Is scrapbook paper profitable to sell on Amazon United Kingdom?

The niche generates £104K/yr across 88 tracked products. 0 of 46 products launched in the last 360 days are still selling. 90-day search growth is -21.3%. Flapen's verdict: Worth a look (52/100).

How competitive is the scrapbook paper niche?

64 brands and 81 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 33% of demand.

What do buyers complain about in scrapbook paper?

Top complaints mined from reviews: Size-Overall, Thickness, Color. The return rate is 0.6%.

What does it cost to enter the scrapbook paper niche?

Listings span £0.76–£14.05; the average listing price is £6.28 (sweet spot $15–$100). The average incumbent carries 564 reviews — the moat a new listing must climb.

scrapbook paper

Worth a look

Shows low returns (0.6%), but prices mostly outside the sweet spot ($0.76–$14.05) keeps it on the watch list.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Brand share

Incredible33%

top-5 brand share — no brand owns this niche

Competition

Great23%

top-5 click share — an open shelf

Review moat

Good564.2

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Market size

Okay£104K

£104K/yr · 583K searches

Avg price

Bad£6.28

avg listing price — sweet spot $15–$100

Growth

Bad-21.3%

90-day search growth — must beat 0% to launch

Price range

Bad£0.76–£14.05

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, scrapbook paper is a £104K/yr Amazon United Kingdom market (583K searches/yr). The top 5 brands hold 33% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

scrapbook paper market data

Units sold / yr: 13K–15K; avg 100–250/product
Revenue / yr: £79K–£94K; units × avg price
Conversion rate: 2.8%
Avg BSR: #163
Page quality: 0%
Prime: 98%
Sponsored: 85%
Out of stock: 10.0%
Avg brand age: 27 months
Avg seller age: 186 days

Competition & brand share

Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.

Brands

64 falling

Sellers

Top-5 brand share

33%

Top 20: 68%

Top-5 click share

23%

Top 20: 53%

Open market

63%

KAMJUNTAR8%
BLMHTWO7%
DiiWmme7%
bomichi6%
QYLPZ5%
MIATTCLD4%

Demand

Weekly Amazon search volume, last 33 weeks — -21.3% search growth over the last 90 days.

Open Trend

Top scrapbook paper search terms

scrapbook paper182K/yr -19.3%1.1% conv.
decoupage paper sheets75K/yr -28.2%0.9% conv.
craft paper84K/yr -30.8%2.7% conv.
decoupage paper56K/yr -14.3%0.7% conv.
patterned paper31K/yr -5.6%1.8% conv.
scrapbooking paper26K/yr -20.1%1.3% conv.
patterned card15K/yr -22.4%2.2% conv.
scrap book paper13K/yr -9.9%1.5% conv.
12x12 scrapbook paper11K/yr -20.3%0.4% conv.
collage paper12K/yr -24.6%1.2% conv.

All search terms

Top scrapbook paper products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BLMHTWO 500 Pieces Scrapbook Paper Scrapbooking Supplies Decoupage Paper Kit for Crafts DIY Room Decorating Background Making Magazine Clipping

BLMHTWO£8.314.3★57 rev

Scrapbook Paper 24 Sheets 4.1x5.8 Inch Vintage Stripe Style Scrapbook Supplies Single-Sided Vivid Origami Decoupage Paper for DIY Crafts Card Making Art Journaling (Vintage Stripe)

bomichi£5.353.8★16 rev

Scrapbook Paper 4 Packs Vintage Pattern Paper for Decoupage Papers Sheet Card Making Journaling Gift Wrapping | Scrapbook Accessories for Craft Album Collage

QYLPZ£7.004.6★79 rev

24 Sheets 6x6 In/15.2*15.2cm Scrapbook Paper Double Sided Patterned Paper Pad 160GSM Cardstock for Scrapbook Junk Journal Card Making Decoupage Collage - Unique Vintage Designs Acid Free

LIPENS£3.554.6★3 rev

500 Sheets Scrapbook Paper - 55x83mm DIY Scrapbooking Supplies Aesthetic Stationery Sheet Patterned Decoupage Paper Sheets for Journaling Decorative Junk Bullet Craft Kit

TW1TGOFT£7.960.0★0 rev

Newest

by launch date

24 Sheets 6x6 In/15.2*15.2cm Scrapbook Paper Double Sided Patterned Paper Pad 160GSM Cardstock for Scrapbook Junk Journal Card Making Decoupage Collage - Unique Vintage Designs Acid Free

LIPENS£3.553 rev

3mo ago

Decoupage Paper Sheets 24 Pcs Decoupage Paper for Craft Enthusiasts

Kdkoeo£4.506 rev

4mo ago

HAUTOCO 24 Sheets Scrapbook Paper 12 x 12 Double-Sided Scrapbooking Cardstock Vintage Floral Pattern Decorative Paper for Junk Journal Supplies Decoupage Card Making DIY Crafts & Photo Album

HAUTOCO£11.5337 rev

4mo ago

Scrapbook Paper 160 Sheets 10 Color Textured Papers Handmade Mesh Fabric Assorted Set Junk Journaling Supplies Decoupage Papers for DIY Card Making Supplies Gift Wrap Decoration 4.7 x 6.69 Inch

KAMJUNTAR£12.7713 rev

5mo ago

160 Sheets Scrapbook Paper Textured Handmade Scrapbooking Junk Journaling Supplies Mesh Fabric Mix Decoupage Paper for Card Making Gift WhappingJunk Journal 10 Color 4.72 x 3.14 Inch

KAMJUNTAR£11.378 rev

5mo ago

What buyers say about scrapbook paper

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“Excellent product”

Paper Quality18%

“Lovely paper”

Color14%

“The colours are vibrant”

Value For Money12%

“Value for money”

Advertised Vs Actual Product5%

“As described”

Design-Overall4%

“Look to be pretty designs”

Paper Brightness2%

“Gorgeous paper”

Thickness2%

“the cover is thick”

Size-Overall1%

“A good size”

Ease Of Use1%

“Easy to use”

What buyers complain about

Size-Overall17%

“The sheets are smaller than I expected”

Thickness11%

“Thin paper”

Color8%

“they are much darker”

Paper Quality8%

“The paper itself feels quite thin”

Value For Money7%

“this is a little pricey”

Quality-Overall3%

“Cheap”

Advertised Vs Actual Product3%

“the title is wrong”

Paper Brightness2%

“not as bright as I had expected”

Strength2%

“not that sturdy”

Cutting/Trimming2%

“doesnt cut despite changing blade”

Top return reasons

Size-Overall71%

Paper Quality5%

Color4%

Quality-Overall3%

Advertised Vs Actual Product3%

Value For Money3%

Thin2%