Scrub Daddy Holder
FailDemand is soft, at -49.8% this quarter, so Scrub Daddy Holder is a Fail.
- Flapen Score
- 35 / 100Ranks 5,308 of 5,777 Home & Garden niches · −16 vs the category median of 5135
- Market size
- £21K/yr61K searches / yr
- 90-day growth
- -49.8%search demand this quarter
- Competition
- 73%top-5 click share · 11 brands · 24 sellers
Flapen Score
Scrub Daddy Holder against its category
The dotted line is the Home & Garden average. Past it, Scrub Daddy Holder is stronger. Inside it, weaker.
Market
The Scrub Daddy Holder market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Scrub Daddy Holder 61K times last year and spent an estimated £21K. The top 5 brands take 81% of clicks. Demand peaks in Jan–Feb. Flapen scores it 35 out of 100, a Fail.
01 · Demand
5.3% of searches ended in a purchase last week.
Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -49.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £21K a year.
- Searches, last 12 months
- 61K
- Growth, 90 days vs prior 90
- -49.8%
- Conversion, latest week
- 5.3%
- Market size, estimated
- £21Ka year
- Peak month
- January2.5× the quietest month
- Top search term
- scrub daddy holder44K searches a year
02 · Price
A sale here is worth £6.54.
Listings sell for £6.54 on average, from £3.56 to £11.16. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £6.54 that is £654 to £2K a year per listing.
- Average price
- £6.54under the $15 to $100 sweet spot
- Price range
- £3.56–£11.16
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £654–£2K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 20.8% of listings are out of stock. The average listing ranks #359 within Kitchen Storage Accessories. It carries 2,387 reviews at 4.22 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 93%
- Out of stock, average day
- 20.8%
- Average rank
- #359in Kitchen Storage Accessories
- Average rating
- 4.22 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,387per listing
- Listings tracked
- 14
04 · Newcomers
Amazon counts 0 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 8
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 23 months
Products
Top Scrub Daddy Holder products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Scrub Daddy Holder for Sink - Scrub Daddy Caddy Dish Sponge & Cleaning Organiser Quick Dry Kitchen Accessory Bathroom Organiser Washing Accessories Under Sink Sponge Holder 2 Pack
- Price
- £9.76
- Rating
- 4.7/5
- Reviews
- 15,900
- Age
- 2y ago
Daddy Caddy Smart Storage for Smile Face Sponges
- Price
- £5.41
- Rating
- 4.7/5
- Reviews
- 15,900
- Age
- 8y ago
Scrub Sponge Holder for Daddy Mommy Smiley Face Sponge Holder for Kitchen Sink Daddy Caddy Suction Cup Scrub Holder Strong Suction Easy To Install Designed for Round Daddy Mommy Sponges for Cleaning
- Price
- £6.17
- Rating
- 4.3/5
- Reviews
- 10
- Age
- 1y ago
Scrub Sponge Holder for Kitchen Sink Smiley Face Sponge Holder with Strong Suction Cup Durable Plastic Scrub Caddy for Round Sponges Space-Saving Sink Organizer for Daddy and Mommy Sponges White
- Price
- £3.56
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 3mo ago
Funny Hanging Sponge Holder with a Smiley Sponge 3D Printed Sponge Holder with Drainage Cute 3D Printed Sponge Stand for Kitchen Sink Scrub Daddy Holder Keeps Sponge Dry & Smiling (Black)
- Price
- £7.45
- Rating
- 4.9/5
- Reviews
- 8
- Age
- 5mo ago
Trending
90-day click momentum
Cute Smiley Hanging Sponge Holder with Drainage 3D Printed Sponge Holder Funny Sponges Stand for for Scrub Daddy Holders Kitchen Sink Accessories Organizer Storage Utility Declutter Gadgets (A)
- Price
- £4.71
- Rating
- 3.4/5
- Reviews
- 4
- Age
- 6mo ago
Scrub Sponge Holder for Kitchen Sink Smiley Face Sponge Holder with Strong Suction Cup Durable Plastic Scrub Caddy for Round Sponges Space-Saving Sink Organizer for Daddy and Mommy Sponges White
