Seeds
MaybeReturns run at only 0.1% of orders. But demand is soft, at -37.1% this quarter, so Seeds is a Maybe.
- Flapen Score
- 51 / 100Ranks 2,729 of 5,777 Home & Garden niches · on the category median51
- Market size
- £444K/yr1.3M searches / yr
- 90-day growth
- -37.1%search demand this quarter
- Competition
- 53%top-5 click share · 11 brands · 19 sellers
Flapen Score
Seeds against its category
The dotted line is the Home & Garden average. Past it, Seeds is stronger. Inside it, weaker.
Market
The Seeds market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Seeds 1.3M times last year and spent an estimated £444K. The top 5 brands take 79% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
5.5% of searches ended in a purchase last week.
Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -37.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £444K a year.
- Searches, last 12 months
- 1.3M
- Growth, 90 days vs prior 90
- -37.1%
- Conversion, latest week
- 5.5%
- Market size, estimated
- £444Ka year
- Peak month
- March5.2× the quietest month
- Top search term
- seeds328K searches a year
02 · Price
A sale here is worth £5.98.
Listings sell for £5.98 on average, from £1.11 to £24.79. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 3,000 to 4,000 of them. At £5.98 that is £18K to £24K a year per listing.
- Average price
- £5.98under the $15 to $100 sweet spot
- Price range
- £1.11–£24.79
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £18K–£24K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #42 within Plants, Seeds & Bulbs. It carries 1,200 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 100%
- Out of stock, average day
- 4.2%
- Average rank
- #42in Plants, Seeds & Bulbs
- Average rating
- 4.33 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,200per listing
- Listings tracked
- 31
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Seeds products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Pronto Seed Bumper Flower Grow Your Own Kit - 24 Varieties
- Price
- £8.33
- Rating
- 4.4/5
- Reviews
- 4,367
- Age
- 6y ago

Garden Pack Grow Your Own Vegetable Seeds - 20 Packets Variety High Yield Seeds for Growing Veggies at Home 8 000 Heirloom Seeds Gardening Gifts
- Price
- £7.49
- Rating
- 4.5/5
- Reviews
- 2,837
- Age
- 5y ago

Pronto Seed Grow Your Own Vegetable & Herb Kit - 21 Varieties
- Price
- £9.96
- Rating
- 4.3/5
- Reviews
- 3,359
- Age
- 6y ago

12 Vegetable Plants Seed Box Grow Your Own Kits 5100 Vegetable Seeds
- Price
- £7.41
- Rating
- 4.5/5
- Reviews
- 4,126
- Age
- 6y ago

Garden Pack Seeds Pouch - 50 Varieties of Herb Flower & Vegetable Seeds for Planting - Grow Your Own Vegetable Garden - Gardening Gifts for Women and Men
- Price
- £14.37
- Rating
- 4.2/5
- Reviews
- 249
- Age
- 2y ago
Trending
90-day click momentum
PREMIER SEEDS DIRECT - Cornflower Seeds - Frosty Mix - 3.6 Grams
- Price
- £2.32
- Rating
- 4.2/5
- Reviews
- 610
- Age
- 13y ago

Fothergills Sunflower Giant Single Flower Seeds 75 Seeds Helianthus Annuus Yellow
- Price
- £2.21
- Rating
- 4.6/5
- Reviews
- 117
- Age
- 1y ago

Gypsophila Creeping Babys Breath Seeds Flower Seeds that Attract Bees & Butterflies Easy-to-Grow Perennial Colourful Ground Cover for Gardens & Patios
- Price
- £3.15
- Rating
- 3.7/5
- Reviews
- 96
- Age
- 7mo ago

Fothergills Godetia Azalea Flowered Mixed Flower Seeds 750 Seeds Sow: Mar-May Sep-Oct Pink/Purple
- Price
- £2.25
- Rating
- 4.2/5
- Reviews
- 27
- Age
- 1y ago

Mix 149a 25g Wild Flower Meadow Pouch Certified Seeds Over 25 Species of Flower NO Grass Amazing Value Bulk Wholesale 25m2
- Price
- £3.74
- Rating
- 4.1/5
- Reviews
- 822
- Age
- 3y ago
Newest
by launch date
Gypsophila Creeping Babys Breath Seeds Flower Seeds that Attract Bees & Butterflies Easy-to-Grow Perennial Colourful Ground Cover for Gardens & Patios
- Price
- £3.15
- Rating
- 3.7/5
- Reviews
- 96
- Age
- 7mo ago

Mr Fothergills Carrot Chantenay 2000 Seeds Mar-Jun Orange
- Price
- £1.99
- Rating
- 4.7/5
- Reviews
- 138
- Age
- 1y ago

Fothergills Cosmos Sensation Mixed Flower Seeds 200 Seeds Sow: Feb-May Pink/White
- Price
- £2.34
- Rating
- 4.4/5
- Reviews
- 151
- Age
- 1y ago

Fothergills Godetia Azalea Flowered Mixed Flower Seeds 750 Seeds Sow: Mar-May Sep-Oct Pink/Purple
- Price
- £2.25
- Rating
- 4.2/5
- Reviews
- 27
- Age
- 1y ago

Fothergills Sunflower Giant Single Flower Seeds 75 Seeds Helianthus Annuus Yellow
- Price
- £2.21
- Rating
- 4.6/5
- Reviews
- 117
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
19
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
53%
Top 20: 89%
Open market
14%
- pronto seed27%
- Garden Pack24%
- Mr Fothergill's11%
- Scott&Co.9%
- Simply Garden8%
- Herbal Age7%
- Open — no brand owns it (5 brands, 14%)
Demand
Seeds search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May · busiest ÷ quietest = 5.2×
Search terms
Top Seeds search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- seeds328K/yr
- flower seeds248K/yr
- vegetable seeds206K/yr
- seeds for planting uk152K/yr
- flower seeds for planting uk53K/yr
- vegetable seeds for planting uk51K/yr
- veg seeds40K/yr
- seeds for planting vegetables32K/yr
- plant seeds31K/yr
- perennial flower seeds34K/yr
Reviews and returns
What reviews say buyers love and hate about Seeds
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor germination
Poor germination rate
Nothing grew
Small packs
Not as big as packet it came in
Small
Not as described
Not as advertised
Not as shown
Very poor quality control
Double cheack quality
Bad quality
very expensive
Expensive,
a bit pricey though
Love
Growing fast
Grow well
Excellent germination
Good value
Excellent value for money
Excellent value
Excellent quality seeds
Excellent product
Seeds were definitely good quality
very nice gift
Amazing gift
Sweet gift
Just as advertised
As described
Exactly what I hoped for
Return
0.1% Return rate 45% Fixable by listing
Small packs
Not as big as packet it came in
Small
Not as described
Not as advertised
Not as shown
Poor germination
Poor germination rate
Nothing grew
very expensive
Expensive,
a bit pricey though
Very poor quality control
Double cheack quality
Bad quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Seeds questions
Answered from the same tracked data.









