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Scissors for School

Fail

Shoppers spend only $38K a year here, so Scissors for School is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£38K/yr72K searches / yr
90-day growth
+19.6%search demand this quarter
Competition
53%top-5 click share · 17 brands · 72 sellers

Flapen Score

Scissors for School against its category

The dotted line is the Home & Garden average. Past it, Scissors for School is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Scissors for School market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Scissors for School 72K times last year and spent an estimated £38K. The top 5 brands take 67% of clicks. Demand peaks in Aug–Sep. Flapen scores it 48 out of 100, a Fail.

01 · Demand

9.1% of searches ended in a purchase last week.

Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.1% of those searches ended in a purchase. Searches in the last 90 days moved +19.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.

Searches, last 12 months
72K
Growth, 90 days vs prior 90
+19.6%
Conversion, latest week
9.1%
Market size, estimated
£38Ka year
Peak month
August13.1× the quietest month
Top search term
school scissors22K searches a year

02 · Price

A sale here is worth £5.78.

Listings sell for £5.78 on average, from £1.17 to £17.33. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £5.78 that is £578 to £1K a year per listing.

Average price
£5.78under the $15 to $100 sweet spot
Price range
£1.17–£17.33
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£578–£1K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #178 within Art & Craft Supplies. It carries 4,192 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
4.9%
Average rank
#178in Art & Craft Supplies
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,192per listing
Listings tracked
23

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Scissors for School products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£11K£15K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

72

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

53%

Top 20: 96%

Open market

28%

  • Helix38%
  • Asdirne8%
  • Westcott8%
  • STAEDTLER7%
  • LIVINGO5%
  • Lanjue5%

Demand

Scissors for School search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 13.1×

Search terms

Top Scissors for School search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • school scissors22K/yr
  • scissors for school35K/yr
  • scissors school7K/yr
  • school scissors for teenagers5K/yr
  • small scissors for school2K/yr

Reviews and returns

What reviews say buyers love and hate about Scissors for School

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength15%−0.05

A little flimsy

Weak

Quite flimsy and most of the pairs dont even cut paper

Size-Overall15%+0.51

Small

Too small and when refunded only got 2 x 94p for two pairs I paid £5.78

Durability14%−0.05

Broke after 3 uses

One pair are broke already

Only had these less than 3 months

Functionality-Overall10%−0.04

They dont work

Never worked properly

Sharpness10%−0.01

Not sharp for little fingers

sharp

wont work...had to sharpen it too often

Love

Quality-Overall27%+1.96

Work well and reasonable quality for the price

They feel well-made

Excellent quality

Value For Money22%+0.61

Good Value

Very reasonable price

Excellent value

Size-Overall9%+0.51

Great fit for purpose

nice size for kitchen and general use

Just the right size for a three year old

Advertised Vs Actual Product5%+0.19

does the job that's required

As described thankyou

Does as it says on the box

Sharpness5%−0.01

cut well

Very sharp

Sharp scissors

Return

0.2% Return rate 53% Fixable by listing

Size-Overall44%▇▃██▄▄

Small

Too small and when refunded only got 2 x 94p for two pairs I paid £5.78

Quality-Overall14%▄█▁▆▁█

Crap item

Material Quality9%▁█▅▁▁▅
Strength7%▁▁▁▁█▇

A little flimsy

Weak

Quite flimsy and most of the pairs dont even cut paper

Defective Material/Parts5%▁▃▁▁█▁

FAQ

Common Scissors for School questions

Answered from the same tracked data.