Is scrapbook kit profitable to sell on Amazon United Kingdom?

The niche generates £32K/yr across 57 tracked products. 1 of 13 products launched in the last 360 days are still selling. 90-day search growth is -10.7%. Flapen's verdict: Skip it (45/100).

How competitive is the scrapbook kit niche?

37 brands and 61 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 55% of demand.

What do buyers complain about in scrapbook kit?

Top complaints mined from reviews: Size-Overall, Value For Money, Adhesion/Stickiness. The return rate is 0.9%.

When does demand for scrapbook kit peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 3.2× the quietest.

What does it cost to enter the scrapbook kit niche?

Listings span £5.61–£25.10; the average listing price is £10.72 (sweet spot $15–$100). The average incumbent carries 1,400 reviews — the moat a new listing must climb.

scrapbook kit

Skip it

A small market ($32K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Competition

Great35%

top-5 click share — an open shelf

Brand share

Great55%

top-5 brand share — no brand owns this niche

Review moat

Good1,400.46

avg incumbent reviews — the moat a new listing must climb

Price range

Good£5.61–£25.10

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay£10.72

avg listing price — sweet spot $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-10.7%

90-day search growth — must beat 0% to launch

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Market size

Bad£32K

£32K/yr · 181K searches

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, scrapbook kit is a £32K/yr Amazon United Kingdom market (181K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 45/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

scrapbook kit market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: £27K–£32K; units × avg price
Conversion rate: 1.6%
Avg BSR: #127
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 10.6%
Avg brand age: 25 months
Avg seller age: 181 days

Competition & brand share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Brands

37 rising

Sellers

Top-5 brand share

55%

Top 20: 90%

Top-5 click share

35%

Top 20: 73%

Open market

39%

Draupnir19%
DazSpirit14%
Scrap't8%
Bstorify7%
OFFIGIFT7%
RUNEAY6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.7% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.2×

Open Trend

Top scrapbook kit search terms

scrapbook kit72K/yr -6.4%1.3% conv.
scrapbooking kit16K/yr -13.8%0.7% conv.
scrapbook set16K/yr -11.5%0.9% conv.
journaling kit12K/yr -13.4%0.6% conv.
scrap book kit10K/yr +7.2%1.6% conv.
journal kit13K/yr -21.1%1.1% conv.
journal set9K/yr -1.3%0.4% conv.
junk journal kit8K/yr -11.7%0.8% conv.
scrap book set8K/yr -27.3%1.1% conv.
scrapbook kit for adults6K/yr +12.0%1.4% conv.

All search terms

Top scrapbook kit products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Draupnir Aesthetic Scrapbook Kit Bullet Junk Journal Kit with Journaling/Scrapbooking Supplies A6 Grid Notebook with Graph Ruled Pages DIY Scrapbook Gift for Girl Kid - Wonderland of the Forest

Draupnir£10.544.5★3,622 rev

DazSpirit DIY Scrapbook Photo Album with Ribbon 80 Pages/40 Sheets Scrap Book Rectangle Hardcover Photo Book With 12 Marker Pens & 7 Stickers Ideal for Scrapbooking Arts Crafts and DIY Khaki

DazSpirit£11.234.7★399 rev

Scrapbook Kit - 80 Page Photo Album DIY Scrapbook - Holds 300+ Photos with Metallic Pens 150+ Stickers Glue Pen Washi Tapes Backing Paper Photo Corner Stickers (Starter Kit - 8 x 8 Inch Kraft)

Scrap't£25.104.6★74 rev

RUNEAY Scrapbook Kit 346 Pcs Scrapbooking Kit Aesthetic Vintage Junk Journal Kit with A6 Notebook Stickers Scrapbooking Supplies for Teen Girl Kid Women Adult DIY Gift

