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Sea Glass

Fail

Prices span $3.96–$13.28, mostly outside the sweet spot, so Sea Glass is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£26K/yr158K searches / yr
90-day growth
+4.8%search demand this quarter
Competition
55%top-5 click share · 20 brands · 21 sellers

Flapen Score

Sea Glass against its category

The dotted line is the Home & Garden average. Past it, Sea Glass is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sea Glass market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sea Glass 158K times last year and spent an estimated £26K. The top 5 brands take 61% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 158K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £26K a year.

Searches, last 12 months
158K
Growth, 90 days vs prior 90
+4.8%
Conversion, latest week
1.9%
Market size, estimated
£26Ka year
Top search term
sea glass64K searches a year

02 · Price

A sale here is worth £8.39.

Listings sell for £8.39 on average, from £3.96 to £13.28. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £8.39 that is £0 to £839 a year per listing.

Average price
£8.39under the $15 to $100 sweet spot
Price range
£3.96–£13.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£839
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.6% of listings are out of stock. The average listing ranks #692 within Beading & Jewellery-Making. It carries 32 reviews at 4.02 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
11.6%
Average rank
#692in Beading & Jewellery-Making
Average rating
4.02 starsAmazon United Kingdom average 4.36 stars
Average reviews
32per listing
Listings tracked
23

04 · Newcomers

0 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
0Amazon's first-year sales bar
Average brand age
24 months

Products

Top Sea Glass products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£5K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

20 falling

Sellers

21

Est. top-5 brand share

61%

Top 20: 100%

Est. top-5 click share

55%

Top 20: 97%

Open market

34%

  • PH PandaHall22%
  • LATERN14%
  • MAIBAOTA9%
  • EPRHAY8%
  • ZYQUES7%
  • G&S homedeko5%

Demand

Sea Glass search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '26DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 2.5× · 8 of 12 months tracked

Search terms

Top Sea Glass search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • sea glass64K/yr
  • sea glass for crafting25K/yr
  • seaglass17K/yr
  • sea glass gifts32K/yr
  • sea glass art14K/yr
  • seaglass pieces6K/yr

Reviews and returns

What reviews say buyers love and hate about Sea Glass

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Color”
22%of negative reviews mention “Advertised Vs Actual Product”
1.2%of orders come back
“Photos & description are misleading”
A buyer, on “Advertised Vs Actual Product”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Sea Glass questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data