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Seeds

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -37.1% this quarter, so Seeds is a Maybe.

Flapen Score
51
51 / 100
Ranks 2,729 of 5,777 Home & Garden niches · on the category median
Market size
£444K/yr1.3M searches / yr
90-day growth
-37.1%search demand this quarter
Competition
53%top-5 click share · 11 brands · 19 sellers

Flapen Score

Seeds against its category

The dotted line is the Home & Garden average. Past it, Seeds is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Seeds market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Seeds 1.3M times last year and spent an estimated £444K. The top 5 brands take 79% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

5.5% of searches ended in a purchase last week.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -37.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £444K a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
-37.1%
Conversion, latest week
5.5%
Market size, estimated
£444Ka year
Peak month
March5.2× the quietest month
Top search term
seeds328K searches a year

02 · Price

A sale here is worth £5.98.

Listings sell for £5.98 on average, from £1.11 to £24.79. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 3,000 to 4,000 of them. At £5.98 that is £18K to £24K a year per listing.

Average price
£5.98under the $15 to $100 sweet spot
Price range
£1.11–£24.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
3,000–4,000
Revenue per listing a year
£18K–£24K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #42 within Plants, Seeds & Bulbs. It carries 1,200 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
100%
Out of stock, average day
4.2%
Average rank
#42in Plants, Seeds & Bulbs
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,200per listing
Listings tracked
31

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
51 months

Products

Top Seeds products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£18K£36K£53K£71K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

19

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

53%

Top 20: 89%

Open market

14%

  • pronto seed27%
  • Garden Pack24%
  • Mr Fothergill's11%
  • Scott&Co.9%
  • Simply Garden8%
  • Herbal Age7%
  • Open — no brand owns it (5 brands, 14%)

Demand

Seeds search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 5.2×

Search terms

Top Seeds search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • seeds328K/yr
  • flower seeds248K/yr
  • vegetable seeds206K/yr
  • seeds for planting uk152K/yr
  • flower seeds for planting uk53K/yr
  • vegetable seeds for planting uk51K/yr
  • veg seeds40K/yr
  • seeds for planting vegetables32K/yr
  • plant seeds31K/yr
  • perennial flower seeds34K/yr

Reviews and returns

What reviews say buyers love and hate about Seeds

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Plant Growth47%−0.21

Poor germination

Poor germination rate

Nothing grew

Size-Overall10%−0.10

Small packs

Not as big as packet it came in

Small

Advertised Vs Actual Product9%−0.07

Not as described

Not as advertised

Not as shown

Quality-Overall9%+0.21

Very poor quality control

Double cheack quality

Bad quality

Value For Money8%+2.55

very expensive

Expensive,

a bit pricey though

Love

Plant Growth33%−0.21

Growing fast

Grow well

Excellent germination

Value For Money27%+2.55

Good value

Excellent value for money

Excellent value

Quality-Overall17%+0.21

Excellent quality seeds

Excellent product

Seeds were definitely good quality

Gifting Purpose8%+1.38

very nice gift

Amazing gift

Sweet gift

Advertised Vs Actual Product4%−0.07

Just as advertised

As described

Exactly what I hoped for

Return

0.1% Return rate 45% Fixable by listing

Size-Overall24%▁▁▄▂█▄

Small packs

Not as big as packet it came in

Small

Advertised Vs Actual Product21%█▅▄▅▃▁

Not as described

Not as advertised

Not as shown

Plant Growth20%▁▁▂▄▅█

Poor germination

Poor germination rate

Nothing grew

Value For Money15%▁█▃▅▁▁

very expensive

Expensive,

a bit pricey though

Quality-Overall6%▁▁▃▃▁█

Very poor quality control

Double cheack quality

Bad quality

FAQ

Common Seeds questions

Answered from the same tracked data.