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Scrapbook Kit

Fail

Shoppers spend only $32K a year here, so Scrapbook Kit is a Fail.

Flapen Score
45
45 / 100
Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 51
Market size
£32K/yr181K searches / yr
90-day growth
-10.7%search demand this quarter
Competition
35%top-5 click share · 37 brands · 61 sellers

Flapen Score

Scrapbook Kit against its category

The dotted line is the Home & Garden average. Past it, Scrapbook Kit is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Scrapbook Kit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Scrapbook Kit 181K times last year and spent an estimated £32K. The top 5 brands take 55% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

1.6% of searches ended in a purchase last week.

Shoppers searched for this 181K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.

Searches, last 12 months
181K
Growth, 90 days vs prior 90
-10.7%
Conversion, latest week
1.6%
Market size, estimated
£32Ka year
Peak month
December3.2× the quietest month
Top search term
scrapbook kit72K searches a year

02 · Price

A sale here is worth £10.72.

Listings sell for £10.72 on average, from £5.61 to £25.10. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £10.72 that is £0 to £1K a year per listing.

Average price
£10.72under the $15 to $100 sweet spot
Price range
£5.61–£25.10
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.6% of listings are out of stock. The average listing ranks #127 within Scrapbooking & Stamping. It carries 1,400 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
10.6%
Average rank
#127in Scrapbooking & Stamping
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,400per listing
Listings tracked
57

04 · Newcomers

Amazon counts 1 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
1Amazon's first-year sales bar
Average brand age
25 months

Products

Top Scrapbook Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

£0£949£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

37 rising

Sellers

61

Top-5 brand share

55%

Top 20: 90%

Top-5 click share

35%

Top 20: 73%

Open market

39%

  • Draupnir19%
  • DazSpirit14%
  • Scrap't8%
  • Bstorify7%
  • OFFIGIFT7%
  • RUNEAY6%

Demand

Scrapbook Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Scrapbook Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • scrapbook kit72K/yr
  • scrapbooking kit16K/yr
  • scrapbook set16K/yr
  • journaling kit12K/yr
  • scrap book kit10K/yr
  • journal kit13K/yr
  • journal set9K/yr
  • junk journal kit8K/yr
  • scrap book set8K/yr
  • scrapbook kit for adults6K/yr

Reviews and returns

What reviews say buyers love and hate about Scrapbook Kit

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall29%−0.13

The album is a bit smaller than I anticipated

Size small

A lot smaller than we expected

Value For Money28%−0.06

£8.99 isn't cheap

And so Im expensive

A bit pricey for what there is in the pack

Adhesion/Stickiness7%−0.04

the glue didn't stick

do seem to be completely sticky so could damage photos

Thickness5%−0.01

The pages themselves are fairly thick yet don't feel super premium

once you start putting things in it will get thicker

Advertised Vs Actual Product3%0.00

Not what I expected at all

Love

Quality-Overall25%+1.58

Good quality

Looks well made and as described

A good variety

Value For Money22%−0.06

Excellent value for money

Worth it

Good value

Gifting Purpose14%+1.38

Was a gift and much liked

Amazing gift

Birthday gift

Advertised Vs Actual Product5%0.00

Exceeded my expectations

Looks like the image

Looks exactly as in the photo

Color4%−0.05

very nice colour

Great colour, as described

the colour vibrant

Return

0.9% Return rate 91% Fixable by listing

Size-Overall84%▇▇████

The album is a bit smaller than I anticipated

Size small

A lot smaller than we expected

Quality-Overall3%█▅▆▂▂▂

Not the best

Advertised Vs Actual Product2%█▄▃▁▁▂

Not what I expected at all

Color2%▁▄▃▃█▄

WRONG COLOUR

Very disappointed about being sent the wrong colour. even worse because all the pages are pink too

Sent the wrong colour

Value For Money2%▂█▁▂▂▂

£8.99 isn't cheap

And so Im expensive

A bit pricey for what there is in the pack

FAQ

Common Scrapbook Kit questions

Answered from the same tracked data.