RUNEAY£8.074.6★90 rev

Bstorify Large Scrap book Photo Album (198 PCS) - 80 Pages 28 x 20 CM With 174 PCS Vintage Scrapbook Accessories Paper 10 PCS Metallic Marker 6 Stickers 120 Photo Corners & 5 Stencils (Black)

Bstorify£13.094.6★827 rev

Newest

by launch date

Scrapbook Photo Album for Sticking and Writing Personalised DIY Memory Book Kit 8.46 x 5.9 in with 60 Black Pages 9 Gel Pens and Stickers for Wedding Anniversary Baby Gift (Black DIY Kit)

YFPOPONE£7.093 rev

7mo ago

Scrapbook Kit - 80 Page Photo Album DIY Scrapbook - Holds 300+ Photos with Metallic Pens 150+ Stickers Glue Pen Washi Tapes Backing Paper Photo Corner Stickers (Starter Kit - 8 x 8 Inch Kraft)

Scrap't£25.1074 rev

9mo ago

ANBOO Vintage Scrapbooking Kit Journaling Supplies Retro Film Scrapbook Set Classic Scrapbooking Supplies Paper for DIY Junk Journal Nostalgic Aesthetic Decorative Card for Photos and Gifts 94PCS

ANBOO£5.875 rev

11mo ago

400Pcs Scrapbook Supplies kit 6 Pack of Vintage Crafts Planner Bullet Junk Journal Supplies Scrapbook Paper Card Making Supplies and Scrapbooking Supplies DIY Mixed Media Collage Card

NPCSWXQ£8.1541 rev

1y ago

PATIFEED DIY Journal Kit for Girls Scrapbook & Diary Supplies Set Girls Diary Christmas Birthday Gifts for 8 9 10 11 12 13 14 Year

PATIFEED£12.70242 rev

1y ago

What buyers say about scrapbook kit

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall25%

“Good quality”

Value For Money22%

“Excellent value for money”

Gifting Purpose14%

“Was a gift and much liked”

Advertised Vs Actual Product5%

“Exceeded my expectations”

Color4%

“very nice colour”

Collectibles4%

“Perfect for annual scrapbooks”

Size-Overall4%

“ideal size”

Design-Overall4%

“the designs are really good too”

Fun/Entertainment Experience3%

“Fun activity for girls”

Paper Quality2%

“Paper very good quality, good binding, it's got an index page and numbered pages and ribbons and a pen loop - everything you need”

What buyers complain about

Size-Overall29%

“The album is a bit smaller than I anticipated”

Value For Money28%

“£8.99 isn't cheap”

Adhesion/Stickiness7%

“the glue didn't stick”

Thickness5%

“The pages themselves are fairly thick yet don't feel super premium”

Advertised Vs Actual Product3%

“Not what I expected at all”

Quality-Overall3%

“Not the best”

Color3%

“WRONG COLOUR”

Top return reasons

Size-Overall84%

Quality-Overall3%

Advertised Vs Actual Product2%

Color2%

Value For Money2%

Gifting Purpose2%

Functionality-Overall1%

Defective Material/Parts1%

Compatibility-Overall1%

Thin1%

Common questions

Is scrapbook kit profitable to sell on Amazon United Kingdom?: The niche generates £32K/yr across 57 tracked products. 1 of 13 products launched in the last 360 days are still selling. 90-day search growth is -10.7%. Flapen's verdict: Skip it (45/100).
How competitive is the scrapbook kit niche?: 37 brands and 61 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 55% of demand.
What do buyers complain about in scrapbook kit?: Top complaints mined from reviews: Size-Overall, Value For Money, Adhesion/Stickiness. The return rate is 0.9%.
When does demand for scrapbook kit peak?: Demand peaks in Jan–Nov–Dec; the busiest month runs 3.2× the quietest.
What does it cost to enter the scrapbook kit niche?: Listings span £5.61–£25.10; the average listing price is £10.72 (sweet spot $15–$100). The average incumbent carries 1,400 reviews — the moat a new listing must climb.