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Sculpd

Fail

Demand is soft, at -64.0% this quarter, so Sculpd is a Fail.

Flapen Score
35
35 / 100
Ranks 5,308 of 5,777 Home & Garden niches · −16 vs the category median of 51
Market size
£38K/yr35K searches / yr
90-day growth
-64.0%search demand this quarter
Competition
72%top-5 click share · 5 brands · 7 sellers

Flapen Score

Sculpd against its category

The dotted line is the Home & Garden average. Past it, Sculpd is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sculpd market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sculpd 35K times last year and spent an estimated £38K. All 5 brands take every click. Demand peaks in Feb–Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

3.6% of searches ended in a purchase last week.

Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -64.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.

Searches, last 12 months
35K
Growth, 90 days vs prior 90
-64.0%
Conversion, latest week
3.6%
Market size, estimated
£38Ka year
Peak month
December10.0× the quietest month
Top search term
sculpd24K searches a year

02 · Price

A sale here is worth £30.23.

Listings sell for £30.23 on average, from £8.70 to £40.70. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At £30.23 that is £3K to £8K a year per listing.

Average price
£30.23inside the $15 to $100 sweet spot
Price range
£8.70–£40.70
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
£3K–£8K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #104 within Candle Making. It carries 472 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
78%
Out of stock, average day
7.7%
Average rank
#104in Candle Making
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
472per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Sculpd products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£4K£8K£11K£15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

0%

  • Sculpd89%
  • Pott'd6%
  • The Six Pack Revolution2%
  • Atrixart2%
  • Caydo2%
  • Open — no brand owns it (0%)

Demand

Sculpd search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Nov, Dec · busiest ÷ quietest = 10.0×

Search terms

Top Sculpd search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sculpd24K/yr
  • sculpt5K/yr
  • sculpd pottery kit6K/yr

Reviews and returns

What reviews say buyers love and hate about Sculpd

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness13%−0.04

It is quite a thick consistency

Material Quality13%−0.04

This clay is horrible

Durability13%−0.04

Cracks and falls apart

Product Condition13%−0.04

This item shows that its frequently returned

Advertised Vs Actual Product13%−0.03

so seeing a post for an item costing £49 showing a picture of two candles on the front may be misleading to think it is for two people when actually it is for one

Love

Quality-Overall32%+2.02

Great product that was presented beautifully

The clay is great quality

Good quality

Gifting Purpose19%+1.63

Perfect gift...thanks so much

Great Gift

Great gift idea

Ease Of Use16%+0.75

Easy to use

Nice way to start using clay

The clay is very easy to work

Fun/Entertainment Experience10%−0.02

It is fun to do

perfect for beginners or anyone that likes to dabble in this type of handmade craft work

Looks like fun

Brightness/Shine/Glow5%−0.05

shiny so does the job

Very good, makes air dry clay projects shine

Return

0.7% Return rate 6% Fixable by listing

Material Quality16%▁▆█▁▆▁

This clay is horrible

Compatibility-Overall11%█▁▁▁▁▁
Value For Money11%▁▁▁▁▁█

Brilliant results although I dont feel the value at £39.99. at the time of review

Gifting Purpose11%█▁▁▁▁▁
Defective Material/Parts8%▁█▁▁▅▁

FAQ

Common Sculpd questions

Answered from the same tracked data.