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Sea Glass

Fail

Prices span $3.96–$13.28, mostly outside the sweet spot, so Sea Glass is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£26K/yr158K searches / yr
90-day growth
+4.8%search demand this quarter
Competition
55%top-5 click share · 20 brands · 21 sellers

Flapen Score

Sea Glass against its category

The dotted line is the Home & Garden average. Past it, Sea Glass is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sea Glass market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sea Glass 158K times last year and spent an estimated £26K. The top 5 brands take 61% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

1.9% of searches ended in a purchase last week.

Shoppers searched for this 158K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £26K a year.

Searches, last 12 months
158K
Growth, 90 days vs prior 90
+4.8%
Conversion, latest week
1.9%
Market size, estimated
£26Ka year
Top search term
sea glass64K searches a year

02 · Price

A sale here is worth £8.39.

Listings sell for £8.39 on average, from £3.96 to £13.28. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £8.39 that is £0 to £839 a year per listing.

Average price
£8.39under the $15 to $100 sweet spot
Price range
£3.96–£13.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£839
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.6% of listings are out of stock. The average listing ranks #692 within Beading & Jewellery-Making. It carries 32 reviews at 4.02 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
11.6%
Average rank
#692in Beading & Jewellery-Making
Average rating
4.02 starsAmazon United Kingdom average 4.36 stars
Average reviews
32per listing
Listings tracked
23

04 · Newcomers

Amazon counts 0 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
0Amazon's first-year sales bar
Average brand age
24 months

Products

Top Sea Glass products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£5K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

20 falling

Sellers

21

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

55%

Top 20: 97%

Open market

34%

  • PH PandaHall22%
  • LATERN14%
  • MAIBAOTA9%
  • EPRHAY8%
  • ZYQUES7%
  • G&S homedeko5%

Demand

Sea Glass search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '26DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 2.5× · 8 of 12 months tracked

Search terms

Top Sea Glass search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sea glass64K/yr
  • sea glass for crafting25K/yr
  • seaglass17K/yr
  • sea glass gifts32K/yr
  • sea glass art14K/yr
  • seaglass pieces6K/yr

Reviews and returns

What reviews say buyers love and hate about Sea Glass

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product22%−0.54

Photos & description are misleading

False advertising

Buyer beware: Poor misleading product description

Size-Overall16%−0.07

they were quite large pieces

Small

too big for the bowl

Value For Money8%+0.22

they are on the expensive side as you would need a lot more than 385g to be effective

Not worth the money

small quantity for the price

Gifting Purpose6%+1.70

Having to go find another gift totally disappointed, dont bother

no gift box

Really disappointed as bought for a present

Material Quality4%−0.11

It is infact a pottery sphere with a very poor transfer on it

Love

Color24%+0.97

Lovely colours

The colours are genuinely vibrant and there is a really nice mix of shades, shapes and sizes in the pack

Beautiful colours

Gifting Purpose20%+1.70

Beautiful for a present

Great to give as gift

Ideal gift for many occasions like birthdays, thank you, appreciative times etc

Value For Money11%+0.22

so they're great value for money

Value for money

Priced well

Design-Overall5%+0.29

Visual Appeal & Use:

which actually looks quite modern

the designs to match work well in terms of symbolising friendship

Ease Of Use3%+0.39

Really easy for her to do on her own

they are easy to wrap

Return

1.2% Return rate 74% Fixable by listing

Size-Overall56%▅▆▅██▇

they were quite large pieces

Small

too big for the bowl

Advertised Vs Actual Product11%▆█▅▁▁▁

Photos & description are misleading

False advertising

Buyer beware: Poor misleading product description

Defective Material/Parts7%█▁▆▁▁█
Sharpness6%▆▁█▁▁▄
Texture/Consistency-Overall3%▁█▁▁▁▁

FAQ

Common Sea Glass questions

Answered from the same tracked data.