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Scotland Bunting

Pass

Scotland Bunting scores 75 out of 100, a Pass. Shoppers spend an estimated $175K a year here, search demand grew >1,000% this quarter, and an estimated 0.1% of orders come back.

Flapen Score
75
75 / 100
Top 1% of 5,777 Home & Garden niches · +24 vs the category median of 51
Market size
£175K/yr154K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
40%top-5 click share · 30 brands · 38 sellers

Flapen Score

Scotland Bunting against its category

The dotted line is the Home & Garden average. Past it, Scotland Bunting is stronger. Inside it, weaker.

75Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Scotland Bunting market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Scotland Bunting 154K times last year and spent an estimated £175K. The top 5 brands take 48% of clicks. Demand peaks in Jun. Flapen scores it 75 out of 100, a Pass.

01 · Demand

An estimated 14.8% of those searches ended in a purchase.

Shoppers searched for this 154K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.8% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £175K a year.

Searches, last 12 months
154K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
14.8%
Market size, estimated
£175Ka year
Peak month
June122.1× the quietest month
Top search term
scotland bunting90K searches a year

02 · Price

A sale here is worth £7.64.

Listings sell for £7.64 on average, from £2.65 to £24.85. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £7.64 that is £2K to £4K a year per listing.

Average price
£7.64under the $15 to $100 sweet spot
Price range
£2.65–£24.85
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 20.5% of listings are out of stock. The average listing ranks #733 within Garden Décor. It carries 207 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
73%
Out of stock, average day
20.5%
Average rank
#733in Garden Décor
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
207per listing
Listings tracked
40

04 · Newcomers

14 of last year's 27 launches cleared the first-year sales bar.

27 products launched here in the last 12 months. 14 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
27
Successful launches
14Amazon's first-year sales bar
Average brand age
36 months

Products

Top Scotland Bunting products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 40% of clicks, no more. An open shelf where new products get seen.

£0£7K£14K£21K£28K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

30 rising

Sellers

38

Est. top-5 brand share

48%

Top 20: 90%

Est. top-5 click share

40%

Top 20: 79%

Open market

47%

  • AhfuLife15%
  • I LOVE FANCY DRESS12%
  • Parev9%
  • Itsy Bitsy Party Co8%
  • SHATCHI5%
  • WINSOME5%

Demand

Scotland Bunting search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KBlack Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 122.1×

Search terms

Top Scotland Bunting search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • scotland bunting90K/yr
  • scotland bunting flags20K/yr
  • scotland flag bunting19K/yr
  • scottish bunting10K/yr
  • scottish flag bunting8K/yr
  • saltire bunting5K/yr
  • scotland flags bunting3K/yr

Reviews and returns

What reviews say buyers love and hate about Scotland Bunting

We read the reviews and the return reasons for every product selling here.

59%of positive reviews mention “Quality-Overall”
36%of negative reviews mention “Advertised Vs Actual Product”
0.1%of orders come back
“Description wrong”
A buyer, on “Advertised Vs Actual Product”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Scotland Bunting questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data