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Seed Beads

Fail

Shoppers spend an estimated $56K a year here, so Seed Beads is a Fail.

Flapen Score
46
46 / 100
Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51
Market size
£56K/yr310K searches / yr
90-day growth
+4.1%search demand this quarter
Competition
53%top-5 click share · 20 brands · 26 sellers

Flapen Score

Seed Beads against its category

The dotted line is the Home & Garden average. Past it, Seed Beads is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Seed Beads market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Seed Beads 310K times last year and spent an estimated £56K. The top 5 brands take 72% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 310K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.

Searches, last 12 months
310K
Growth, 90 days vs prior 90
+4.1%
Conversion, latest week
2.0%
Market size, estimated
£56Ka year
Peak month
July1.6× the quietest month
Top search term
seed beads106K searches a year

02 · Price

A sale here is worth £8.86.

Listings sell for £8.86 on average, from £3.92 to £24.46. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £8.86 that is £886 to £2K a year per listing.

Average price
£8.86under the $15 to $100 sweet spot
Price range
£3.92–£24.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£886–£2K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.1% of listings are out of stock. The average listing ranks #503 within Beading & Jewellery-Making. It carries 375 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
15.1%
Average rank
#503in Beading & Jewellery-Making
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
375per listing
Listings tracked
33

04 · Newcomers

2 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
2Amazon's first-year sales bar
Average brand age
27 months

Products

Top Seed Beads products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

26

Est. top-5 brand share

72%

Top 20: 100%

Est. top-5 click share

53%

Top 20: 87%

Open market

24%

  • Funtopia25%
  • HYHJMISTY20%
  • Ybxjges14%
  • EuTengHao8%
  • Prettme5%
  • Tibaoffy4%

Demand

Seed Beads search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Seed Beads search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • seed beads106K/yr
  • embroidery beads38K/yr
  • beads for embroidery28K/yr
  • small beads21K/yr
  • glass seed beads19K/yr
  • seed beads 2mm14K/yr
  • 2mm beads11K/yr
  • seed beads for jewellery making8K/yr
  • 2mm seed beads7K/yr
  • 3mm beads9K/yr

Reviews and returns

What reviews say buyers love and hate about Seed Beads

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Color”
28%of negative reviews mention “Size-Overall”
1.0%of orders come back
“Tiny tubes”
A buyer, on “Size-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Seed Beads questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data