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Seed Beads

Fail

Shoppers spend only $56K a year here, so Seed Beads is a Fail.

Flapen Score
46
46 / 100
Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51
Market size
£56K/yr310K searches / yr
90-day growth
+4.1%search demand this quarter
Competition
53%top-5 click share · 20 brands · 26 sellers

Flapen Score

Seed Beads against its category

The dotted line is the Home & Garden average. Past it, Seed Beads is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Seed Beads market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Seed Beads 310K times last year and spent an estimated £56K. The top 5 brands take 72% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

2.0% of searches ended in a purchase last week.

Shoppers searched for this 310K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.

Searches, last 12 months
310K
Growth, 90 days vs prior 90
+4.1%
Conversion, latest week
2.0%
Market size, estimated
£56Ka year
Peak month
July1.6× the quietest month
Top search term
seed beads106K searches a year

02 · Price

A sale here is worth £8.86.

Listings sell for £8.86 on average, from £3.92 to £24.46. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £8.86 that is £886 to £2K a year per listing.

Average price
£8.86under the $15 to $100 sweet spot
Price range
£3.92–£24.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£886–£2K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.1% of listings are out of stock. The average listing ranks #503 within Beading & Jewellery-Making. It carries 375 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
15.1%
Average rank
#503in Beading & Jewellery-Making
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
375per listing
Listings tracked
33

04 · Newcomers

Amazon counts 2 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
2Amazon's first-year sales bar
Average brand age
27 months

Products

Top Seed Beads products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

26

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

53%

Top 20: 87%

Open market

24%

  • Funtopia25%
  • HYHJMISTY20%
  • Ybxjges14%
  • EuTengHao8%
  • Prettme5%
  • Tibaoffy4%

Demand

Seed Beads search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Seed Beads search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • seed beads106K/yr
  • embroidery beads38K/yr
  • beads for embroidery28K/yr
  • small beads21K/yr
  • glass seed beads19K/yr
  • seed beads 2mm14K/yr
  • 2mm beads11K/yr
  • seed beads for jewellery making8K/yr
  • 2mm seed beads7K/yr
  • 3mm beads9K/yr

Reviews and returns

What reviews say buyers love and hate about Seed Beads

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall28%−0.15

Tiny tubes

Not fit for what I wanted

They are small

Color9%+0.97

The colour wares off

they are not suitable for bead work other than single colour and single strand

All the ones I made have turned completely white now

Value For Money8%+1.47

Poor value for money

Waste of money

Gifting Purpose6%−0.07

Looked terrible to gift

Compartment6%−0.07

couple compartments half full

Love

Color26%+0.97

Lovely colours

Great colours

variety of colours

Value For Money25%+1.47

Very reasonable price too

Excellent value for money

Good value

Quality-Overall21%+1.61

Good quality sequins

Great variety

Excellent product

Advertised Vs Actual Product4%+0.45

exactly as described

perfect for what I needed

Size-Overall4%−0.15

Perfect size

they are the perfect 3mm size

nice regular sized

Return

1.0% Return rate 94% Fixable by listing

Size-Overall83%██▇▆█▇

Tiny tubes

Not fit for what I wanted

They are small

Color5%▇▃▁█▇▆

The colour wares off

they are not suitable for bead work other than single colour and single strand

All the ones I made have turned completely white now

Defective Material/Parts2%▁▁█▁▁▁
Display Colors2%▁▁█▁▁▃
Shape/Style2%▁▁▅█▁▁

Shapes Vary

And the main disappointment was the shaped

FAQ

Common Seed Beads questions

Answered from the same tracked data.