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Seeds

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -37.1% this quarter, so Seeds is a Maybe.

Flapen Score
51
51 / 100
Ranks 2,729 of 5,777 Home & Garden niches · on the category median
Market size
£444K/yr1.3M searches / yr
90-day growth
-37.1%search demand this quarter
Competition
53%top-5 click share · 11 brands · 19 sellers

Flapen Score

Seeds against its category

The dotted line is the Home & Garden average. Past it, Seeds is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Seeds market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Seeds 1.3M times last year and spent an estimated £444K. The top 5 brands take 79% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 5.5% of those searches ended in a purchase.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -37.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £444K a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
-37.1%
Conversion, latest week
5.5%
Market size, estimated
£444Ka year
Peak month
March5.2× the quietest month
Top search term
seeds328K searches a year

02 · Price

A sale here is worth £5.98.

Listings sell for £5.98 on average, from £1.11 to £24.79. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 3,000 to 4,000 of them. At £5.98 that is £18K to £24K a year per listing.

Average price
£5.98under the $15 to $100 sweet spot
Price range
£1.11–£24.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
3,000–4,000
Revenue per listing a year
£18K–£24K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #42 within Plants, Seeds & Bulbs. It carries 1,200 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
100%
Out of stock, average day
4.2%
Average rank
#42in Plants, Seeds & Bulbs
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,200per listing
Listings tracked
31

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
51 months

Products

Top Seeds products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.

£0£18K£36K£53K£71K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

19

Est. top-5 brand share

79%

Top 20: 100%

Est. top-5 click share

53%

Top 20: 89%

Open market

14%

  • pronto seed27%
  • Garden Pack24%
  • Mr Fothergill's11%
  • Scott&Co.9%
  • Simply Garden8%
  • Herbal Age7%
  • Open — no brand owns it (5 brands, 14%)

Demand

Seeds search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 5.2×

Search terms

Top Seeds search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • seeds328K/yr
  • flower seeds248K/yr
  • vegetable seeds206K/yr
  • seeds for planting uk152K/yr
  • flower seeds for planting uk53K/yr
  • vegetable seeds for planting uk51K/yr
  • veg seeds40K/yr
  • seeds for planting vegetables32K/yr
  • plant seeds31K/yr
  • perennial flower seeds34K/yr

Reviews and returns

What reviews say buyers love and hate about Seeds

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Plant Growth”
47%of negative reviews mention “Plant Growth”
0.1%of orders come back
“Poor germination”
A buyer, on “Plant Growth”47% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Seeds questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data