchy Bodycon Mini Sparkly Glitter Shiny Skirts Night Out Party Silver Small
- Price
- £13.70
- Rating
- 4.4/5
- Reviews
- 63
- Age
- 1y ago
Newest
by launch date
Mizogleam Sequin Skirt Women Stretchy Bodycon Wrap Mini Skirt Sparkly Glitter Shiny for Club Date Night Out Party Outfit Silver
- Price
- £12.95
- Rating
- 4.2/5
- Reviews
- 10
- Age
- 2mo ago

Sequins Glitter 12 Bottles Colors Face Sequins Crafts Glitter Festival Decoration Beauty Set Craft Glitters for DIY Slime Bath Ball Nail Art Card Making Resin Cellphone Decorations
- Price
- £3.93
- Rating
- 4.3/5
- Reviews
- 6
- Age
- 3mo ago

30g Sequins for Crafts Round Sequins for Decor Laser Multicolor Table Confetti Glitter for Wedding Party Holiday Decoration
- Price
- £3.17
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 6mo ago

400pcs 30mm Large Sequins for Crafts - Flat Sequin with Holes for Sewing & Gluing - Bulk Mixed Color Sequins for Crafts Kids DIY Art Jewelry Making
- Price
- £6.30
- Rating
- 4.0/5
- Reviews
- 3
- Age
- 8mo ago

Multicolor Foil Confetti Glitter Round Confetti Rainbow Circle Dots Birthday Table Scatter Sequin Sprinkles for Birthday Party Wedding Valentine Baby Shower Festival Supplies 30g
- Price
- £5.47
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
23 rising
Sellers
31
Top-5 brand share
59%
Top 20: 97%
Top-5 click share
48%
Top 20: 92%
Open market
36%
- VEYLIN26%
- Kids B Crafty10%
- Baker Ross9%
- Angel Malone7%
- SULOLI7%
- Kids Create5%
Demand
Sequins search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.3×
Search terms
Top Sequins search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sequins89K/yr
- sequins for crafts29K/yr
- sequin17K/yr
- sequins for sewing12K/yr
- large sequins7K/yr
- sequins for crafts kids7K/yr
Reviews and returns
What reviews say buyers love and hate about Sequins
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
tiny pieces
However, the fit isnt perfectly consistent
Bigger than I thought they would be
difficult to open resulting all sequins falling out ended up with all colours mixed
cheap looking
found them difficult to stick to things would benefit from sticky backs
It seemed to come out slightly at the hips
Love
the colours are really bright
lovely colours
Great colours
Excellent value for money
Good price
Good value
Sparkly Statement Piece That Shines
Lovely and sparkly
Great for little people to add sparkles to their craft work
Good quality sequins
Good quality
Quality
it fits perfectly
really good, not too short either just perfect fit, got them for a rave so if your normally xs a small fits just fine
it did technically fit
Return
0.9% Return rate 83% Fixable by listing
tiny pieces
However, the fit isnt perfectly consistent
Bigger than I thought they would be
cheap looking
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sequins questions
Answered from the same tracked data.









