scissors
Worth a lookShows low returns (0.2%), but prices mostly outside the sweet spot ($1.17–$10.92) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible15.4%search→purchase rate — share of searches ending in a sale
Market size
Great£1.0M£1.0M/yr · 1.2M searches
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Growth
Okay+1.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad13,574.54avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£5.58avg listing price — sweet spot $15–$100
Price range
Bad£1.17–£10.92cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, scissors is a £1.0M/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 73% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
scissors market data
- Units sold / yr
- 150K–200K
- avg 5,000–6,000/product
- Revenue / yr
- £837K–£1.1M
- units × avg price
- Conversion rate
- 15.4%
- Avg BSR
- #15
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 88%
- Out of stock
- 2.4%
- Avg brand age
- 62 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
63
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
59%
Top 20: 95%
Open market
19%
- KUONIIY18%
- Westcott17%
- iBayam16%
- Amazon Basics13%
- Asdirne10%
- MAGNIFICENT 7 STAR8%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top scissors search terms
- scissors898K/yr
- scissors all purpose137K/yr
- sharp scissors28K/yr
- scissor18K/yr
- paper scissors20K/yr
- office scissors14K/yr
- sissors11K/yr
- large scissors8K/yr
- household scissors5K/yr
- sharp scissors all purpose5K/yr
Top scissors products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Westcott Easy Grip Scissors 3 Pieces Black | Set of 3 Universal Scissors with Comfort Grip | Extra Sharp & Durable Stainless Steel Blade | for Crafting Household & Office | N-90027 00
Westcott£4.854.7★19,685 rev
KUONIIY Scissors Ultra Sharp Titanium Coating Blades Soft Comfort-Grip Handles Multi-Purpose Scissors 6 Inch
KUONIIY£3.454.6★7,819 rev
8 Multipurpose Scissors 3 Pack with Ultra Sharp Blades Comfort-Grip Handles Sturdy for School Home Office Art Craft Sewing Tailor Heavy Duty
iBayam£7.484.6★76,431 rev
Amazon Basics Stainless Steel Scissors Comfort Grip Multi-Functional Utility Multipurpose PVD Coated Pack of 3 Office Home Kitchen Multicolor
Amazon Basics£5.384.7★72,051 rev
Magnificent Kitchen Scissor Heavy Duty Scissors for Kitchen Use with Safety Cover & Soft Grip & Multi-Functional Utility Scissors Shears for Meat Poultry Herbs Cutting Bottle Jar Opener
MAGNIFICENT 7 STAR£5.424.6★14,235 rev
Newest
by launch date
Scissors Set 8 Multipurpose with Ultra Sharp Blades Comfort-Grip Handles Heavy Duty Stainless Steel Scissor for School Office Craft Home Right/Left Handed Scissors 3 Pack
Hotec£5.82133 rev
Titanium Coated 8 Heavy Duty Scissors TITA22 Ultra Sharp Rust-Resistant Comfortable Handle Multipurpose for Office Home School & Crafting Scissors (Pack of 1)
TITA22£5.40199 rev
8 Scissors Multipurpose Scissors with Sharp 2mm Thick Blades Soft Grip Handle Heavy Duty Stainless Steel for Home Offices Schools 3 Pack
Hmeuest£4.20200 rev
Haltons Multipurpose Scissors - Pack of 3 - Ultra Sharp Thickened Blades - Comfort-Grip Handles - Ergonomic Design - Reinforced Hinge - Metal & Plastic - 21x7.6 cm - Home Office Craft Kitchen
Haltons£5.84146 rev
Asdirne Titanium Coating Scissors Premium All Purpose Scissors Ultra Sharp Stainless Steel Blades Comfortable Grip Great for Craft Office School and Everyday Use Black/orange 21.8cm Pack of 3
Asdirne£6.731,220 rev
Trending
90-day click momentum
KUONIIY Scissors Ultra Sharp Titanium Coating Blades Soft Comfort-Grip Handles Multi-Purpose Scissors 7 Inch
KUONIIY£3.894.6★
Westcott Easy Grip Scissors 3 Pieces Black | Set of 3 Universal Scissors with Comfort Grip | Extra Sharp & Durable Stainless Steel Blade | for Crafting Household & Office | N-90027 00
Westcott£4.854.7★
KUONIIY Scissors Ultra Sharp Titanium Coating Blades Soft Comfort-Grip Handles Multi-Purpose Scissors BlackRed 8 Inch
KUONIIY£4.214.6★
Rapesco 1579 Business Pack: 10 Essential 16cm Stainless-Steel Scissors Black
RAPESCO£10.924.5★
Scissors Set 8 Multipurpose with Ultra Sharp Blades Comfort-Grip Handles Heavy Duty Stainless Steel Scissor for School Office Craft Home Right/Left Handed Scissors 3 Pack
Hotec£5.824.5★
What buyers say about scissors
What buyers praise and complain about, mined from review topics.What buyers love
“Brilliant quality”
“Excellent value for money”
“Exactly what I wanted”
“Sturdy Sissors”
“Easy to handle”
“Comfortable grips”
“Great fit for purpose”
“Comfortable”
“have so far held up very well”
“cut well”
What buyers complain about
“Rusts easily”
“Broke after 3 uses”
“Basically a very low quality item You get what you pay for, right”
“it just doesn't quite fit under the lip of a standard jar”
“they look like they would be flimsy”
“awkward to use”
“not heavy duty”
“Unfortunately I have small hands so couldn't grip the scissors as the handle is very large”
“This is truly misleading”
“they lo9k more expensive than they were”
Top return reasons
Common questions
- Is scissors profitable to sell on Amazon United Kingdom?
- The niche generates £1.0M/yr across 26 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +1.8%. Flapen's verdict: Worth a look (51/100).
- How competitive is the scissors niche?
- 16 brands and 63 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in scissors?
- Top complaints mined from reviews: Rusts/Corrodes, Durability, Quality-Overall. The return rate is 0.2%.
- When does demand for scissors peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the scissors niche?
- Listings span £1.17–£10.92; the average listing price is £5.58 (sweet spot $15–$100). The average incumbent carries 13,575 reviews — the moat a new listing must climb.