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Sellotape Dispenser Wheel

Fail

Demand is soft, at -57.6% this quarter, so Sellotape Dispenser Wheel is a Fail.

Flapen Score
35
35 / 100
Ranks 5,308 of 5,777 Home & Garden niches · −16 vs the category median of 51
Market size
£22K/yr29K searches / yr
90-day growth
-57.6%search demand this quarter
Competition
67%top-5 click share · 10 brands · 58 sellers

Flapen Score

Sellotape Dispenser Wheel against its category

The dotted line is the Home & Garden average. Past it, Sellotape Dispenser Wheel is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sellotape Dispenser Wheel market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sellotape Dispenser Wheel 29K times last year and spent an estimated £22K. The top 5 brands take 86% of clicks. Demand peaks in Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

13.4% of searches ended in a purchase last week.

Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.4% of those searches ended in a purchase. Searches in the last 90 days moved -57.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £22K a year.

Searches, last 12 months
29K
Growth, 90 days vs prior 90
-57.6%
Conversion, latest week
13.4%
Market size, estimated
£22Ka year
Peak month
December12.7× the quietest month
Top search term
sellotape dispenser wheel16K searches a year

02 · Price

A sale here is worth £5.71.

Listings sell for £5.71 on average, from £2.79 to £12.41. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £5.71 that is £571 to £1K a year per listing.

Average price
£5.71under the $15 to $100 sweet spot
Price range
£2.79–£12.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£571–£1K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #38 within Plant Protection & Pest Control. It carries 3,001 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
93%
Out of stock, average day
6.3%
Average rank
#38in Plant Protection & Pest Control
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,001per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Sellotape Dispenser Wheel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£7K£9K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

58

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

10%

  • RAPESCO42%
  • APOMOONS23%
  • LKTFATD8%
  • Generic7%
  • Kighdel7%
  • YEGERING4%
  • Open — no brand owns it (4 brands, 10%)

Demand

Sellotape Dispenser Wheel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '25Spike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 12.7×

Search terms

Top Sellotape Dispenser Wheel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sellotape dispenser wheel16K/yr
  • tape dispenser wheel7K/yr
  • cellotape dispenser wheel5K/yr

Reviews and returns

What reviews say buyers love and hate about Sellotape Dispenser Wheel

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Weight Heavy18%−0.03

Quite heavy

It is very heavy

Heavy to manage

Dispensing Mechanism10%+0.95

However the tape supplied with it didn't fit the dispenser

I didn't want to throw away my tape dispenser

Just received my tape dispenser, the dispenser came dusty and broken, not happy

Defective Material/Parts9%−0.08

Plastic near base arrived damaged

item is no useable

Quality-Overall8%+0.62

Poor Quality Control

The 4 tape rolls, however, are terrible quality

dont buy cheaper ones as they are nowhere near the quality of this

Size-Overall8%

Not a perfect fit

I was able to make them slightly smaller

The prongs on one side were smaller the on the other side

Love

Dispensing Mechanism17%+0.95

dispenses tape well

Tape dispenser

Excellent dispenser

Quality-Overall15%+0.62

EXCELLENT PRODUCT

Perfect for the job

the sellotape is very good quality

Value For Money11%+1.49

Good price

Great value

Great value for money

Weight Heavy9%−0.03

Excellent heavy duty product

Good product nice and heavy

Very heavy duty

Strength9%+0.35

strong and sturdy

Strong machine

This is such a sturdy heavy duty tape dispenser

Return

1.1% Return rate 16% Fixable by listing

Dispensing Mechanism32%▅█▆▇▆▇

However the tape supplied with it didn't fit the dispenser

I didn't want to throw away my tape dispenser

Just received my tape dispenser, the dispenser came dusty and broken, not happy

Defective Material/Parts24%▆█▆█▄▆

Plastic near base arrived damaged

item is no useable

Size-Overall13%█▃▅▃▄▇

Not a perfect fit

I was able to make them slightly smaller

The prongs on one side were smaller the on the other side

Weight Heavy9%▅▃▇▅█▃

Quite heavy

It is very heavy

Heavy to manage

Adhesion/Stickiness3%▅▃██▇▆

terrible tape

Stick in down

the flippin tape kept popping out

FAQ

Common Sellotape Dispenser Wheel questions

Answered from the same tracked data.