seeds
Worth a lookShows low returns (0.1%), but soft demand (-37.1% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Review moat
Good1,199.68avg incumbent reviews — the moat a new listing must climb
Market size
Good£444K£444K/yr · 1.3M searches
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Price range
Okay£1.11–£24.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£5.98avg listing price — sweet spot $15–$100
Growth
Bad-37.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, seeds is a £444K/yr Amazon United Kingdom market (1.3M searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Mar–Apr–May. Verdict: Worth a look — 51/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
seeds market data
- Units sold / yr
- 80K–100K
- avg 3,000–4,000/product
- Revenue / yr
- £478K–£598K
- units × avg price
- Conversion rate
- 5.5%
- Avg BSR
- #42
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 74%
- Out of stock
- 4.2%
- Avg brand age
- 51 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
19
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
53%
Top 20: 89%
Open market
14%
- pronto seed27%
- Garden Pack24%
- Mr Fothergill's11%
- Scott&Co.9%
- Simply Garden8%
- Herbal Age7%
- Open — no brand owns it (5 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -37.1% search growth over the last 90 days.Peak months: Mar, Apr, May · busiest ÷ quietest = 5.2×
Top seeds search terms
- seeds328K/yr
- flower seeds248K/yr
- vegetable seeds206K/yr
- seeds for planting uk152K/yr
- flower seeds for planting uk53K/yr
- vegetable seeds for planting uk51K/yr
- veg seeds40K/yr
- seeds for planting vegetables32K/yr
- plant seeds31K/yr
- perennial flower seeds34K/yr
Top seeds products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pronto Seed Bumper Flower Grow Your Own Kit - 24 Varieties
pronto seed£8.334.4★4,367 rev
Garden Pack Grow Your Own Vegetable Seeds - 20 Packets Variety High Yield Seeds for Growing Veggies at Home 8 000 Heirloom Seeds Gardening Gifts
Garden Pack£7.494.5★2,837 rev
Pronto Seed Grow Your Own Vegetable & Herb Kit - 21 Varieties
pronto seed£9.964.3★3,359 rev
12 Vegetable Plants Seed Box Grow Your Own Kits 5100 Vegetable Seeds
Herbal Age£7.414.5★4,126 rev
Garden Pack Seeds Pouch - 50 Varieties of Herb Flower & Vegetable Seeds for Planting - Grow Your Own Vegetable Garden - Gardening Gifts for Women and Men
Garden Pack£14.374.2★249 rev
Newest
by launch date
Gypsophila Creeping Babys Breath Seeds Flower Seeds that Attract Bees & Butterflies Easy-to-Grow Perennial Colourful Ground Cover for Gardens & Patios
Simply Garden£3.1596 rev
Mr Fothergills Carrot Chantenay 2000 Seeds Mar-Jun Orange
Mr Fothergill's£1.99138 rev
Fothergills Cosmos Sensation Mixed Flower Seeds 200 Seeds Sow: Feb-May Pink/White
Mr Fothergill's£2.34151 rev
Fothergills Godetia Azalea Flowered Mixed Flower Seeds 750 Seeds Sow: Mar-May Sep-Oct Pink/Purple
Mr Fothergill's£2.2527 rev
Fothergills Sunflower Giant Single Flower Seeds 75 Seeds Helianthus Annuus Yellow
Mr Fothergill's£2.21117 rev
Trending
90-day click momentum
PREMIER SEEDS DIRECT - Cornflower Seeds - Frosty Mix - 3.6 Grams
Premier Seeds Direct£2.324.2★
Fothergills Sunflower Giant Single Flower Seeds 75 Seeds Helianthus Annuus Yellow
Mr Fothergill's£2.214.6★
Gypsophila Creeping Babys Breath Seeds Flower Seeds that Attract Bees & Butterflies Easy-to-Grow Perennial Colourful Ground Cover for Gardens & Patios
Simply Garden£3.153.7★
Fothergills Godetia Azalea Flowered Mixed Flower Seeds 750 Seeds Sow: Mar-May Sep-Oct Pink/Purple
Mr Fothergill's£2.254.2★
Mix 149a 25g Wild Flower Meadow Pouch Certified Seeds Over 25 Species of Flower NO Grass Amazing Value Bulk Wholesale 25m2
Pretty Wild Seeds£3.744.1★
What buyers say about seeds
What buyers praise and complain about, mined from review topics.What buyers love
“Growing fast”
“Good value”
“Excellent quality seeds”
“very nice gift”
“Just as advertised”
“easy to use”
“good instructions”
“Its a amazing the colours are so bright”
“Very good size”
“sturdy”
What buyers complain about
“Poor germination”
“Small packs”
“Not as described”
“Very poor quality control”
“very expensive”
“Absolutely nothing germinated”
“the instructions are rather complicated”
“Waste of compost”
“They did not grown to this colour”
“which are hard to get out”
Top return reasons
Common questions
- Is seeds profitable to sell on Amazon United Kingdom?
- The niche generates £444K/yr across 31 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -37.1%. Flapen's verdict: Worth a look (51/100).
- How competitive is the seeds niche?
- 11 brands and 19 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in seeds?
- Top complaints mined from reviews: Plant Growth, Size-Overall, Advertised Vs Actual Product. The return rate is 0.1%.
- When does demand for seeds peak?
- Demand peaks in Mar–Apr–May; the busiest month runs 5.2× the quietest.
- What does it cost to enter the seeds niche?
- Listings span £1.11–£24.79; the average listing price is £5.98 (sweet spot $15–$100). The average incumbent carries 1,200 reviews — the moat a new listing must climb.