Scented Drawer Liners

Shoppers searched for this 162K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £94K a year.

Searches, last 12 months

162K

Growth, 90 days vs prior 90

-10.2%

Conversion, latest week

7.3%

Market size, estimated

£94Ka year

Peak month

October1.6× the quietest month

Top search term

scented drawer liners81K searches a year

Listings sell for £7.93 on average, from £3.03 to £12.61. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £7.93 that is £2K to £4K a year per listing.

Average price

£7.93under the $15 to $100 sweet spot

Price range

£3.03–£12.61

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

13K–15K

Units per listing a year

250–500

Revenue per listing a year

£2K–£4K

Returns

0.5%of orders · Amazon United Kingdom median 0.6%

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #9 within Home Fragrance. It carries 849 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

100%

Out of stock, average day

0.7%

Average rank

#9in Home Fragrance

Average rating

4.40 starsAmazon United Kingdom average 4.36 stars

Average reviews

849per listing

Listings tracked

26

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

5

Successful launches

1Amazon's first-year sales bar

Average brand age

35 months