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Scrapbook

Fail

Prices span $3.36–$13.09, mostly outside the sweet spot, so Scrapbook is a Fail.

Flapen Score
39
39 / 100
Ranks 4,947 of 5,777 Home & Garden niches · −12 vs the category median of 51
Market size
£438K/yr1.6M searches / yr
90-day growth
-6.3%search demand this quarter
Competition
75%top-5 click share · 11 brands · 26 sellers

Flapen Score

Scrapbook against its category

The dotted line is the Home & Garden average. Past it, Scrapbook is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Scrapbook market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Scrapbook 1.6M times last year and spent an estimated £438K. The top 5 brands take 85% of clicks. Demand peaks in Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

3.6% of searches ended in a purchase last week.

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £438K a year.

Searches, last 12 months
1.6M
Growth, 90 days vs prior 90
-6.3%
Conversion, latest week
3.6%
Market size, estimated
£438Ka year
Peak month
December1.8× the quietest month
Top search term
scrapbook1.1M searches a year

02 · Price

A sale here is worth £7.62.

Listings sell for £7.62 on average, from £3.36 to £13.09. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 3,000 to 4,000 of them. At £7.62 that is £23K to £30K a year per listing.

Average price
£7.62under the $15 to $100 sweet spot
Price range
£3.36–£13.09
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
3,000–4,000
Revenue per listing a year
£23K–£30K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #17 within Scrapbooking & Stamping. It carries 3,229 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
3.1%
Average rank
#17in Scrapbooking & Stamping
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,229per listing
Listings tracked
14

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Scrapbook products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

£0£44K£88K£131K£175K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

26

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

12%

  • Bstorify43%
  • Ponping18%
  • DazSpirit8%
  • Remowith8%
  • SHUBEIEUMI8%
  • Hiwhy4%
  • Open — no brand owns it (5 brands, 12%)

Demand

Scrapbook search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KHoliday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top Scrapbook search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • scrapbook1.1M/yr
  • scrap book300K/yr
  • scrapbooks25K/yr
  • scrap books27K/yr
  • photo scrapbook28K/yr
  • large scrapbook26K/yr
  • scrap books for adults19K/yr
  • craft book14K/yr
  • personalised scrapbook12K/yr
  • photo book scrapbook7K/yr

Reviews and returns

What reviews say buyers love and hate about Scrapbook

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall32%−0.27

The album is a bit smaller than I anticipated

Very small

Much much smaller than I expected

Value For Money11%+0.12

£8.99 isn't cheap

Not the best value for money

Not worth the money was returned

Thickness8%−0.01

The pages themselves are fairly thick yet don't feel super premium

once you start putting things in it will get thicker

looks a bit thin

Adhesion/Stickiness7%−0.02

it does absob a lot of glue

do seem to be completely sticky so could damage photos

sticky residue on front cover

Durability6%−0.01

were about to rip

Love

Quality-Overall35%+3.09

I was pleasantly surprised by the quality of the cover

Good Quality

Its a quality album

Value For Money17%+0.12

Good value

Price was reasonable

Excellent value for money

Size-Overall10%−0.27

Size was accurate

ideal size

good size to store away if required

Advertised Vs Actual Product10%+0.46

As advertised

Looks like the photo

Just what I needed

Collectibles6%+0.17

The fact that its going to be a collection of my favorite memories is an amazing thing

Great scrapbooks for all the junk I collected on my holiday

Met my expectations 😃 Lovely scrap book.

Return

1.2% Return rate 94% Fixable by listing

Size-Overall89%▇▇████

The album is a bit smaller than I anticipated

Very small

Much much smaller than I expected

Quality-Overall3%█▅▂▂▄▂

Not the best

Advertised Vs Actual Product2%▅▆█▁▁▇

Not what I expected at all

Thin1%▄▁▅▇█▃
Color1%▁█▃▆▁▅

WRONG COLOUR

Very disappointed about being sent the wrong colour. even worse because all the pages are pink too

Sent the wrong colour

FAQ

Common Scrapbook questions

Answered from the same tracked data.