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Scarecrow for Garden

Maybe

The products selling today average only 3.8★. But shoppers spend only $28K a year here, so Scarecrow for Garden is a Maybe.

Flapen Score
63
63 / 100
Top 12% of 5,777 Home & Garden niches · +12 vs the category median of 51
Market size
£28K/yr82K searches / yr
90-day growth
+99.7%search demand this quarter
Competition
54%top-5 click share · 20 brands · 42 sellers

Flapen Score

Scarecrow for Garden against its category

The dotted line is the Home & Garden average. Past it, Scarecrow for Garden is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Scarecrow for Garden market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Scarecrow for Garden 82K times last year and spent an estimated £28K. The top 5 brands take 55% of clicks. Demand peaks in Apr–May–Jun–Sep–Oct. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

2.9% of searches ended in a purchase last week.

Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +99.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £28K a year.

Searches, last 12 months
82K
Growth, 90 days vs prior 90
+99.7%
Conversion, latest week
2.9%
Market size, estimated
£28Ka year
Peak month
May4.5× the quietest month
Top search term
scarecrow for garden28K searches a year

02 · Price

A sale here is worth £11.86.

Listings sell for £11.86 on average, from £4.74 to £33.16. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £11.86 that is £0 to £1K a year per listing.

Average price
£11.86under the $15 to $100 sweet spot
Price range
£4.74–£33.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 13.6% of listings are out of stock. The average listing ranks #268 within Garden Décor. It carries 387 reviews at 3.77 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
76%
Out of stock, average day
13.6%
Average rank
#268in Garden Décor
Average rating
3.77 starsAmazon United Kingdom average 4.36 stars
Average reviews
387per listing
Listings tracked
25

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Scarecrow for Garden products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 rising

Sellers

42

Top-5 brand share

55%

Top 20: 100%

Top-5 click share

54%

Top 20: 94%

Open market

39%

  • Garden Gear17%
  • HIXNUG11%
  • Woodside11%
  • Marco Paul Interiors9%
  • MEISH7%
  • Lezevn6%

Demand

Scarecrow for Garden search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Sep, Oct · busiest ÷ quietest = 4.5×

Search terms

Top Scarecrow for Garden search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • scarecrow for garden28K/yr
  • scarecrow40K/yr
  • scarecrows10K/yr
  • scarecrows for gardens4K/yr

Reviews and returns

What reviews say buyers love and hate about Scarecrow for Garden

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall20%−0.61

Doesnt work

No effective

So, not effective at deterring them

Size-Overall16%+0.25

Not fit for purpose

Not very long

Too small

Value For Money12%−0.07

Not worth the money

wast of money

wasre of money

Assembly/Installation10%+0.11

Unclear assembley instructions

Although the instructions to assemble it is not helpful

difficult to assemble

Pest/Insect Control10%−0.23

Does not deter magpies

Not keeping crows and pigeons away

clearly it does nothing to keep birds away

Love

Advertised Vs Actual Product22%+2.54

As described

Exactly as shown

Exactly what I wanted

Size-Overall12%+0.25

Good size

Great size, easy to make up

The owl size is substantial

Value For Money10%−0.07

Cheap to buy good value for money

Excellent value

Good value

Quality-Overall10%+0.70

Cute pair of Scarecrows, well made

Excellent product

Good quality

Pest/Insect Control7%−0.23

Perfect keeps birds from attacking veg etc

Great scarer and keeps the gulls away

it has worked for years keeps birds off my fruit

Return

0.5% Return rate 42% Fixable by listing

Size-Overall34%▁█▆▅▅▄

Not fit for purpose

Not very long

Too small

Functionality-Overall15%█▁▂▄▃▃

Doesnt work

No effective

So, not effective at deterring them

Assembly/Installation12%▁▆▁▄▄█

Unclear assembley instructions

Although the instructions to assemble it is not helpful

difficult to assemble

Quality-Overall7%▁▁▄▃█▇

quality questionable

This is a very poor product

Total crap

Defective Material/Parts7%▁█▃▃▄▅

FAQ

Common Scarecrow for Garden questions

Answered from the same tracked data.