Is scarecrow for garden profitable to sell on Amazon United Kingdom?

The niche generates £28K/yr across 25 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is +99.7%. Flapen's verdict: Worth a look (63/100).

How competitive is the scarecrow for garden niche?

20 brands and 42 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 55% of demand.

What do buyers complain about in scarecrow for garden?

Top complaints mined from reviews: Functionality-Overall, Size-Overall, Value For Money. The return rate is 0.5%.

When does demand for scarecrow for garden peak?

Demand peaks in Apr–May–Jun–Sep–Oct; the busiest month runs 4.5× the quietest.

What does it cost to enter the scarecrow for garden niche?

Listings span £4.74–£33.16; the average listing price is £11.86 (sweet spot $15–$100). The average incumbent carries 387 reviews — the moat a new listing must climb.

scarecrow for garden

Worth a look

Shows beatable incumbent ratings (3.8★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Quality gap

Incredible3.8★

avg incumbent rating — lower means beatable quality

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Growth

Great+99.7%

90-day search growth — must beat 0% to launch

Review moat

Great386.72

avg incumbent reviews — the moat a new listing must climb

Brand share

Great55%

top-5 brand share — no brand owns this niche

Price range

Good£4.74–£33.16

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay£11.86

avg listing price — sweet spot $15–$100

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Market size

Bad£28K

£28K/yr · 82K searches

Signals No Dominant Brand Quality Gap

According to Flapen's Amazon United Kingdom niche tracking, scarecrow for garden is a £28K/yr Amazon United Kingdom market (82K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Apr–May–Jun–Sep–Oct. Verdict: Worth a look — 63/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

scarecrow for garden market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: £18K–£24K; units × avg price
Conversion rate: 2.9%
Avg BSR: #268
Page quality: 0%
Prime: 76%
Sponsored: 80%
Out of stock: 13.6%
Avg brand age: 33 months
Avg seller age: 189 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 rising

Sellers

Top-5 brand share

55%

Top 20: 100%

Top-5 click share

54%

Top 20: 94%

Open market

39%

Garden Gear17%
HIXNUG11%
Woodside11%
Marco Paul Interiors9%
MEISH7%
Lezevn6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +99.7% search growth over the last 90 days.

Peak months: Apr, May, Jun, Sep, Oct · busiest ÷ quietest = 4.5×

Open Trend

Top scarecrow for garden search terms

scarecrow for garden28K/yr +396.0%2.7% conv.
scarecrow40K/yr +8.7%1.2% conv.
scarecrows10K/yr +22.1%1.9% conv.
scarecrows for gardens4K/yr +86.3%2.2% conv.

All search terms

Top scarecrow for garden products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Garden Gear Scarecrows Garden Ornament Bird Deterrent Twin Pack (6ft Scarecrow Twin Pack)

Garden Gear£20.374.5★599 rev

HIXNUG 2pcs 30cm Scarecrow Ornaments Halloween Scarecrow Decoration Thanksgiving Autumn Scarecrow Decoration for Garden Home Yard Porch

HIXNUG£6.103.3★9 rev

Woodside Garden Scarecrows Crop & Allotment Bird/Crow/Seagull Pest Deterrent Outdoor Harvest Ornament Décor pack of 2

Woodside£23.444.3★69 rev

Marco Paul 90cm Scarecrow Halloween Decorations Outdoor - 2 Pack Standing Scarecrow Ornaments for Halloween Harvest Decorations Garden Ornaments Outdoor Autumn Decor

Marco Paul Interiors£12.164.3★29 rev

MEISH 3pcs Halloween Harvest Scarecrow Decor Standing Scarecrow Decorations Autumn Scarecrow Decoration Thanksgiving Decoration for Garden Yard (Random color)

MEISH£6.854.4★10 rev

Newest

by launch date

Xiangbhalla 10Pcs Reflective Bird Repellent Windmills Laser Pinwheel Bird Scarers for Garden Outdoor Bird Deterrent Spinners to Help Reduce Birds and Pigeons Weatherproof Hanging Decoration

Xiangbhalla£7.0013 rev

4mo ago

JUFYVO 30cm Scarecrow Ornaments Halloween Harvest Scarecrow Decorations Small Autumn Standing Scarecrow Decorations for Garden Yard

JUFYVO£4.961 rev

4mo ago

10 Pcs Reflective Bird Scarer Windmill 52cm Outdoor Bird Deterrent for Garden Balcony and Crop Protection

Catephe£10.968 rev

5mo ago

OFFO Pigeon Deterrent Owl Decoy to Scare Birds Away Bird Scarers for Gardens Natural Bird Deterrent Devices for Halloween Decorations Ornaments Indoor Outdoor Garden Yard Farms Brown and White

OFFO£7.911,457 rev

9mo ago

OFFO Pigeon Deterrent Owl Decoy to Scare Birds Away Bird Scarers for Gardens Natural Bird Deterrent Devices for Halloween Decorations Ornaments Indoor Outdoor Garden Yard Farms Brown

OFFO£7.581,457 rev

9mo ago

What buyers say about scarecrow for garden

What buyers praise and complain about, mined from review topics.

What buyers love

Advertised Vs Actual Product22%

“As described”

Size-Overall12%

“Good size”

Value For Money10%

“Cheap to buy good value for money”

Quality-Overall10%

“Cute pair of Scarecrows, well made”

Pest/Insect Control7%

“Perfect keeps birds from attacking veg etc”

Color6%

“Colourful”

Assembly/Installation5%

“Easy to assemble”

Plant Growth4%

“GARDEN is a hobby for me these seem perfect to protect my vegetables my tomatoes my fruit trees as pigeons seem to have multiplied”

Instructions/User Manual/Troubleshooting3%

“Follow instructions literally”

Design-Overall3%

“Look pretty”

What buyers complain about

Functionality-Overall20%

“Doesnt work”

Size-Overall16%

“Not fit for purpose”

Value For Money12%

“Not worth the money”

Assembly/Installation10%

“Unclear assembley instructions”

Pest/Insect Control10%

“Does not deter magpies”

Durability6%

“does not last long”

Strength4%

“Flimsy and easily twisted around itself in wind”

Quality-Overall3%

“quality questionable”

Instructions/User Manual/Troubleshooting3%

“Complex assembly instructions”

Weight Light2%

“it's too lightweight”

Top return reasons

Size-Overall34%

Functionality-Overall15%

Assembly/Installation12%

Quality-Overall7%

Defective Material/Parts7%

Pest/Insect Control3%

Strength3%

Advertised Vs Actual Product3%

Durability2%

Instructions/User Manual/Troubleshooting2%

Common questions

Is scarecrow for garden profitable to sell on Amazon United Kingdom?: The niche generates £28K/yr across 25 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is +99.7%. Flapen's verdict: Worth a look (63/100).
How competitive is the scarecrow for garden niche?: 20 brands and 42 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 55% of demand.
What do buyers complain about in scarecrow for garden?: Top complaints mined from reviews: Functionality-Overall, Size-Overall, Value For Money. The return rate is 0.5%.
When does demand for scarecrow for garden peak?: Demand peaks in Apr–May–Jun–Sep–Oct; the busiest month runs 4.5× the quietest.
What does it cost to enter the scarecrow for garden niche?: Listings span £4.74–£33.16; the average listing price is £11.86 (sweet spot $15–$100). The average incumbent carries 387 reviews — the moat a new listing must climb.