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55

scoot

Worth a look

Shows beatable incumbent ratings (3.2★), but a small market ($11K/yr) keeps it on the watch list.

Market size 3Growth 96Conversion 34Competition 27Returns 98Price range 48Avg price 70Brand share 24Review moat 87Quality gap 100

Quality gap

Incredible3.2★

avg incumbent rating — lower means beatable quality

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Growth

Incredible+136.7%

90-day search growth — must beat 0% to launch

Review moat

Great255.2

avg incumbent reviews — the moat a new listing must climb

Avg price

Good£14.41

avg listing price — sweet spot $15–$100

Price range

Okay£9.28–£20.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Brand share

Bad90%

top-5 brand share — brand-locked demand

Market size

Bad£11K

£11K/yr · 27K searches

According to Flapen's Amazon United Kingdom niche tracking, scoot is a £11K/yr Amazon United Kingdom market (27K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in May–Jun–Aug–Sep. Verdict: Worth a look — 55/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

scoot market data

Units sold / yr
3K–3K
avg 500–750/product
Revenue / yr
£36K–£43K
units × avg price
Conversion rate
2.7%
Avg BSR
#179
Page quality
0%
Prime
73%
Sponsored
67%
Out of stock
55.8%
Avg brand age
37 months
Avg seller age
178 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 rising

Sellers

18

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

6%

  • Foxolutions42%
  • READY STEADY DEFEND19%
  • KinderPet13%
  • Crystal Opus12%
  • Spear & Jackson5%
  • The Big Cheese3%
  • Open — no brand owns it (3 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 56 weeks — +136.7% search growth over the last 90 days.
1K600Spike '25Spike '26JulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: May, Jun, Aug, Sep · busiest ÷ quietest = 4.1×

Top scoot products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£1K20%£2K30%£3K40%£4K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

What buyers say about scoot

What buyers praise and complain about, mined from review topics.

What buyers love

Smell22%

“Excellent Product – Fresh Smelling and Highly Effective”

Pest/Insect Control18%

“definitely keeps the foxes away”

Ease Of Use9%

“Easy use”

Efficiency8%

“It is effective”

Quality-Overall7%

“Excellent product”

Value For Money6%

“Not too expensive for what it does”

Strength4%

“Very strong”

Ease Of Cleaning3%

“clean while effectively neutralising unpleasant odours left behind by animal activity”

Instructions/User Manual/Troubleshooting3%

“has clear instructions on box”

Comfort-Overall2%

“Very comfortable to wear”

What buyers complain about

Functionality-Overall37%

“DOESN'T WORK”

Pest/Insect Control14%

“This repellent worked a treat. not for the foxes though”

Smell13%

“Smells like garlic”

Value For Money4%

“Poor value”

Natural Resource Wastage4%

“Total waste of Money”

Quality-Overall4%

“Poor”

Durability3%

“Fail”

Advertised Vs Actual Product2%

“I would be more cautious in future about the claims in adverts”

Cough Relief2%

“made me sneeze and cough”

Instructions/User Manual/Troubleshooting2%

“Weird Instructions”

Top return reasons

Functionality-Overall38%
Smell8%
Size-Overall8%
Spray/Flow8%
Value For Money6%
Pest/Insect Control6%
Advertised Vs Actual Product6%
Defective Material/Parts4%
Maintenance And Repair4%
Product Condition4%

Common questions

Is scoot profitable to sell on Amazon United Kingdom?
The niche generates £11K/yr across 15 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +136.7%. Flapen's verdict: Worth a look (55/100).
How competitive is the scoot niche?
9 brands and 18 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in scoot?
Top complaints mined from reviews: Functionality-Overall, Pest/Insect Control, Smell. The return rate is 0.5%.
When does demand for scoot peak?
Demand peaks in May–Jun–Aug–Sep; the busiest month runs 4.1× the quietest.
What does it cost to enter the scoot niche?
Listings span £9.28–£20.34; the average listing price is £14.41 (sweet spot $15–$100). The average incumbent carries 255 reviews — the moat a new listing must climb.