Seed Trays
MaybeReturns run at only 0.2% of orders. But demand is soft, at -61.0% this quarter, so Seed Trays is a Maybe.
- Flapen Score
- 53 / 100Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 5153
- Market size
- £227K/yr455K searches / yr
- 90-day growth
- -61.0%search demand this quarter
- Competition
- 42%top-5 click share · 30 brands · 47 sellers
Flapen Score
Seed Trays against its category
The dotted line is the Home & Garden average. Past it, Seed Trays is stronger. Inside it, weaker.
Market
The Seed Trays market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Seed Trays 455K times last year and spent an estimated £227K. The top 5 brands take 51% of clicks. Demand peaks in Feb–Mar–Apr. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
5.4% of searches ended in a purchase last week.
Shoppers searched for this 455K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -61.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £227K a year.
- Searches, last 12 months
- 455K
- Growth, 90 days vs prior 90
- -61.0%
- Conversion, latest week
- 5.4%
- Market size, estimated
- £227Ka year
- Peak month
- March10.1× the quietest month
- Top search term
- seed trays263K searches a year
02 · Price
A sale here is worth £9.30.
Listings sell for £9.30 on average, from £2.11 to £18.95. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £9.30 that is £7K to £9K a year per listing.
- Average price
- £9.30under the $15 to $100 sweet spot
- Price range
- £2.11–£18.95
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £7K–£9K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
85% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 20.4% of listings are out of stock. The average listing ranks #60 within Greenhouses & Plant Germination Equipment. It carries 939 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 88%
- Out of stock, average day
- 20.4%
- Average rank
- #60in Greenhouses & Plant Germination Equipment
- Average rating
- 4.40 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 939per listing
- Listings tracked
- 41
04 · Newcomers
Amazon counts 0 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Seed Trays products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Armo Gardening Seed Starting Trays 240 Cells Biodegradable Plant Pots 20 Pack
- Price
- £6.65
- Rating
- 4.4/5
- Reviews
- 113
- Age
- 1y ago
Bosmere N250 Professional Seed Tray Black (5 Pieces)
- Price
- £5.15
- Rating
- 4.2/5
- Reviews
- 954
- Age
- 14y ago
MIXC Seed Trays 10 Pack 120 Cells Seed Tray for Seedlings Reusable Seed Trays with Lids propagators for plants Germination Trays Kit Plastic for Greenhouse/Garden Green
- Price
- £12.02
- Rating
- 4.6/5
- Reviews
- 9,541
- Age
- 7y ago
Muddy Hands Pack of 6 Heavy Duty Plastic Seed Trays Seedling Germination & Propagation Trays with Drainage Holes for Garden or Greenhouse
- Price
- £10.41
- Rating
- 4.5/5
- Reviews
- 210
- Age
- 3y ago
YAUNGEL Seed Trays 6 Pack 72 Cells Propagator Growing Thicken Seedling Starter Growing Trays with Clear Lids/Adjustable Window for Greenhouse & Gardens Green
- Price
- £9.61
- Rating
- 4.5/5
- Reviews
- 3,333
- Age
- 5y ago
Trending
90-day click momentum
GOTVUGE Seed Trays 10 Pack 120 Cells Propagator with Heightened Lids Reusable Plant Propagator with Clear Humidity Dome & Adjustable Vents for Seed Starting Greenhouse Garden Indoor Planting
- Price
- £11.37
- Rating
- 4.4/5
- Reviews
- 64
- Age
- 7mo ago
Green Blade 3x 24 Cell Black Seed Trays - Plastic Garden Greenhouse Plant Seedling Growing Planting Potting Germination Propagator Starter Kit
- Price
