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Scissors

Scissors shows low returns (0.2%), but prices mostly outside the sweet spot ($1.17–$10.92) keeps it on the watch list.

Flapen Score

51
Worth a look
Market size 78Growth 27Conversion 97Competition 44Returns 99Price range 0Avg price 16Brand share 53Review moat 20Quality gap 24
This niche Category average

Is Scissors profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Scissors is a £1.0M/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 73% of demand. Verdict: Worth a look — 51/100.

Scissors: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +1.8% over the last 90 days and 15.4% of searches end in a purchase.

£1.0M

revenue / yr

Units sold / yr200K
Search volume / yr+1.8%1.2M
Conversion rate15.4%
Avg price£5.58

Who owns the niche?

The top 5 brands hold 73% of demand, so 27% of the market is open.

27%

open market share

Brands · sellers16 · 63
Top-5 product click share59%
Open market27%
Avg brand age62 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 26 products

Sponsored placement88%
New entrants (1y)1· 1 succeeded
Avg rating4.6★
Avg reviews13,575

Top Scissors products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

£0£41K£81K£122K£162K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

63

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

59%

Top 20: 95%

Open market

19%

  • KUONIIY18%
  • Westcott17%
  • iBayam16%
  • Amazon Basics13%
  • Asdirne10%
  • MAGNIFICENT 7 STAR8%

Scissors demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.2MCVR15.4%Products26Brands16Top 5 Brands73%OOS Rate2.4%Rating4.6★Reviews13,575Avg BSR#15
30K20KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Scissors search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • scissors898K/yr
  • scissors all purpose137K/yr
  • sharp scissors28K/yr
  • scissor18K/yr
  • paper scissors20K/yr
  • office scissors14K/yr
  • sissors11K/yr
  • large scissors8K/yr
  • household scissors5K/yr
  • sharp scissors all purpose5K/yr

What reviews say buyers love and hate about Scissors

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews
Quality-Overall31%

Brilliant quality

Value For Money27%

Excellent value for money

Advertised Vs Actual Product8%

Exactly what I wanted

Strength7%

Sturdy Sissors

Ease Of Use4%

Easy to handle

What buyers complain about

79% of reviews
Rusts/Corrodes19%

Rusts easily

Durability13%

Broke after 3 uses

Quality-Overall13%

Basically a very low quality item You get what you pay for, right

Size-Overall9%

it just doesn't quite fit under the lip of a standard jar

Strength6%

they look like they would be flimsy

Scissors return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

58%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
44%
2Quality-Overall
16%
3Rusts/Corrodes
4%
4Advertised Vs Actual Product
4%
5Defective Material/Parts
3%

Common Scissors questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Scissors 51/100 on Amazon United Kingdom — Worth a look. The niche generates £1.0M/yr across 26 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved +1.8% over the last 90 days.
Search demand for Scissors on Amazon United Kingdom is steady year-round — the busiest month runs 1.4× the quietest.