scented drawer liners
Skip itPrices mostly outside the sweet spot ($3.03–$12.61) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Review moat
Good849.35avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Market size
Bad£94K£94K/yr · 162K searches
Avg price
Bad£7.93avg listing price — sweet spot $15–$100
Growth
Bad-10.2%90-day search growth — must beat 0% to launch
Price range
Bad£3.03–£12.61cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, scented drawer liners is a £94K/yr Amazon United Kingdom market (162K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 44/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
scented drawer liners market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- £99K–£119K
- units × avg price
- Conversion rate
- 7.3%
- Avg BSR
- #9
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 85%
- Out of stock
- 0.7%
- Avg brand age
- 35 months
- Avg seller age
- 194 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
23
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
55%
Top 20: 93%
Open market
8%
- SCENTORINI35%
- Linda's Essentials27%
- The Master Herbalist15%
- ZYBUX7%
- Heathcote & Ivory4%
- DERDUFT4%
- Open — no brand owns it (5 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top scented drawer liners search terms
- scented drawer liners81K/yr
- drawer liners scented30K/yr
- drawer liners bedroom13K/yr
- draw liners bedroom14K/yr
- scented drawer liners bedroom12K/yr
- scented draw liners4K/yr
- draw liners bedroom scented4K/yr
- fragrant drawer liners4K/yr
Top scented drawer liners products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fresh Linen Scented Drawer Liners (10 Large Sheets 50cm x 36.5cm) - Non Adhesive Drawer Fresheners & Lining Paper for Drawers Bedroom & Wardrobe Shelves - Drawer Liners Scented for Clothes
Linda's Essentials£10.174.7★1,001 rev
SCENTORINI Linen Scented Drawer Liners Scent Paper Liners for Wardrobe Bedroom Closet Shoe Cupboard 6 Sheets
SCENTORINI£6.134.4★284 rev
SCENTORINI Linen Scented Drawer Liners 6 Sheets for Drawers Wardrobe
SCENTORINI£7.034.2★728 rev
SCENTORINI Linen Scented Drawer Liners 12 Sheets for Wardrobe Closet
SCENTORINI£8.244.5★1,670 rev
Fresh Linen Scented Drawer Liners in a William Morris Design | Gift Pack of 5 Large Folded Sheets (60 x 42cm) | Contains Essential Oils | Made in the UK by The Master Herbalist
The Master Herbalist£9.044.5★1,139 rev
Newest
by launch date
Scented Drawer Liners Infused with Essential Oils - 6 Large Sheets (58cm x 40cm) | Natural Moth Repellent & Freshener | Plastic-Free Vegan Cruelty-Free Recyclable Packaging | Made in Britain
Clothes Doctor£12.6156 rev
SCENTORINI Linen Scented Drawer Liners 12 Sheets for Wardrobe Closet
SCENTORINI£8.241,670 rev
DERDUFT Scented Drawer Liner Paper - Fresh Linen Scented Sheets for Drawers and Wardrobes - 12 Large Decorative Sheets 36.5x50cm / 14.4x19.7in for Bedroom Dresser Closet Storage Box
DERDUFT£8.59434 rev
SCENTORINI Linen Lavender Drawer Liners 12 Sheets for Wardrobe Closet
SCENTORINI£7.921,670 rev
Lavender Scented Drawer Liners (10 Large Sheets 50cm x 36.5cm) - Non Adhesive Drawer Fresheners & Lining Paper for Drawers Bedroom & Wardrobe Shelves - Drawer Liners Scented for Clothes
Linda's Essentials£10.031,001 rev
Trending
90-day click momentumSCENTORINI Linen Scented Drawer Liners 12 Sheets for Wardrobe Closet
SCENTORINI£8.244.5★
Neroli & Bergamot Scented Drawer Liners in a William Morris Willow Design | Gift Pack of 5 Large Folded Sheets (60 x 42cm) | Contains Essential Oils | Made in the UK by The Master Herbalist
The Master Herbalist£9.384.5★
ZYBUX - Scented Drawer Liners - Fragrance for Home Drawers Shelf Liner Wardrobes Shelves Cabinets Dresser and Close Drawer Liner Stylish Drawer Lining Paper 4 Sheets - 43cm x 58cm Jasmin
ZYBUX£3.034.3★
DERDUFT Scented Drawer Liner Paper - Fresh Linen Scented Sheets for Drawers and Wardrobes - 12 Large Decorative Sheets 36.5x50cm / 14.4x19.7in for Bedroom Dresser Closet Storage Box
DERDUFT£8.594.2★
Jasmine Scented Drawer Liners (10 Large Sheets 50cm x 36.5cm) - Non Adhesive Drawer Fresheners & Lining Paper for Drawers Bedroom & Wardrobe Shelves - Drawer Liners Scented for Clothes
Linda's Essentials£9.854.7★
What buyers say about scented drawer liners
What buyers praise and complain about, mined from review topics.What buyers love
“Great smell”
“Great quality drawer liners”
“Good fit”
“Just what I wanted”
“Excellent value”
“The design is pretty”
“The paper is really thick”
“Good thick and durable”
“Easy to use”
“brings a bit of colour”
What buyers complain about
“Awful smell”
“theyre not great value”
“didnt last as long as expected”
“Too strong”
“its quite heavy”
“unpleasant at the moment”
“even then the fit wasnt particularly good”
Top return reasons
Common questions
- Is scented drawer liners profitable to sell on Amazon United Kingdom?
- The niche generates £94K/yr across 26 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -10.2%. Flapen's verdict: Skip it (44/100).
- How competitive is the scented drawer liners niche?
- 11 brands and 23 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in scented drawer liners?
- Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.5%.
- When does demand for scented drawer liners peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the scented drawer liners niche?
- Listings span £3.03–£12.61; the average listing price is £7.93 (sweet spot $15–$100). The average incumbent carries 849 reviews — the moat a new listing must climb.