- £4.19
- Rating
- 3.7/5
- Reviews
- 20
- Age
- 3y ago
Seed Trays with Drainage Holes | 38 x 23 x 6 cm Full Size Traditional Plastic Eden Seed Trays Black | Heavy Duty Stackable Garden Propagation Trays for Seeds Cuttings & Seedlings - Pack of 3
- Price
- £6.64
- Rating
- 4.8/5
- Reviews
- 27
- Age
- 4mo ago
Watering Tray 2pk 30 cm (W) x 52.4 cm (L) x 4 cm (H) Black
- Price
- £6.13
- Rating
- 4.2/5
- Reviews
- 55
- Age
- 2y ago
EarlyGrow MPL50041/A/S Heavy Duty Medium Seed or Gravel Tray 38 x 24 x 6 Centimetres - Black
- Price
- £6.58
- Rating
- 4.7/5
- Reviews
- 547
- Age
- 8y ago
Newest
by launch date
Seed Trays with Drainage Holes | 38 x 23 x 6 cm Full Size Traditional Plastic Eden Seed Trays Black | Heavy Duty Stackable Garden Propagation Trays for Seeds Cuttings & Seedlings - Pack of 6
- Price
- £9.95
- Rating
- 4.8/5
- Reviews
- 27
- Age
- 4mo ago
Seed Trays with Drainage Holes | 38 x 23 x 6 cm Full Size Traditional Plastic Eden Seed Trays Black | Heavy Duty Stackable Garden Propagation Trays for Seeds Cuttings & Seedlings - Pack of 3
- Price
- £6.64
- Rating
- 4.8/5
- Reviews
- 27
- Age
- 4mo ago
GOTVUGE Seed Trays 10 Pack 120 Cells Propagator with Heightened Lids Reusable Plant Propagator with Clear Humidity Dome & Adjustable Vents for Seed Starting Greenhouse Garden Indoor Planting
- Price
- £11.37
- Rating
- 4.4/5
- Reviews
- 64
- Age
- 7mo ago
Pack of 2 Seeding Trays Plant Germination Tray Garden Shuttle Tray 20 cells
- Price
- £10.61
- Rating
- 4.4/5
- Reviews
- 25
- Age
- 1y ago
Armo Gardening Seed Starting Trays 240 Cells Biodegradable Plant Pots 20 Pack
- Price
- £6.65
- Rating
- 4.4/5
- Reviews
- 113
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
30 rising
Sellers
47
Top-5 brand share
51%
Top 20: 92%
Top-5 click share
42%
Top 20: 81%
Open market
43%
- Bosmere13%
- Armo Gardening12%
- MIXC10%
- YAUNGEL9%
- Muddy Hands8%
- Nutley's6%
Demand
Seed Trays search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar, Apr · busiest ÷ quietest = 10.1×
Search terms
Top Seed Trays search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- seed trays263K/yr
- plant trays35K/yr
- seed tray36K/yr
- seedling tray24K/yr
- seed trays for seedlings18K/yr
- planting tray10K/yr
- seedling trays11K/yr
- seed trays with holes5K/yr
- germination trays for seedlings6K/yr
- seed starter tray6K/yr
Reviews and returns
What reviews say buyers love and hate about Seed Trays
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Too flimsy
Quite flimsy
Not very sturdy
Very small
The cells are small
Not a useful size
Not great quality
Shocking quality
Quality Control not checked
at £20 I could have bought them cheaper elsewhere
Little expensive as I discovered same thing at b
Overpriced massively
Cheap thin plastic
Plastic is quite thick considering
Thick plastic
Love
Nice quality not flimsy
Decent quality
quality of the pots seems good
Good Value
Excellent value
Great value for money
Sturdy trays
Sturdiest thing was the cable tie band holding the purchase together
Surprisingly sturdy
As described
Just what I ordered
Exactly what I wanted
Good size
Plenty big enough
Great value and a very handy size
Return
0.2% Return rate 73% Fixable by listing
Very small
The cells are small
Not a useful size
Too flimsy
Quite flimsy
Not very sturdy
Not great quality
Shocking quality
Quality Control not checked
these are not the size advertised
returned - would not look at photo
My fault, I should have read the full description
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Seed Trays questions
Answered from the same tracked data.