Scratch Map
brand-locked demand (top 5 brands take 93% of clicks) — Scratch Map doesn't clear our bar today.
Flapen Score
Is Scratch Map profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Scratch Map is a £136K/yr Amazon United Kingdom market (144K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.
Scratch Map: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -9.8% over the last 90 days and 5.7% of searches end in a purchase.
£136K
revenue / yr
Who owns the niche?
The top 5 brands hold 93% of demand, so 7% of the market is open.
7%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 15 products
Top Scratch Map products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Scratch The World Travel Map - Vibrant Colours - With Flags Of The World Panel - X-Large - 84 x 59 cm - Maps International - 60 Years + of Map Making
- Price
- £17.33
- Rating
- 4.5/5
- Reviews
- 9,551
- Age
- 1y ago
Scratch The World Travel Map - Scratch Off World Map Poster with Gift Tube - X-Large - 84 x 59 cm - Maps International - 50 Years + of Map Making
- Price
- £16.73
- Rating
- 4.5/5
- Reviews
- 9,551
- Age
- 11y ago
Scratch The World Travel Map - 59 (w) x 42 (h) cm - Maps International - 50 Years + of map Making - Most Detailed Map Gift - Updated 2025
- Price
- £14.79
- Rating
- 4.5/5
- Reviews
- 9,551
- Age
- 2y ago
Atlas & Green Scratch Off World Map with all U.S States. Large 27.5 x 16.5 Travel Poster. Places Ive Been World Poster Scratch Off Map. World Travel Poster with Accessories and Gift Tube
- Price
- £15.39
- Rating
- 4.4/5
- Reviews
- 37
- Age
- 1y ago
Luckies Scratch Map | Scratch Off World Map | World Travel Maps Frame | Countries Visited Maps | Scratchable Poster with Tube | Detailed Europe & US States Poster | Scratchable Wall Pin Board Regular
- Price
- £11.44
- Rating
- 4.5/5
- Reviews
- 2,135
- Age
- 14y ago
Trending
90-day click momentum
Extra Large Scratch Off World Map XL Scratchable World Map Poster with Premium Detailing Easy-to-Frame Travel Map Ultimate Gift for Travelers Complete Accessory Set Included
- Price
- £32.09
- Rating
- 4.6/5
- Reviews
- 40
- Age
- 5mo ago
Luckies Scratch Map | Scratch Off World Map | World Travel Maps Frame | Countries Visited Maps | Scratchable Poster with Tube | Detailed Europe & US States Poster | Scratchable Wall Pin Board Regular
- Price
- £11.44
- Rating
- 4.5/5
- Reviews
- 2,135
- Age
- 14y ago
Scratch The World Travel Map - Vibrant Colours - With Flags Of The World Panel - X-Large - 84 x 59 cm - Maps International - 60 Years + of Map Making
- Price
- £17.33
- Rating
- 4.5/5
- Reviews
- 9,551
- Age
- 1y ago
Atlas & Green Scratch Off World Map with all U.S States. Large 27.5 x 16.5 Travel Poster. Places Ive Been World Poster Scratch Off Map. World Travel Poster with Accessories and Gift Tube
- Price
- £15.39
- Rating
- 4.4/5
- Reviews
- 37
- Age
- 1y ago
Scratch off World Map for Travellers 42.3x30cm A3 Tray Size Mini Portable Travel Map Black & Golden Foil with Gift Tube Travel Tracker Wall Art Poster Travel Gifts
- Price
- £9.05
- Rating
- 2.9/5
- Reviews
- 10
- Age
- 1y ago
Newest
by launch dateExtra Large Scratch Off World Map XL Scratchable World Map Poster with Premium Detailing Easy-to-Frame Travel Map Ultimate Gift for Travelers Complete Accessory Set Included
- Price
- £32.09
- Rating
- 4.6/5
- Reviews
- 40
- Age
- 5mo ago
Scratch The World Travel Map - Vibrant Colours - With Flags Of The World Panel - X-Large - 84 x 59 cm - Maps International - 60 Years + of Map Making
- Price
- £17.33
- Rating
- 4.5/5
- Reviews
- 9,551
- Age
- 1y ago
Atlas & Green Scratch Off World Map with all U.S States. Large 27.5 x 16.5 Travel Poster. Places Ive Been World Poster Scratch Off Map. World Travel Poster with Accessories and Gift Tube
- Price
- £15.39
- Rating
- 4.4/5
- Reviews
- 37
- Age
- 1y ago
Gleneagles Scratch Off World Map Travel Tracker Poster Large Black Gold Map of the World with Scratch-Off Countries Chip Adventure Map for Travellers A1/2 Size Gift for Men & Women Bucket List
- Price
- £8.77
- Rating
- 4.2/5
- Reviews
- 45
- Age
- 1y ago
Atlas & Green Scratch Off World Map All US States Large A2 70cm x 42cm Travel Map. Places Ive been World Poster Scratch Off World Map. Accessories & Gift Tube Black & Brown
- Price
- £13.80
- Rating
- 4.5/5
- Reviews
- 1,058
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
Brands
8 flat
Sellers
16
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
4%
- Maps International49%
- Atlas & Green24%
- Luckies8%
- Cello7%
- Divalis5%
- W WANDERLUST MAPS3%
- Open — no brand owns it (2 brands, 4%)
Scratch Map demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 6.7×
Top Scratch Map search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- scratch map36K/yr
- scratch off world map33K/yr
- scratch map world22K/yr
- world map scratch off15K/yr
- scratch off map9K/yr
- scratch world map7K/yr
- world scratch map6K/yr
- travel scratch map6K/yr
- travel map scratch off5K/yr
- scratch off map of the world4K/yr
What reviews say buyers love and hate about Scratch Map
What buyers mention most, as a share of all reviews.
What buyers love
76% of reviews“The map itself feels like good quality”
“gold design is fantastic”
“The map appears very well made with crisp, clear printing”
“it would not scratch off”
“Elegant fun”
What buyers complain about
69% of reviews“It is more expensive than other scratch off maps to buy”
“It's a large size”
“Quite difficult to scratch locations out”
“It does get a bit messy with all the glitter-like bits that are scratched off”
“and have yet to make any work consistently well”
Scratch Map return rate & reasons
Why buyers send it back, as a share of all return requests.
1.1%
Return rate
50%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Scratch Map questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
