seed compost
Worth a lookShows low returns (0.0%), but soft demand (-73.2% this quarter) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible14.1%search→purchase rate — share of searches ending in a sale
Review moat
Good1,141.71avg incumbent reviews — the moat a new listing must climb
Brand share
Good71%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good£299K£299K/yr · 242K searches
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£8.78avg listing price — sweet spot $15–$100
Price range
Bad£5.94–£16.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-73.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, seed compost is a £299K/yr Amazon United Kingdom market (242K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Jan–Feb–Mar–Apr. Verdict: Worth a look — 50/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
seed compost market data
- Units sold / yr
- 30K–40K
- avg 2,500–3,000/product
- Revenue / yr
- £263K–£351K
- units × avg price
- Conversion rate
- 14.1%
- Avg BSR
- #143
- Page quality
- 0%
- Prime
- 47%
- Sponsored
- 65%
- Out of stock
- 0.0%
- Avg brand age
- 45 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
15 flat
Sellers
38
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
20%
- Westland21%
- Mr Fothergill's20%
- GOTVUGE11%
- Gro-Sure10%
- CUQOO9%
- Miracle-Gro9%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -73.2% search growth over the last 90 days.Peak months: Jan, Feb, Mar, Apr · busiest ÷ quietest = 19.1×
Top seed compost search terms
- seed compost116K/yr
- seedling compost26K/yr
- compost for seeds and seedlings18K/yr
- seed compost uk19K/yr
- seed sowing compost9K/yr
- seed and cutting compost5K/yr
- seed compost small bag6K/yr
- seed soil6K/yr
- cutting compost3K/yr
- seed starting soil5K/yr
Top seed compost products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MR. FOTHERGILLS Seed Premium Potting Compost - Peat Free Enriched with 10L
Mr Fothergill's£6.754.3★684 rev
GOTVUGE Seed Starter Potting Soil Mix Seed Starting Mix for Germination and Growth Loamy Compost Well-Drainaged Soil Fit for Vegetable Flower houseplant (1L)
GOTVUGE£5.944.0★193 rev
Gro-sure Westland Seed & Cutting Compost Bale - 20L (
Gro-Sure£7.584.5★346 rev
Westland John Innes Seed Sowing Compost 28L Bag - Peat Free Potting Mix for Outdoor & Indoor Plants Vegetables Seedlings. Enriched With Vermiculite
Westland£10.344.5★291 rev
John Innes Seed Sowing Compost Soil Bag In 35 Litres - Nutrient Balanced Seed Compost Mix for Potting Growing Garden Outdoor & Indoor Plants
CUQOO£11.014.6★994 rev
Newest
by launch date
Dorman & Walsh 60L Multipurpose Compost Nutrient Rich for Potting Seeding
Dorman & Walsh£9.82194 rev
25L John Innes Seed Sowing Soil Seedling Bag Nutrient Balanced Compost Mix For Seed Plants Potting & Growing (1)
Pluto Packaging£8.5126 rev
Miracle-Gro PEAT FREE Premium Seeds Plugs & Young Plants Compost 20 litre
Miracle-Gro£6.2691 rev
GOTVUGE Seed Starter Potting Soil Mix Seed Starting Mix for Germination and Growth Loamy Compost Well-Drainaged Soil Fit for Vegetable Flower houseplant (1L)
GOTVUGE£5.94193 rev
MR. FOTHERGILLS Seed Premium Potting Compost - Peat Free Enriched with 10L
Mr Fothergill's£6.75684 rev
Trending
90-day click momentum25L John Innes Seed Sowing Soil Seedling Bag Nutrient Balanced Compost Mix For Seed Plants Potting & Growing (1)
Pluto Packaging£8.514.5★
Dorman & Walsh 60L Multipurpose Compost Nutrient Rich for Potting Seeding
Dorman & Walsh£9.824.4★
GreenBrokers C1161 20Ltr Organic All Purpose Potting Compost Enriched with Nutrients-Expands
GreenBrokers£8.134.4★
10L Seed & Cutting Compost Fast Germination & Strong Root Growth Enriched with Seaweed & Essential Nutrients
SuperGift.com£8.284.6★
Gro-sure Westland Seed & Cutting Compost Bale - 20L (
Gro-Sure£7.584.5★
What buyers say about seed compost
What buyers praise and complain about, mined from review topics.What buyers love
“Its reasonable quality”
“So excellent germination”
“Great value for money”
“As advertised”
“Easy to use”
“Hold moisture it great”
“Lightweight”
“Great size”
“good allround compost”
“Lovely soft compost”
What buyers complain about
“Nothing grew”
“some rubbish lower quality brand”
“They may be cheap”
“Poor moisture control”
“Not as advertised”
“The water just runs off or sits”
“Not absorbent”
“Had my doubts when this arrived as stupidly did not read blurb about size”
“Too much wood chips I was very disapointed”
“looks like a contamination”
Top return reasons
Common questions
- Is seed compost profitable to sell on Amazon United Kingdom?
- The niche generates £299K/yr across 17 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -73.2%. Flapen's verdict: Worth a look (50/100).
- How competitive is the seed compost niche?
- 15 brands and 38 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in seed compost?
- Top complaints mined from reviews: Plant Growth, Quality-Overall, Value For Money. The return rate is 0.0%.
- When does demand for seed compost peak?
- Demand peaks in Jan–Feb–Mar–Apr; the busiest month runs 19.1× the quietest.
- What does it cost to enter the seed compost niche?
- Listings span £5.94–£16.75; the average listing price is £8.78 (sweet spot $15–$100). The average incumbent carries 1,142 reviews — the moat a new listing must climb.