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Scrapbook Paper

Scrapbook Paper shows low returns (0.6%), but prices mostly outside the sweet spot ($0.76–$14.05) keeps it on the watch list.

Flapen Score

52
Worth a look
Market size 26Growth 14Conversion 36Competition 92Returns 97Price range 0Avg price 17Brand share 96Review moat 73Quality gap 48
This niche Category average

Is Scrapbook Paper profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Scrapbook Paper is a £104K/yr Amazon United Kingdom market (583K searches/yr). The top 5 brands hold 33% of demand. Verdict: Worth a look — 52/100.

Scrapbook Paper: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -21.3% over the last 90 days and 2.8% of searches end in a purchase.

£104K

revenue / yr

Units sold / yr15K
Search volume / yr-21.3%583K
Conversion rate2.8%
Avg price£6.28

Who owns the niche?

The top 5 brands hold 33% of demand, so 67% of the market is open.

67%

open market share

Brands · sellers64 · 81
Top-5 product click share23%
Open market67%
Avg brand age27 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 88 products

Sponsored placement85%
New entrants (1y)46· 0 succeeded
Avg rating4.5★
Avg reviews564

Top Scrapbook Paper products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.

£0£2K£4K£6K£8K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

64 falling

Sellers

81

Top-5 brand share

33%

Top 20: 68%

Top-5 click share

23%

Top 20: 53%

Open market

63%

  • KAMJUNTAR8%
  • BLMHTWO7%
  • DiiWmme7%
  • bomichi6%
  • QYLPZ5%
  • MIATTCLD4%

Scrapbook Paper demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume583KCVR2.8%Products88Brands64Top 5 Brands33%OOS Rate10.0%Rating4.5★Reviews564Avg BSR#163
10K6KSpike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jul '26

Top Scrapbook Paper search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • scrapbook paper182K/yr
  • decoupage paper sheets75K/yr
  • craft paper84K/yr
  • decoupage paper56K/yr
  • patterned paper31K/yr
  • scrapbooking paper26K/yr
  • patterned card15K/yr
  • scrap book paper13K/yr
  • 12x12 scrapbook paper11K/yr
  • collage paper12K/yr

What reviews say buyers love and hate about Scrapbook Paper

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Quality-Overall22%

Excellent product

Paper Quality18%

Lovely paper

Color14%

The colours are vibrant

Value For Money12%

Value for money

Advertised Vs Actual Product5%

As described

What buyers complain about

61% of reviews
Size-Overall17%

The sheets are smaller than I expected

Thickness11%

Thin paper

Color8%

they are much darker

Paper Quality8%

The paper itself feels quite thin

Value For Money7%

this is a little pricey

Scrapbook Paper return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

82%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
71%
2Paper Quality
5%
3Color
4%
4Quality-Overall
3%
5Advertised Vs Actual Product
3%

Common Scrapbook Paper questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Scrapbook Paper 52/100 on Amazon United Kingdom — Worth a look. The niche generates £104K/yr across 88 tracked products. 0 of 46 products launched in the last 360 days are still selling. Search demand moved -21.3% over the last 90 days.
Scrapbook Paper buyers on Amazon United Kingdom complain most about Size-Overall, Thickness, Color, the themes mined from the niche's reviews. Its return rate is 0.6%.