Sculpey
FailThe top 5 brands take 98% of clicks, so Sculpey is a Fail.
- Flapen Score
- 40 / 100Ranks 4,839 of 5,777 Home & Garden niches · −11 vs the category median of 5140
- Market size
- £39K/yr88K searches / yr
- 90-day growth
- -19.5%search demand this quarter
- Competition
- 45%top-5 click share · 8 brands · 43 sellers
Flapen Score
Sculpey against its category
The dotted line is the Home & Garden average. Past it, Sculpey is stronger. Inside it, weaker.
Market
The Sculpey market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sculpey 88K times last year and spent an estimated £39K. The top 5 brands take 98% of clicks. Demand peaks in Nov. Flapen scores it 40 out of 100, a Fail.
01 · Demand
4.4% of searches ended in a purchase last week.
Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -19.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £39K a year.
- Searches, last 12 months
- 88K
- Growth, 90 days vs prior 90
- -19.5%
- Conversion, latest week
- 4.4%
- Market size, estimated
- £39Ka year
- Peak month
- November1.8× the quietest month
- Top search term
- sculpey30K searches a year
02 · Price
A sale here is worth £10.29.
Listings sell for £10.29 on average, from £1.99 to £39.95. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £10.29 that is £0 to £1K a year per listing.
- Average price
- £10.29under the $15 to $100 sweet spot
- Price range
- £1.99–£39.95
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
22% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #115 within Ceramics & Pottery. It carries 1,990 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 22%
- Prime listings
- 94%
- Out of stock, average day
- 0.5%
- Average rank
- #115in Ceramics & Pottery
- Average rating
- 4.58 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,990per listing
- Listings tracked
- 36
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Sculpey products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Polyform Premo Sculpey Polymer Clay 8 oz White
- Price
- £9.82
- Rating
- 4.6/5
- Reviews
- 1,669
- Age
- 10y ago

Sculpey Super Sculpey 1lb/ 454g Living Doll (Beige)
- Price
- £14.83
- Rating
- 4.8/5
- Reviews
- 1,127
- Age
- 15y ago

Super Sculpey Polymer clay Gray 15.08 x 7.62 x 3.97 cm
- Price
- £17.43
- Rating
- 4.6/5
- Reviews
- 2,293
- Age
- 13y ago

Super Sculpey ZSLD-3 Living Doll Clay 454 g Light
- Price
- £15.18
- Rating
- 4.7/5
- Reviews
- 797
- Age
- 15y ago

Sculpey Polyform Soufflé & Sculpey Premo Premium Polymer Oven-Bake Clay 24 Unique Colors Set Non Toxic 11.43 lbs Great for Jewelry Making Holiday DIY Mixed Media and More! OSFA PE4009
- Price
- £21.55
- Rating
- 4.5/5
- Reviews
- 298
- Age
- 5y ago
Trending
90-day click momentum
Sculpey Super Sculpturing Compound Firm Gray Clay by Sculpey
- Price
- £39.95
- Rating
- 4.5/5
- Reviews
- 312
- Age
- 11y ago

LINPHCEY 6-Piece Clay Sculpting Tools Set Perfect for Polymer Air Dry Modeling Clay Beginners & Professionals Ideal for DIY Pottery & Ceramics Tools for Clay Sculpey Sculpting & Crafting
- Price
- £4.47
- Rating
- 4.0/5
- Reviews
- 32
- Age
- 1y ago

Sculpey Premo Sculpey Sculpey Polymer Clay Translucent 10.4x5.59x5.08 cm
- Price
- £5.82
- Rating
- 4.7/5
- Reviews
- 2,187
- Age
- 15y ago

Sculpey Premo Sculpey Oven Bake Clay - Blush
- Price
- £2.91
- Rating
- 4.6/5
- Reviews
- 2,690
- Age
- 13y ago

Sculpey Polyform Sculpey Premo! Sculpey Polymer Clay 2 Oz: Pearl
- Price
- £2.16
- Rating
- 4.7/5
- Reviews
- 2,187
- Age
- 15y ago
Newest
by launch date
LINPHCEY 6-Piece Clay Sculpting Tools Set Perfect for Polymer Air Dry Modeling Clay Beginners & Professionals Ideal for DIY Pottery & Ceramics Tools for Clay Sculpey Sculpting & Crafting
- Price
- £4.47
- Rating
- 4.0/5
- Reviews
- 32
- Age
- 1y ago

Sculpey Polyform Soufflé & Sculpey Premo Premium Polymer Oven-Bake Clay 24 Unique Colors Set Non Toxic 11.43 lbs Great for Jewelry Making Holiday DIY Mixed Media and More! OSFA PE4009
- Price
- £21.55
- Rating
- 4.5/5
- Reviews
- 298
- Age
- 5y ago

STAEDTLER 8023 C12-3 FIMO Soft Oven-Hardening Polymer Modelling Clay - Assorted Pastel Colours (Pack of 12 x 25g Blocks)
- Price
- £8.81
- Rating
- 4.7/5
- Reviews
- 10,792
- Age
- 7y ago

STAEDTLER 8021-0 FIMO Soft Oven-Hardening Polymer Modelling Clay - White (1 x 454g Block)
- Price
- £10.48
- Rating
- 4.7/5
- Reviews
- 4,206
- Age
- 7y ago

Sculpey Polyform ALS BK02 Liquid Bakeable Clay - Clear 2 fl oz (59 mL)
- Price
- £8.25
- Rating
- 4.6/5
- Reviews
- 1,434
- Age
- 9y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 flat
Sellers
43
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
45%
Top 20: 86%
Open market
1%
- Sculpey79%
- Super Sculpey10%
- STAEDTLER4%
- Sculpey III2%
- LINPHCEY2%
- Artecho1%
- Open — no brand owns it (2 brands, 1%)
Demand
Sculpey search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.8×
Search terms
Top Sculpey search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sculpey30K/yr
- sculpey polymer clay25K/yr
- sculpey premo9K/yr
- super sculpey11K/yr
- sculpey clay5K/yr
- super sculpey polymer clay5K/yr
- sculpy polymer clay3K/yr
Reviews and returns
What reviews say buyers love and hate about Sculpey
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
terrible quality
Im not happy with the quality
The quality on this one piece that arrived was very poor also
I've got baited by influencers into buying this one, terrible to work with after it gets soft and extremely sticky, better for fly traps how sticky it is
also not a fan of the dramatic price increase
wasnt very soft at all
Dry hard to use
This one however seemed very dry
Love
Excellent product
Good quality
Great clay at the best price possible, roughly £10
Great value
Good value
Great colour,
they have a great colour variety
The colours are true
White clay easy to use
Glue
Very nice, strong glue, I recommend it
Return
0.4% Return rate 33% Fixable by listing
wasnt very soft at all
I've got baited by influencers into buying this one, terrible to work with after it gets soft and extremely sticky, better for fly traps how sticky it is
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sculpey questions
Answered from the same tracked data.









