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Secateurs

Pass

Secateurs scores 65 out of 100, a Pass. Shoppers spend an estimated $1.6M a year here, search demand grew +52.0% this quarter, and an estimated 0.4% of orders come back.

Flapen Score
65
65 / 100
Top 9% of 5,777 Home & Garden niches · +14 vs the category median of 51
Market size
£1.6M/yr1.2M searches / yr
90-day growth
+52.0%search demand this quarter
Competition
54%top-5 click share · 14 brands · 42 sellers

Flapen Score

Secateurs against its category

The dotted line is the Home & Garden average. Past it, Secateurs is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Secateurs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Secateurs 1.2M times last year and spent an estimated £1.6M. The top 5 brands take 77% of clicks. Demand peaks in Mar–Jun–Jul. Flapen scores it 65 out of 100, a Pass.

01 · Demand

An estimated 12.8% of those searches ended in a purchase.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.8% of those searches ended in a purchase. Searches in the last 90 days moved +52.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.6M a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
+52.0%
Conversion, latest week
12.8%
Market size, estimated
£1.6Ma year
Peak month
July3.1× the quietest month
Top search term
secateurs628K searches a year

02 · Price

A sale here is worth £10.13.

Listings sell for £10.13 on average, from £3.22 to £20.91. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 6,000 to 8,000 of them. At £10.13 that is £61K to £81K a year per listing.

Average price
£10.13under the $15 to $100 sweet spot
Price range
£3.22–£20.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
125K–150K
Units per listing a year
6,000–8,000
Revenue per listing a year
£61K–£81K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #23 within Garden Tools & Watering Equipment. It carries 2,522 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
4.7%
Average rank
#23in Garden Tools & Watering Equipment
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,522per listing
Listings tracked
23

04 · Newcomers

8 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
8Amazon's first-year sales bar
Average brand age
41 months

Products

Top Secateurs products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.

£0£79K£159K£238K£318K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 flat

Sellers

42

Est. top-5 brand share

77%

Top 20: 100%

Est. top-5 click share

54%

Top 20: 97%

Open market

19%

  • VOTREK22%
  • Kynup21%
  • Spear & Jackson20%
  • PLACHIDAY9%
  • JiveSnip6%
  • Homebay5%

Demand

Secateurs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Jun, Jul · busiest ÷ quietest = 3.1×

Search terms

Top Secateurs search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • secateurs628K/yr
  • garden secateurs150K/yr
  • pruning shears79K/yr
  • secateurs & pruning scissors67K/yr
  • secateurs heavy duty67K/yr
  • pruning scissors42K/yr
  • garden cutters28K/yr
  • garden clippers22K/yr
  • pruners21K/yr
  • garden pruning shears13K/yr

Reviews and returns

What reviews say buyers love and hate about Secateurs

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Durability”
0.4%of orders come back
“Don't last”
A buyer, on “Durability”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Secateurs questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data