Seed Compost
MaybeReturns run at only 0.0% of orders. But demand is soft, at -73.2% this quarter, so Seed Compost is a Maybe.
- Flapen Score
- 50 / 100Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 5150
- Market size
- £299K/yr242K searches / yr
- 90-day growth
- -73.2%search demand this quarter
- Competition
- 60%top-5 click share · 15 brands · 38 sellers
Flapen Score
Seed Compost against its category
The dotted line is the Home & Garden average. Past it, Seed Compost is stronger. Inside it, weaker.
Market
The Seed Compost market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Seed Compost 242K times last year and spent an estimated £299K. The top 5 brands take 71% of clicks. Demand peaks in Jan–Feb–Mar–Apr. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
14.1% of searches ended in a purchase last week.
Shoppers searched for this 242K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.1% of those searches ended in a purchase. Searches in the last 90 days moved -73.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £299K a year.
- Searches, last 12 months
- 242K
- Growth, 90 days vs prior 90
- -73.2%
- Conversion, latest week
- 14.1%
- Market size, estimated
- £299Ka year
- Peak month
- March19.1× the quietest month
- Top search term
- seed compost116K searches a year
02 · Price
A sale here is worth £8.78.
Listings sell for £8.78 on average, from £5.94 to £16.75. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,500 to 3,000 of them. At £8.78 that is £22K to £26K a year per listing.
- Average price
- £8.78under the $15 to $100 sweet spot
- Price range
- £5.94–£16.75
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- £22K–£26K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
65% of listings pay for placement with sponsored ads. 47% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #143 within Soils, Mulches & Planting Media. It carries 1,142 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 65%
- Prime listings
- 47%
- Out of stock, average day
- 0.0%
- Average rank
- #143in Soils, Mulches & Planting Media
- Average rating
- 4.42 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,142per listing
- Listings tracked
- 17
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Seed Compost products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
MR. FOTHERGILLS Seed Premium Potting Compost - Peat Free Enriched with 10L
- Price
- £6.75
- Rating
- 4.3/5
- Reviews
- 684
- Age
- 1y ago
GOTVUGE Seed Starter Potting Soil Mix Seed Starting Mix for Germination and Growth Loamy Compost Well-Drainaged Soil Fit for Vegetable Flower houseplant (1L)
- Price
- £5.94
- Rating
- 4.0/5
- Reviews
- 193
- Age
- 1y ago
Gro-sure Westland Seed & Cutting Compost Bale - 20L (
- Price
- £7.58
- Rating
- 4.5/5
- Reviews
- 346
- Age
- 6y ago
Westland John Innes Seed Sowing Compost 28L Bag - Peat Free Potting Mix for Outdoor & Indoor Plants Vegetables Seedlings. Enriched With Vermiculite
- Price
- £10.34
- Rating
- 4.5/5
- Reviews
- 291
- Age
- 3y ago
John Innes Seed Sowing Compost Soil Bag In 35 Litres - Nutrient Balanced Seed Compost Mix for Potting Growing Garden Outdoor & Indoor Plants
- Price
- £11.01
- Rating
- 4.6/5
- Reviews
- 994
- Age
- 3y ago
Trending
90-day click momentum
25L John Innes Seed Sowing Soil Seedling Bag Nutrient Balanced Compost Mix For Seed Plants Potting & Growing (1)
- Price
- £8.51
- Rating
- 4.5/5
- Reviews
- 26
- Age
- 1y ago
Dorman & Walsh 60L Multipurpose Compost Nutrient Rich for Potting Seeding
- Price
- £9.82
- Rating
- 4.4/5
- Reviews
- 194
- Age
- 4mo ago
GreenBrokers C1161 20Ltr Organic All Purpose Potting Compost Enriched with Nutrients-Expands
- Price
- £8.13
- Rating
- 4.4/5
- Reviews
- 8,941
- Age
- 6y ago
10L Seed & Cutting Compost Fast Germination & Strong Root Growth Enriched with Seaweed & Essential Nutrients
- Price
- £8.28
- Rating
- 4.6/5
- Reviews
- 57
- Age
- 3y ago
Gro-sure Westland Seed & Cutting Compost Bale - 20L (
- Price
- £7.58
- Rating
- 4.5/5
- Reviews
- 346
- Age
- 6y ago
Newest
by launch dateDorman & Walsh 60L Multipurpose Compost Nutrient Rich for Potting Seeding
- Price
- £9.82
- Rating
- 4.4/5
- Reviews
- 194
- Age
- 4mo ago
25L John Innes Seed Sowing Soil Seedling Bag Nutrient Balanced Compost Mix For Seed Plants Potting & Growing (1)
- Price
- £8.51
- Rating
- 4.5/5
- Reviews
- 26
- Age
- 1y ago
Miracle-Gro PEAT FREE Premium Seeds Plugs & Young Plants Compost 20 litre
- Price
- £6.26
- Rating
- 4.3/5
- Reviews
- 91
- Age
- 1y ago
GOTVUGE Seed Starter Potting Soil Mix Seed Starting Mix for Germination and Growth Loamy Compost Well-Drainaged Soil Fit for Vegetable Flower houseplant (1L)
- Price
- £5.94
- Rating
- 4.0/5
- Reviews
- 193
- Age
- 1y ago
MR. FOTHERGILLS Seed Premium Potting Compost - Peat Free Enriched with 10L
- Price
- £6.75
- Rating
- 4.3/5
- Reviews
- 684
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 flat
Sellers
38
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
20%
- Westland21%
- Mr Fothergill's20%
- GOTVUGE11%
- Gro-Sure10%
- CUQOO9%
- Miracle-Gro9%
Demand
Seed Compost search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Mar, Apr · busiest ÷ quietest = 19.1×
Search terms
Top Seed Compost search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- seed compost116K/yr
- seedling compost26K/yr
- compost for seeds and seedlings18K/yr
- seed compost uk19K/yr
- seed sowing compost9K/yr
- seed and cutting compost5K/yr
- seed compost small bag6K/yr
- seed soil6K/yr
- cutting compost3K/yr
- seed starting soil5K/yr
Reviews and returns
What reviews say buyers love and hate about Seed Compost
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Nothing grew
the seeds didnt grow very well
no further growth over a few weeks
some rubbish lower quality brand
Not great quality
Inconsistent quality
They may be cheap
just way overpriced
too expensive
Poor moisture control
Too dry
Sadly it was equally powder dry
Not as advertised
False advertising
Misleading description
Love
Its reasonable quality
Great quality for all my plants
Excellent product
So excellent germination
Great for growing
Growing well
Great value for money
Good Value
Excellent value
As advertised
As described
Does what it says
Easy to use
Easy to handle
easy to remove
Return
0.0% Return rate 54% Fixable by listing
Had my doubts when this arrived as stupidly did not read blurb about size
Bigger than my fist in size
ONCE CONSIDERED TOO SMALL
Not as advertised
False advertising
Misleading description
They may be cheap
just way overpriced
too expensive
Nothing grew
the seeds didnt grow very well
no further growth over a few weeks
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Seed Compost questions
Answered from the same tracked data.