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Scrapbook Paper

Maybe

Returns run at only 0.6% of orders. But prices span $0.76–$14.05, mostly outside the sweet spot, so Scrapbook Paper is a Maybe.

Flapen Score
52
52 / 100
Top 44% of 5,777 Home & Garden niches · +1 vs the category median of 51
Market size
£104K/yr583K searches / yr
90-day growth
-21.3%search demand this quarter
Competition
23%top-5 click share · 64 brands · 81 sellers

Flapen Score

Scrapbook Paper against its category

The dotted line is the Home & Garden average. Past it, Scrapbook Paper is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Scrapbook Paper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Scrapbook Paper 583K times last year and spent an estimated £104K. The top 5 brands take 33% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

2.8% of searches ended in a purchase last week.

Shoppers searched for this 583K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -21.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £104K a year.

Searches, last 12 months
583K
Growth, 90 days vs prior 90
-21.3%
Conversion, latest week
2.8%
Market size, estimated
£104Ka year
Top search term
scrapbook paper182K searches a year

02 · Price

A sale here is worth £6.28.

Listings sell for £6.28 on average, from £0.76 to £14.05. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £6.28 that is £628 to £2K a year per listing.

Average price
£6.28under the $15 to $100 sweet spot
Price range
£0.76–£14.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
£628–£2K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #163 within Paper & Paper Crafts. It carries 564 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
98%
Out of stock, average day
10.0%
Average rank
#163in Paper & Paper Crafts
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
564per listing
Listings tracked
88

04 · Newcomers

Amazon counts 0 of last year's 46 launches as successful.

46 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
46
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Scrapbook Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

£0£2K£4K£6K£8K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

64 falling

Sellers

81

Top-5 brand share

33%

Top 20: 68%

Top-5 click share

23%

Top 20: 53%

Open market

63%

  • KAMJUNTAR8%
  • BLMHTWO7%
  • DiiWmme7%
  • bomichi6%
  • QYLPZ5%
  • MIATTCLD4%

Demand

Scrapbook Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '26DecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.5× · 8 of 12 months tracked

Search terms

Top Scrapbook Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • scrapbook paper182K/yr
  • decoupage paper sheets75K/yr
  • craft paper84K/yr
  • decoupage paper56K/yr
  • patterned paper31K/yr
  • scrapbooking paper26K/yr
  • patterned card15K/yr
  • scrap book paper13K/yr
  • 12x12 scrapbook paper11K/yr
  • collage paper12K/yr

Reviews and returns

What reviews say buyers love and hate about Scrapbook Paper

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall17%−0.11

The sheets are smaller than I expected

Size small

The sheets are small

Thickness11%−0.14

Thin paper

Not very thick

Thinner than expected

Color8%

they are much darker

WRONG COLOUR

Colours are not very bright

Paper Quality8%+1.21

The paper itself feels quite thin

the paper can struggle or warp a bit

which needs something closer to tissue paper

Value For Money7%+0.82

this is a little pricey

probably overpriced

I think it is way over priced

Love

Quality-Overall22%+1.50

Excellent product

A good variety

Very good quality card

Paper Quality18%+1.21

Lovely paper

They are lovely bits of paper

Beautiful paper

Color14%

The colours are vibrant

Lovely colour

Beautiful colours

Value For Money12%+0.82

Value for money

Good Value

Excellent value

Advertised Vs Actual Product5%+0.17

As described

Exactly as pictured & described

Exactly as advertised

Return

0.6% Return rate 82% Fixable by listing

Size-Overall71%▇▇██▇█

The sheets are smaller than I expected

Size small

The sheets are small

Paper Quality5%▇▃█▅▇▅

The paper itself feels quite thin

the paper can struggle or warp a bit

which needs something closer to tissue paper

Color4%▅▅▂▄▄█

they are much darker

WRONG COLOUR

Colours are not very bright

Quality-Overall3%█▄▂▂▃▂

Cheap

Underwhelming quality,

Really poor stuff

Advertised Vs Actual Product3%▇█▂█▅▄

the title is wrong

Not as described

Not as pictured

FAQ

Common Scrapbook Paper questions

Answered from the same tracked data.