Sculpd
FailDemand is soft, at -64.0% this quarter, so Sculpd is a Fail.
- Flapen Score
- 35 / 100Ranks 5,308 of 5,777 Home & Garden niches · −16 vs the category median of 5135
- Market size
- £38K/yr35K searches / yr
- 90-day growth
- -64.0%search demand this quarter
- Competition
- 72%top-5 click share · 5 brands · 7 sellers
Flapen Score
Sculpd against its category
The dotted line is the Home & Garden average. Past it, Sculpd is stronger. Inside it, weaker.
Market
The Sculpd market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sculpd 35K times last year and spent an estimated £38K. All 5 brands take every click. Demand peaks in Feb–Nov–Dec. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 3.6% of those searches ended in a purchase.
Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -64.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.
- Searches, last 12 months
- 35K
- Growth, 90 days vs prior 90
- -64.0%
- Conversion, latest week
- 3.6%
- Market size, estimated
- £38Ka year
- Peak month
- December10.0× the quietest month
- Top search term
- sculpd24K searches a year
02 · Price
A sale here is worth £30.23.
Listings sell for £30.23 on average, from £8.70 to £40.70. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At £30.23 that is £3K to £8K a year per listing.
- Average price
- £30.23inside the $15 to $100 sweet spot
- Price range
- £8.70–£40.70
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £3K–£8K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
94% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #104 within Candle Making. It carries 472 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 78%
- Out of stock, average day
- 7.7%
- Average rank
- #104in Candle Making
- Average rating
- 4.56 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 472per listing
- Listings tracked
- 18
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Sculpd products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Sculpd - The Original Pottery Kit - Complete Air Dry Clay Kit for Adults Includes Sculpting Tools Varnish Paint Brushes Guides Arts & Crafts Sets Gloss Varnish
- Price
- £30.14
- Rating
- 4.6/5
- Reviews
- 854
- Age
- 4y ago

Sculpd Pottery Starter Kit - Complete Air Dry Clay + Painting Beginner Set for 2 Adults: Includes Sculpting Tools Acrylic Paint Brushes Easy Guide Video Tutorial & More - Date Night Crafts Gift
- Price
- £35.86
- Rating
- 4.6/5
- Reviews
- 854
- Age
- 4y ago

Sculpd Pottery Starter Kit - Complete Air Dry Clay Beginner Set for 2 Adults: Includes Sculpting Tools Matte Varnish Paint Brushes Guide Video Tutorials & More - Date Night Gift Arts Crafts Hobby
- Price
- £30.59
- Rating
- 4.6/5
- Reviews
- 854
- Age
- 4y ago

Sculpd Premium Air Dry Clay 1kg Pottery Clay Bag for Adults Soft Modelling Clay Self-Hardening Clay Suitable for Arts & Craft Projects Pottery for Beginners
- Price
- £10.44
- Rating
- 4.5/5
- Reviews
- 510
- Age
- 4y ago

Pottd at Home Pottery Kit for Adults. Air Dry Clay Kit for Beginners. Craft Kit for Adults Includes: Air-Dry Clay for Adult Tools Paints Brushes Sealant How-to-Guides
- Price
- £32.19
- Rating
- 4.7/5
- Reviews
- 2,441
- Age
- 5y ago
Trending
estimated 90-day click momentum
Sculpt Protein Bars Cool Mint Choc - 12 x 55g Bars 15g Protein Packed with Almonds Cacao Nuts Egg Whites Dates High Fibre Snack for Gym Recovery & On-the-Go Energy
- Price
- £28.41
- Rating
- 3.9/5
- Reviews
- 2
- Age
- 1y ago

Sculpd - The Original Pottery Kit - Complete Air Dry Clay Kit for Adults Includes Sculpting Tools Varnish Paint Brushes Guides Arts & Crafts Sets Gloss Varnish with Earth Tones
- Price
- £35.63
- Rating
- 4.6/5
- Reviews
- 854
- Age
- 2y ago

Sculpd Kids Ultimate Pottery Kit
- Price
- £31.74
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 11mo ago

Caydo Air Dry Clay Kit for Adults & Beginners - Complete Pottery Making Set with 5 Pottery Template Kit Tools Paints Varnish & Guide - Creative Craft Kit for Home
- Price
- £30.60
- Rating
- 4.5/5
- Reviews
- 16
- Age
- 10mo ago

Atrixart All in One Pottery Kit for Beginners. The Craft Kit has 2kg Air Dry Clay for Adults How to Guides & Templates Paints and Modelling Clay Sculpting Tools (Pastel Colours)
- Price
- £30.94
- Rating
- 4.6/5
- Reviews
- 29
- Age
- 1y ago
Newest
by launch date
Caydo Air Dry Clay Kit for Adults & Beginners - Complete Pottery Making Set with 5 Pottery Template Kit Tools Paints Varnish & Guide - Creative Craft Kit for Home
- Price
- £30.60
- Rating
- 4.5/5
- Reviews
- 16
- Age
- 10mo ago

Sculpd Kids Ultimate Pottery Kit
- Price
- £31.74
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 11mo ago

Sculpt Protein Bars Cool Mint Choc - 12 x 55g Bars 15g Protein Packed with Almonds Cacao Nuts Egg Whites Dates High Fibre Snack for Gym Recovery & On-the-Go Energy
- Price
- £28.41
- Rating
- 3.9/5
- Reviews
- 2
- Age
- 1y ago

Atrixart All in One Pottery Kit for Beginners. The Craft Kit has 2kg Air Dry Clay for Adults How to Guides & Templates Paints and Modelling Clay Sculpting Tools (Pastel Colours)
- Price
- £30.94
- Rating
- 4.6/5
- Reviews
- 29
- Age
- 1y ago

Sculpd Textured Canvas Kit - Complete Art Set with Texture Paste Canvas Palette Knife Wall Hooks Crafting Tools Videos & Beginner Guide - DIY Arts & Crafts Gift for Adults Teens Men & Women
- Price
- £31.23
- Rating
- 4.7/5
- Reviews
- 10
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.
Brands
5 rising
Sellers
7
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
72%
Top 20: 100%
Open market
0%
- Sculpd89%
- Pott'd6%
- The Six Pack Revolution2%
- Atrixart2%
- Caydo2%
- Open — no brand owns it (0%)
Demand
Sculpd search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Nov, Dec · busiest ÷ quietest = 10.0×
Search terms
Top Sculpd search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- sculpd24K/yr
- sculpt5K/yr
- sculpd pottery kit6K/yr
Reviews and returns
What reviews say buyers love and hate about Sculpd
We read the reviews and the return reasons for every product selling here.
“It is quite a thick consistency”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sculpd questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









