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Scrub Daddy Holder

soft demand (-49.8% this quarter) — Scrub Daddy Holder doesn't clear our bar today.

Flapen Score

35
Skip it
Market size 5Growth 0Conversion 61Competition 23Returns 99Price range 0Avg price 18Brand share 39Review moat 41Quality gap 80
This niche Category average

Is Scrub Daddy Holder profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Scrub Daddy Holder is a £21K/yr Amazon United Kingdom market (61K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 35/100.

Scrub Daddy Holder: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -49.8% over the last 90 days and 5.3% of searches end in a purchase.

£21K

revenue / yr

Units sold / yr4K
Search volume / yr-49.8%61K
Conversion rate5.3%
Avg price£6.54

Who owns the niche?

The top 5 brands hold 81% of demand, so 19% of the market is open.

19%

open market share

Brands · sellers11 · 24
Top-5 product click share73%
Open market19%
Avg brand age23 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 14 products

Sponsored placement93%
New entrants (1y)8· 0 succeeded
Avg rating4.2★
Avg reviews2,387

Top Scrub Daddy Holder products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

£0£2K£4K£6K£9K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11 rising

Sellers

24

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

14%

  • Scrub Daddy47%
  • Toumett13%
  • Solvio7%
  • CavspkArt7%
  • Cesujowaz7%
  • lunule5%
  • Open — no brand owns it (5 brands, 14%)

Scrub Daddy Holder demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume61KCVR5.3%Products14Brands11Top 5 Brands81%OOS Rate20.8%Rating4.2★Reviews2,387Avg BSR#359
3K2KSpike '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb · busiest ÷ quietest = 2.5×

Top Scrub Daddy Holder search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • scrub daddy holder44K/yr
  • scrub daddy caddy6K/yr
  • scrub mommy holder4K/yr
  • scrub daddy holder for sink5K/yr
  • daddy caddy3K/yr

What reviews say buyers love and hate about Scrub Daddy Holder

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews
Advertised Vs Actual Product13%

pretty much as youd expect

Ease Of Cleaning12%

Cleans dishes well

Size-Overall12%

Fits my scrub daddy

Quality-Overall10%

Great addition to the kitchen

Ease Of Use10%

Its really convenient to use

What buyers complain about

65% of reviews
Suction40%

Suction Cup Does Not work well

Adhesion/Stickiness7%

The sucker just will not adhere to the sink, or tile

Color7%

My only criticism is that there are only 2 colours available

Material Quality7%

It's made of plastic

Value For Money5%

Only small downside is that its fairly basic for the price

Scrub Daddy Holder return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

16%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Adhesion/Stickiness
44%
2Size-Overall
11%
3Leak-Proof
10%
4Functionality-Overall
8%
5Add-Ons/Attachments
5%

Common Scrub Daddy Holder questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Scrub Daddy Holder 35/100 on Amazon United Kingdom — Skip it. The niche generates £21K/yr across 14 tracked products. 0 of 8 products launched in the last 360 days are still selling. Search demand moved -49.8% over the last 90 days.
Search demand for Scrub Daddy Holder on Amazon United Kingdom peaks in Jan–Feb, where the busiest month runs 2.5× the quietest.