scratch map
Skip itBrand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great£16.71avg listing price — sweet spot $15–$100
Price range
Good£8.77–£32.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Market size
Okay£136K£136K/yr · 144K searches
Review moat
Bad4,281.6avg incumbent reviews — the moat a new listing must climb
Growth
Bad-9.8%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, scratch map is a £136K/yr Amazon United Kingdom market (144K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
scratch map market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- £100K–£134K
- units × avg price
- Conversion rate
- 5.7%
- Avg BSR
- #159
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 5.7%
- Avg brand age
- 65 months
- Avg seller age
- 189 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
8 flat
Sellers
16
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
4%
- Maps International49%
- Atlas & Green24%
- Luckies8%
- Cello7%
- Divalis5%
- W WANDERLUST MAPS3%
- Open — no brand owns it (2 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.8% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 6.7×
Top scratch map search terms
- scratch map36K/yr
- scratch off world map33K/yr
- scratch map world22K/yr
- world map scratch off15K/yr
- scratch off map9K/yr
- scratch world map7K/yr
- world scratch map6K/yr
- travel scratch map6K/yr
- travel map scratch off5K/yr
- scratch off map of the world4K/yr
Top scratch map products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Scratch The World Travel Map - Vibrant Colours - With Flags Of The World Panel - X-Large - 84 x 59 cm - Maps International - 60 Years + of Map Making
Maps International£17.334.5★9,551 rev
Scratch The World Travel Map - Scratch Off World Map Poster with Gift Tube - X-Large - 84 x 59 cm - Maps International - 50 Years + of Map Making
Maps International£16.734.5★9,551 rev
Scratch The World Travel Map - 59 (w) x 42 (h) cm - Maps International - 50 Years + of map Making - Most Detailed Map Gift - Updated 2025
Maps International£14.794.5★9,551 rev
Atlas & Green Scratch Off World Map with all U.S States. Large 27.5 x 16.5 Travel Poster. Places Ive Been World Poster Scratch Off Map. World Travel Poster with Accessories and Gift Tube
Atlas & Green£15.394.4★37 rev
Luckies Scratch Map | Scratch Off World Map | World Travel Maps Frame | Countries Visited Maps | Scratchable Poster with Tube | Detailed Europe & US States Poster | Scratchable Wall Pin Board Regular
Luckies£11.444.5★2,135 rev
Newest
by launch date
Extra Large Scratch Off World Map XL Scratchable World Map Poster with Premium Detailing Easy-to-Frame Travel Map Ultimate Gift for Travelers Complete Accessory Set Included
Divalis£32.0940 rev
Scratch The World Travel Map - Vibrant Colours - With Flags Of The World Panel - X-Large - 84 x 59 cm - Maps International - 60 Years + of Map Making
Maps International£17.339,551 rev
Atlas & Green Scratch Off World Map with all U.S States. Large 27.5 x 16.5 Travel Poster. Places Ive Been World Poster Scratch Off Map. World Travel Poster with Accessories and Gift Tube
Atlas & Green£15.3937 rev
Gleneagles Scratch Off World Map Travel Tracker Poster Large Black Gold Map of the World with Scratch-Off Countries Chip Adventure Map for Travellers A1/2 Size Gift for Men & Women Bucket List
Cello£8.7745 rev
Atlas & Green Scratch Off World Map All US States Large A2 70cm x 42cm Travel Map. Places Ive been World Poster Scratch Off World Map. Accessories & Gift Tube Black & Brown
Atlas & Green£13.801,058 rev
Trending
90-day click momentumExtra Large Scratch Off World Map XL Scratchable World Map Poster with Premium Detailing Easy-to-Frame Travel Map Ultimate Gift for Travelers Complete Accessory Set Included
Divalis£32.094.6★
Luckies Scratch Map | Scratch Off World Map | World Travel Maps Frame | Countries Visited Maps | Scratchable Poster with Tube | Detailed Europe & US States Poster | Scratchable Wall Pin Board Regular
Luckies£11.444.5★
Scratch The World Travel Map - Vibrant Colours - With Flags Of The World Panel - X-Large - 84 x 59 cm - Maps International - 60 Years + of Map Making
Maps International£17.334.5★
Atlas & Green Scratch Off World Map with all U.S States. Large 27.5 x 16.5 Travel Poster. Places Ive Been World Poster Scratch Off Map. World Travel Poster with Accessories and Gift Tube
Atlas & Green£15.394.4★
Scratch off World Map for Travellers 42.3x30cm A3 Tray Size Mini Portable Travel Map Black & Golden Foil with Gift Tube Travel Tracker Wall Art Poster Travel Gifts
crayfomo£9.052.9★
What buyers say about scratch map
What buyers praise and complain about, mined from review topics.What buyers love
“The map itself feels like good quality”
“gold design is fantastic”
“The map appears very well made with crisp, clear printing”
“it would not scratch off”
“Elegant fun”
“Even better than expected”
“They quality of the paper is good”
“It's overall a really good option for anyone who loves to travel”
“really good colours”
“Great travel gift”
What buyers complain about
“It is more expensive than other scratch off maps to buy”
“It's a large size”
“Quite difficult to scratch locations out”
“It does get a bit messy with all the glitter-like bits that are scratched off”
“and have yet to make any work consistently well”
“Map dried up”
“Should have read the description better”
“Poor quality”
“its a pity there arent more coloured pins to pinpoint specific areas”
“Poor quality, not clear when stretching off countries, does not look good”
Top return reasons
Common questions
- Is scratch map profitable to sell on Amazon United Kingdom?
- The niche generates £136K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -9.8%. Flapen's verdict: Skip it (46/100).
- How competitive is the scratch map niche?
- 8 brands and 16 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in scratch map?
- Top complaints mined from reviews: Value For Money, Size-Overall, Scratch Resistance. The return rate is 1.1%.
- When does demand for scratch map peak?
- Demand peaks in Nov–Dec; the busiest month runs 6.7× the quietest.
- What does it cost to enter the scratch map niche?
- Listings span £8.77–£32.09; the average listing price is £16.71 (sweet spot $15–$100). The average incumbent carries 4,282 reviews — the moat a new listing must climb.