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Scrapbook Kit

Fail

Shoppers spend an estimated $32K a year here, so Scrapbook Kit is a Fail.

Flapen Score
45
45 / 100
Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 51
Market size
£32K/yr181K searches / yr
90-day growth
-10.7%search demand this quarter
Competition
35%top-5 click share · 37 brands · 61 sellers

Flapen Score

Scrapbook Kit against its category

The dotted line is the Home & Garden average. Past it, Scrapbook Kit is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Scrapbook Kit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Scrapbook Kit 181K times last year and spent an estimated £32K. The top 5 brands take 55% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 181K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.

Searches, last 12 months
181K
Growth, 90 days vs prior 90
-10.7%
Conversion, latest week
1.6%
Market size, estimated
£32Ka year
Peak month
December3.2× the quietest month
Top search term
scrapbook kit72K searches a year

02 · Price

A sale here is worth £10.72.

Listings sell for £10.72 on average, from £5.61 to £25.10. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £10.72 that is £0 to £1K a year per listing.

Average price
£10.72under the $15 to $100 sweet spot
Price range
£5.61–£25.10
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.6% of listings are out of stock. The average listing ranks #127 within Scrapbooking & Stamping. It carries 1,400 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
10.6%
Average rank
#127in Scrapbooking & Stamping
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,400per listing
Listings tracked
57

04 · Newcomers

1 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
1Amazon's first-year sales bar
Average brand age
25 months

Products

Top Scrapbook Kit products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 35% of clicks, no more. An open shelf where new products get seen.

£0£949£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

37 rising

Sellers

61

Est. top-5 brand share

55%

Top 20: 90%

Est. top-5 click share

35%

Top 20: 73%

Open market

39%

  • Draupnir19%
  • DazSpirit14%
  • Scrap't8%
  • Bstorify7%
  • OFFIGIFT7%
  • RUNEAY6%

Demand

Scrapbook Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Scrapbook Kit search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • scrapbook kit72K/yr
  • scrapbooking kit16K/yr
  • scrapbook set16K/yr
  • journaling kit12K/yr
  • scrap book kit10K/yr
  • journal kit13K/yr
  • journal set9K/yr
  • junk journal kit8K/yr
  • scrap book set8K/yr
  • scrapbook kit for adults6K/yr

Reviews and returns

What reviews say buyers love and hate about Scrapbook Kit

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
29%of negative reviews mention “Size-Overall”
0.9%of orders come back
“The album is a bit smaller than I anticipated”
A buyer, on “Size-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Scrapbook Kit questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data