Sekey Folding Wagon
FailShoppers spend an estimated $14K a year here, so Sekey Folding Wagon is a Fail.
- Flapen Score
- 49 / 100Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 5149
- Market size
- £14K/yr18K searches / yr
- 90-day growth
- +177.0%search demand this quarter
- Competition
- 56%top-5 click share · 8 brands · 11 sellers
Flapen Score
Sekey Folding Wagon against its category
The dotted line is the Home & Garden average. Past it, Sekey Folding Wagon is stronger. Inside it, weaker.
Market
The Sekey Folding Wagon market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sekey Folding Wagon 18K times last year and spent an estimated £14K. The top 5 brands take 95% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 18K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +177.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £14K a year.
- Searches, last 12 months
- 18K
- Growth, 90 days vs prior 90
- +177.0%
- Conversion, latest week
- 0.8%
- Market size, estimated
- £14Ka year
- Peak month
- August7.9× the quietest month
- Top search term
- sekey folding wagon10K searches a year
02 · Price
A sale here is worth £101.90.
Listings sell for £101.90 on average, from £43.75 to £298.88. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At £101.90 that is £0 to £10K a year per listing.
- Average price
- £101.90above the $15 to $100 sweet spot
- Price range
- £43.75–£298.88
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100–250
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£10K
- Returns
- 1.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
91% of listings pay for placement with sponsored ads. 26% ship with Prime. On an average day, 15.9% of listings are out of stock. The average listing ranks #58 within Garden Tools & Watering Equipment. It carries 290 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 26%
- Out of stock, average day
- 15.9%
- Average rank
- #58in Garden Tools & Watering Equipment
- Average rating
- 4.27 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 290per listing
- Listings tracked
- 23
04 · Newcomers
4 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 10
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 23 months
Products
Top Sekey Folding Wagon products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Sekey 200L Folding Festival Trolley with All-Terrain Extra Wide Wheels and Brake Heavy-Duty Cart Loadable up to 150KG Patented Four-Directional Foldable Design Wagon for Beach Camping Outdoor Grey
- Price
- £61.04
- Rating
- 4.7/5
- Reviews
- 134
- Age
- 2y ago
Sekey Kids Folding Handcart Wagon with Removable Canopy Versatile Foldable Transport Trolley for Family Outings Including Shockproof PU Wheels 220LBS(100KG) Weight Capacity Push Handle Grey
- Price
- £103.62
- Rating
- 4.4/5
- Reviews
- 3,617
- Age
- 2y ago
Bonnlo Folding Wagon for Kids to Sit in Elevated 2-Seater Handcart with Detachable Seats Removable Canopy 5-Point Harness and Large All-Terrain Wheels Outdoor Camping Cargo Cart Black
- Price
- £159.58
- Rating
- 4.5/5
- Reviews
- 12
- Age
- 4mo ago
Bonnlo Folding Stroller Wagon for Kids 2-Seater Handcart Wagon with Removable Canopy 5-Point Harness and All-Terrain Wheels Outdoor Camping Cargo Cart (Grey)
- Price
- £109.64
- Rating
- 4.0/5
- Reviews
- 12
- Age
- 4mo ago
Sekey Heavy Duty Festival Trolley 150KG Load Folding Camping Trolley 135L All-Terrain Beach Wagon (7kg Lightweight) with 8.5cm Wide Wheels & Dual Brakes Pull Along Cart Black
- Price
- £43.75
- Rating
- 4.5/5
- Reviews
- 25
- Age
- 8mo ago
Trending
estimated 90-day click momentum
COSTWAY Stroller Wagon for 2 Kids Push Pull Double Stroller with Adjustable Handle Removable Canopy Cup Holder Food Tray 3-Point Harness Folding Camping Cart Trolley (Black)
- Price
- £129.78
- Rating
- 4.2/5
- Reviews
- 29
- Age
- 1y ago
Bonnlo Folding Wagon for Kids to Sit in Elevated 2-Seater Handcart with Detachable Seats Removable Canopy 5-Point Harness and Large All-Terrain Wheels Outdoor Camping Cargo Cart (Grey)
- Price
- £155.04
- Rating
- 4.5/5
- Reviews
- 12
- Age
- 3mo ago
Sekey Heavy Duty Festival Trolley 150KG Load Folding Camping Trolley 135L All-Terrain Beach Wagon (7kg Lightweight) with 8.5cm Wide Wheels & Dual Brakes Pull Along Cart Black
- Price
- £43.75
- Rating
- 4.5/5
- Reviews
- 25
- Age
- 8mo ago
Voyager Heavy duty Camping Wagon 120L - Compact Folding Utility Trolley with All Terrain Wheels - 150kg Weight Capacity - Portable Collapsible Cart for Camping Festivals Beach & Outdoor Use
- Price
- £51.23
- Rating
- 4.5/5
- Reviews
- 85
- Age
- 2y ago
EVER ADVANCED 225L Festival Trolley on Wheels with Removable Canopy 150KG Heavy Duty Camping Trolley Push & Pull Beach Cart with 3 Large Pockets Garden Folding wagon Fishing Blue
- Price
- £95.76
- Rating
- 4.3/5
- Reviews
- 472
- Age
- 1y ago
Newest
by launch dateBonnlo Folding Wagon for Kids to Sit in Elevated 2-Seater Handcart with Detachable Seats Removable Canopy 5-Point Harness and Large All-Terrain Wheels Outdoor Camping Cargo Cart (Grey)
- Price
- £155.04
- Rating
- 4.5/5
- Reviews
- 12
- Age
- 3mo ago
Bonnlo Folding Wagon for Kids to Sit in Elevated 2-Seater Handcart with Detachable Seats Removable Canopy 5-Point Harness and Large All-Terrain Wheels Outdoor Camping Cargo Cart Black
- Price
- £159.58
- Rating
- 4.5/5
- Reviews
- 12
- Age
- 4mo ago
Bonnlo Folding Stroller Wagon for Kids 2-Seater Handcart Wagon with Removable Canopy 5-Point Harness and All-Terrain Wheels Outdoor Camping Cargo Cart (Grey)
- Price
- £109.64
- Rating
- 4.0/5
- Reviews
- 12
- Age
- 4mo ago
COSTWAY 2-in-1 Wagon Bench Seat Combo Collapsible Folding Trolley Cart with Adjustable Push/Pull Handle Cushions & All-Terrain Wheels Outdoor Transport Pull Along Carts for Camping Shopping (Black)
- Price
- £63.19
- Rating
- 4.1/5
- Reviews
- 8
- Age
- 5mo ago
COSTWAY 2-in-1 Wagon Bench Seat Combo Collapsible Folding Trolley Cart with Adjustable Push/Pull Handle Cushions & All-Terrain Wheels Outdoor Transport Pull Along Carts for Camping Shopping (Blue)
- Price
- £63.13
- Rating
- 4.1/5
- Reviews
- 8
- Age
- 5mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
11
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
56%
Top 20: 96%
Open market
2%
- Sekey57%
- Bonnlo16%
- EVER ADVANCED8%
- COSTWAY7%
- TOPWELL6%
- Fuxtec3%
- Open — no brand owns it (2 brands, 2%)
Demand
Sekey Folding Wagon search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 7.9×
Search terms
Top Sekey Folding Wagon search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- sekey folding wagon10K/yr
- wagon with seats8K/yr
- 3 in 1 beach wagon79/yr
Reviews and returns
What reviews say buyers love and hate about Sekey Folding Wagon
We read the reviews and the return reasons for every product selling here.
“they were getting too big for their pushchair”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sekey Folding Wagon questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data