Is scrub daddy holder profitable to sell on Amazon United Kingdom?

The niche generates £21K/yr across 14 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -49.8%. Flapen's verdict: Skip it (35/100).

How competitive is the scrub daddy holder niche?

11 brands and 24 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 81% of demand.

What do buyers complain about in scrub daddy holder?

Top complaints mined from reviews: Suction, Adhesion/Stickiness, Color. The return rate is 0.3%.

When does demand for scrub daddy holder peak?

Demand peaks in Jan–Feb; the busiest month runs 2.5× the quietest.

What does it cost to enter the scrub daddy holder niche?

Listings span £3.56–£11.16; the average listing price is £6.54 (sweet spot $15–$100). The average incumbent carries 2,387 reviews — the moat a new listing must climb.

scrub daddy holder

Skip it

Soft demand (-49.8% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Conversion

Good5.3%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,387.43

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Competition

Bad73%

top-5 click share — a locked-up shelf

Avg price

Bad£6.54

avg listing price — sweet spot $15–$100

Market size

Bad£21K

£21K/yr · 61K searches

Growth

Bad-49.8%

90-day search growth — must beat 0% to launch

Price range

Bad£3.56–£11.16

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, scrub daddy holder is a £21K/yr Amazon United Kingdom market (61K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 35/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

scrub daddy holder market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: £20K–£26K; units × avg price
Conversion rate: 5.3%
Avg BSR: #359
Page quality: 0%
Prime: 93%
Sponsored: 93%
Out of stock: 20.8%
Avg brand age: 23 months
Avg seller age: 203 days

Competition & brand share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 rising

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

14%

Scrub Daddy47%
Toumett13%
Solvio7%
CavspkArt7%
Cesujowaz7%
lunule5%
Open — no brand owns it (5 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 84 weeks — -49.8% search growth over the last 90 days.

Peak months: Jan, Feb · busiest ÷ quietest = 2.5×

Open Trend

Top scrub daddy holder search terms

scrub daddy holder44K/yr -45.1%4.5% conv.
scrub daddy caddy6K/yr -69.0%4.2% conv.
scrub mommy holder4K/yr -25.0%4.6% conv.
scrub daddy holder for sink5K/yr -72.4%7.0% conv.
daddy caddy3K/yr -38.9%4.6% conv.

All search terms

Top scrub daddy holder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Scrub Daddy Holder for Sink - Scrub Daddy Caddy Dish Sponge & Cleaning Organiser Quick Dry Kitchen Accessory Bathroom Organiser Washing Accessories Under Sink Sponge Holder 2 Pack

Scrub Daddy£9.764.7★15,900 rev

Daddy Caddy Smart Storage for Smile Face Sponges

Scrub Daddy£5.414.7★15,900 rev

Scrub Sponge Holder for Daddy Mommy Smiley Face Sponge Holder for Kitchen Sink Daddy Caddy Suction Cup Scrub Holder Strong Suction Easy To Install Designed for Round Daddy Mommy Sponges for Cleaning

Toumett£6.174.3★10 rev

Scrub Sponge Holder for Kitchen Sink Smiley Face Sponge Holder with Strong Suction Cup Durable Plastic Scrub Caddy for Round Sponges Space-Saving Sink Organizer for Daddy and Mommy Sponges White

Solvio£3.564.0★2 rev

Funny Hanging Sponge Holder with a Smiley Sponge 3D Printed Sponge Holder with Drainage Cute 3D Printed Sponge Stand for Kitchen Sink Scrub Daddy Holder Keeps Sponge Dry & Smiling (Black)

CavspkArt£7.454.9★8 rev

Newest

by launch date

Scrub Sponge Holder for Kitchen Sink Smiley Face Sponge Holder with Strong Suction Cup Durable Plastic Scrub Caddy for Round Sponges Space-Saving Sink Organizer for Daddy and Mommy Sponges White

Solvio£3.562 rev

3mo ago

Cesujowaz Cute Hanging Sponge Holder with Drainage Peeing Scrub Sponge Holder for Kitchen Sink Funny Sponge Stand 3D Printed Countertop Kitchen Sink Caddy (Black/White) (Black Round)

Cesujowaz£7.802 rev

4mo ago

Cesujowaz Cute Hanging Sponge Holder with Drainage Peeing Scrub Sponge Holder for Kitchen Sink Funny Sponge Stand 3D Printed Countertop Kitchen Sink Caddy (Black/White) (White Round)

Cesujowaz£7.572 rev

4mo ago

Funny Hanging Sponge Holder with a Smiley Sponge 3D Printed Sponge Holder with Drainage Cute 3D Printed Sponge Stand for Kitchen Sink Scrub Daddy Holder Keeps Sponge Dry & Smiling (Black)

CavspkArt£7.458 rev

5mo ago

3D Printed Funny Sponge Holder with Drainage Hole Universal Fast Drying Holder for kitchen sponge holder Keeps Kitchen Bathroom Sink Countertops Dry and Organized Cute Smiley Design with Drain Outlet

lunule£4.505 rev

5mo ago

What buyers say about scrub daddy holder

What buyers praise and complain about, mined from review topics.

What buyers love

Advertised Vs Actual Product13%

“pretty much as youd expect”

Ease Of Cleaning12%

“Cleans dishes well”

Size-Overall12%

“Fits my scrub daddy”

Quality-Overall10%

“Great addition to the kitchen”

Ease Of Use10%

“Its really convenient to use”

Leak-Proof6%

“snapped my last one great value for money doesnt leak like some on the market”

Durability5%

“Durable and stable”

Suction4%

“The suction cup attaches easily”

Value For Money4%

“Its definitely value for money”

Fun/Entertainment Experience3%

“Bit of fun in the bathroom”

What buyers complain about

Suction40%

“Suction Cup Does Not work well”

Adhesion/Stickiness7%

“The sucker just will not adhere to the sink, or tile”

Color7%

“My only criticism is that there are only 2 colours available”

Material Quality7%

“It's made of plastic”

Value For Money5%

“Only small downside is that its fairly basic for the price”

Top return reasons

Adhesion/Stickiness44%

Size-Overall11%

Leak-Proof10%

Functionality-Overall8%

Add-Ons/Attachments5%

Washability3%

Advertised Vs Actual Product3%

Value For Money3%

Material Quality3%

Quality-Overall3%

Common questions

Is scrub daddy holder profitable to sell on Amazon United Kingdom?: The niche generates £21K/yr across 14 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -49.8%. Flapen's verdict: Skip it (35/100).
How competitive is the scrub daddy holder niche?: 11 brands and 24 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 81% of demand.
What do buyers complain about in scrub daddy holder?: Top complaints mined from reviews: Suction, Adhesion/Stickiness, Color. The return rate is 0.3%.
When does demand for scrub daddy holder peak?: Demand peaks in Jan–Feb; the busiest month runs 2.5× the quietest.
What does it cost to enter the scrub daddy holder niche?: Listings span £3.56–£11.16; the average listing price is £6.54 (sweet spot $15–$100). The average incumbent carries 2,387 reviews — the moat a new listing must climb.