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Scotland Decorations

Maybe

Search demand grew >1,000% this quarter. But shoppers spend an estimated $12K a year here, so Scotland Decorations is a Maybe.

Flapen Score
63
63 / 100
Top 12% of 5,777 Home & Garden niches · +12 vs the category median of 51
Market size
£12K/yr38K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
37%top-5 click share · 34 brands · 48 sellers

Flapen Score

Scotland Decorations against its category

The dotted line is the Home & Garden average. Past it, Scotland Decorations is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Scotland Decorations market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Scotland Decorations 38K times last year and spent an estimated £12K. The top 5 brands take 51% of clicks. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £12K a year.

Searches, last 12 months
38K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
3.6%
Market size, estimated
£12Ka year
Top search term
scotland decorations18K searches a year

02 · Price

A sale here is worth £8.80.

Listings sell for £8.80 on average, from £3.37 to £28.98. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £8.80 that is £0 to £880 a year per listing.

Average price
£8.80under the $15 to $100 sweet spot
Price range
£3.37–£28.98
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£880
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 17.7% of listings are out of stock. The average listing ranks #485 within Garden Décor. It carries 86 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
92%
Out of stock, average day
17.7%
Average rank
#485in Garden Décor
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
86per listing
Listings tracked
48

04 · Newcomers

20 of last year's 41 launches cleared the first-year sales bar.

41 products launched here in the last 12 months. 20 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
41
Successful launches
20Amazon's first-year sales bar
Average brand age
25 months

Products

Top Scotland Decorations products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 37% of clicks, no more. An open shelf where new products get seen.

£0£358£716£1K£1K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

34 rising

Sellers

48

Est. top-5 brand share

51%

Top 20: 91%

Est. top-5 click share

37%

Top 20: 79%

Open market

44%

  • Jidkhfk18%
  • Itsy Bitsy Party Co10%
  • BUSCANDO9%
  • Toyland8%
  • HOWAF7%
  • PartyDroid4%

Search terms

Top Scotland Decorations search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • scotland decorations18K/yr
  • scotland world cup decorations9K/yr
  • scotland party decorations7K/yr
  • world cup decorations 2026 scotland4K/yr

Reviews and returns

What reviews say buyers love and hate about Scotland Decorations

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Advertised Vs Actual Product”
0.1%of orders come back
“First thing to note is that the item is slightly different than pictured”
A buyer, on “Advertised Vs Actual Product”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Scotland Decorations questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data