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Scratch Map

Fail

The top 5 brands take 93% of clicks, so Scratch Map is a Fail.

Flapen Score
46
46 / 100
Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51
Market size
£136K/yr144K searches / yr
90-day growth
-9.8%search demand this quarter
Competition
64%top-5 click share · 8 brands · 16 sellers

Flapen Score

Scratch Map against its category

The dotted line is the Home & Garden average. Past it, Scratch Map is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Scratch Map market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Scratch Map 144K times last year and spent an estimated £136K. The top 5 brands take 93% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

5.7% of searches ended in a purchase last week.

Shoppers searched for this 144K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £136K a year.

Searches, last 12 months
144K
Growth, 90 days vs prior 90
-9.8%
Conversion, latest week
5.7%
Market size, estimated
£136Ka year
Peak month
December6.7× the quietest month
Top search term
scratch map36K searches a year

02 · Price

A sale here is worth £16.71.

Listings sell for £16.71 on average, from £8.77 to £32.09. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £16.71 that is £4K to £8K a year per listing.

Average price
£16.71inside the $15 to $100 sweet spot
Price range
£8.77–£32.09
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #159 within Artwork. It carries 4,282 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
5.7%
Average rank
#159in Artwork
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,282per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Scratch Map products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£20K£27K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

16

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

4%

  • Maps International49%
  • Atlas & Green24%
  • Luckies8%
  • Cello7%
  • Divalis5%
  • W WANDERLUST MAPS3%
  • Open — no brand owns it (2 brands, 4%)

Demand

Scratch Map search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.7×

Search terms

Top Scratch Map search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • scratch map36K/yr
  • scratch off world map33K/yr
  • scratch map world22K/yr
  • world map scratch off15K/yr
  • scratch off map9K/yr
  • scratch world map7K/yr
  • world scratch map6K/yr
  • travel scratch map6K/yr
  • travel map scratch off5K/yr
  • scratch off map of the world4K/yr

Reviews and returns

What reviews say buyers love and hate about Scratch Map

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money15%−0.12

It is more expensive than other scratch off maps to buy

Not Worth Cost

this is a little pricey for what is

Size-Overall13%−0.08

It's a large size

Too small

Smaller than expected

Scratch Resistance12%−0.07

Quite difficult to scratch locations out

The top coat scratches off easily showing the colourful country underneath

Extra large scratch off world map

Ease Of Cleaning5%+0.32

It does get a bit messy with all the glitter-like bits that are scratched off

Functionality-Overall5%−0.04

and have yet to make any work consistently well

Love

Quality-Overall32%+2.24

The map itself feels like good quality

It feels well made

Good quality

Design-Overall7%+0.51

gold design is fantastic

its so well laid out

still very elegant

Print Quality6%+0.45

The map appears very well made with crisp, clear printing

Great print quality

The print quality is good

Scratch Resistance6%−0.07

it would not scratch off

Excellent Scratch off maps

The scratching surface works as expected, and the large size makes it easy to see different countries and regions

Fun/Entertainment Experience5%+0.09

Elegant fun

fun

A Vibrant, Interactive Chronicle of Your Global Adventures

Return

1.1% Return rate 50% Fixable by listing

Size-Overall39%▅▃█▅▇▆

It's a large size

Too small

Smaller than expected

Scratch Resistance25%▂▆▄█▃▆

Quite difficult to scratch locations out

The top coat scratches off easily showing the colourful country underneath

Extra large scratch off world map

Gifting Purpose7%█▁▁▁█▁
Color4%▅▁▁▅▁█

its a pity there arent more coloured pins to pinpoint specific areas

Functionality-Overall3%▅▁▁▁▁█

and have yet to make any work consistently well

FAQ

Common Scratch Map questions

Answered from the same tracked data.