scrapbook
Skip itPrices mostly outside the sweet spot ($3.36–$13.09) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Market size
Good£438K£438K/yr · 1.6M searches
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Review moat
Okay3,229.29avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.3%90-day search growth — must beat 0% to launch
Competition
Bad75%top-5 click share — a locked-up shelf
Avg price
Bad£7.62avg listing price — sweet spot $15–$100
Price range
Bad£3.36–£13.09cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, scrapbook is a £438K/yr Amazon United Kingdom market (1.6M searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Dec. Verdict: Skip it — 39/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
scrapbook market data
- Units sold / yr
- 50K–60K
- avg 3,000–4,000/product
- Revenue / yr
- £381K–£457K
- units × avg price
- Conversion rate
- 3.6%
- Avg BSR
- #17
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 3.1%
- Avg brand age
- 36 months
- Avg seller age
- 193 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
11 falling
Sellers
26
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
12%
- Bstorify43%
- Ponping18%
- DazSpirit8%
- Remowith8%
- SHUBEIEUMI8%
- Hiwhy4%
- Open — no brand owns it (5 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.3% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.8×
Top scrapbook search terms
- scrapbook1.1M/yr
- scrap book300K/yr
- scrapbooks25K/yr
- scrap books27K/yr
- photo scrapbook28K/yr
- large scrapbook26K/yr
- scrap books for adults19K/yr
- craft book14K/yr
- personalised scrapbook12K/yr
- photo book scrapbook7K/yr
Top scrapbook products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bstorify Scrapbook Photo Albums 60 Pages (21 x 21 cm) Brown Thick Kraft Paper Scrap Book Ideal for Your Scrapbooking Albums Art & Craft Projects
Bstorify£5.614.5★15,082 rev
Ponping 20.5x20.5 cm DIY Scrapbook Album 40 Pages Hardcover Kraft Paper Scrap Book Photo Albums Memory Book for Wedding and Anniversary Family
Ponping£7.374.7★96 rev
DazSpirit Photo Album Scrapbook - 80 Page DIY Memory Book with 12 Metallic Pens & 8 Photo Stickers Holds 420 Photos - Scrapbook Kit Perfect for Writing Drawing and Storing Memories(Black)
DazSpirit£12.454.8★5,997 rev
SHUBEIEUMI Scrapbook Photo Albums 60 Pages Photo Book(20.5 x 20.5 cm) Scrap book with Ribbon Closure Kraft Paper Scrap Book Ideal for Scrapbooking Albums Arts and DIY Craft (Black)
SHUBEIEUMI£5.564.6★202 rev
Bstorify Large Scrap book Photo Album (198 PCS) - 80 Pages 28 x 20 CM With 174 PCS Vintage Scrapbook Accessories Paper 10 PCS Metallic Marker 6 Stickers 120 Photo Corners & 5 Stencils (Black)
Bstorify£13.094.6★827 rev
Newest
by launch date
Hawksbill Brown Scrapbook Photo Album 60 Pages 21cmx 21cm Kraft Scrapbook Album Wedding Picture Scrap Book 180gsm Memory Book Ideal for Photos Souvenirs & Memories
Hawksbill£4.224 rev
Ponping 20.5x20.5 cm DIY Scrapbook Album 40 Pages Hardcover Kraft Paper Scrap Book Photo Albums Memory Book for Wedding and Anniversary Family
Ponping£7.3796 rev
SHUBEIEUMI Scrapbook Photo Albums 60 Pages Photo Book(20.5 x 20.5 cm) Scrap book with Ribbon Closure Kraft Paper Scrap Book Ideal for Scrapbooking Albums Arts and DIY Craft (Black)
SHUBEIEUMI£5.56202 rev
Remowith DIY Scrapbook Photo Album 20.5 x 20.5 cm Hardcover Kraft Memory Book with Blank Pages 40 Pages Wedding Photo Album for Anniversary Baby Family Travel Keepsake Black
Remowith£6.39317 rev
Remowith DIY Scrapbook Photo Album 20.5 x 20.5 cm Hardcover Kraft Memory Book with Blank Pages 40 Pages Wedding Photo Album for Anniversary Baby Family Travel Keepsake Khaki
Remowith£6.54317 rev
Trending
90-day click momentumHawksbill Brown Scrapbook Photo Album 60 Pages 21cmx 21cm Kraft Scrapbook Album Wedding Picture Scrap Book 180gsm Memory Book Ideal for Photos Souvenirs & Memories
Hawksbill£4.223.6★
Ponping 20.5x20.5 cm DIY Scrapbook Album 40 Pages Hardcover Kraft Paper Scrap Book Photo Albums Memory Book for Wedding and Anniversary Family
Ponping£7.374.7★
SHUBEIEUMI Scrapbook Photo Albums 60 Pages Photo Book(20.5 x 20.5 cm) Scrap book with Ribbon Closure Kraft Paper Scrap Book Ideal for Scrapbooking Albums Arts and DIY Craft (Black)
SHUBEIEUMI£5.564.6★
Remowith DIY Scrapbook Photo Album 20.5 x 20.5 cm Hardcover Kraft Memory Book with Blank Pages 40 Pages Wedding Photo Album for Anniversary Baby Family Travel Keepsake Khaki
Remowith£6.544.4★
Scrapbook Photo Album 20x20cm DIY Window 20 Sheets 40 Pages Beige
Hiwhy£6.064.5★
What buyers say about scrapbook
What buyers praise and complain about, mined from review topics.What buyers love
“I was pleasantly surprised by the quality of the cover”
“Good value”
“Size was accurate”
“As advertised”
“The fact that its going to be a collection of my favorite memories is an amazing thing”
“Great gift”
“loved the colour - Great value for money”
“And was durable as it was used by all the people at the party all day taking Polaroids etc”
“great for memory keeping”
“the cover is thick”
What buyers complain about
“The album is a bit smaller than I anticipated”
“£8.99 isn't cheap”
“The pages themselves are fairly thick yet don't feel super premium”
“it does absob a lot of glue”
“were about to rip”
“WRONG COLOUR”
“Not the best”
“Not what I expected at all”
“OK bit has stain”
Top return reasons
Common questions
- Is scrapbook profitable to sell on Amazon United Kingdom?
- The niche generates £438K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -6.3%. Flapen's verdict: Skip it (39/100).
- How competitive is the scrapbook niche?
- 11 brands and 26 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in scrapbook?
- Top complaints mined from reviews: Size-Overall, Value For Money, Thickness. The return rate is 1.2%.
- When does demand for scrapbook peak?
- Demand peaks in Dec; the busiest month runs 1.8× the quietest.
- What does it cost to enter the scrapbook niche?
- Listings span £3.36–£13.09; the average listing price is £7.62 (sweet spot $15–$100). The average incumbent carries 3,229 reviews — the moat a new listing must climb.