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Secateurs

Pass

Secateurs scores 65 out of 100, a Pass. Shoppers spend $1.6M a year here, search demand grew +52.0% this quarter, and returns run at 0.4% of orders.

Flapen Score
65
65 / 100
Top 9% of 5,777 Home & Garden niches · +14 vs the category median of 51
Market size
£1.6M/yr1.2M searches / yr
90-day growth
+52.0%search demand this quarter
Competition
54%top-5 click share · 14 brands · 42 sellers

Flapen Score

Secateurs against its category

The dotted line is the Home & Garden average. Past it, Secateurs is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Secateurs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Secateurs 1.2M times last year and spent an estimated £1.6M. The top 5 brands take 77% of clicks. Demand peaks in Mar–Jun–Jul. Flapen scores it 65 out of 100, a Pass.

01 · Demand

12.8% of searches ended in a purchase last week.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.8% of those searches ended in a purchase. Searches in the last 90 days moved +52.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.6M a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
+52.0%
Conversion, latest week
12.8%
Market size, estimated
£1.6Ma year
Peak month
July3.1× the quietest month
Top search term
secateurs628K searches a year

02 · Price

A sale here is worth £10.13.

Listings sell for £10.13 on average, from £3.22 to £20.91. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 6,000 to 8,000 of them. At £10.13 that is £61K to £81K a year per listing.

Average price
£10.13under the $15 to $100 sweet spot
Price range
£3.22–£20.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
125K–150K
Units per listing a year
6,000–8,000
Revenue per listing a year
£61K–£81K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #23 within Garden Tools & Watering Equipment. It carries 2,522 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
4.7%
Average rank
#23in Garden Tools & Watering Equipment
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,522per listing
Listings tracked
23

04 · Newcomers

Amazon counts 8 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
8Amazon's first-year sales bar
Average brand age
41 months

Products

Top Secateurs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£79K£159K£238K£318K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 flat

Sellers

42

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

54%

Top 20: 97%

Open market

19%

  • VOTREK22%
  • Kynup21%
  • Spear & Jackson20%
  • PLACHIDAY9%
  • JiveSnip6%
  • Homebay5%

Demand

Secateurs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Jun, Jul · busiest ÷ quietest = 3.1×

Search terms

Top Secateurs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • secateurs628K/yr
  • garden secateurs150K/yr
  • pruning shears79K/yr
  • secateurs & pruning scissors67K/yr
  • secateurs heavy duty67K/yr
  • pruning scissors42K/yr
  • garden cutters28K/yr
  • garden clippers22K/yr
  • pruners21K/yr
  • garden pruning shears13K/yr

Reviews and returns

What reviews say buyers love and hate about Secateurs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability19%−0.22

Don't last

Breaks easily

Broke after one use

Quality-Overall17%+1.20

Bad quality

Not as good as expected

Garbage

Ease Of Use6%+0.74

Not easy to use

Tricky to open

Would not stay open

Strength6%+0.11

Not that strong

flimsy

is very weak

Size-Overall4%

Quite wide

Relatively small

just a little short

Love

Quality-Overall25%+1.20

Good quality tool

Absolute quality

overall solid quality for the price

Value For Money17%+1.46

Excellent value

Reasonable price

Excellent price

Ease Of Use11%+0.74

Easy to use

easy to hold and use

Easy to handle

Advertised Vs Actual Product7%+0.40

As advertised

Better than expected

As described

Strength6%+0.11

These are a really good strong pair

The stability in your had is strong

Sturdy and strong

Return

0.4% Return rate 15% Fixable by listing

Durability12%▅▆█▅▅▆

Don't last

Breaks easily

Broke after one use

Quality-Overall12%▅█▆▇▇▆

Bad quality

Not as good as expected

Garbage

Size-Overall12%▅▃▄██▆

Quite wide

Relatively small

just a little short

Functionality-Overall11%█▆▃▄▃▄

Non working Secateurs

Dont work

Doesnt work well

Defective Material/Parts9%▇▆▇▆█▆

FAQ

Common Secateurs questions

Answered from the same tracked data.