Seeds
Seeds shows low returns (0.1%), but soft demand (-37.1% this quarter) keeps it on the watch list.
Flapen Score
Is Seeds profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Seeds is a £444K/yr Amazon United Kingdom market (1.3M searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Mar–Apr–May. Verdict: Worth a look — 51/100.
Seeds: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -37.1% over the last 90 days and 5.5% of searches end in a purchase.
£444K
revenue / yr
Who owns the niche?
The top 5 brands hold 79% of demand, so 21% of the market is open.
21%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 31 products
Top Seeds products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Pronto Seed Bumper Flower Grow Your Own Kit - 24 Varieties
- Price
- £8.33
- Rating
- 4.4/5
- Reviews
- 4,367
- Age
- 6y ago
Garden Pack Grow Your Own Vegetable Seeds - 20 Packets Variety High Yield Seeds for Growing Veggies at Home 8 000 Heirloom Seeds Gardening Gifts
- Price
- £7.49
- Rating
- 4.5/5
- Reviews
- 2,837
- Age
- 5y ago
Pronto Seed Grow Your Own Vegetable & Herb Kit - 21 Varieties
- Price
- £9.96
- Rating
- 4.3/5
- Reviews
- 3,359
- Age
- 6y ago
12 Vegetable Plants Seed Box Grow Your Own Kits 5100 Vegetable Seeds
- Price
- £7.41
- Rating
- 4.5/5
- Reviews
- 4,126
- Age
- 6y ago
Garden Pack Seeds Pouch - 50 Varieties of Herb Flower & Vegetable Seeds for Planting - Grow Your Own Vegetable Garden - Gardening Gifts for Women and Men
- Price
- £14.37
- Rating
- 4.2/5
- Reviews
- 249
- Age
- 2y ago
Trending
90-day click momentum
PREMIER SEEDS DIRECT - Cornflower Seeds - Frosty Mix - 3.6 Grams
- Price
- £2.32
- Rating
- 4.2/5
- Reviews
- 610
- Age
- 13y ago
Fothergills Sunflower Giant Single Flower Seeds 75 Seeds Helianthus Annuus Yellow
- Price
- £2.21
- Rating
- 4.6/5
- Reviews
- 117
- Age
- 1y ago
Gypsophila Creeping Babys Breath Seeds Flower Seeds that Attract Bees & Butterflies Easy-to-Grow Perennial Colourful Ground Cover for Gardens & Patios
- Price
- £3.15
- Rating
- 3.7/5
- Reviews
- 96
- Age
- 7mo ago
Fothergills Godetia Azalea Flowered Mixed Flower Seeds 750 Seeds Sow: Mar-May Sep-Oct Pink/Purple
- Price
- £2.25
- Rating
- 4.2/5
- Reviews
- 27
- Age
- 1y ago
Mix 149a 25g Wild Flower Meadow Pouch Certified Seeds Over 25 Species of Flower NO Grass Amazing Value Bulk Wholesale 25m2
- Price
- £3.74
- Rating
- 4.1/5
- Reviews
- 822
- Age
- 3y ago
Newest
by launch dateGypsophila Creeping Babys Breath Seeds Flower Seeds that Attract Bees & Butterflies Easy-to-Grow Perennial Colourful Ground Cover for Gardens & Patios
- Price
- £3.15
- Rating
- 3.7/5
- Reviews
- 96
- Age
- 7mo ago
Mr Fothergills Carrot Chantenay 2000 Seeds Mar-Jun Orange
- Price
- £1.99
- Rating
- 4.7/5
- Reviews
- 138
- Age
- 1y ago
Fothergills Cosmos Sensation Mixed Flower Seeds 200 Seeds Sow: Feb-May Pink/White
- Price
- £2.34
- Rating
- 4.4/5
- Reviews
- 151
- Age
- 1y ago
Fothergills Godetia Azalea Flowered Mixed Flower Seeds 750 Seeds Sow: Mar-May Sep-Oct Pink/Purple
- Price
- £2.25
- Rating
- 4.2/5
- Reviews
- 27
- Age
- 1y ago
Fothergills Sunflower Giant Single Flower Seeds 75 Seeds Helianthus Annuus Yellow
- Price
- £2.21
- Rating
- 4.6/5
- Reviews
- 117
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
Brands
11 falling
Sellers
19
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
53%
Top 20: 89%
Open market
14%
- pronto seed27%
- Garden Pack24%
- Mr Fothergill's11%
- Scott&Co.9%
- Simply Garden8%
- Herbal Age7%
- Open — no brand owns it (5 brands, 14%)
Seeds demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Mar, Apr, May · busiest ÷ quietest = 5.2×
Top Seeds search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- seeds328K/yr
- flower seeds248K/yr
- vegetable seeds206K/yr
- seeds for planting uk152K/yr
- flower seeds for planting uk53K/yr
- vegetable seeds for planting uk51K/yr
- veg seeds40K/yr
- seeds for planting vegetables32K/yr
- plant seeds31K/yr
- perennial flower seeds34K/yr
What reviews say buyers love and hate about Seeds
What buyers mention most, as a share of all reviews.
What buyers love
96% of reviews“Growing fast”
“Good value”
“Excellent quality seeds”
“very nice gift”
“Just as advertised”
What buyers complain about
92% of reviews“Poor germination”
“Small packs”
“Not as described”
“Very poor quality control”
“very expensive”
Seeds return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
45%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Seeds questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
