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Scone Cutter

Fail

Prices span $2.61–$9.43, mostly outside the sweet spot, so Scone Cutter is a Fail.

Flapen Score
35
35 / 100
Ranks 5,308 of 5,777 Home & Garden niches · −16 vs the category median of 51
Market size
£50K/yr70K searches / yr
90-day growth
-26.2%search demand this quarter
Competition
76%top-5 click share · 10 brands · 49 sellers

Flapen Score

Scone Cutter against its category

The dotted line is the Home & Garden average. Past it, Scone Cutter is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Scone Cutter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Scone Cutter 70K times last year and spent an estimated £50K. The top 5 brands take 87% of clicks. Demand peaks in Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

13.9% of searches ended in a purchase last week.

Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.9% of those searches ended in a purchase. Searches in the last 90 days moved -26.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.

Searches, last 12 months
70K
Growth, 90 days vs prior 90
-26.2%
Conversion, latest week
13.9%
Market size, estimated
£50Ka year
Peak month
December2.4× the quietest month
Top search term
scone cutter45K searches a year

02 · Price

A sale here is worth £5.10.

Listings sell for £5.10 on average, from £2.61 to £9.43. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £5.10 that is £1K to £3K a year per listing.

Average price
£5.10under the $15 to $100 sweet spot
Price range
£2.61–£9.43
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£1K–£3K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #93 within Bakeware. It carries 1,919 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#93in Bakeware
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,919per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Scone Cutter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

£0£5K£10K£15K£20K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

49

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

9%

  • Tala57%
  • Chef Aid12%
  • Pubiao9%
  • HULISEN5%
  • CleaZeny4%
  • BS-VOG3%
  • Open — no brand owns it (4 brands, 9%)

Demand

Scone Cutter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Black Friday '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Scone Cutter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • scone cutter45K/yr
  • scone cutters for baking12K/yr
  • scone cutters6K/yr
  • mince pie cutter7K/yr

Reviews and returns

What reviews say buyers love and hate about Scone Cutter

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall33%−0.16

Not as good as they look

Not the best quality

Functionality-Overall17%−0.06

does not cut clear at all

Sharpness17%−0.05

Bent and sharp in certain areas

Thickness17%−0.02

a little thin

Value For Money8%+1.53

However, they are pricey thus minus that extra star

Love

Quality-Overall33%−0.16

Solid quality

Excellent product

Excellent quality set of cutters

Value For Money14%+1.53

Good value

Value for money

Great value

Size-Overall12%+0.08

They come in a great range of sizes

The different sizes are useful

Great selection of sizes for the price point

Ease Of Use8%+0.78

Easy to use

the handles make them easy to use

Simple

Advertised Vs Actual Product7%+0.77

Exactly as described

Just as I ordered

As described thank you

Return

0.4% Return rate 76% Fixable by listing

Size-Overall72%▇▇█▆▆█
Quality-Overall11%██▁▁▄▁

Not as good as they look

Not the best quality

Strength5%▁▁▅█▁▁
Handle Quality3%▁▁▁▁█▁
Shape/Style3%▁▁▁▁█▁

FAQ

Common Scone Cutter questions

Answered from the same tracked data.