Skip to content

Scotland Bunting

Pass

Scotland Bunting scores 75 out of 100, a Pass. Shoppers spend $175K a year here, search demand grew >1,000% this quarter, and returns run at 0.1% of orders.

Flapen Score
75
75 / 100
Top 1% of 5,777 Home & Garden niches · +24 vs the category median of 51
Market size
£175K/yr154K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
40%top-5 click share · 30 brands · 38 sellers

Flapen Score

Scotland Bunting against its category

The dotted line is the Home & Garden average. Past it, Scotland Bunting is stronger. Inside it, weaker.

75Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Scotland Bunting market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Scotland Bunting 154K times last year and spent an estimated £175K. The top 5 brands take 48% of clicks. Demand peaks in Jun. Flapen scores it 75 out of 100, a Pass.

01 · Demand

14.8% of searches ended in a purchase last week.

Shoppers searched for this 154K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.8% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £175K a year.

Searches, last 12 months
154K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
14.8%
Market size, estimated
£175Ka year
Peak month
June122.1× the quietest month
Top search term
scotland bunting90K searches a year

02 · Price

A sale here is worth £7.64.

Listings sell for £7.64 on average, from £2.65 to £24.85. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £7.64 that is £2K to £4K a year per listing.

Average price
£7.64under the $15 to $100 sweet spot
Price range
£2.65–£24.85
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 20.5% of listings are out of stock. The average listing ranks #733 within Garden Décor. It carries 207 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
73%
Out of stock, average day
20.5%
Average rank
#733in Garden Décor
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
207per listing
Listings tracked
40

04 · Newcomers

Amazon counts 14 of last year's 27 launches as successful.

27 products launched here in the last 12 months. Amazon counts 14 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
27
Successful launches
14Amazon's first-year sales bar
Average brand age
36 months

Products

Top Scotland Bunting products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

£0£7K£14K£21K£28K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

30 rising

Sellers

38

Top-5 brand share

48%

Top 20: 90%

Top-5 click share

40%

Top 20: 79%

Open market

47%

  • AhfuLife15%
  • I LOVE FANCY DRESS12%
  • Parev9%
  • Itsy Bitsy Party Co8%
  • SHATCHI5%
  • WINSOME5%

Demand

Scotland Bunting search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KBlack Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 122.1×

Search terms

Top Scotland Bunting search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • scotland bunting90K/yr
  • scotland bunting flags20K/yr
  • scotland flag bunting19K/yr
  • scottish bunting10K/yr
  • scottish flag bunting8K/yr
  • saltire bunting5K/yr
  • scotland flags bunting3K/yr

Reviews and returns

What reviews say buyers love and hate about Scotland Bunting

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product36%−0.17

Description wrong

Not as advertised

Not as described

Size-Overall11%−0.04

It's huge

Short

Arm Fit9%−0.05

Arm holes quite small

Small arm holes

Strength9%−0.05

a bit flimsy /

Quality-Overall9%+3.98

Very poor quality

Poor quality and advertising

Love

Quality-Overall59%+3.98

Good quality bunting

Great quality flags

Good quality

Value For Money14%+0.63

Value for money

Good for money

Worth the price

Advertised Vs Actual Product9%−0.17

did the job

As described

Just what I wanted

Water Resistance5%+0.24

It look its waterproof too

Waterproof and sturdy

Color4%−0.01

it hasn't lost any colour

Very colourful and very Scottish

Return

0.1% Return rate 66% Fixable by listing

Size-Overall26%▁▁▁▁▇█

It's huge

Short

Advertised Vs Actual Product24%▁▁▁▁▁█

Description wrong

Not as advertised

Not as described

Quality-Overall16%▁▁▁▁█▃

Very poor quality

Poor quality and advertising

Color8%▁▁▁▁▁█

Slight variation in blue colour between a couple of the flags

Came in 2 different shades of blue

Not fully visible the difference in the shade when taking the picture as attached

Suitable For Outdoor5%▁▁▁▁▁█

FAQ

Common Scotland Bunting questions

Answered from the same tracked data.