Is sculpd profitable to sell on Amazon United Kingdom?

The niche generates £38K/yr across 18 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -64.0%. Flapen's verdict: Skip it (35/100).

How competitive is the sculpd niche?

5 brands and 7 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in sculpd?

Top complaints mined from reviews: Thickness, Material Quality, Durability. The return rate is 0.7%.

When does demand for sculpd peak?

Demand peaks in Feb–Nov–Dec; the busiest month runs 10.0× the quietest.

What does it cost to enter the sculpd niche?

Listings span £8.70–£40.70; the average listing price is £30.23 (sweet spot $15–$100). The average incumbent carries 472 reviews — the moat a new listing must climb.

sculpd

Skip it

Soft demand (-64.0% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Incredible£30.23

avg listing price — sweet spot $15–$100

Price range

Great£8.70–£40.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great471.61

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.6%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad72%

top-5 click share — a locked-up shelf

Market size

Bad£38K

£38K/yr · 35K searches

Growth

Bad-64.0%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, sculpd is a £38K/yr Amazon United Kingdom market (35K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Nov–Dec. Verdict: Skip it — 35/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

sculpd market data

Units sold / yr: 2K–2K; avg 100–250/product
Revenue / yr: £45K–£60K; units × avg price
Conversion rate: 3.6%
Avg BSR: #104
Page quality: 0%
Prime: 78%
Sponsored: 94%
Out of stock: 7.7%
Avg brand age: 29 months
Avg seller age: 204 days

Competition & brand share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

Sculpd89%
Pott'd6%
The Six Pack Revolution2%
Atrixart2%
Caydo2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -64.0% search growth over the last 90 days.

Peak months: Feb, Nov, Dec · busiest ÷ quietest = 10.0×

Open Trend

Top sculpd search terms

sculpd24K/yr -71.5%3.5% conv.
sculpt5K/yr -30.9%1.9% conv.
sculpd pottery kit6K/yr -57.5%3.8% conv.

All search terms

Top sculpd products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sculpd - The Original Pottery Kit - Complete Air Dry Clay Kit for Adults Includes Sculpting Tools Varnish Paint Brushes Guides Arts & Crafts Sets Gloss Varnish

Sculpd£30.144.6★854 rev

Sculpd Pottery Starter Kit - Complete Air Dry Clay + Painting Beginner Set for 2 Adults: Includes Sculpting Tools Acrylic Paint Brushes Easy Guide Video Tutorial & More - Date Night Crafts Gift

Sculpd£35.864.6★854 rev

Sculpd Pottery Starter Kit - Complete Air Dry Clay Beginner Set for 2 Adults: Includes Sculpting Tools Matte Varnish Paint Brushes Guide Video Tutorials & More - Date Night Gift Arts Crafts Hobby

Sculpd£30.594.6★854 rev

Sculpd Premium Air Dry Clay 1kg Pottery Clay Bag for Adults Soft Modelling Clay Self-Hardening Clay Suitable for Arts & Craft Projects Pottery for Beginners

Sculpd£10.444.5★510 rev

Pottd at Home Pottery Kit for Adults. Air Dry Clay Kit for Beginners. Craft Kit for Adults Includes: Air-Dry Clay for Adult Tools Paints Brushes Sealant How-to-Guides

Pott'd£32.194.7★2,441 rev

Newest

by launch date

Caydo Air Dry Clay Kit for Adults & Beginners - Complete Pottery Making Set with 5 Pottery Template Kit Tools Paints Varnish & Guide - Creative Craft Kit for Home

Caydo£30.6016 rev

10mo ago

Sculpd Kids Ultimate Pottery Kit

Sculpd£31.741 rev

11mo ago

Sculpt Protein Bars Cool Mint Choc - 12 x 55g Bars 15g Protein Packed with Almonds Cacao Nuts Egg Whites Dates High Fibre Snack for Gym Recovery & On-the-Go Energy

The Six Pack Revolution£28.412 rev

1y ago

Atrixart All in One Pottery Kit for Beginners. The Craft Kit has 2kg Air Dry Clay for Adults How to Guides & Templates Paints and Modelling Clay Sculpting Tools (Pastel Colours)

Atrixart£30.9429 rev

1y ago

Sculpd Textured Canvas Kit - Complete Art Set with Texture Paste Canvas Palette Knife Wall Hooks Crafting Tools Videos & Beginner Guide - DIY Arts & Crafts Gift for Adults Teens Men & Women

Sculpd£31.2310 rev

2y ago

What buyers say about sculpd

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall32%

“Great product that was presented beautifully”

Gifting Purpose19%

“Perfect gift...thanks so much”

Ease Of Use16%

“Easy to use”

Fun/Entertainment Experience10%

“It is fun to do”

Brightness/Shine/Glow5%

“shiny so does the job”

Paint Quality5%

“Good varnish easy to use”

Instructions/User Manual/Troubleshooting4%

“The instruction booklet is really comprehensive with loads of ideas of things to make giving the level of difficulty”

Advertised Vs Actual Product3%

“This product works as described”

Moist/Dry3%

“It dries relatively quickly”

What buyers complain about

Thickness13%

“It is quite a thick consistency”

Material Quality13%

“This clay is horrible”

Durability13%

“Cracks and falls apart”

Product Condition13%

“This item shows that its frequently returned”

Advertised Vs Actual Product13%

“so seeing a post for an item costing £49 showing a picture of two candles on the front may be misleading to think it is for two people when actually it is for one”

Value For Money6%

“Brilliant results although I dont feel the value at £39.99. at the time of review”

Top return reasons

Material Quality16%

Compatibility-Overall11%

Value For Money11%

Gifting Purpose11%

Defective Material/Parts8%

Ease Of Use5%

Advertised Vs Actual Product5%

Smell5%

Drying Time5%

Functionality-Overall5%

Common questions

Is sculpd profitable to sell on Amazon United Kingdom?: The niche generates £38K/yr across 18 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -64.0%. Flapen's verdict: Skip it (35/100).
How competitive is the sculpd niche?: 5 brands and 7 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in sculpd?: Top complaints mined from reviews: Thickness, Material Quality, Durability. The return rate is 0.7%.
When does demand for sculpd peak?: Demand peaks in Feb–Nov–Dec; the busiest month runs 10.0× the quietest.
What does it cost to enter the sculpd niche?: Listings span £8.70–£40.70; the average listing price is £30.23 (sweet spot $15–$100). The average incumbent carries 472 reviews — the moat a new listing must climb.