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Scented Drawer Liners

prices mostly outside the sweet spot ($3.03–$12.61) — Scented Drawer Liners doesn't clear our bar today.

Flapen Score

44
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Market size 23Growth 20Conversion 76Competition 49Returns 98Price range 0Avg price 22Brand share 28Review moat 66Quality gap 58
This niche Category average

Is Scented Drawer Liners profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Scented Drawer Liners is a £94K/yr Amazon United Kingdom market (162K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 44/100.

Scented Drawer Liners: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -10.2% over the last 90 days and 7.3% of searches end in a purchase.

£94K

revenue / yr

Units sold / yr15K
Search volume / yr-10.2%162K
Conversion rate7.3%
Avg price£7.93

Who owns the niche?

The top 5 brands hold 88% of demand, so 12% of the market is open.

12%

open market share

Brands · sellers11 · 23
Top-5 product click share55%
Open market12%
Avg brand age35 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 26 products

Sponsored placement85%
New entrants (1y)5· 1 succeeded
Avg rating4.4★
Avg reviews849

Top Scented Drawer Liners products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

£0£5K£9K£14K£19K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

23

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

55%

Top 20: 93%

Open market

8%

  • SCENTORINI35%
  • Linda's Essentials27%
  • The Master Herbalist15%
  • ZYBUX7%
  • Heathcote & Ivory4%
  • DERDUFT4%
  • Open — no brand owns it (5 brands, 8%)

Scented Drawer Liners demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume162KCVR7.3%Products26Brands11Top 5 Brands88%OOS Rate0.7%Rating4.4★Reviews849Avg BSR#9
4K3KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Top Scented Drawer Liners search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • scented drawer liners81K/yr
  • drawer liners scented30K/yr
  • drawer liners bedroom13K/yr
  • draw liners bedroom14K/yr
  • scented drawer liners bedroom12K/yr
  • scented draw liners4K/yr
  • draw liners bedroom scented4K/yr
  • fragrant drawer liners4K/yr

What reviews say buyers love and hate about Scented Drawer Liners

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews
Smell58%

Great smell

Quality-Overall18%

Great quality drawer liners

Size-Overall4%

Good fit

Advertised Vs Actual Product4%

Just what I wanted

Value For Money3%

Excellent value

What buyers complain about

77% of reviews
Smell61%

Awful smell

Value For Money6%

theyre not great value

Durability4%

didnt last as long as expected

Strength2%

Too strong

Weight Heavy1%

its quite heavy

Scented Drawer Liners return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

12%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell
77%
2Size-Overall
8%
3Advertised Vs Actual Product
3%
4Gifting Purpose
2%
5Value For Money
2%

Common Scented Drawer Liners questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Scented Drawer Liners 44/100 on Amazon United Kingdom — Skip it. The niche generates £94K/yr across 26 tracked products. 1 of 5 products launched in the last 360 days are still selling. Search demand moved -10.2% over the last 90 days.
Search demand for Scented Drawer Liners on Amazon United Kingdom is steady year-round — the busiest month runs 1.6× the quietest.