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Seed Trays

Maybe

An estimated 0.2% of orders come back. But demand is soft, at -61.0% this quarter, so Seed Trays is a Maybe.

Flapen Score
53
53 / 100
Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 51
Market size
£227K/yr455K searches / yr
90-day growth
-61.0%search demand this quarter
Competition
42%top-5 click share · 30 brands · 47 sellers

Flapen Score

Seed Trays against its category

The dotted line is the Home & Garden average. Past it, Seed Trays is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Seed Trays market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Seed Trays 455K times last year and spent an estimated £227K. The top 5 brands take 51% of clicks. Demand peaks in Feb–Mar–Apr. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 5.4% of those searches ended in a purchase.

Shoppers searched for this 455K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -61.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £227K a year.

Searches, last 12 months
455K
Growth, 90 days vs prior 90
-61.0%
Conversion, latest week
5.4%
Market size, estimated
£227Ka year
Peak month
March10.1× the quietest month
Top search term
seed trays263K searches a year

02 · Price

A sale here is worth £9.30.

Listings sell for £9.30 on average, from £2.11 to £18.95. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £9.30 that is £7K to £9K a year per listing.

Average price
£9.30under the $15 to $100 sweet spot
Price range
£2.11–£18.95
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
750–1,000
Revenue per listing a year
£7K–£9K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 20.4% of listings are out of stock. The average listing ranks #60 within Greenhouses & Plant Germination Equipment. It carries 939 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
88%
Out of stock, average day
20.4%
Average rank
#60in Greenhouses & Plant Germination Equipment
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
939per listing
Listings tracked
41

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Seed Trays products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 42% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£20K£27K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 rising

Sellers

47

Est. top-5 brand share

51%

Top 20: 92%

Est. top-5 click share

42%

Top 20: 81%

Open market

43%

  • Bosmere13%
  • Armo Gardening12%
  • MIXC10%
  • YAUNGEL9%
  • Muddy Hands8%
  • Nutley's6%

Demand

Seed Trays search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr · busiest ÷ quietest = 10.1×

Search terms

Top Seed Trays search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • seed trays263K/yr
  • plant trays35K/yr
  • seed tray36K/yr
  • seedling tray24K/yr
  • seed trays for seedlings18K/yr
  • planting tray10K/yr
  • seedling trays11K/yr
  • seed trays with holes5K/yr
  • germination trays for seedlings6K/yr
  • seed starter tray6K/yr

Reviews and returns

What reviews say buyers love and hate about Seed Trays

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Strength”
0.2%of orders come back
“Too flimsy”
A buyer, on “Strength”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Seed Trays questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data