Scone Cutter
FailPrices span $2.61–$9.43, mostly outside the sweet spot, so Scone Cutter is a Fail.
- Flapen Score
- 35 / 100Ranks 5,308 of 5,777 Home & Garden niches · −16 vs the category median of 5135
- Market size
- £50K/yr70K searches / yr
- 90-day growth
- -26.2%search demand this quarter
- Competition
- 76%top-5 click share · 10 brands · 49 sellers
Flapen Score
Scone Cutter against its category
The dotted line is the Home & Garden average. Past it, Scone Cutter is stronger. Inside it, weaker.
Market
The Scone Cutter market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Scone Cutter 70K times last year and spent an estimated £50K. The top 5 brands take 87% of clicks. Demand peaks in Nov–Dec. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 13.9% of those searches ended in a purchase.
Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.9% of those searches ended in a purchase. Searches in the last 90 days moved -26.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.
- Searches, last 12 months
- 70K
- Growth, 90 days vs prior 90
- -26.2%
- Conversion, latest week
- 13.9%
- Market size, estimated
- £50Ka year
- Peak month
- December2.4× the quietest month
- Top search term
- scone cutter45K searches a year
02 · Price
A sale here is worth £5.10.
Listings sell for £5.10 on average, from £2.61 to £9.43. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £5.10 that is £1K to £3K a year per listing.
- Average price
- £5.10under the $15 to $100 sweet spot
- Price range
- £2.61–£9.43
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #93 within Bakeware. It carries 1,919 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 62%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #93in Bakeware
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,919per listing
- Listings tracked
- 13
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Scone Cutter products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Tala Reversible Pastry and Cookie Cutters Perfect for Pastry Cookie Dough Biscuits Scones and Many More Double Edged for Both Fluted and Straight Cut 6 Pieces with Sizes from 48mm to 98mm
- Price
- £3.58
- Rating
- 4.6/5
- Reviews
- 1,363
- Age
- 19y ago

Tala Stainless Steel Crinkled Cutters Set of 3 Cutters in Different Sizes Perfect for use with Cookie and Biscuit Dough Pastry and Icing Ideal for Homemade scones
- Price
- £3.02
- Rating
- 4.6/5
- Reviews
- 1,411
- Age
- 20y ago

Tala Stainless Steel Pastry Cutters Set of 3 Durable Round Cookie & Biscuit Cutters in Small Medium & Large Sizes Ideal for Pastry Dough Sugarpaste & Baking Premium Quality Kitchen Baking Tools
- Price
- £2.94
- Rating
- 4.4/5
- Reviews
- 1,357
- Age
- 20y ago

Chef Aid Pastry Cutters Set Of 3 Cookie Biscuit Cutter Scone Mince Pie Tarts Mini Quiches Dough At Home Baking Cake Decorating Fondant Icing Round Circle Crinkled Stainless Steel Cutters
- Price
- £4.45
- Rating
- 4.6/5
- Reviews
- 5,153
- Age
- 15y ago

4 pcs Cookie Cutters Round Biscuit Mold Stainless Steel Circle Scone Cutter for Baking Cutters for Dough Pastry Donut Fondant Fruit Vegetable DIY Cake Decoration
- Price
- £4.94
- Rating
- 4.5/5
- Reviews
- 264
- Age
- 5y ago
Trending
estimated 90-day click momentum
CleaZeny 5-Pcs Stainless Scone Cutter Set for Pastry Dough and Donuts
- Price
- £8.37
- Rating
- 4.7/5
- Reviews
- 8
- Age
- 4mo ago

Tala Stainless Steel Pastry Cutters Set of 3 Durable Round Cookie & Biscuit Cutters in Small Medium & Large Sizes Ideal for Pastry Dough Sugarpaste & Baking Premium Quality Kitchen Baking Tools
- Price
- £2.94
- Rating
- 4.4/5
- Reviews
- 1,357
- Age
- 20y ago

Premier Housewares Durable 5Pc Fluted Shape Cutter | Simple To Use Biscuit Cutters For Snacks | Dishwasher Safe Cookie Cutters For Baking | Versatile Pastry Cutters For Desserts
- Price
- £3.09
- Rating
- 4.5/5
- Reviews
- 443
- Age
- 13y ago

Tala Reversible Pastry and Cookie Cutters Perfect for Pastry Cookie Dough Biscuits Scones and Many More Double Edged for Both Fluted and Straight Cut 6 Pieces with Sizes from 48mm to 98mm
- Price
- £3.58
- Rating
- 4.6/5
- Reviews
- 1,363
- Age
- 19y ago

4 pcs Cookie Cutters Round Biscuit Mold Stainless Steel Circle Scone Cutter for Baking Cutters for Dough Pastry Donut Fondant Fruit Vegetable DIY Cake Decoration
- Price
- £4.94
- Rating
- 4.5/5
- Reviews
- 264
- Age
- 5y ago
Newest
by launch date
CleaZeny 5-Pcs Stainless Scone Cutter Set for Pastry Dough and Donuts
- Price
- £8.37
- Rating
- 4.7/5
- Reviews
- 8
- Age
- 4mo ago

BS-VOG Cookie Cutters 5 Pieces/Set Round Scone Cutter with Handle Stainless Steel Pastry Cutters for Baking Professional Circle Dough Tool for Baking Enthusiasts and Home Bakers
- Price
- £8.16
- Rating
- 4.6/5
- Reviews
- 83
- Age
- 1y ago

SZXMDKH Cookie Cutters Set of 4 Round Biscuit Cutter Stainless Steel Pastry Cutter Moulds for Kids Baking Cutters for Dough Pastry Donut Fondant Fruit Vegetable DIY Cake Decoration Silver
- Price
- £5.96
- Rating
- 4.5/5
- Reviews
- 416
- Age
- 4y ago

4 pcs Cookie Cutters Round Biscuit Mold Stainless Steel Circle Scone Cutter for Baking Cutters for Dough Pastry Donut Fondant Fruit Vegetable DIY Cake Decoration
- Price
- £4.94
- Rating
- 4.5/5
- Reviews
- 264
- Age
- 5y ago

GOTH Perhk 6 Pcs Round Cookie Cutters Plastic Double Sided Plain/Crinkle Biscuit Cutter Set Round Pastry Cutters Kitchen Gadgets Baking Tools Accessories Random Color
- Price
- £5.13
- Rating
- 4.5/5
- Reviews
- 333
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 76% of clicks. A locked shelf that new listings rarely crack.
Brands
10 falling
Sellers
49
Est. top-5 brand share
87%
Top 20: 100%
Est. top-5 click share
76%
Top 20: 100%
Open market
9%
- Tala57%
- Chef Aid12%
- Pubiao9%
- HULISEN5%
- CleaZeny4%
- BS-VOG3%
- Open — no brand owns it (4 brands, 9%)
Demand
Scone Cutter search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.4×
Search terms
Top Scone Cutter search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- scone cutter45K/yr
- scone cutters for baking12K/yr
- scone cutters6K/yr
- mince pie cutter7K/yr
Reviews and returns
What reviews say buyers love and hate about Scone Cutter
We read the reviews and the return reasons for every product selling here.
“Not as good as they look”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Scone Cutter questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









