scotland flag
Worth a lookShows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible>1,000%90-day search growth — must beat 0% to launch
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Brand share
Incredible35%top-5 brand share — no brand owns this niche
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Competition
Great33%top-5 click share — an open shelf
Review moat
Good838.39avg incumbent reviews — the moat a new listing must climb
Market size
Good£319K£319K/yr · 418K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£3.01–£24.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£7.61avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, scotland flag is a £319K/yr Amazon United Kingdom market (418K searches/yr). The top 5 brands hold 35% of demand. Demand peaks in Jun. Verdict: Worth a look — 74/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
scotland flag market data
- Units sold / yr
- 30K–40K
- avg 500–750/product
- Revenue / yr
- £228K–£304K
- units × avg price
- Conversion rate
- 10.0%
- Avg BSR
- #380
- Page quality
- 0%
- Prime
- 87%
- Sponsored
- 85%
- Out of stock
- 7.5%
- Avg brand age
- 37 months
- Avg seller age
- 185 days
Competition & brand share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
38 rising
Sellers
72
Top-5 brand share
35%
Top 20: 82%
Top-5 click share
33%
Top 20: 71%
Open market
60%
- AhfuLife10%
- Scotland7%
- Runesol7%
- kuggty6%
- Toyland5%
- SHATCHI5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — >1,000% search growth over the last 90 days.Peak months: Jun · busiest ÷ quietest = 26.5×
Top scotland flag search terms
- scotland flag262K/yr
- scotland flags31K/yr
- scotland flag large24K/yr
- scottish flag40K/yr
- saltire flag17K/yr
- scottish flags13K/yr
- scotland football flag6K/yr
- large scotland flag5K/yr
- scotland flag with pole5K/yr
- scotland garden flag3K/yr
Top scotland flag products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
AhfuLife 1Pcs Scottish Flags 5ft x 3ft for Burns Night Decorations Large Scotland Flags - Double Side with Brass Eyelets for St. Andrews Day Euro Football Party World Cup Party Decorations
AhfuLife£6.724.7★7,515 rev
Scotland Official Football Gift 5x3ft 1 Pack Crest Body Flag
Scotland£8.744.6★219 rev
Runesol Scotland Flag 3x5ft 91x152cm Scottish Flag Six Nations Rugby Burns Night Saltire St Andrews Cross Banner 4 Grommets Brass Eyelet in Every Corner Waterproof Inside Outside
Runesol£6.944.6★9,401 rev
Scotland Flag 5ft x 3ft for Euro Party Decorations 2026 Double Side with Brass Eyelets for 2026 Football Euro Garden Street Party Decoration (Scotland Flag)
kuggty£6.874.6★133 rev
Toyland 5ft x 3ft (150cm x 91cm) Large Blue & White Scotland Flag - Scottish Patriotic Celebrations & Party Decorations - Highland Games St Andrews Day Sports Fans World Cup & Euros
Toyland£7.145.0★12 rev
Newest
by launch date
Scotland St Andrews Saltire Flag 3ft x 2ft with Brass Eyelets Large Polyester Scottish Flag Banner for FIFA World Cup Football Rugby Supporters and Indoor Outdoor Home & Garden Display
SHATCHI£4.473,240 rev
YESAH 3x5ft Scotland Flag Large Saint Andrews Cross Banner for Match
YESAH£6.8722 rev
Large 5x3 Scotland Flag Scottish 5ft x 3ft St Andrews Cross Flags Burns Night Football Street Party Decoration Body Banner
Mustavo£5.4822 rev
SCOTLAND Flag (Pack of 2) Scottish Saltire Flags 5ft x 3ft with Brass Eyelets Large Scottish Flags for Football Rugby Burns Night St Andrews Day Six Nations Festivals Parties Home & Garden
HowseHold£8.1343 rev
5x3ft Large Scotland Flag St. Andrews Party Decorations Big Scottish Flag for World Cup Football 2026 Scotland Decorations St. Andrews Day Sports Events Bar Garden Street Parade
YAAVAAW£5.89391 rev
Trending
90-day click momentumScotland St Andrews Saltire Flag 3ft x 2ft with Brass Eyelets Large Polyester Scottish Flag Banner for FIFA World Cup Football Rugby Supporters and Indoor Outdoor Home & Garden Display
SHATCHI£4.474.7★
Large 5x3 Scotland Flag Scottish 5ft x 3ft St Andrews Cross Flags Burns Night Football Street Party Decoration Body Banner
Mustavo£5.484.0★
Scotland Flag 5ft x 3ft for Euro Party Decorations 2026 Double Side with Brass Eyelets for 2026 Football Euro Garden Street Party Decoration (Scotland Flag)
kuggty£6.874.6★
Scotland Flag Set of 2 - Saltire & Rampant Lion - 5FT x 3FT (150cm x 90cm) - Unisex Gift for Football Fans Scottish Enthusiasts Men & Women - Brass Grommets Double Stiching & Waterproof
BRAW CLANS TARTANS£13.045.0★
YESAH 3x5ft Scotland Flag Large Saint Andrews Cross Banner for Match
YESAH£6.874.6★
What buyers say about scotland flag
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality”
“Good for money”
“As described”
“Good size”
“the colours are bright”
“The material feels durable”
“I like that it is sewn all around to prevent fraying”
“durable enough for outdoor use”
“The material feels lightweight”
“Made from waterproof material so perfect for out door use”
What buyers complain about
“Very poor quality at eyelets started fraying round hole edges”
“Smaller than I thought”
“Blue is too light”
“Thin”
“Waste of money”
“Poor Material”
“It looks a bit washed out in the picture”
“Where the metal rings are”
“Arm holes quite small”
“Looked amazing when it was placed outside with the wind catching it, pity the eyelets didn't last for more than 2 days before they ripped off and it flew away”
Top return reasons
Common questions
- Is scotland flag profitable to sell on Amazon United Kingdom?
- The niche generates £319K/yr across 54 tracked products. 15 of 25 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Worth a look (74/100).
- How competitive is the scotland flag niche?
- 38 brands and 72 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 35% of demand.
- What do buyers complain about in scotland flag?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Color. The return rate is 0.2%.
- When does demand for scotland flag peak?
- Demand peaks in Jun; the busiest month runs 26.5× the quietest.
- What does it cost to enter the scotland flag niche?
- Listings span £3.01–£24.93; the average listing price is £7.61 (sweet spot $15–$100). The average incumbent carries 838 reviews — the moat a new listing must climb.