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Scotland Flag

Pass

Scotland Flag scores 74 out of 100, a Pass. Shoppers spend $319K a year here, search demand grew >1,000% this quarter, and returns run at 0.2% of orders.

Flapen Score
74
74 / 100
Top 2% of 5,777 Home & Garden niches · +23 vs the category median of 51
Market size
£319K/yr418K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
33%top-5 click share · 38 brands · 72 sellers

Flapen Score

Scotland Flag against its category

The dotted line is the Home & Garden average. Past it, Scotland Flag is stronger. Inside it, weaker.

74Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Scotland Flag market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Scotland Flag 418K times last year and spent an estimated £319K. The top 5 brands take 35% of clicks. Demand peaks in Jun. Flapen scores it 74 out of 100, a Pass.

01 · Demand

10.0% of searches ended in a purchase last week.

Shoppers searched for this 418K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.0% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £319K a year.

Searches, last 12 months
418K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
10.0%
Market size, estimated
£319Ka year
Peak month
June26.5× the quietest month
Top search term
scotland flag262K searches a year

02 · Price

A sale here is worth £7.61.

Listings sell for £7.61 on average, from £3.01 to £24.93. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At £7.61 that is £4K to £6K a year per listing.

Average price
£7.61under the $15 to $100 sweet spot
Price range
£3.01–£24.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
500–750
Revenue per listing a year
£4K–£6K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #380 within Garden Décor. It carries 838 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
87%
Out of stock, average day
7.5%
Average rank
#380in Garden Décor
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
838per listing
Listings tracked
54

04 · Newcomers

Amazon counts 15 of last year's 25 launches as successful.

25 products launched here in the last 12 months. Amazon counts 15 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
25
Successful launches
15Amazon's first-year sales bar
Average brand age
37 months

Products

Top Scotland Flag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

£0£10K£19K£29K£38K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

38 rising

Sellers

72

Top-5 brand share

35%

Top 20: 82%

Top-5 click share

33%

Top 20: 71%

Open market

60%

  • AhfuLife10%
  • Scotland7%
  • Runesol7%
  • kuggty6%
  • Toyland5%
  • SHATCHI5%

Demand

Scotland Flag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 26.5×

Search terms

Top Scotland Flag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • scotland flag262K/yr
  • scotland flags31K/yr
  • scotland flag large24K/yr
  • scottish flag40K/yr
  • saltire flag17K/yr
  • scottish flags13K/yr
  • scotland football flag6K/yr
  • large scotland flag5K/yr
  • scotland flag with pole5K/yr
  • scotland garden flag3K/yr

Reviews and returns

What reviews say buyers love and hate about Scotland Flag

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall13%+0.76

Very poor quality at eyelets started fraying round hole edges

Not Premium,

Poor Quality

Size-Overall13%−0.01

Smaller than I thought

This flag is genuinely massive

Theyre a large size

Color11%−0.14

Blue is too light

It is the slightly darker

Wrong colour of blue

Thickness11%−0.04

Thin

It's made from pretty thin

The material is incredibly thin

Value For Money5%+0.71

Waste of money

Not worth the money

albeit a tad pricey

Love

Quality-Overall25%+0.76

Excellent quality

At the time of this review for the the quality the price is reasonable and fair

Great value, good quality flags

Value For Money16%+0.71

Good for money

Good value for money

Worth the price

Advertised Vs Actual Product10%+0.37

As described

As promised

Exactly what i ordered

Size-Overall10%−0.01

Good size

Its a great large size

The size was as described

Color9%−0.14

the colours are bright

The colours are really vibrant

colour is nice

Return

0.2% Return rate 61% Fixable by listing

Size-Overall35%▁█▃▄▂▄

Smaller than I thought

This flag is genuinely massive

Theyre a large size

Color14%▅▁█▇▅▃

Blue is too light

It is the slightly darker

Wrong colour of blue

Quality-Overall13%█▁▅▁▃▄

Very poor quality at eyelets started fraying round hole edges

Not Premium,

Poor Quality

Material Quality9%▁▁▅▅█▂

Poor Material

The material is a woven polyester

The material is incredibly thin

Advertised Vs Actual Product7%▁▁▁█▇▇

It looks a bit washed out in the picture

Not as advertised

Not as pictured

FAQ

Common Scotland Flag questions

Answered from the same tracked data.