- Price
- £3.56
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 3mo ago
Cesujowaz Cute Hanging Sponge Holder with Drainage Peeing Scrub Sponge Holder for Kitchen Sink Funny Sponge Stand 3D Printed Countertop Kitchen Sink Caddy (Black/White) (Black Round)
- Price
- £7.80
- Rating
- 3.5/5
- Reviews
- 2
- Age
- 4mo ago
Cesujowaz Cute Hanging Sponge Holder with Drainage Peeing Scrub Sponge Holder for Kitchen Sink Funny Sponge Stand 3D Printed Countertop Kitchen Sink Caddy (Black/White) (White Round)
- Price
- £7.57
- Rating
- 3.5/5
- Reviews
- 2
- Age
- 4mo ago
Sponge Holder 2pcs Stainless Steel Smiley Face Sponge Holder for Kitchen Sink Sink Sponge Holder Compatible with Scrub Daddy
- Price
- £11.16
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago
Newest
by launch dateScrub Sponge Holder for Kitchen Sink Smiley Face Sponge Holder with Strong Suction Cup Durable Plastic Scrub Caddy for Round Sponges Space-Saving Sink Organizer for Daddy and Mommy Sponges White
- Price
- £3.56
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 3mo ago
Cesujowaz Cute Hanging Sponge Holder with Drainage Peeing Scrub Sponge Holder for Kitchen Sink Funny Sponge Stand 3D Printed Countertop Kitchen Sink Caddy (Black/White) (Black Round)
- Price
- £7.80
- Rating
- 3.5/5
- Reviews
- 2
- Age
- 4mo ago
Cesujowaz Cute Hanging Sponge Holder with Drainage Peeing Scrub Sponge Holder for Kitchen Sink Funny Sponge Stand 3D Printed Countertop Kitchen Sink Caddy (Black/White) (White Round)
- Price
- £7.57
- Rating
- 3.5/5
- Reviews
- 2
- Age
- 4mo ago
Funny Hanging Sponge Holder with a Smiley Sponge 3D Printed Sponge Holder with Drainage Cute 3D Printed Sponge Stand for Kitchen Sink Scrub Daddy Holder Keeps Sponge Dry & Smiling (Black)
- Price
- £7.45
- Rating
- 4.9/5
- Reviews
- 8
- Age
- 5mo ago
3D Printed Funny Sponge Holder with Drainage Hole Universal Fast Drying Holder for kitchen sponge holder Keeps Kitchen Bathroom Sink Countertops Dry and Organized Cute Smiley Design with Drain Outlet
- Price
- £4.50
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 5mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.
Brands
11 rising
Sellers
24
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
14%
- Scrub Daddy47%
- Toumett13%
- Solvio7%
- CavspkArt7%
- Cesujowaz7%
- lunule5%
- Open — no brand owns it (5 brands, 14%)
Demand
Scrub Daddy Holder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 2.5×
Search terms
Top Scrub Daddy Holder search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- scrub daddy holder44K/yr
- scrub daddy caddy6K/yr
- scrub mommy holder4K/yr
- scrub daddy holder for sink5K/yr
- daddy caddy3K/yr
Reviews and returns
What reviews say buyers love and hate about Scrub Daddy Holder
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Suction Cup Does Not work well
however the suction cup could not stick in any surface
the suction cup on the back is not good enough to stick it to the surface walls or cupboards
The sucker just will not adhere to the sink, or tile
My only criticism is that there are only 2 colours available
It's made of plastic
Only small downside is that its fairly basic for the price
Love
pretty much as youd expect
Is as shown
Works all the same
Cleans dishes well
its easy to clean when needed
it makes dish washing so much easier
Fits my scrub daddy
The pad fits well
The sponge fits perfectly
Great addition to the kitchen
Exactly what it says it is, good quality
Well made
Its really convenient to use
is easy to take off
made it easier
Return
0.3% Return rate 16% Fixable by listing
The sucker just will not adhere to the sink, or tile
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Scrub Daddy Holder questions
Answered from the same tracked data.