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Scrub Daddy Holder

Fail

Demand is soft, at -49.8% this quarter, so Scrub Daddy Holder is a Fail.

Flapen Score
35
35 / 100
Ranks 5,308 of 5,777 Home & Garden niches · −16 vs the category median of 51
Market size
£21K/yr61K searches / yr
90-day growth
-49.8%search demand this quarter
Competition
73%top-5 click share · 11 brands · 24 sellers

Flapen Score

Scrub Daddy Holder against its category

The dotted line is the Home & Garden average. Past it, Scrub Daddy Holder is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Scrub Daddy Holder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Scrub Daddy Holder 61K times last year and spent an estimated £21K. The top 5 brands take 81% of clicks. Demand peaks in Jan–Feb. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 5.3% of those searches ended in a purchase.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -49.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £21K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
-49.8%
Conversion, latest week
5.3%
Market size, estimated
£21Ka year
Peak month
January2.5× the quietest month
Top search term
scrub daddy holder44K searches a year

02 · Price

A sale here is worth £6.54.

Listings sell for £6.54 on average, from £3.56 to £11.16. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £6.54 that is £654 to £2K a year per listing.

Average price
£6.54under the $15 to $100 sweet spot
Price range
£3.56–£11.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£654–£2K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 20.8% of listings are out of stock. The average listing ranks #359 within Kitchen Storage Accessories. It carries 2,387 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
93%
Out of stock, average day
20.8%
Average rank
#359in Kitchen Storage Accessories
Average rating
4.22 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,387per listing
Listings tracked
14

04 · Newcomers

0 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
23 months

Products

Top Scrub Daddy Holder products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.

£0£2K£4K£6K£9K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11 rising

Sellers

24

Est. top-5 brand share

81%

Top 20: 100%

Est. top-5 click share

73%

Top 20: 100%

Open market

14%

  • Scrub Daddy47%
  • Toumett13%
  • Solvio7%
  • CavspkArt7%
  • Cesujowaz7%
  • lunule5%
  • Open — no brand owns it (5 brands, 14%)

Demand

Scrub Daddy Holder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb · busiest ÷ quietest = 2.5×

Search terms

Top Scrub Daddy Holder search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • scrub daddy holder44K/yr
  • scrub daddy caddy6K/yr
  • scrub mommy holder4K/yr
  • scrub daddy holder for sink5K/yr
  • daddy caddy3K/yr

Reviews and returns

What reviews say buyers love and hate about Scrub Daddy Holder

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Advertised Vs Actual Product”
40%of negative reviews mention “Suction”
0.3%of orders come back
“Suction Cup Does Not work well”
A buyer, on “Suction”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Scrub Daddy Holder questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data