seed potatoes
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Competition
Great34%top-5 click share — an open shelf
Review moat
Great407.11avg incumbent reviews — the moat a new listing must climb
Price range
Good£5.61–£24.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Market size
Okay£153K£153K/yr · 190K searches
Avg price
Okay£9.59avg listing price — sweet spot $15–$100
Growth
Bad-41.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, seed potatoes is a £153K/yr Amazon United Kingdom market (190K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Feb–Mar–Apr–May. Verdict: Worth a look — 56/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
seed potatoes market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- £144K–£192K
- units × avg price
- Conversion rate
- 8.4%
- Avg BSR
- #743
- Page quality
- 0%
- Prime
- 49%
- Sponsored
- 93%
- Out of stock
- 35.9%
- Avg brand age
- 62 months
- Avg seller age
- 184 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
14 falling
Sellers
14
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
34%
Top 20: 71%
Open market
12%
- Jamieson Brothers27%
- schone17%
- JBA Seed Potatoes16%
- Carbeth Plants13%
- Perfect Potatoes9%
- Botanical Bliss5%
- Open — no brand owns it (8 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -41.3% search growth over the last 90 days.Peak months: Feb, Mar, Apr, May · busiest ÷ quietest = 11.0×
Top seed potatoes search terms
- seed potatoes69K/yr
- potato seeds32K/yr
- seed potatoes for planting now uk30K/yr
- potato seeds for planting uk12K/yr
- potatoes for planting6K/yr
- maris piper seed potatoes6K/yr
- jersey royal seed potatoes6K/yr
- main crop seed potatoes uk2K/yr
- seed potatoes maincrop3K/yr
- seed potatoes for sale3K/yr
Top seed potatoes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
2kg Maris Peer Seed Potatoes (Approx. 20-25 Tubers) Second Early Grow Your Own Baking Boiling & Salads Scottish-Grown & Ready to Plant at Home in Gardens & Allotments by Jamieson Brothers
JBA Seed Potatoes£12.984.5★1,412 rev
10 x Seed Potatoes Maris Piper- Versatile All Rounder- Great for Mashed Baked Wedges or Chips- RHS Award Winner- for Your Beautiful Garden
schone£8.464.1★195 rev
Carbeth Plants Maris Piper Seed Potatoes 11 Tuber Pack - Main Crop Potato
Carbeth Plants£9.984.2★1,252 rev
6kg Seed Potato Bundle (Charlotte Rooster & Rocket) Easy to Grow & High Yielding Varieties Perfect for All Uses
Jamieson Brothers£24.964.7★52 rev
Jamieson Brothers 2kg Maris Piper Seed Potatoes Approx. 20-25 Tubers JBA Maincrop Grow Your Own Spuds for Chips Mashing & Roasting Scottish-Grown & Ready to Plant at Home in Gardens & Allotment
Jamieson Brothers£11.984.6★64 rev
Newest
by launch date
SpudMan Melody (6 Tubers) Christmas Harvest Seed Potatoes Summer Planting Second Cropping Plant Now UK Grows Approx. 60 Baking Potatoes by Jamieson Brothers
Jamieson Brothers£6.641 rev
6kg Seed Potato Bundle (Charlotte Rooster & Rocket) Easy to Grow & High Yielding Varieties Perfect for All Uses
Jamieson Brothers£24.9652 rev
SpudMan 6 Pack Charlotte Summer Planting Seed Potatoes Grows Approx. 60 Boiling Potatoes
Jamieson Brothers£8.983 rev
Charlotte (2kg - Approx. 20-25 Tubers) Christmas Harvest Seed Potatoes Summer Planting Second Cropping Plant Now UK Grows Approx. 200 Potatoes by Jamieson Brothers
JBA Seed Potatoes£12.981,412 rev
Jamieson Brothers Premium Scottish Seed Potatoes Bundle First Early Sharpes Express Second Early Maris Peer Maincrop Cara 10 Seeds Potatoes Each
Jamieson Brothers£18.9835 rev
Trending
90-day click momentumSpudMan Melody (6 Tubers) Christmas Harvest Seed Potatoes Summer Planting Second Cropping Plant Now UK Grows Approx. 60 Baking Potatoes by Jamieson Brothers
Jamieson Brothers£6.645.0★
Charlotte (2kg - Approx. 20-25 Tubers) Christmas Harvest Seed Potatoes Summer Planting Second Cropping Plant Now UK Grows Approx. 200 Potatoes by Jamieson Brothers
JBA Seed Potatoes£12.984.5★
SpudMan 6 Pack Charlotte Summer Planting Seed Potatoes Grows Approx. 60 Boiling Potatoes
Jamieson Brothers£8.983.9★
Seed Potatoes - Easy to Grow Finest Varieties - for Your Beautiful Kitchen Garden (10 x Pentland Javelin)
schone£7.044.0★
Jamieson Brothers 2kg Charlotte Seed Potatoes JBA Second Early Grow Your Own Spuds for Salads Mashing & Boiling Scottish-Grown & Ready to Plant at Home in Gardens Patios in Pots & Allotments
JBA Seed Potatoes£12.984.5★
What buyers say about seed potatoes
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent Quality”
“Growing well”
“Excellent value”
“As Advertised”
“Nice size”
“very good gift and”
“convenient”
“Strong and sturdy”
“Nice potatoes”
“great selection with simple clear instructions”
What buyers complain about
“Quite small”
“see the poor germination”
“Very poor quality control”
“Not as advertised”
“Not quite what you'd expect for nearly £9”
“Totally dried out and past it”
“soft not confident”
“Absolutely nothing germinated”
“Waste of money”
“Look like old stock”
Top return reasons
Common questions
- Is seed potatoes profitable to sell on Amazon United Kingdom?
- The niche generates £153K/yr across 61 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -41.3%. Flapen's verdict: Worth a look (56/100).
- How competitive is the seed potatoes niche?
- 14 brands and 14 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in seed potatoes?
- Top complaints mined from reviews: Size-Overall, Plant Growth, Quality-Overall. The return rate is 0.1%.
- When does demand for seed potatoes peak?
- Demand peaks in Feb–Mar–Apr–May; the busiest month runs 11.0× the quietest.
- What does it cost to enter the seed potatoes niche?
- Listings span £5.61–£24.96; the average listing price is £9.59 (sweet spot $15–$100). The average incumbent carries 407 reviews — the moat a new listing must climb.