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Seed Potatoes

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -41.3% this quarter, so Seed Potatoes is a Maybe.

Flapen Score
56
56 / 100
Top 29% of 5,777 Home & Garden niches · +5 vs the category median of 51
Market size
£153K/yr190K searches / yr
90-day growth
-41.3%search demand this quarter
Competition
34%top-5 click share · 14 brands · 14 sellers

Flapen Score

Seed Potatoes against its category

The dotted line is the Home & Garden average. Past it, Seed Potatoes is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Seed Potatoes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Seed Potatoes 190K times last year and spent an estimated £153K. The top 5 brands take 83% of clicks. Demand peaks in Feb–Mar–Apr–May. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

8.4% of searches ended in a purchase last week.

Shoppers searched for this 190K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.4% of those searches ended in a purchase. Searches in the last 90 days moved -41.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £153K a year.

Searches, last 12 months
190K
Growth, 90 days vs prior 90
-41.3%
Conversion, latest week
8.4%
Market size, estimated
£153Ka year
Peak month
April11.0× the quietest month
Top search term
seed potatoes69K searches a year

02 · Price

A sale here is worth £9.59.

Listings sell for £9.59 on average, from £5.61 to £24.96. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £9.59 that is £2K to £5K a year per listing.

Average price
£9.59under the $15 to $100 sweet spot
Price range
£5.61–£24.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 49% ship with Prime. On an average day, 35.9% of listings are out of stock. The average listing ranks #743 within Plants, Seeds & Bulbs. It carries 407 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
49%
Out of stock, average day
35.9%
Average rank
#743in Plants, Seeds & Bulbs
Average rating
4.19 starsAmazon United Kingdom average 4.36 stars
Average reviews
407per listing
Listings tracked
61

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Seed Potatoes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

£0£5K£9K£14K£18K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

14

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

34%

Top 20: 71%

Open market

12%

  • Jamieson Brothers27%
  • schone17%
  • JBA Seed Potatoes16%
  • Carbeth Plants13%
  • Perfect Potatoes9%
  • Botanical Bliss5%
  • Open — no brand owns it (8 brands, 12%)

Demand

Seed Potatoes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr, May · busiest ÷ quietest = 11.0×

Search terms

Top Seed Potatoes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • seed potatoes69K/yr
  • potato seeds32K/yr
  • seed potatoes for planting now uk30K/yr
  • potato seeds for planting uk12K/yr
  • potatoes for planting6K/yr
  • maris piper seed potatoes6K/yr
  • jersey royal seed potatoes6K/yr
  • main crop seed potatoes uk2K/yr
  • seed potatoes maincrop3K/yr
  • seed potatoes for sale3K/yr

Reviews and returns

What reviews say buyers love and hate about Seed Potatoes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall29%−0.31

Quite small

VERY small tubers

larger than expected

Plant Growth22%−0.04

see the poor germination

Poor germination rate

Nothing grew

Quality-Overall17%+1.41

Very poor quality control

Absolutely rubbish

Bad quality

Advertised Vs Actual Product8%−0.02

Not as advertised

False advertising

Not as seen

Value For Money8%+1.70

Not quite what you'd expect for nearly £9

over priced

I did feel the price was a bit high

Love

Quality-Overall31%+1.41

Excellent Quality

Great quality seed

Very good variety

Plant Growth20%−0.04

Growing well

growing nicely in my garden

Great plants

Value For Money20%+1.70

Excellent value

Good value

Excellent value for money

Advertised Vs Actual Product8%−0.02

As Advertised

As described

all look promising

Size-Overall3%−0.31

Nice size

It was as expected fit for purpose

Good size - not too big

Return

0.1% Return rate 53% Fixable by listing

Size-Overall38%▁█▆▃▃▃

Quite small

VERY small tubers

larger than expected

Advertised Vs Actual Product10%█▁▂▁▂▃

Not as advertised

False advertising

Not as seen

Quality-Overall10%▁▁▄██▁

Very poor quality control

Absolutely rubbish

Bad quality

Plant Growth9%▁▁▁█▇▁

see the poor germination

Poor germination rate

Nothing grew

Hard Feel7%▁▁▁▄█▁

soft not confident

a few are hard like a stone

Tough potato s

FAQ

Common Seed Potatoes questions

Answered from the same tracked data.