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Scrapbook

prices mostly outside the sweet spot ($3.36–$13.09) — Scrapbook doesn't clear our bar today.

Flapen Score

39
Skip it
Market size 57Growth 22Conversion 46Competition 21Returns 92Price range 0Avg price 21Brand share 34Review moat 33Quality gap 43
This niche Category average

Is Scrapbook profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Scrapbook is a £438K/yr Amazon United Kingdom market (1.6M searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Dec. Verdict: Skip it — 39/100.

Scrapbook: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -6.3% over the last 90 days and 3.6% of searches end in a purchase.

£438K

revenue / yr

Units sold / yr60K
Search volume / yr-6.3%1.6M
Conversion rate3.6%
Avg price£7.62

Who owns the niche?

The top 5 brands hold 85% of demand, so 15% of the market is open.

15%

open market share

Brands · sellers11 · 26
Top-5 product click share75%
Open market15%
Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 14 products

Sponsored placement93%
New entrants (1y)1· 1 succeeded
Avg rating4.5★
Avg reviews3,229

Top Scrapbook products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

£0£44K£88K£131K£175K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

26

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

12%

  • Bstorify43%
  • Ponping18%
  • DazSpirit8%
  • Remowith8%
  • SHUBEIEUMI8%
  • Hiwhy4%
  • Open — no brand owns it (5 brands, 12%)

Scrapbook demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.6MCVR3.6%Products14Brands11Top 5 Brands85%OOS Rate3.1%Rating4.5★Reviews3,229Avg BSR#17
45K35KHoliday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Top Scrapbook search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • scrapbook1.1M/yr
  • scrap book300K/yr
  • scrapbooks25K/yr
  • scrap books27K/yr
  • photo scrapbook28K/yr
  • large scrapbook26K/yr
  • scrap books for adults19K/yr
  • craft book14K/yr
  • personalised scrapbook12K/yr
  • photo book scrapbook7K/yr

What reviews say buyers love and hate about Scrapbook

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews
Quality-Overall35%

I was pleasantly surprised by the quality of the cover

Value For Money17%

Good value

Size-Overall10%

Size was accurate

Advertised Vs Actual Product10%

As advertised

Collectibles6%

The fact that its going to be a collection of my favorite memories is an amazing thing

What buyers complain about

77% of reviews
Size-Overall32%

The album is a bit smaller than I anticipated

Value For Money11%

£8.99 isn't cheap

Thickness8%

The pages themselves are fairly thick yet don't feel super premium

Adhesion/Stickiness7%

it does absob a lot of glue

Durability6%

were about to rip

Scrapbook return rate & reasons

Why buyers send it back, as a share of all return requests.

1.2%

Return rate

94%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
89%
2Quality-Overall
3%
3Advertised Vs Actual Product
2%
4Thin
1%
5Color
1%

Common Scrapbook questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Scrapbook 39/100 on Amazon United Kingdom — Skip it. The niche generates £438K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -6.3% over the last 90 days.
Search demand for Scrapbook on Amazon United Kingdom peaks in Dec, where the busiest month runs 1.8× the quietest.